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Forbes
05-07-2025
- Lifestyle
- Forbes
Shop The Best Hoka 4th Of July Sales While You Still Can—And Save Up To 31%
Though the holiday weekend is coming to a close, Hoka's 4th of July sale is still live across major retailers like REI, Nordstrom Rack and Hoka's own website. Some of the best deals we've seen going strong include 31% off the Hoka Arahi 7 and 20% off the Hoka Clifton 9. If you're interested, we recommend acting fast: We've seen stock selling out quickly in common sizes and colors. During Hoka's 4th of July sale, you can save up to 31% on popular styles like the Clifton 9. ILLUSTRATION: FORBES / PHOTO: RETAILER Hoka shoes have earned the top spot in many of our footwear guides, including the best walking shoes for men, the best walking shoes for women and the best travel shoes for women. The brand's running shoes in particular are lightweight yet supportive, and feature maximum cushioning for soft landings—even when you're walking or jogging on uneven terrain. Ahead, we've rounded up the 12 best Hoka 4th of July sales that you can shop now. We'll be updating this guide with the most accurate prices and still-live deals throughout the holiday weekend, so be sure to check back in to see the most current slate of offers. This popular trail running sneaker was recently updated with breathable, single-layer mesh and lightweight foam for a more comfortable experience. A rubber cap toe protects against dirt and debris, while the low-profile cushion keeps your feet close to the ground. If you need a new everyday sneaker, consider the Hoka Arahi 7. It features a streamlined appearance with a plush tongue and a stretchy gusset beneath the lace line, which prevents the tongue from slipping around when you move. Right now, you can save $45 on this style. These light trail running shoes are a popular choice because of their soft foam midsoles, which provide extra support over bumpy terrain; there are also tightly-spaced rubber grooves along the bottom, offering superior traction. Another helpful feature is the extended heel pull, which makes it easy to get this shoe off. During REI's 4th of July sale, it's currently 20% off. The Hoka Clifton 9 is a versatile walking and running shoe that provides all-day comfort and maximum cushion. It features Hoka's famous MetaRocker, which is essentially a curved midsole that promotes a smooth gait and helps propel the foot forward. Grab a pair now while it's still discounted and save nearly $30. Note: This style is nearly sold out in all sizes except for 6.5, 7, 9.5 and 10 so if you're interested, act fact. If you're searching for an extra-light running shoe, you can't go wrong with the Hoka Mach 6. It's outfitted with a responsive foam midsole, and the insole can be removed if you want to use custom orthotics. During Nordstrom Rack's 4th of July sale, you can score it for $30 less. Hoka is known for making hiking shoes that feel lighter and more comfortable than traditional boots, and the women's Anacapa 2 Freedom are among its easiest to wear. Just slip them on (no laces needed), and the cushioned midsoles and Vibram Megagrip outsoles keep you steady on any terrain. During REI's 4th Of July sale, they're nearly 20% off. Note: This style is nearly sold out. Available sizes include 6, 6.5, 7, 7.5, 8 and 9.5—if you're interested, it's best to move fast. The Clifton L features supportive cushioning and a lightweight construction that won't weigh you down. Its EVA footbed and neutral last (taken from the popular Clifton 3) offers an effortless walking or jogging experience. This pair is currently 20% off at Nordstrom Rack during the 4th of July. Tackle the trails in confidence with the Speedboat 6, designed for a smooth ride across varied terrain. It has a protective toe bumper and durable rubber sole to keep you steady on your feet, while the breathable mesh upper ensures optimal airflow. Plus, the Vibram MegaGrip gives you solid traction on both wet and dry surfaces.
