Latest news with #HydraPrime
New York Post
26-06-2025
- Business
- New York Post
Review: Anastasia Beverly Hills launches Hydra Prime SPF 50
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Anastasia Beverly Hills, renowned for its iconic beauty products, is making a bold move with the launch of Hydra Prime SPF 50 — a sunscreen that promises to redefine the category by combining potent skincare benefits with flawless makeup priming. I've tested *a ton* of beauty products, and Anastasia Beverly Hills is surely one of my go-to brands. While the label's roster of glittery eyeshadows and perfectly sticky (but not too sticky) lip glosses is its bread and butter, its new SPF offering stands out as a thoughtful, clinically-backed innovation designed to meet the needs of modern beauty lovers who want more than just sun protection. Sunscreen is notoriously a challenging category, especially for a makeup brand branching out from color cosmetics. Claudia Soare, president of Anastasia Beverly Hills, explained in an exclusive interview with Post Wanted that the decision to enter this space was not taken lightly. 'SPF is a tough category, especially for a makeup brand; it's not something you can just casually branch into,' Soare shared. 'If we were going to do it, we had to come a lot harder than just 'another sunscreen.' It couldn't be basic; it had to have real clinical skincare benefits. That's the only way it would make sense for us and for our customer.' Hydra Prime is designed not only as a sunscreen but as a multi-benefit skincare product that hydrates, strengthens the skin's barrier, smooths texture, primes makeup and improves the overall look and feel of skin over time. This holistic approach sets HydraPrime apart from typical SPF products, and it feels luxurious on my skin. Anastasia Beverly Hills Pros: Doubles as a makeup primer Hydrates and is infused with antioxidants to soothe and fortify the skin barrier Enhances makeup with a natural-looking glow Cons: It isn't vegan or cruelty-free, though gentle on my sensitive skin with no irritation The price point is more expensive than most other face sunscreens Many sunscreens struggle with common issues like white cast, greasiness or interfering with makeup wear. However, HydraPrime tackles these head-on with a sheer, silky texture that disappears into my skin. Victoria Giardina Rather than compromising makeup, it actually enhances makeup longevity and wear. Beyond aesthetics, the formula offers powerful skincare perks: hydration, calming effects, skin barrier reinforcement and protection against pollution and oxidative stress. Where has this been my whole life? 'This isn't just another SPF with benefits — it's skincare-first, with real clinical proof,' Soare emphasized. The best part? The formulation of HydraPrime features next-generation skincare ingredients tailored for maximum efficacy and skin comfort. Niacinamide brightens and refines texture, ectoin supports barrier repair and hydration, acetyl zingerone fights oxidative stress and aging signs and bisabolol soothes irritation. The sunscreen is also microbiome-friendly, non-comedogenic dermatologist-tested tested and remarkably lightweight with no white cast or greasy feel. This inclusive formula is designed for all skin types as well — from dry and oily to sensitive —respecting the skin's needs and harmonizing perfectly with makeup. My review Victoria Giardina With hundreds of SPFs to choose from, Hydra Prime arrives as a premium face screen that's more than blocking UV rays. This formulation is all about barrier care, hydration and long-wear priming in a single, elegant step. From its inception, the goal was ambitious: create an SPF with real clinical skincare credibility, not simply a cosmetic afterthought. The result is a product designed to earn a permanent place in your routine, not just because it protects, but because it performs. I can confidently say that it has paved its way into my routine as a mainstay. Victoria Giardina With a sheer, silky finish that vanishes on contact, it sidesteps the common pitfalls of SPF — no white cast, no greasy residue and no interference with my base. Instead, it enhances my canvas; my makeup sits better, lasts longer and my skin looks noticeably smoother and more hydrated. In practice, Hydra Prime becomes the quiet hero of my getting-ready routine. Whether paired with a full face — layered under foundation, bronzer, blush and a signature brow — or worn alone on bare-skin days, it delivers a blurred, luminous base that elevates whatever follows. It's proof that performance and protection don't have to live in separate categories, and for that, I love it. A morning routine with HydraPrime Anastasia Beverly Hills Soare shared her personal beauty ritual featuring Hydra Prime, underscoring how integral it has become. 'Every morning starts with Hydra Prime,' she shared. 'It's just non-negotiable at this point — it gives me that hydrated, blurred base and makes everything layer smoother.' Following Hydra Prime, she applies the Impeccable Foundation for a flawless yet natural finish, then uses the new Bronzer and Blush Trios for effortless color and dimension. Brow grooming is finished with the Brow Wiz and Brow Freeze to shape and lock brows in place. 'Whether I'm going full glam or just doing skin and brows, Hydra Prime always comes first. It sets the tone,' she shared. How to apply For optimal sun protection, apply liberally 15 minutes before sun exposure. To prep and prime for makeup application, apply a thin layer over clean skin following your skincare routine. Blend into your skin using your fingertips, and allow the formula to absorb into your skin before applying makeup. Reapply at least every 2 hours for optimal sun protection benefits. The bottom line With Hydra Prime, Anastasia Beverly Hills enters the sunscreen arena not merely to compete, but to revolutionize the category by offering a product that prioritizes skincare integrity without compromising makeup performance. This launch is a testament to the brand's dedication to innovation and delivering truly transformative beauty experiences, truly. For those seeking a sunscreen that hydrates, protects and primes well, Hydra Prime may well be the game-changer we've been waiting for. This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored. Looking for a headline-worthy haul? Keep shopping Post Wanted.
