Latest news with #HomeCentre

New arts initiative in Dubai seeks to reimagine retail spaces

Khaleej Times

06-07-2025

Entertainment
Khaleej Times

New arts initiative in Dubai seeks to reimagine retail spaces

Home Centre, the Middle East's leading home retailer, has officially launched Home Centre Collective — a region-first live performance series that reimagines its retail spaces as immersive stages for culture, creativity, and community across Saudi Arabia and UAE. The platform reflects a growing creative energy across the GCC — particularly in Saudi Arabia and the UAE, where investment in arts, music, and cultural expression is on the rise. Home Centre Collective was born from this cultural moment, designed to be an ongoing space where authenticity, art, and community can meet and live, in-store. 'As a homegrown brand, we've always felt a responsibility to support the communities we serve and celebrate the talent within them,' Arja Taaveniku, CEO, Home Centre said. Excerpts from an interview: Q: What sparked the idea for Home Centre Collective? A: The idea began with a desire to reimagine our spaces - not just as retail environments, but as cultural stages. As a homegrown brand, we've always felt a responsibility to support the communities we serve and celebrate the talent within them. At the same time, the world is shifting - there's a growing appreciation for Middle Eastern creativity, identity, and culture. That moment of global openness inspired us to act. Home Centre Collective is our way of giving local voices a platform to be seen, heard, and celebrated. Q: How does this change the role of retail in the region? A: Retail is no longer just about products—it's about purpose. Consumers today expect more than convenience—they want to connect emotionally with the brands they support. Through Home Centre Collective, we're reshaping what retail means in the Middle East. By turning our stores into spaces for expression, collaboration, and storytelling, we're showing that retail can be a platform for cultural contribution. It's about inviting creativity in, not as a gimmick, but as a genuine part of who we are as a homegrown brand leading a new cultural movement in the region. Q: How do you hope to impact local creatives? A: We want to empower, elevate, and amplify. For us, it's about giving creatives the space, visibility, and tools to express who they are—on their terms. What makes this initiative powerful is the collaboration. We're not dictating the narrative—we're co-creating it with the artists. We listen to their vision, work with them to build performance environments that feel personal, and help them show up in a way that feels authentic and culturally grounded. Q: How do you choose the artists? A: We look for voices that are authentic, expressive, and relevant to the communities we serve. What's important to note—especially in the UAE—is that 'local' doesn't always mean Middle Eastern. We live in beautifully diverse cities where cultures cross-pollinate, and we welcome that global energy. So, whether it's a Khaleeji musician or an Afrobeat artist based in Dubai, we want Home Centre Collective to represent the full spectrum of creativity that exists here—globally influenced, but locally grounded. Q: Do artists help design their performance space? A: Yes—artist collaboration is central to everything we do. The performance space is not just a backdrop—it's part of the story. We work closely with each artist to understand how they want to be seen and how their identity can be reflected visually. Even though the setup has to be practical from a retail and production perspective, we tailor every element—from styling to atmosphere—to feel personal and expressive. It's about creating an environment that's as much theirs as it is ours. Q: How does this tie into interior design as self-expression? A: Interior design has always been about identity. At Home Centre, we believe your home is the most personal space you can create—it's where self-expression truly lives. What we're doing with Collective is an extension of that idea. These spaces may be temporary installations, but they're designed to reflect the creative soul of each artist—just like a home reflects the person who lives in it. And through those designs, we invite our customers to see how creativity and home are deeply connected. Q: Are there plans to expand beyond the UAE and KSA? A: Yes - our ambition is to grow Home Centre Collective into a leading creative platform across the Middle East. There's incredible creative energy in the region, and we see a real opportunity to celebrate and elevate that through authentic, locally-rooted storytelling. As the region continues to shape global conversations around design, culture, and identity, we believe the voices and talent we champion here can naturally resonate beyond our borders - sharing a Middle Eastern point of view with the world.