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Travel + Leisure
05-07-2025
- Lifestyle
- Travel + Leisure
Hoka Is Doing a Rare Sale for Fourth of July—Shop the 15 Best Sneakers, Hiking Boots, and Slides Up to 40% Off
Hoka is no doubt one of the most popular brands in the footwear space right now, so when their shoes go on sale, it's cause for celebration. Fortunately, July 4th is rich with markdowns this year, ushering in an unparalleled selection of Hoka sneakers, hiking boots, and even slides with major price cuts to celebrate the long weekend. After scouring the likes of REI, Zappos, Nordstrom Rack, and more for the best deals, we've compiled a list of the 15 best Hokas worth snatching up while they're on rare sale up to 40 percent off. We found shopper favorites like the Clifton 9 Road-running Shoes, as well as lesser-known hits like the Ora Recovery Mules, with prices starting as low as $63, so there should be a deal for everybody hidden in the mix. Now sitting at its lowest price in the past month, the Hoka Men's Challenger 7 Sneakers are a steal for under $100—and they've even earned an APMA Seal of Acceptance, so you can rest assured they're podiatrist approved. These simple running sneakers are designed with mesh uppers in combination with cushy foam insoles that boost your height without sacrificing stability. The outsoles provide optimal grip on a wide range of terrain thanks to durable lugs, and you'll find them especially well-suited for the trails with rubber treads that add exceptional traction. After a long day of sightseeing, these recovery slides will be a game-changer for your travels. So, you'll want to snag a pair of the unisex mules while they're on sale for 22 percent off at Zappos during the Fourth of July. Constructed entirely of squishy EVA material, these comfy slip-on shoes are guaranteed to feel like walking on air, and they're a great travel day shoe since you can slide them on and off with ease. The wider footbed design is great for feet of all widths; plus, they're designed with holes across the uppers to facilitate proper air flow, so you don't get too warm in the summer heat. Ultra-light and breathable, these simple running shoes are built for speed—and they're great for travelers looking for less cushioning than standard Hoka models. Mesh uppers are ideal during the summer to maintain proper ventilation, while rubber toe caps add an extra layer of protection to your feet. They're designed to be easily slipped on and off in a hurry, plus the Vibram outsoles are grippy regardless of the terrain. At $148, they're the lowest price they've been in the past month, but sizes are limited, so you'll want to act fast. Regardless of whether or not you plan to go trail running this summer, the Hoka Women's Speedgoat 6 Sneakers are a valuable addition to your shopping cart now that they're on sale for just over $100 in nearly a full range of sizes. The brightly colored sneakers are designed with handy pull tabs at the heels in tandem with a secure lace-up finish, and they're sure to be comfy straight out of the box. The rounded toe boxes allow room for your feet to sit comfortably with ample room to breathe, and seeing as they weigh less than one pound, they'll be a no-brainer choice to pack for your next trip. A best-seller at Zappos, the Hoka Men's Arahi 7 Sneakers are sure to sell out quickly while they're available for just $95. At 35 percent off in nearly a full range of sizes, the simple white exterior and light cushioning make them a great everyday pick for running, walking tours, and beyond. The insoles are designed with built-in rockers to propel you forward with every step. Plus, they absorb the impact of every step, so you can comfortably spend more time on your feet without pain. Not to mention, they'll keep you stable to limit pronation or rolling. With a low profile design and an even lower price point, the Hoka Women's Skyline-float X Sneakers are a must-shop during this year's Fourth of July sales while they're just $114. These sneakers are intended for both hiking and trail running. They're also well-made and will enhance your stability with a built-in Pebax plate for speed and bounce. Padded collars and tongues make them comfy straight from the box, plus they boast Vibram outsoles for optimal grip both on and off the road. The Hoka Men's Clifton 9 Road-running Shoes are crafted with the highly-padded design the brand has become known for, making them exceptionally comfortable for travel days, sightseeing expeditions, and everything in between. The top-rated shoes just went on sale for $117 at REI in standard sizes, and their breathable mesh uppers and foam insoles are just the tip of the iceberg. Rockers built into the insoles make each step easier than ever, and, while they may be made for running, they're excellent walking