Latest news with #HokoAgency
Tahawul Tech
13-06-2025
- Business
- Tahawul Tech
Hoko Agency acquires Everdome for creative AI venture
Hoko Agency, known for its cutting-edge campaigns for global brands including Mercedes-Benz, DP World, Hublot, Red Bull, Zegna, and LVMH, has announced the acquisition of Everdome, a pioneering UAE-based metaverse company. This strategic acquisition supports the growth of HumAIn Assets, Hoko's newest venture aimed at reimagining content creation through a fusion of human creativity, artificial intelligence, and community engagement. Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government's Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing. Through this acquisition, Everdome's $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered. At the helm of this initiative are Bally Singh, Chairman of Hoko Agency; Scott Melker, a leading voice in Web3 media; and Everdome CEO Jeremy Lopez, who brings extensive expertise in Web3 execution, creative marketing, and community engagement. 'Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity', said Bally Singh. 'While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That's what elevates content from acceptable to exceptional'. Recent research from the American Marketing Association indicates that nearly 90% of marketers are incorporating generative AI into their workflows. However, the industry is grappling with a decline in content quality and a widening gap between output and impact. HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision. 'Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed', said Scott Melker, Co-founder of HumAIn Assets. 'The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn't about hype, it's about creating the future of content production'. More than just marketing muscle, Everdome brings a proven track record in building and sustaining engaged communities, an increasingly valuable asset in the evolving digital economy. 'In Web3, community isn't a buzzword, it's the backbone', Melker added. 'When your audience becomes your collaborators, you're not just marketing to people, you're building with them'. Jeremy Lopez, CEO of Everdome, commented: 'Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy'. With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralised engagement, and payment systems of Web3, all enhanced by the capabilities of AI. Currently in invite-only beta, HumAIn Assets is already delivering results for select clients. With live briefs, active production, and content delivery underway, the venture is moving beyond proof-of-concept and toward becoming a new industry standard. Early access is now available at: Image Credit: Hoko Agency & Everdome
Zawya
12-06-2025
- Business
- Zawya
UAE-based Hoko Agency acquires Everdome to strengthen HumAIn Assets – A new creative AI venture
Hoko Agency, known for its cutting-edge campaigns for global brands including Mercedes-Benz, DP World, Hublot, Red Bull, Zegna, and LVMH, has announced the acquisition of Everdome, a pioneering UAE-based metaverse company. This strategic acquisition supports the growth of HumAIn Assets, Hoko's newest venture aimed at reimagining content creation through a fusion of human creativity, artificial intelligence, and community engagement. Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government's Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing. Through this acquisition, Everdome's $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered. At the helm of this initiative are Bally Singh, Chairman of Hoko Agency; Scott Melker, a leading voice in Web3 media; and Everdome CEO Jeremy Lopez, who brings extensive expertise in Web3 execution, creative marketing, and community engagement. "Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity," said Bally Singh. "While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That's what elevates content from acceptable to exceptional." Recent research from the American Marketing Association indicates that nearly 90% of marketers are incorporating generative AI into their workflows. However, the industry is grappling with a decline in content quality and a widening gap between output and impact. HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision. 'Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed,' said Scott Melker, Co-founder of HumAIn Assets. 'The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn't about hype, it's about creating the future of content production.' More than just marketing muscle, Everdome brings a proven track record in building and sustaining engaged communities, an increasingly valuable asset in the evolving digital economy. 'In Web3, community isn't a buzzword, it's the backbone,' Melker added. 'When your audience becomes your collaborators, you're not just marketing to people, you're building with them.' Jeremy Lopez, CEO of Everdome, commented: 'Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy.' With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralized engagement, and payment systems of Web3, all enhanced by the capabilities of AI. Currently in invite-only beta, HumAIn Assets is already delivering results for select clients. With live briefs, active production, and content delivery underway, the venture is moving beyond proof-of-concept and toward becoming a new industry standard.