Deliveroo and Home Centre launch ‘DeliveRoom' Rest Area for Riders

Zawya

23-06-2025

Business
Zawya

Deliveroo and Home Centre launch ‘DeliveRoom' Rest Area for Riders

Deliveroo has announced the launch of DeliveRoom, a first-of-its-kind rider rest area in the UAE designed to support rider welfare during the summer months. As part of Deliveroo's 2025 Rider Summer Initiatives and its wider rest stations - which welcome over 110,000 rider visits - DeliveRoom is a double-decker bus transformed into a fully air-conditioned, home-style space. Launched in collaboration with Home Centre, the initiative offers riders a place to cool down and relax between orders, designed to feel like a living room on wheels. Offering chilled refreshments, comfortable furnishing from Home Centre, and a welcoming indoor space, the DeliveRoom is more than a resting point, it's a moment of comfort in the midst of a busy day. Yazan Aburaqabeh, Director of Operations at Deliveroo Middle East said, 'Every year, we strive to build on our commitment to rider well-being, and this year we're proud to do so in collaboration with Home Centre, the first brand of its kind to partner with us on an initiative dedicated to supporting riders. By bringing their expertise in building comfortable spaces to the DeliveRoom, Home Centre has helped us create a truly welcoming environment where riders can cool down, and recharge. This initiative is a reflection of our ongoing efforts to ensure that, especially during the UAE summer, our riders are protected, comfortable, and respected every day.' Siddarth Sivaprakash, Head of Marketing & Brand at Home Centre, said, 'At Home Centre, we design spaces with people at the heart, and the DeliveRoom was no exception. To bring this initiative to life, we took time to understand the rhythm of a rider's day; their need to pause, recharge, and unwind between deliveries. From relaxed seating and cooling interiors to charging points and thoughtful touches, every element was carefully considered to offer a moment of comfort. We're delighted to be collaborating with Deliveroo on this project as the first retailer to be part of this meaningful initiative, and to extend our design ethos to a part of the community that not only keeps our city moving but also satisfies our cravings, one delivery at a time.' DeliveRoom joins a range of Summer Rider Initiatives that are rolled out each year to support riders navigate the season including Roo Buses, Rider Kits, Water Distribution, special events and rewards for riders, and Rest Stations across the UAE. Roo Buses Deliveroo is once again rolling out its fleet of Roo Buses across the UAE, offering mobile, air-conditioned pit stops for riders on the go. Operational seven days a week across Dubai, Abu Dhabi, Al Ain, Ajman, Sharjah, and Ras Al Khaimah, the Roo Buses offer much-needed shelter and hydration throughout the day. In addition to the mobile rest points, Deliveroo cloud kitchens (Editions) and Grocery (HOP) sites across Dubai and Abu Dhabi continue to serve as additional cool-down zones throughout the summer season. Water Distribution Water is distributed daily at all Editions and HOP sites, where riders can pick up chilled bottles or refill their own. As part of the wider hydration effort, Deliveroo also works closely with its restaurant partners to provide water and shaded resting areas while riders wait to pick up orders. Customers are encouraged to support this initiative with small gestures, like offering a bottle of water upon delivery, to help riders stay cool and feel appreciated. Rider Kits To further support riders, Deliveroo has introduced seasonal Rider Kits that include heat-protection gear such as cooling vests, electrolyte sachets, breathable uniforms made of 100% UV-blocking polyester, and windshield visors to protect phones and bikes from extreme temperatures. The kits are designed specifically for UAE conditions, ensuring riders are equipped to manage the heat safely and comfortably. Seasonal Rider Events Deliveroo also celebrates its riders with a calendar of seasonal events and appreciation activities. From engagement bonuses and gadget giveaways to themed gatherings, these efforts aim to build community and reward riders for their ongoing commitment during the year. Respect Pledge Deliveroo's summer efforts are rooted in its Respect Pledge, an ongoing promise to ensure that riders are treated with dignity and care. This pledge is shared with riders and partners alike, calling for a culture of empathy and mutual respect across every touchpoint of the delivery experience. Deliveroo's Summer Initiatives continue to reflect a comprehensive approach to rider well-being, ensuring that while the temperatures may rise, riders continually feel cared for both on and off the road. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Amazon clearance store: Minimum 50% off on home decor and furniture; Time to give your home a makeover!

Hindustan Times

13-06-2025

Lifestyle
Hindustan Times

Amazon clearance store: Minimum 50% off on home decor and furniture; Time to give your home a makeover!