shoes, as well. If you're drawn to high cushioning and support, these are the sneakers for you. Designed to be lighter and offer more traction than previous models, the Hoka Women's Challenger 7 Trail-running Shoes are a must-shop now that they're on sale for $117 at REI. The super-cushy insoles will make running over rocks and rough terrain as easy as stepping on air, while the rubber outsoles offer the necessary grip to feel safe and secure without slipping. In fact, the outsoles are designed in the likeness of gravel tires to ensure your safety on uneven ground, and they're incredibly light at less than one pound. They may be sold out in wide sizes, but they are available in nearly every standard size from 5 to 12 (including half sizes). These neutral-colored slip-on shoes stand apart from other offerings in the Hoka collection thanks to one fresh feature: bungee laces. These allow you to slide the shoes on and off quickly without being forced to tie your laces, so if you're on the hunt for a new pair of airport footwear, you're in luck. These sneakers are designed specifically for walking, and they feature thoughtful highlights including grippy Vibram outsoles, and a sleek, water-repellent exterior. The best part? Right now they're on sale for an impressive 40 percent off at REI. The higher cut ankle and reinforced toe boxes make these lightweight Hoka's especially well-suited for the trails, and their waterproof exterior ensures you can take on any weather or terrain without a second thought. A good pair of hiking shoes should support your feet and keep your ankles properly secured, and these trail shoes deliver—plus, they're on sale for 40 percent off. The collars are more flexible than traditional boots, so they're great for running as well, and they're sturdy without weighing you down. For more strenuous adventures, these vibrant shoes are the way to go. Thanks to the ultra lightweight design and cushy foam insoles, these everyday sneakers are destined to become your favorite pair to travel with, and luckily they're on sale for up to 30 percent off. They're crafted for comfort with impressive cushioning at the midsoles alongside breathable uppers; plus, they hug the feet without squeezing, so you don't have to worry about a lack of stability. Whether you're an avid runner or are looking for a great pair of sneakers for your next active vacation, you can't go wrong with adding this pair to your cart while they're marked down. $175 $100 at If you're drawn to the ultra-chunky footwear trend, the Hoka Women's Stinson ATR 7 Sneakers may be up your alley, and fortunately they're currently on sale for $75 off at Free People. The solid white sneakers will be easy to style with most things in your travel wardrobe, and they're incredibly well-cushioned and supportive whether you're wearing them on the trails or the road. They boast reinforced toe caps and sturdy lugs at the outsoles for major grip; plus, they'll even give your height a boost by a few extra inches. Looking for sneakers that are trendy and functional? It's safe to say you've met your match. $180 $120 at A top-rated pick at Nordstrom Rack, the Hoka Men's Mach X Running Shoes are the perfect footwear choice for active vacations, long travel days, and everything in between. Luckily, they're also on sale for $60 off right now. The interiors are fitted with a racing-friendly Pebax plate to propel you forward with less effort, while the mesh exterior will keep your feet cool despite the summer heat. They're well-cushioned, but still lightweight and easy to pack without taking up too much space in your luggage, plus the color combination of white and teal is a bold choice to add some personality to your packing list. $155 $99 at Made with a low-cut design and moderate cushioning, these easy to slip-on sneakers are comfy enough to wear from trail to city streets, and the Vibram outsoles promise to provide sturdy traction, rain or shine. Hoka's meta-rocker technology is built into the insoles to maximize support no matter how long you're spending on your feet, and orthotic-level footbeds are really just the icing on the cake. That, and the fact that they're now on sale for up to 41 percent off at Nordstrom Rack. $240 $98 at Hiking boots don't need to be frumpy and unstylish—just look at this adorable pair that's now up to 59 percent off just in time for the Fourth of July. The exteriors are waterproof and sturdy enough to protect your feet from stubbed toes and other similar injuries, and pull tabs at the heels mean you won't struggle to get your feet in or out. Not to mention, they're fitted with moderate cushioning and super grippy outsoles for both your ascent and descent, no matter how tough the hike. Love a great deal? Sign up for our T+L Recommends newsletter and we'll send you our favorite travel products each week.
