a day ago
UOB unveils world's tallest, brightest and longest projection canvas
[SINGAPORE] UOB lit up the 280 m-tall facade of its Plaza 1 building at Raffles Place on Friday (Jun 27) with a series of images to mark the bank's 90th anniversary this year and Singapore's 60th year of independence (SG60).
The projections showcase UOB's past and future, as well as its Painting of the Year winning artworks and various SG60-themed visuals.
The light show – which covers about 250 million pixels and produces 5.85 million lumens – bagged a total of three Guinness World Records titles, for the world's tallest, brightest and longest projection mapping canvas.
The three records are: the largest light output in a projected image; the longest architectural projection-mapped display (temporary); and the highest projection image on a building.
The six-minute show, called Unity, runs nightly until National Day on Aug 9, except for Sundays. It is presented in collaboration with multimedia integrator Hexogon Solution.
Led by creative director Benjamin Tan, the show has three acts – time, transformation and tomorrow – that celebrate the 'spirit of innovation and change at UOB that has shaped the bank's past and present as it looks towards the future', said UOB in a news release.
UOB organised an event at the Asian Civilisations Museum on Friday to celebrate the launch of the show. Deputy chairman and chief executive officer Wee Ee Cheong was in attendance, as well as members of the senior management team.
Janet Young, the head of group channels and digitalisation, strategic communications and brand, said: 'This year marks a significant milestone as UOB turns 90 and Singapore celebrates its 60th birthday. Our growth story is closely tied with Singapore's growth story, and we are deeply grateful for the continuous support from our community, who have grown and journeyed with us across generations and regions.'
The Unity show will be held twice nightly from Mondays to Thursdays at 9 pm and 9.40 pm, and thrice on Fridays and Saturdays at 9 pm, 9.40 pm and 10.20 pm.