Do you feel your home needs a makeover? If that is so, then Amazon clearance sale is what you need to make the most of. From the summer-friendly, breathable cotton bedsheets to those chirpy cushion covers, and stylish, yet trendy furniture, Amazon is giving a minimum of 50% off on all these and a lot more. So, time to redecorate your home with our top 8 options of home and decor essentials available at Amazon during the clearance sale. Bring contemporary charm to your living room with the ABOUT SPACE Wooden Centre Table. This table is made from durable engineered wood and combines minimalist design with functionality. Its smooth finish and sturdy legs add sophistication to any décor. This table is ideal for serving, displaying décor, or storing magazines, and it fits well in compact or spacious settings. ABOUT SPACE Wooden Center Table, End Sofa Side Table, Bedside Table, Corner Coffee Table with Solid Finish Space Saving Furniture with Storage for Living Room, Bedroom (Walnut - L 40 x B 45 x H 45 cm) The Nilkamal 4 Layer Multipurpose Plastic Trolley Rack is a practical storage solution for home or office. Built with sturdy plastic and mounted on wheels, it offers mobility and convenience. Each tier provides ample space for organizing kitchen essentials, bathroom items, toys, or stationery. Its ventilated design ensures cleanliness and air circulation. Lightweight and easy to clean, this trolley blends functionality with everyday usability, perfect for optimizing space. Nilkamal 4 Layer Multipurpose Plastic Trolley Rack with Wheels for Portability| Rolling Utility Cart | Kitchen Trolley| Space Saving Storage The BLUEWUD Isvia Magazine Holder combines smart storage with elegant design. Crafted from engineered wood, it offers a compact solution for organizing magazines, newspapers, and books. The slanted compartments make browsing easy, while the rich finish complements modern interiors. Sturdy and space-saving, it's ideal for living rooms, offices, or bedrooms. With its stylish appeal and practical design, this stand enhances both décor and functionality. BLUEWUD Isvia Engineered Wood Magazine Holder Cum Newspapers Book Stand Decorative Hall Décor for Living room Home Furniture (Wenge) The Home Centre Quadro Tall Dresser Stool is designed to add elegance and comfort to your vanity or dressing area. Its cushioned seat provides seating comfort, while the sleek wooden frame ensures long-lasting use. Compact yet tall, it fits neatly in dressing corners. The refined design and neutral finish make it a seamless match with modern or classic décor. Easy to move and maintain, it's the perfect functional accent. Home Centre Quadro Tall Dresser Stool - Kingston White Experience comfort and style with LORETO's 144 TC 100% Cotton Bedsheet. Soft, breathable, and skin-friendly, this bedsheet is ideal for daily use. Its vibrant print and smooth finish uplift bedroom aesthetics while ensuring a restful night's sleep. Machine-washable and colourfast, it retains its texture after multiple washes. Crafted for durability and comfort, it suits modern lifestyles seeking quality bedding essentials. LORETO - A QUALITY LINEN BRAND 144 TC 100% Cotton Bedsheet for Double Bed with 2 Pillow Covers - Yellow & Grey, Checkered Light up your workspace with the SaleOn Rechargeable Desk Lamp. Compact and energy-efficient, it features adjustable brightness and a sleek design ideal for study, reading, or nighttime tasks. With built-in rechargeable battery and USB charging, it offers cordless convenience. Foldable and portable, it fits anywhere from office desks to bedside tables. Long battery life and LED efficiency make this lamp a smart, eco-friendly lighting solution. SaleOn Rechargeable Desk Lamp with 3 Color Light Modes, Dual LED Touch Sensor, Dimmable Eye Care Study Light with Phone & Pen Holder, Flexible Gooseneck, USB Charging, White Cortina Solid Light-Filtering Curtains bring style and function to your windows. Made from high-quality polyester, they filter natural light while offering privacy. The rich solid colour and smooth texture enhance any room décor, be it living room or bedroom. Easy to install with eyelet rings, these curtains are machine-washable and wrinkle-resistant. A blend of elegance and practicality, they are perfect for contemporary homes. Cortina Solid Light-Filtering Polyester Curtains 5 feet Long Set of 2 for Window [ Opacity: 50-60%, Color: Brown, Velvet Curtain -180 GSM ] Elevate your interiors with the Xtore Decorative Wall Art MDF Wooden Hanger. Combining function with visual appeal, this hanger doubles as wall décor and storage. Made from durable MDF, it features hooks for hanging keys, scarves, or small accessories. The artistic design adds character to hallways, bedrooms, or entryways. Easy to mount and maintain, it's a creative way to organize while beautifying your space. Xtore Decorative Wall Art MDF Wooden Hanger for Living Room | Bedroom | Office | Kitchen | Bottle Shaped | Wall Hanging For Home Decor - Set of 3 Best leather recliners: Sink into luxury and comfort with our top 8 picks Best plastic chairs: The perfect solution for home and office needs Mattress matters: Find your dreamy match made in heaven; Nap like a champ! Luxury coffee tables at up to 60% off: Premium picks on Amazon Amazon offers a wide range of items, including: Living Room Furniture: Sofas, coffee tables, TV stands, recliners Bedroom Furniture: Beds, mattresses, wardrobes, nightstands Dining Room: Dining tables, chairs, sideboards Office Furniture: Desks, office chairs, bookcases Home Furnishings: Curtains, rugs, cushions, bedding, wall decor Measure your space before ordering. Check dimensions listed on the product detail page. Use masking tape or a furniture planner app to visualize fit. Allow for walking space (typically 2–3 feet clearance). Yes. Most furniture is eligible for return within 30 days of delivery. However, certain custom-made or bulky items may have different return conditions. Always check the Returns Policy on the product page. Yes. Most soft furnishings have size and colour variants. Select your preferred option from the dropdown menu on the product page. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.