Forbes
04-07-2025
- Lifestyle
- Forbes
Hoka 4th Of July Sale: Save Up To 31% On Popular Styles, Including The Clifton 9
Independence Day is here, which means the Hoka 4th of July sale is in full swing across major retailers like REI, Nordstrom Rack and more. Hoka may not run an official 4th of July sale, but plenty of fan-favorite styles are available at a discounted price. Some of the best deals we've seen today include 31% off the Hoka Arahi 7 and 20% off the Hoka Clifton 9. If you're interested, we recommend acting fast: Most of these sales have been live for the better part of the week, and several models are selling out quickly in common sizes and color ways. During Hoka's 4th of July sale, you can save up to 31% on popular styles like the Clifton 9. ILLUSTRATION: FORBES / PHOTO: RETAILER Hoka shoes have earned the top spot in many of our footwear guides, including the best walking shoes for men, the best walking shoes for women and the best travel shoes for women. The brand's running shoes in particular are lightweight yet supportive, and feature maximum cushioning for soft landings—even when you're walking or jogging on uneven terrain. Ahead, we've rounded up the 12 best Hoka 4th of July sales that you can shop now. We'll be updating this guide with the most accurate prices and still-live deals throughout the holiday weekend, so be sure to check back in to see the most current slate of offers. This popular trail running sneaker was recently updated with breathable, single-layer mesh and lightweight foam for a more comfortable experience. A rubber cap toe protects against dirt and debris, while the low-profile cushion keeps your feet close to the ground. If you need a new everyday sneaker, consider the Hoka Arahi 7. It features a streamlined appearance with a plush tongue and a stretchy gusset beneath the lace line, which prevents the tongue from slipping around when you move. Right now, you can save $45 on this style. These light trail running shoes are a popular choice because of their soft foam midsoles, which provide extra support over bumpy terrain; there are also tightly-spaced rubber grooves along the bottom, offering superior traction. Another helpful feature is the extended heel pull, which makes it easy to get this shoe off. During REI's 4th of July sale, it's currently 20% off. The Hoka Clifton 9 is a versatile walking and running shoe that provides all-day comfort and maximum cushion. It features Hoka's famous MetaRocker, which is essentially a curved midsole that promotes a smooth gait and helps propel the foot forward. Grab a pair now while it's still discounted and save nearly $30. Note: This style is nearly sold out in all sizes except for 6.5, 7, 9.5 and 10 so if you're interested, act fact. If you're searching for an extra-light running shoe, you can't go wrong with the Hoka Mach 6. It's outfitted with a responsive foam midsole, and the insole can be removed if you want to use custom orthotics. During Nordstrom Rack's 4th of July sale, you can score it for $30 less. Hoka is known for making hiking shoes that feel lighter and more comfortable than traditional boots, and the women's Anacapa 2 Freedom are among its easiest to wear. Just slip them on (no laces needed), and the cushioned midsoles and Vibram Megagrip outsoles keep you steady on any terrain. During REI's 4th Of July sale, they're nearly 20% off. Note: This style is nearly sold out. Available sizes include 6, 6.5, 7, 7.5, 8 and 9.5—if you're interested, it's best to move fast. The Clifton L features supportive cushioning and a lightweight construction that won't weigh you down. Its EVA footbed and neutral last (taken from the popular Clifton 3) offers an effortless walking or jogging experience. This pair is currently 20% off at Nordstrom Rack during the 4th of July. Tackle the trails in confidence with the Speedboat 6, designed for a smooth ride across varied terrain. It has a protective toe bumper and durable rubber sole to keep you steady on your feet, while the breathable mesh upper ensures optimal airflow. Plus, the Vibram MegaGrip gives you solid traction on both wet and dry surfaces.
