Latest news with #HydrateMe
Graziadaily
07-07-2025
- Health
- Graziadaily
The Hembrow Sisters Redefine ‘Selfish' With Their New Sports Nutrition Brand (And It's Landing At Boots)
The supplement aisle is about to get a serious shake-up. Meet Selfish Supps, the Australian brand that's changing the conversation around putting yourself first - and it's the brainchild of global fitness stars, the Hembrow sisters. With over 17 million followers and a global fitness empire, Tammy Hembrow has become the go-to voice for real talk about wellness, motherhood, and showing up for yourself. Now, alongside her sisters Amy and Emilee, she is taking on the sports nutrition industry with a brand that's refreshingly honest about what women actually need. Now available exclusively in Boots, the timing couldn't be more perfect. Despite women making up over 39% of the UK sports nutrition market, walk into any supplement shop and you'll find yourself surrounded by aggressive branding focused on male performance goals and outdated wellness ideals. Selfish Supps is here to change that narrative entirely. "Fitness isn't just about hitting PBs or dropping dress sizes. It's about showing up for you," says Tammy. "Taking what you need and leaving guilt behind. It's knowing your best is enough and that giving your best to others starts with being selfish." The sisters are not just talking the talk - they're living it. Between them, they've navigated 5am feeds, postnatal recovery, business meetings squeezed between school drop-offs, and the constant juggling act of ambition versus self-care. This isn't another celebrity supplement line; it's a brand born from genuine experience. The core product range has launched exclusively at Boots (yes, Boots!) and covers the full spectrum of women's everyday health needs, from energy and performance to digestion, hydration, and muscle recovery. There's Give Me Plant Protein with its bloat-free 20g boost, Balance My Gut delicious blueberry blend with probiotics, and Hydrate Me's refreshing electrolytes with coconut water. Each formula is backed by science, is vegan, gluten-free, halal-certified, and comes in flavours like Pink Lemonade, French Vanilla, and Juicy Watermelon - because let's face it, who said supplements have to taste like punishment? Perhaps most refreshingly, Selfish Supps' debut UK campaign features real women from the TammyFit community rather than polished influencers or models. These are the faces of women working out for strength, for clarity, for energy and not perfection. At £29 and upwards, the range is now available in 1,300 Boots stores nationwide and online. Finally, a sports nutrition brand that gets it: sometimes the most revolutionary thing you can do is be a little selfish. Scroll to shop the whole collection below. Give Me Plant Protein The Selfish Supps vegan protein powder comes in two flavours - French Vanilla and Rich Chocolate. For strength, tone and recovery, it has a prebiotic boost with a smooth and creamy texture. Balance My Gut A refreshing Blueberry Bliss flavour, the Selfish Supps powder is aimed at de-bloating your gut by aiding digestion and supporting your gut microbiome. Hydrate Me The Selfish Supps electrolyte powder is best for during and post-gym sessions, aimed at recovery and fast hydration. The Pink Lemonade flavour contains magnesium, coconut water and vitamin C. Give Me Protein Water Selfish Supps has developed a light, hydrating protein in a juicy, non-gritty format. Best for aiding in recovery, it's perfect for a hydrating hit during and after your workout. I Want Energy Boost your gym sesh with Selfish Supps jitter-free pre-workout that contains aminos, BCAAs and green tea for focus and endurance. Natalie Corner is a commercial content editor for Grazia. Deeply invested in her skincare routine, she is never without SPF. She has tried and tested all sorts of hair products for curly hair and is on a mission to find the perfect under-eye colour corrector.
Metro
02-07-2025
- Health
- Metro
First female founded sports nutrition brand now available at Boots
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Supplements are growing in popularity and awareness with a growing conversation around supplements being designed and tested with men in mind. But it shouldn't be a one size fits all, at least that was the inspiration behind sisters Tammy, Emilee and Amy Hembrow's new brand Selfish Supps. According to research women account for over 39% of the UK's sports nutrition category, yet the majority of supplements or sports aids focus on male performance, their bodies, needs and aesthetic. Yet, they don't have the hormones women have, and consequently the needs. This is where Selfish Supps come in. Selfish Supps is a female-first sports nutrition brand created by women, for women. The Selfish Supps range includes seven functionally formulated products that cover the full spectrum of women's everyday health needs, from energy and performance, to digestion, hydration and muscle recovery. Each formula is free from unnecessary fillers, vegan, gluten-free and halal-certified, yet packed with flavour to make it pleasant to consume. The items in the range include Give Me Plant Protein, Balance My Gut, Hydrate Me, Give Me Protein Water, Give Me Plant Protein Powder, and I Want Energy. All products come in delicious flavours which span from Pink Lemonade, Juicy Watermelon, French Vanilla, Blueberry Bliss, to Very Berry. We know many can be bitter or leave a chalky texture in the mouth, but not Selfish Supps. More Trending Selfish Supps is available to buy directly from the website, as well as Boots, both online and in stores. The supplements typically retail for £29, however, you can make a saving as Selfish Supps is offering shoppers 25% off online purchases. To claim the discount all you have to do is enter the discount code 'METROSELFISH25', which is valid from now until July 14 with a minimum spend of £29. View More » Plus, the 25% off discount only applies to a one off purchase, so select your favourites wisely. This protein powder contains 20g of lean plant protein. It has also been formulated with prebiotics to encourage muscle growth without any bloating. Available in French Vanilla and Rich Chocolate. BUY NOW FOR £29 We're familiar with green powders, but Selfish Supps has created an alternative in the form of 'blue-greens gut health powder'. Formulated with a blueberry phyto blend, sea moss, spirulina, probiotics, vitamin C and