Mid East Info
04-05-2025
- Business
- Mid East Info
Middle East Blockchain Awards 2025 Honours Regional Trailblazers in Web3 at Iconic Dubai Ceremony - Middle East Business News and Information
The second edition of the Middle East Blockchain Awards (MEBA) celebrated the region's leading innovators in the Web 3.0 space in a prestigious ceremony hosted in Dubai. Held on the sidelines of TOKEN2049 Dubai — the global flagship event for the Web3 and blockchain industry — the awards ceremony brought together government officials, tech pioneers, and industry leaders from around the world. This 2025 edition of MEBA goes beyond web3 and blockchain, placing AI firmly centre stage — as this transformative technology starts to revolutionize not only web3 development, but also our global digital experience. As well as awards recognising AI innovation, all in-event content and media materials were produced by Hum(AI)n assets, a brand new project which combines the speed of AI with the very best work of human creative professionals. Dubai was chosen to host the second edition of MEBA in recognition of its global leadership in digital innovation and blockchain adoption. With its advanced infrastructure, forward-thinking regulations, and strong government support, the city has rapidly become a thriving hub for Web3 enterprises and digital asset pioneers. Hosting MEBA in Dubai highlights the UAE's central role in shaping the future of technology, finance, and digital transformation on a global scale. Max Palethorpe, Founder and CEO of Hoko Agency, the official organizers of MEBA, said: 'The second edition of the Middle East Blockchain Awards marks another milestone in the region's Web3 journey. Hosting MEBA in Dubai—an epicenter for blockchain innovation—underscores the UAE's growing influence on the global digital economy. This year's winners have set new benchmarks in creativity, impact, and excellence, and we're proud to celebrate the talent shaping the future of blockchain across the Middle East. We're excited to see how this community continues to push boundaries and lead on the world stage.' A panel of esteemed experts selected the winners across each category. The panel included Dr. Marwan Al Zarouni, CEO of AI for the Dubai Department of Economy and Tourism and CEO of Dubai Blockchain Centre (DBCC); Jumana Al Darwish, award-winning social entrepreneur and founder of The Happy Box; Megan Plisky, Web3 leader and strategic advisor; Scott Melker, host of The Wolf of All Streets podcast and Crypto TownHall; Saqr Ereiqat, Secretary General of the Dubai Digital Assets Association and Co-Founder of Crypto Oasis; and Jorge Sebastiao, Co-Founder of the Global Blockchain Organization and EcoX. Winners announced during the MEBA ceremony were: Best GameFi Project 2025: ASTRO ARMADILLOS Best RWA Tokenization Project 2025: HASH AI Most Promising Web3 Ecosystem 2025: PROPCHAIN (powered by Best Blockchain Development Solution 2025: CHAINSIGHT Top Crypto Influencer 2025: RAN NEUNER Best Web3 Financial Community 2025: REAL VISION Most Influential Woman in Blockchain and Crypto 2025: NIKITA SACHDEV Most Promising Crypto Media Agency 2025: CREDIBILITY X Best Blockchain Analytics Solution 2025: CRYSTAL INTELLIGENCE Most Influential Person in Blockchain and Crypto 2025: ACME WORAWAT Launched to recognise and reward outstanding achievements in blockchain and Web 3.0, MEBA is organised by Hoko Agency Middle East and supported by OKX, the global blockchain technology leader and headline sponsor of the awards.
CairoScene
30-04-2025
- Business
- CairoScene
Middle East Blockchain Awards 2025 Celebrates Web3 Innovators in Dubai
Organised by Hoko Agency and sponsored by OKX, the ceremony emphasised AI's growing role in blockchain development. Apr 30, 2025 The second Middle East Blockchain Awards (MEBA) honoured regional Web3 leaders on April 29th 2025 at Dubai's Burj Al Arab, coinciding with the global TOKEN2049 summit. Organised by Hoko Agency and sponsored by OKX, the ceremony emphasised AI's growing role in blockchain development, with all event content produced by Hum(AI)n Assets, a hybrid AI-human creative initiative. Dubai was selected for its progressive digital infrastructure and regulatory framework, cementing its status as a blockchain hub. A panel including Dr. Marwan Al Zarouni (Dubai Blockchain Centre) and Jumana Al Darwish (The Happy Box) judged winners across 10 categories. The Middle East Blockchain Awards 2025 honoured 10 innovators across Web3 and AI, with Astro Armadillos claiming Best GameFi Project, Hash AI winning Best RWA Tokenization, and PropChain (powered by named Most Promising Web3 Ecosystem. Chainsight secured Best Blockchain Development Solution, while Ran Neuner was crowned Top Crypto Influencer. Real Vision took Best Web3 Financial Community, Nikita Sachdev earned Most Influential Woman in Blockchain, and Credibility X won Most Promising Crypto Media Agency. Crystal Intelligence claimed Best Blockchain Analytics Solution, and Acme Worawat was named Most Influential Person in Blockchain.
