Latest news with #HumAInAssets
Gulf Business
12-06-2025
- Business
- Gulf Business
Content boom: Why AI can't fix creative without better systems
The rise of artificial intelligence (AI) is reshaping creativity at a breakneck pace. From instant social graphics to thousands of words of copy delivered in seconds, AI tools powered by advanced language models and image generators are transforming how marketers work — promising speed, volume, and unprecedented productivity. Yet, the reality on the ground is more nuanced. While AI can crank out content faster than ever, speed alone doesn't translate into compelling stories or emotional connection. Digital spaces today remain saturated with bland, repetitive, and forgettable output. Why? Because creativity is more than volume; it's about turning ideas into unforgettable experiences that resonate with audiences. Human creativity — with all its nuance, judgment, and context — remains irreplaceable. AI isn't 'dumb,' but these uniquely human qualities can't be easily taught to machines. The brands that succeed aren't those who post the most content, but those who create work that truly moves markets. That requires coordination, alignment, and thoughtful execution — not just rapid production. The workflow bottleneck slowing AI's promise At the center of this challenge is workflow. 'If creatives are the engine and AI is the new superfuel, then workflow is the transmission,' says Harry Aydin, CTO of AI-driven creative platform Hum(AI)n Assets. 'Right now, creative teams are stuck in first gear.' A recent McKinsey & Company report (2025) echoes this: 'While generative AI is transforming content creation, many organizations struggle to scale its use because their operating models haven't caught up. The technology's potential is vast, but without rethinking workflows, its benefits remain out of reach.' Teams are caught between two extremes. On one end is the 'Ad-Hoc Grind' — work scattered across group chats, briefs sent as voice notes, and shifting deadlines that cause chaos and burnout. On the other is the 'Corporate Maze' — layers of stakeholders, endless approvals, and slow timelines. Neither approach serves the needs of teams trying to harness AI's speed and power at scale. Rethinking creative processes for the AI era So what's missing? The answer lies not in more productivity apps or project management dashboards, but in reimagining creative workflows for the AI era. It starts with simplicity. Briefs must be clear and concise — ditch the 40-slide brand bibles. Iteration cycles should measure in minutes or hours, not weeks. The workflow must flex seamlessly to handle quick-turn social reels, polished presentations, or nuanced ad copy — all briefed, created, iterated, and approved without chaos or bottlenecks. The right workflow aligns teams fast, fosters open feedback, and keeps content flowing smoothly. Designers won't guess tone. Clients won't wait endlessly. Deadlines become firm targets. Content ships, not stagnates. This new approach blends AI's brute force with human discernment. It's not man versus machine — it's velocity paired with vision. AI accelerates. Humans elevate. Building the future of creative workflows Hum(AI)n Assets is building this future today. The Dubai-based startup offers a content production engine designed to match the realities of modern creative teams — delivering the horsepower of a creative studio without the overhead or delays. 'Everyone's talking about AI tools, but nobody's fixing the workflow,' Aydin explains. 'You can generate assets in seconds, but getting them approved and aligned? That still takes weeks. It's not a tool problem; it's a system problem.' The solution is smart augmentation, not blind automation. The brief is boiled down to essentials: audience, style, impact, and media type. AI handles formatting, first drafts, and rough image comps. Humans then refine tone, narrative, and aesthetics. The outcome? Faster, sharper, brand-aligned content that meets the demands of today's business pace. The platform's founder, Bally Singh, experienced these workflow pains firsthand while running the Dubai-based Hoko Agency. 'Our internal processes were often chaotic and time-consuming,' Singh recalls. 'Too many handoffs, information gaps, and waiting rooms between idea and execution.' Now, Hum(AI)n Assets is scaling fast. Recently, it absorbed Web3-native project Everdome through a strategic acquisition by Hoko Agency, further bolstering its creative engine. Partnership with Motivate Media Group The company is also partnering with Motivate Media Group to integrate its AI-powered workflow into Motivate's publishing operations — a bold move in a sector still grappling with rapid change. This collaboration will debut with the first-ever AI-generated magazine cover, showcasing how improved workflows, human creativity, and AI speed can transform legacy media. For Motivate, this isn't just an experiment; it's a statement. The partnership signals what leadership in the AI age looks like — embracing innovation to set the pace, not follow it. As AI becomes integral to creative work, workflow is emerging as the keystone issue. Without a smart system, even the most powerful AI becomes noise. What's needed is structured speed — a creative operating system where briefs are clear, feedback is fluid, and human-AI collaboration is frictionless. Hum(AI)n Assets is building that system: a smarter way to work that meets the urgency of today's creative demands without sacrificing quality or clarity. By combining agency polish, the momentum of real-time crypto marketing, and AI's strategic power, the team isn't just producing content — it's reinventing the entire process behind it. In the future, creative success won't depend on who has the flashiest AI tool, but who can align vision and execution fastest. And that future starts — and scales — with workflow.
