2 days ago
Owtram wins silver award for tourism
HOEDSPRUIT – A promotional video produced by Hoedspruit's Mel Owtram from Antares Bush Camp and Umgede Hide earned a silver award during the International Tourism Film Festival Africa 2025 (ITFFA).
The festival was hosted from June 3-6 in Sandton and featured films and documentaries on tourism from all over the world. This year, 448 entries were initially submitted from across Africa and as far afield as Poland, Slovenia, Japan and several other countries. From those entries, the shortlist was reduced to 141 entries.
The awards were founded in 2019 by Caroline Ungersbock and James Byrne to honour and promote works with exceptional and innovative content created on all continents and seen and used on various platforms.
Each category is evaluated out of 10, giving a possible total of 70 points. Silver awards are given to any entry attaining 55-60 points, and a gold award to any entry attaining more than 60.
According to Ian Owtram, Mel created a promotional video showcasing Antares Bush Camp as a tourism product. 'She created the whole video on her own, which is something she can be extremely proud of when one considers how many other films are produced using teams of videographers, directors and editors. One of the key elements, according to Caroline Undersbock, is that you need to grab the attention of the judges in the first seven seconds and continue to hold them. Mel managed to do that extremely well, and the result was being awarded a very pleasing silver award,' said Ian.
To view the video, please visit the Antares website, and open the virtual tour video on the homepage.
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