4 days ago
- Entertainment
- Al-Ahram Weekly
From Angham to Wegz: Six weeks of stars in third New Alamein Festival
The third edition of the New Alamein Festival, scheduled to take place over six weeks between 18 July and 29 August, features the biggest stars from Egypt and the Arab world.
This year's festivities will be held in the U-ARENA, a vibrant new venue located in the heritage district of New Al-Alamein City designed to accommodate thousands of visitors and serve as a hub for music and cultural events.
The festival will feature a stellar lineup of top artists from Egypt and the Arab world, including Amr Diab, Angham, Assala Nasri, Tamer Hosny, Tamer Ashour, Marwan Pablo, Lege-Cy, Wegz, Cairokee, and others.
Some of the artists are returning, having performed in the festival's second edition (2024), while others will perform in Al-Alamein for the first time.
Besides concerts, the festival offers a variety of artistic, sports, entertainment, and culinary events.
Last year's New Alamein Festival highlights included Mohamed Mounir, Kadim Al-Sahir, Tamer Hosny, Hany Shaker, Omar Khairat, Hamza Namira, Massar Egbari, Souad Massi, Wegz, Cairokee, Folklorita, and others.
The festival also staged several theatre performances, some of which were exclusively performed for Al-Alamein audiences. The plays, performed by a group of Egypt's top actors, included El-Setat Ayza Eih (What Do Women Want), Al-Shuhra (Fame), Al-Televizyon (Television), Bulaq Rouge, and Amloha Ezay (How Did They Do It).
Last year's edition attracted visitors from over 104 nationalities, as well as a wide range of public figures, officials, and diplomats from across the Arab world and beyond.
The previous edition aimed to draw 2 million visitors and tourists, and was praised for its diverse mix of musical, cultural, and sports events. Egyptian Prime Minister Mostafa Madbouly lauded the festival's role in showcasing the rapid development of New Al-Alamein and its growing importance in boosting tourism and promoting Egypt globally.
New Al-Alamein is one of Egypt's fastest-growing tourist cities, thanks to its strategic location on the Mediterranean coast and its massive urban development in recent years. Last summer alone, the city welcomed over 1 million tourists.
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