Forbes
24-05-2025
- Sport
- Forbes
Shop The Hoka Memorial Day Sale And Save Big On Supportive Footwear
We verified pricing and stick availability on all of the deals in this story, and added new styles in both the men's and women's assortments. If you're thinking about upgrading your footwear, there's an unofficial Hoka Memorial Day sale that's definitely worth checking out. Known for its highly comfortable performance gear and apparel, the brand offers a range of colorful, supportive shoes for everything from long city walks to intense marathons. Right now, many popular styles are currently discounted by 20% on Hoka's site, with similar pricing available at retailers like REI and Dick's Sporting Goods. Hoka has earned spots in our shopping guides for the best running shoes for men and the best shoes for standing all day. And several of the options that are on sale this week have received top marks on our gear team's list of Hoka's best designs. Sizes and colorways are already selling out fast, so be sure to pick up the right size and style for you once you've browsed the best Hoka Memorial Day deals below. One of Hoka's most popular designs—and our gear team's top pick for the best Hoka running shoe—the Clifton 9 can be trusted to go the distance. The brand is phasing it out to make way for the new Clifton 10, which means you can find deals on a wide range of colors and sizes right now. Our gear team named the Arahi 7 one of Hoka's most stable walking shoes—an especially solid choice for those who overpronate or have flat feet. Designed with the brand's signature 'J-Frame' technology, it features added support along the inside of the shoe to help prevent your ankles from rolling inward. The new and improved Challenger 7 is built to handle everything from city streets to rugged trails. It now features a higher stack height for added cushioning and a more durable outsole designed to tackle tough terrain. If you're after solid traction, reliable support and a lightweight feel, this could be the running shoe for you. If speed is your goal, consider giving the Hoka Mach 6 a try on your next run. Designed with performance in mind, it features a highly cushioned foam midsole and strategic rubber coverage on the outsole to support fast, efficient movement. This is a solid option for those embarking on long runs in the near future—just ask our gear editors who named it the best Hoka running shoe for tempo runs. If you live in an area with rugged terrain, the Speedgoat 6 is up for the challenge. Designed for grip and responsiveness, this trail running shoe lets you move confidently across a variety of surfaces. The latest revamp includes standout features like a foot-hugging internal chassis and revised lug orientation modeled after a goat's hoof. Only select colorways are on sale—and they're selling out fast. The Transport is an everyday shoe that features an abrasion-resistant upper and Vibram outsole for improved durability. Really, you can think of it as a cross between a walking shoe and a trail shoe, which makes it great for travel and adventure. Hoka finishes the design with a quick-toggle lace system that makes tightening and loosening the shoes a total breeze. Select color ways and sizes are on sale right now, some for as much as 19% off. The Anacapa Breeze Low is a hiking shoe for light trails and travels. Nubuck leather accents help reinforce the upper, and a Vibram Ecostep Natural outsole delivers reliable traction over roots, rocks and loose terrain, without harming the environment (it's made with 90% oil-free ingredients and 100% natural pigments). The Baked Clay color way is the most discounted at 25% off, but there are a few more options on sale for slightly lesser savings. The Kaha 2 Low GTX is the Anacapa's stronger sibling, made with a waterproof leather upper, Vibram Megagrip outsole and deeper lugs that improve traction. Hoka treats the leather with a PFC-free repellent to improve water repellency, and the heel is accentuated to improve stability and comfort. It's only available in one size right now (women's 7.5), and in one color way (Slate/Barley). Don't sweat—the cult-favorite Clifton 9 is on sale in men's sizes, too. In fact, multiple colorways and sizes are available at Dick's Sporting Goods this week for less, making now the perfect time to grab a pair. The men's Arahi 7 offers all the same standout features as the women's version—Hoka's signature 'J-Frame' technology, an improved flat-knit upper and a plusher tongue—making it a top pick for anyone seeking a sleek, stable shoe. Whether you're heading out for daily runs or need extra support on long walks, the Arahi 7 is a reliable choice. Even better, it made our list for the best running shoes for men due to its top-tier stability. Once again, the Challenger 7 proves to be just as quick and supportive on busy sidewalks as it is on grass, dirt, or whatever the trails throw your way. Enjoy its cushioned, stacked height and reliable outsole on all your outdoor adventures. While only one men's colorway of the Speedgoat 6 is currently on sale, the design itself is still worth a look. Built to handle technical terrain, this shoe will withstand tough runs over rocky hills, muddy trails and everything in between. If you're in the market for a classic running shoe for cruising through easy miles, the Solimar could be a good option—especially while it's on sale for $100. It features all the essentials of a solid design, including an approachable stack height, balanced midsole and extended crash pad for soft transitions. When your run is done, the extended heel pull makes taking them off easy. The Mach 6 is a speedy and responsive training shoe for tempo runs, HIIT series and qualifying races. Balancing comfort and energy return, it feels lively and spirited, almost as if there's truly a pep in your step, and the color combinations match that sense of enthusiasm. The Gaviota is another one of Hoka's bread-and-butter running shoes. It isn't decidedly fast, but it isn't slow either, and loads of cloud-like cushioning take the edge off repetitive impact. Finished with a breathable mesh upper, plush tongue and soft collar, it's designed for unrivaled comfort, mile after mile. Hoka's best-selling Bondi 8 is a popular shoe among runners, walkers and those who stand on their feet all day. With maximal cushioning, it's akin to walking on a cloud, though it's responsive and agile enough for light jogs if you want to pick up the pace.
