06-07-2025
Deal to offer premium spirits at budget prices in Glasgow
Allied Leisure Group, the team behind some of Glasgow's best-loved hospitality venues, including Max's Bar, La Cheetah Club, Mikaku, Room 2, and the upcoming riverside development Clydeside Containers, has announced a partnership with global drinks company Brown-Forman.
It will allow the venues to serve premium spirits at accessible prices, with Clydeside Containers set to offer £4 spirits and mixers.
The agreement will see the growth of the premium spirits on offer across all Allied Leisure Group venues, with Diplomatico Mantuano named the House Rum, El Jimador Blanco as the House Tequila, Jack Daniel's Tennessee Whiskey as the House American Whiskey, and Woodford Reserve as the House Bourbon.
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This new range will feature heavily at Clydeside Containers, the city's newest "food and cultural destination", which is set to open this summer.
Nathan Sparling, director of Allied Leisure Group, said: "We want to redefine what a house pour means.
"Our goal is to give people exceptional drinks without the inflated price tag.
"With Brown-Forman's iconic portfolio, we're offering our guests the quality they deserve — whether they're ordering a Jack & Coke, a Mojito with Mantuano, or a Tequila & Tonic with El Jimador.
"A great night out in Glasgow shouldn't cost the earth."
Under the terms of the deal, other brands owned by Brown-Forman will also be available at the venues.
These include the Jack Daniel's Flavoured Range, Diplomatico Reserva Exclusiva, Diplomatico Planas, Gin Mare, and the Jack Daniel's Bonded Range.
There will also be additions of premium spirits, including Slane as the House Irish Whiskey, and single malts BenRiach and The GlenDronach.
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A spokesperson for Brown-Forman UK, said: "We're incredibly proud to partner with Allied Leisure Group at such an exciting time for Glasgow's hospitality scene.
"Their commitment to delivering premium experiences at an accessible price point aligns perfectly with our vision.
"Seeing world-class brands like Jack Daniel's, Diplomatico, Woodford Reserve, and El Jimador being served as house pours—and at just £4 with a mixer—is a fantastic way to bring great spirits to more people.
"We're looking forward to seeing the energy of Clydeside Containers come to life this summer."
