Latest news with #HospitalitySalesandMarketingAssociationInternational
Hospitality Net
01-07-2025
- Business
- Hospitality Net
HSMAI's 2025 Commercial Strategy Conference Draws Record-Breaking Attendance and Accelerates Commercial Integration Across Hospitality Sectors
McLean, VA – The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded its second Commercial Strategy Conference, which took place June 16–18, 2025, at the Indianapolis Convention Center. The event welcomed a record-breaking 950 commercial professionals from across the hospitality industry, underscoring the growing momentum behind the integration of sales, marketing, distribution, and revenue optimization. Held in conjunction with the Hospitality Industry Technology Exposition & Conference (HITEC) put on by Hospitality Financial and Technology Professionals (HFTP), the 2025 event expanded on its sold-out debut with enhanced programming and a broader mix of participants. Over the course of three days, attendees engaged in pre- and post-conference workshops, certification review courses, invitation-only roundtables, a robust partner showcase, and mainstage sessions featuring influential voices from within and beyond the hospitality sector. The 10% growth of the Commercial Strategy Conference in just its second year is a powerful reflection of the industry's hunger for collaboration, innovation, and unified commercial leadership. It's clear that the convergence of sales, marketing, revenue, and distribution isn't just a concept, it's the future. We're proud to provide a platform where hospitality leaders can come together to learn, share, and shape what's next. Brian Hicks, President & CEO of HSMAI This year's conference emphasized aligning strategies across disciplines to drive profitability throughout the customer journey, from acquisition to loyalty. Programming was designed to help commercial teams better leverage data, adapt to shifting consumer behavior, and embrace innovation across every function. Artificial intelligence (AI) emerged as one of the most prominent themes featured across both general sessions and breakouts. Attendees gained strategic and tactical insights from how AI is transforming the guest journey, to hands-on demonstrations of prompt engineering and workflow optimization. Speaker Benu Aggarwal, President & Founder of Milestone, Inc., spoke on AI's Impact on Hospitality Commercial Strategy, revealing the critical AI-driven insights commercial leaders need to know to drive revenue. Additional speakers showcased AI's ability to enhance collaboration, surface new revenue opportunities, and break down internal silos, offering a glimpse into how the technology is already reshaping the industry. From the moment a traveler dreams of their next getaway to the final booking confirmation—and even beyond—AI is revolutionizing every touchpoint of the consumer journey. Guests and meeting planners are using AI to discover brands, compare hotels, and design smarter, more personalized experiences for themselves. Whether it's planning a leisure trip or organizing a complex event, AI is reshaping the way decisions are made and how preferences are matched. Dr. Kelly McGuire, Principal, McRevenue and HSMAI Americas Board Member One of the most dynamic sessions was the return of Thunderclaps, a high-energy segment where industry leaders delivered rapid-fire, seven-minute presentations. Topics ranged from automation and SEO to revenue strategy, persuasive communication, and platform innovation—offering attendees fast, focused ideas they could immediately apply. The strength of the Commercial Strategy Conference lies in its leadership. Crafted by hoteliers, for hoteliers, the 2025 program was shaped by a dedicated planning committee of 38 professionals from HSMAI's Sales, Marketing, and Revenue Optimization Advisory Boards, representing 44 industry-leading organizations. HSMAI gratefully acknowledges their contributions, along with the generous support of our 2025 conference partners: Preferred : IDeaS Revenue Solutions : IDeaS Revenue Solutions Platinum : Cendyn, Flexpay, FLYR Hospitality, Lighthouse, SiteMinder, Tambourine : Cendyn, Flexpay, FLYR Hospitality, Lighthouse, SiteMinder, Tambourine Gold : Amadeus, GCommerce x Metadesk, Kalibri Labs, Plusgrade, Revenue Analytics, Sojern, Venuelocity : Amadeus, GCommerce x Metadesk, Kalibri Labs, Plusgrade, Revenue Analytics, Sojern, Venuelocity Silver : Curacirt, Directful, LodgIQ, The MODIV Group, Lotus Marketing, RageGain, Sabre, Visiting Media, Wunderkind : Curacirt, Directful, LodgIQ, The MODIV Group, Lotus Marketing, RageGain, Sabre, Visiting Media, Wunderkind Bronze : Canary Technologies, Cvent, DerbySoft, Duetto, Expedia Group, The Guestbook, HFTP, Ideas Collide, Laasie, Milestone, Nuitee, Priceline Agoda, RoomPriceGenie, SHR (Access Hospitality), SOARR Services, STR CoStar, Triptease, Upstream Works, Women in Travel THRIVE : Canary Technologies, Cvent, DerbySoft, Duetto, Expedia Group, The Guestbook, HFTP, Ideas Collide, Laasie, Milestone, Nuitee, Priceline Agoda, RoomPriceGenie, SHR (Access Hospitality), SOARR Services, STR CoStar, Triptease, Upstream Works, Women in Travel THRIVE Media: Hospitality Upgrade The 2026 HSMAI Commercial Strategy Conference will take place June 16-18, in San Antonio, Texas. Additional information on HSMAI's Commercial Strategy Conference can be found at About HSMAI The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at
Hospitality Net
04-06-2025
- Business
- Hospitality Net
LodgIQ Sponsors the HSMAI Commercial Strategy Week 2025, Co-located with HITEC in Indianapolis
Sunnyvale, CA – LodgIQ, a leading provider of AI-powered revenue management technology for hotels, has announced its sponsorship of the Hospitality Sales and Marketing Association International (HSMAI) Commercial Strategy Week 2025. This sponsorship reflects LodgIQ's ongoing support for advancing revenue management towards commercial strategy and underscores its role as a trusted technology partner for hospitality revenue leaders. Held June 16-18, 2025, in Indianapolis and co-located with HITEC, HSMAI's Commercial Strategy events serve as a focused gathering point for commercial executives in sales, marketing, and revenue optimization. LodgIQ's sponsorship supports HSMAI's mission to elevate the practice of hospitality revenue management through education, certification, and industry collaboration. HSMAI continues to raise the bar for commercial strategy in our industry, and we're proud to stand behind that mission, said Vincent Ramelli, CEO of LodgIQ. ' Their conferences offer an essential platform for revenue, marketing, and commercial leaders to deepen their expertise, share best practices, and engage in high-value networking. LodgIQ's revenue optimization platform leverages advanced machine learning to provide dynamic, real-time pricing recommendations tailored to each hotel's market conditions, competitive set, and booking patterns. Its intuitive design and automated workflows allow revenue managers to streamline their day-to-day processes and focus on strategic decision-making. The industry's most forward-thinking technology conversations will happen in Indianapolis this June, and our presence there, through our support of HSMAI, is a commitment to innovation and education, added Ramelli. We're not just providing a tool; we're building a way to elevate revenue management into commercial strategy. During this 2025 edition of the HSMAI Commercial Strategy Week, the LodgIQ expert team stands ready to welcome the many attendees who want to learn more about the latest advancements in hotel revenue intelligence and explore partnership opportunities. LodgIQ™ is a leading AI-enabled revenue management platform for the hospitality industry, transforming data integration and decision-making for hotel commercial teams. Our platform consolidates Revenue, Sales, and Marketing data, providing insights into market trends and consumer behaviors for strategic, data-driven decisions. LodgIQ offers a real-time, comprehensive view of key metrics, enhancing room rate adjustments, marketing campaigns, and sales strategies. Committed to optimizing operations and maximizing revenue, LodgIQ is the essential tool for unified commercial strategies in hospitality. Currently working with over 550 hotels, LodgIQ's products combine sophisticated machine learning with an intuitive and powerful user interface, delivering advanced recommendations and actionable analytics. LodgIQ is headquartered in Silicon Valley, with offices in New York City, and Bangalore. For more information visit Alex Woolsey Vice President of Business Development View source