Tahawul Tech
06-05-2025
- Business
- Tahawul Tech
HumAIn blends AI power and human precision
Launched recently, HumAIn Assets is redefining what it means to deliver high-quality digital creative assets – images, video, text, and more – at a speed and price set by the user. This new platform eliminates the friction of creative agencies and freelancer platforms, utilising AI to provide a streamlined, scalable, human-guided alternative to content production. Having been working in the background for the past twelve months under the Hoko ecosystem for global brands such as LVMH, DP World, ADGM, Mercedes-Benz, OKX and Tag Heuer – HumAIn Assets now brings this tailored workflow to the masses through their user-facing platform. Now everyone will have access to the same level of services as blue chip companies. According to a recent report by McKinsey, projects estimate generative AI will add $4.4 trillion in value across industries, while they highlight that 75% of generative AI's value lies in marketing and sales – areas where precision and speed matter most. A guiding principle – AI as co-pilot, humans as pilots – is central to the HumAIn Assets model. At its core, the platform simplifies creative production to four essentials: your brief, your deadline, your budget, and delivery. 'HumAIn Assets isn't another freelancer platform or DIY tool. We've stripped the creative workflow down to what really matters. There's no bloat, no back-and-forth, just high-quality results delivered fast – backed by real creative professionals and smart AI systems'', HumAIn Assets Founder, Bally Singh. The platform positions itself between traditional agencies and automated AI tools, promising agency-quality content at AI-level speed – with flexibility that scales. From motion ads to social posts, product scripts to YouTube thumbnails, HumAIn Assets offers professional-grade results without the agency timescales and pricing. ''AI and AI tools are set for exponential growth, however the real value is in harnessing their power for real businesses and real-world outcomes. HumAIn Assets is ready to bring this real-world impact to businesses and projects of all sizes,'' HumAIn Assets Co-founder, Scott Melker. Early access to HumAIn Assets is now open, with a tiered rollout of the platform scheduled for early Q3 2025. It's an ideal solution for bootstrapping entrepreneurs, one-person shows, marketers, founders, and growing teams who need high-volume, high-quality content – without the headaches. As businesses everywhere wrestle with the pace of innovation, the HumAIn Assets promise is simple: A creative workflow you can trust. Image Credit: HumAIn Assets
Zawya
01-05-2025
- Business
- Zawya
HumAIn Assets launches at Dubai's MEBA Awards
Dubai, UAE: At this year's prestigious Middle East Business Awards, an exciting new player entered the spotlight: HumAIn Assets, a next-generation creative production engine designed to transform how content is made, blending human creativity with the speed and scale of artificial intelligence. Launched officially during the recent Middle East Blockchain Awards (MEBA), HumAIn Assets is redefining what it means to deliver high-quality digital creative assets - images, video, text, and more - at a speed and price set by the user. This new platform eliminates the friction of creative agencies and freelancer platforms, utilising AI to provide a streamlined, scalable, human-guided alternative to content production. Having been working in the background for the past twelve months under the Hoko ecosystem for global brands such as LVMH, DP World, ADGM, Mercedes-Benz, OKX and Tag Heuer - HumAIn Assets now brings this tailored workflow to the masses through their user-facing platform. Now everyone will have access to the same level of services as blue chip companies. According to a recent report by McKinsey, projects estimate generative AI will add $4.4 trillion in value across industries, while they highlight that 75% of generative AI's value lies in marketing and sales - areas where precision and speed matter most. A guiding principle - AI as co-pilot, humans as pilots - is central to the HumAIn Assets model. At its core, the platform simplifies creative production to four essentials: your brief, your deadline, your budget, and delivery. "HumAIn Assets isn't another freelancer platform or DIY tool. We've stripped the creative workflow down to what really matters. There's no bloat, no back-and-forth, just high-quality results delivered fast - backed by real creative professionals and smart AI systems.'' HumAIn Assets Founder, Bally Singh The platform positions itself between traditional agencies and automated AI tools, promising agency-quality content at AI-level speed - with flexibility that scales. From motion ads to social posts, product scripts to YouTube thumbnails, HumAIn Assets offers professional-grade results without the agency timescales and pricing. 'AI and AI tools are set for exponential growth, however the real value is in harnessing their power for real businesses and real-world outcomes. HumAIn Assets is ready to bring this real-world impact to businesses and projects of all sizes.'' HumAIn Assets Co-founder, Scott Melker Early access to HumAIn Assets is now open, with a tiered rollout of the platform scheduled for early Q3 2025. It's an ideal solution for bootstrapping entrepreneurs, one-person shows, marketers, founders, and growing teams who need high-volume, high-quality content - without the headaches. As businesses everywhere wrestle with the pace of innovation, the HumAIn Assets promise is simple: A creative workflow you can trust. About HumAIn Assets HumAIn Assets deliver high-quality digital creative assets - images, video, text, and more - at a speed and price you choose. Blending human creativity with the speed of AI, they take the best elements of creative agencies, AI tools and freelancer marketplaces - removing friction and simplifying user experience to make great work happen fast. Send a brief, set a deadline, choose the price, and assets are delivered. No meetings, no delays - just results.