The Guardian
28-03-2025
- Business
- The Guardian
Running shoe brand Hoka accused of misappropriating Māori culture
Popular sportswear company Hoka has been accused of failing to acknowledge the Māori origins of its name by Indigenous intellectual property experts in New Zealand, making it the latest in a string of global brands to be accused of misappropriating Māori culture. The French American firm, which specialises in running shoes, takes its name from the Māori word hoka, meaning 'to fly'. Its logo, a bird in flight, mirrors the word's meaning, as does its tagline 'fly, human, fly'. In its early days, the company attributed its name – which was then Hoka One One, loosely meaning 'to fly over the earth' in Māori – to the 'ancient Māori language'. That attribution disappeared from its 'about' section after Deckers Brands took ownership in 2012. The brand now makes no mention of the name's origin on its website. 'If they don't want to associate themselves as being a Māori word – they need to stop using it,' said Lynell Tuffery Huria, who is recognised as the first Māori patent attorney and is a leading expert on Indigenous intellectual property rights. 'Why are you using that word if you're not prepared to acknowledge its whakapapa [origin] and its history and to engage with the Indigenous people from which the word comes from?' she asked. Hoka has not responded to the Guardian's requests for comment. Māori words, concepts and motifs – be they tattoo, design or art – are often rich in meaning and history, and their use is frequently governed by a set of protocols, or tikanga. Not observing tikanga risks undermining Māori culture, and puts brands at risk of being challenged, Tuffery Huria said. In recent years, a number of international brands have faced criticism for using Māori words and imagery. In 2020, Formula One driver Fernando Alonso's clothing line was accused of cashing in on Māori culture. A year later, a UK carpet company was criticised for using Māori culture to sell carpet. Gaming companies have come under fire for using Māori tattoos on their characters, while social media companies have faced outrage for creating Māori facial tattoo filters. In New Zealand, Air New Zealand prompted outrage when it attempted to trademark an image of the Māori greeting 'Kia Ora' in 2019. That same year, a cruise ship company was forced to apologise after its staff dressed up in wildly inaccurate Māori costumes to perform a greeting for its guests. Beer companies have similarly faced backlash for using Māori ancestors on their bottles. Tuffery Huria is not against brands using Māori words, as long as they have followed best practice, including consulting with Indigenous communities. 'We want to share our culture, we want to share our language, we want to share our narratives … but it needs to be respected and protected in a manner that's consistent with how we view it.' Two of Hoka's shoe styles – Arahi and Hopara – also take their names from Māori. Hopara should be spelled hōpara, and means 'to explore'. Arahi can mean 'to lead' and, in some contexts, its use is considered sacred, says Dr Karaitiana Taiuru, a leading intellectual property rights expert. 'By putting something sacred on your feet, or on your shoes, it's kind of saying you have got no respect for the culture. That's quite offensive,' Taiuru said, adding that it would be akin to putting an image of a royal family member on the bottom of his shoe. A Hoka video on social media from 2019 shows a Māori musician teaching viewers how to pronounce the brand's name correctly, during Māori language week. But in the company's more recent videos, the word Hoka and it's Māori-named shoe styles, are mispronounced. Hoka should, at a minimum, pronounce its own name correctly, Taiuru said. 'By not doing it, that shows a huge amount of disrespect.' There is a very fine line between appropriation and appreciation of cultures, Taiuru said, and the best way brands such as Hoka can honour Indigenous cultures is to consult with them. 'If you're going to use someone else's culture for your own product, you should at least know what the value of that cultural item is and acknowledge it.'