Los Angeles Times
26-06-2025
- Los Angeles Times
The New Rules of Active Beauty for Summer Travel
LA Times Studios may earn commission from purchases made through our links. If your carry-on is packed with TSA-friendly minis, climate-proof tints, and hair protectants that moonlight as frizz-fighters, you're already fluent in active beauty. As summer travel ramps up, so do the demands on your skin. From bone-dry airplane cabins to sweaty hikes and SPF reapplications by the pool, this season challenges your complexion like no other. Active beauty, a trend defined by skincare that flexes with your lifestyle, isn't just about surviving the elements; it's about thriving through them. Think of it as your skin's performance gear: clean, high-tech, breathable, and built to move. Whether you're navigating desert heat, post-facial inflammation, or just city pollution, your skincare shouldn't quit before you do. At the heart of active beauty is the idea that skin thrives when supported by barrier-strengthening, breathable formulations. Tata Harper, a pioneer in natural luxury skincare, breaks it down: 'Our products are formulated to support the skin barrier and use ingredients that work with the skin, not against it. We include emollients and seed oils rich in triglycerides and omega fatty acids to reinforce the skin's lipid layer.' This lipid layer is crucial in summer, when air travel, sun, and sweat can sabotage hydration and lead to inflammation. Tata's Hydrating Floral Essence is packed with hyaluronic acid and natural humectants, and is designed for just such conditions. Anastasia Beverly Hills just launched HydraPrime SPF 50, which delivers serious multitasking muscle. This hydrating sunscreen primes, protects, and perfects all skin tones with no white cast, making it ideal for travelers who want glow without guesswork. Shown to boost moisture by 57% and reduce fine lines, it's powered by niacinamide, ectoin, and beet root to hydrate and defend skin while improving tone and texture. When the heat index spikes and your skin is sandwiched between sunscreen layers and sweat, lighter textures are everything. Wyn Beauty's Featuring You Hydrating Skin Enhancing Tint is lightweight yet long-lasting, blending seamlessly, and won't clog pores even in humid, high-sweat situations. Tata Harper's Water Lock Moisturizer, Resurfacing Serum, and Repairative Moisturizer feature air-light textures that hydrate without suffocating pores. 'These products are formulated without silicones, so they don't sit on the skin or melt off in heat,' says Harper. 'Instead, they act like a second skin, hydrating and protecting without clogging.' In ultra-dry climates, pairing a moisturizer with a face oil locks in hydration. As dehydrated skin (which lacks water, not oil) can accelerate aging, this combo becomes essential for preserving barrier health and bounce. Today's skin stressors are layered: UV damage, pollution, and heat-induced sweat all compete to clog pores and compromise glow. But active skincare isn't just defensive, it's proactive. Emerging studies show that sweat (especially post-workout perspiration) can actually support the skin by helping clear pores and boosting circulation. However, heat and humidity also reduce the skin's ability to regulate sebum production and sweat evaporation, making it more vulnerable to UV exposure and breakouts. Research compiled by the National Institutes of Health confirms that this trio (sweat, SPF buildup, and pollution) can disrupt the skin barrier and increase inflammation. So whether you're city-bound or trail-hopping, the best skincare works like gear: functional, portable, and multi-benefit. Your hair faces the same travel turbulence as your skin, dry cabins, chlorine-laced pools, UV rays, and styling tool roulette. Purist Pure Scalp Relief offers a travel-sized solution for dry, irritated scalps. Formulated with cooling menthol and soothing plant oils, it refreshes and rebalances your scalp and restores shine during or after long-haul travel. A sleekening mist like Oribe's Royal Blowout Heat Styling Spray can smooth even the worst-behaved tresses and speed up dry time, ideal when hotel tools are less than reliable. For those logging outdoor time, pack a lightweight heat protectant like Bumble and Bumble Heat Shield Thermal Protection Mist. And when you want effortless texture without the crunch, try IGK Beach Club Texture Spray, which gives you touchable, voluminous waves without drying out your strands. But don't overlook simple hacks backed by science. According to experts, soaking your hair with clean tap water before swimming helps minimize chlorine absorption, while coconut oil forms a protective barrier that preserves color and moisture. Leave-in conditioners, protective styles, and even a silk scrunchie can keep strands intact through long flights and humid hikes. Summer travel is less about the destination and more about what your skin endures along the way. Active beauty reframes skincare not as a pampering pause, but as a performance protocol. In this landscape, your routine isn't just maintenance, it's preparation. Click here to learn more about Tata Harper