Home Centre launches new cultural platform that celebrates homegrown talent

Khaleej Times

28-05-2025

Business
Khaleej Times

Home Centre launches new cultural platform that celebrates homegrown talent

Home Centre hijacks other brands' ads for its new campaign

Campaign ME

28-04-2025

Business
Campaign ME

Home Centre hijacks other brands' ads for its new campaign

Regional furniture and home accessories retailer, Home Centre has launched a new campaign with an unconventional twist: turning other brands' commercials into its own advertising platform. Created by Publicis Middle East, the 'There We Are' campaign capitalises on a simple observation — Home Centre products appear across countless ads in the region, from food to fashion to homecare brands. Rather than producing new campaigns to showcase its vast 14,000-strong product range, Home Centre used strategically placed YouTube pre-roll ads to highlight when its furniture appears in upcoming commercials. Each time a Home Centre item is spotted in another brand's ad, viewers are greeted with a cheeky pre-roll message drawing attention to the product's presence, followed by a playful note: 'This ad may not sell this table. But the next one will.' The campaign simultaneously hijacks attention while tipping its hat to the brands whose production efforts unintentionally doubled as Home Centre showcases. 'We realised our furniture was already in the limelight,' said Siddarth Sivaprakash, Head of Marketing and Brand at Home Centre. 'So instead of starting from scratch, we just said, 'There We Are' and let our product catalogue shine in other brands' commercials. It's smart, simple, and shows just how vast, versatile and ubiquitous our product range really is.' Beyond being a media-savvy move, 'There We Are' carries a deeper brand statement. In a landscape dominated by larger global names, the campaign doubles as a statement that says 'Home Centre's products don't just fit in – they belong'. The products in other ads are proof that they belong in every kind of story, blending into everything from comedy skits to luxury fragrance ads to family dinner scenes. It's a reflection of the brand's everyday relevance – a presence that feels natural rather than forced. 'Home Centre's furniture keeps showing up everywhere. Chocolate ad? There we are. Pizza ad? There we are. Cleaning ad? Yep, there we are too,' added Augusto Correia, Creative Director at Publicis Middle East. 'So we thought, why not let everyone be aware of it?' With minimal production and media spend, the campaign flips the traditional paid media model on its head, underlining that visibility isn't always about outspending competitors – sometimes, it's about smartly recognising and owning your place in the story. Credits Publicis Groupe Bassel Kakish – Chief Executive Officer Tahaab Rais – Chief Strategy Officer Nathalie Gevresse – Chief Executive Officer Publicis Middle East Aunindo Sen – Executive Creative Director Augusto Correira – Creative Director Aliza Siddiqi – Associate Creative Director Nicolas Richard – Copywriter Andre Sakai – Art Director Jorge Yoshida – Art Director Deydson Rocha – Editor Guilherme Xopper – Motion Designer Chawki Berro – Motion Designer Shereen Mostafa – Head of Production Mayssa Al-Azem – Agency Producer Ahmed El Ruby – Agency Producer Nicolas Balaa – Agency Producer Upasana Kumar – Agency Producer Issam Saadane – Director Nadia Karout – Producer Vicky Kripalani – Business Lead Aya Baltaji – Account Manager Landmark Group Siddarth Sivaprakash – Head of Marketing Vivek Narayanan – Senior Marketing Manager Ojasvita Chandra – Assistant Manager Digitas Bachir Sahyoun – Associate Business Director Omar Savage – Media Manager Fahad Irfan – Senior Executive Sonido Antro Lucas Duque – Music Director Vanessa Mayrink – Project Manager