fibre for overall wellness. It aims to debloat, aid digestion, nourish the gut microbiome and heal the leaky gut. It doesn't have a gritty texture, there are no artificial sweeteners or bulking agents. It's vegan, gluten free, soy free, halal friendly and soy free. BUY NOW FOR £29 Hydrate Me is an electrolyte – hence the with magnesium, coconut water, zinc and vitamin C, to rehydrate the body. It also offers immunity support and aids the body post-workout. It is a low sodium formula with no artificial sweeteners. BUY NOW FOR £29 If you would prefer something more lightweight when it comes to protein shakes, Give Me Protein Water is a welcome alternative. This fast-absorbing vegan protein water has been formulated with hydrolysed plant protein that is not gritty but hydrating and an effective boost of protein. It functions to support muscle growth, tone and support recovery after a workout. Available in Very Berry or Tropical Crush flavours. BUY NOW FOR £29 If you have ever tried pre-workout you may have found your skin feels extremely itchy and irritated, you struggle to focus and sweat, but it is said to kickstart your body into workout mode, and those initial reactions wear off as you work out. Thankfully, Selfish Supps has created a jitter-free pre-workout. It has been formulated with aminos, BCAAS and green tea, which combine to help with performance, strength, but also boost focus. It offers a more sustained boost of energy without the clean, vegan and gluten free formula has also been said to increase muscle definition. BUY NOW FOR £29 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: I'm a shopping writer and here's what I'm buying this week – from Berghaus to Skin Rocks MORE: Protein Works' Creatine Powder is the filler-free vegan supplement you need to know MORE: The best protein powders that actually taste good – and have nutritional benefits Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
7NEWS
08-05-2025
- Health
- 7NEWS
Tammy Hembrow's new supplement brand is already receiving rave reviews: ‘It's delicious'
The supplement market can feel so overwhelming at times. With endless options lining the shelves and flashy marketing promising quick fixes, it's tricky to find products that are natural, effective, and still taste good. But cutting through the noise is a new celebrity-founded supplement brand that's already generating buzz — and shoppers can't stop talking about it. Aussie fitness influencer Tammy Hembrow has teamed up with her two sisters, Amy and Emilee to create Selfish Supps. Selfish Supps is a range of healthy and effective supplements for women, that also taste delicious. 'So many women feel really confused or overwhelmed by the amount of supplements available and don't know where to start,' Tammy tells Best Picks. ' Everything felt too masculine, too complicated, too preachy or didn't taste good.' The range features five different products, Give Me Plant Protein, Give Me Protein Water, Hydrate Me, I Want Energy and Balance My Gut. Tasty and easy to drink, you can pick up the formulas for just $39.99 at Chemist Warehouse. Some of the scrumptious flavours include tropical crush, pink lemonade, juicy watermelon and blueberry bliss. Studies show that while women represent 40 per cent off the sports nutrition market in Australia, many are left still searching for effective sports nutrition. ' Supplement aisles are overwhelming and we didn't want women picking it up and wondering 'is this even right for me?' It's really clear what each product is for, and the things we've left out like gluten, soy and dairy,' Emilee explains. 'We're all mums, we know what it's like putting yourself last and the guilt that comes with investing in yourself,' Amy adds. The name 'Selfish' echoes the brands ethos; to encourage women to prioritise their own wellbeing. Shoppers have given the new supplements, a 5-star rating on Selfish Supps' website. 'Very delicious,' one shopper wrote. I have tried so many gut powders and they all taste so gross. I have been taking this for the last week and and obsessed with the flavour. It's also really helped with my bloating! Love it,' another reviewer added. 'A nice tasting, natural pre-workout which gave me no jitters,' a third impressed shopper commented. Shop Selfish Supps products:
7NEWS
22-04-2025
- Health
- 7NEWS
Tammy, Emilee and Amy Hembrow launch a new sports nutrition brand for women: Selfish Supps
Australia's most popular fitness influencer Tammy Hembrow, has embarked on a new venture. The founder of fitness platform Tammy Fit and athleisure brand Saski, has stepped into the world of supplements along with her two sisters, Amy and Emilee. Making their own mark on the world of male-dominated supplements, the Hembrows have launched their very own brand, Selfish Supps, a range of effective and supportive nutrition products for women. 'So many women feel really confused or overwhelmed by the amount of supplements available and don't know where to start,' Tammy tells Best Picks. ' Everything felt too masculine, too complicated, too preachy or didn't taste good.' Describing the range as 'sports nutrition that gets women's bodies,' there's five different products in the launch; Give Me Plant Protein, Give Me Protein Water, Hydrate Me, I Want Energy and Balance My Gut. No matter your fitness journey or supplement experience, Selfish Supps are made to support women's unique health and fitness needs; from energy and endurance, to muscle tone, recovery, focus, gut health and hydration. Tasty and easy to drink, you can pick up the formulas for just $39.99 at Chemist Warehouse. If you've ever felt overwhelmed when walking down the supplements aisle, you're not alone. Studies show that while women represent 40 per cent off the sports nutrition market in Australia, many are left still searching for effective sports nutrition. Whether you're looking to tone your muscles, up your hydration or seeking an energy boost, Selfish Supps are science-backed formulas, designed to be added into a busy schedule. Unlike other supplements on the market, Selfish Supps provide women with ' simple, effective products,' created for the every day woman, no matter her fitness goals. As for the flavours, the Hembrows worked hard to create an enjoyable experience you'll actually want to drink everyday. 'We worked with a team of nutritionists to create high-quality formulas that balance effectiveness with experience. No chalky or gritty textures, or weird aftertastes,' Tammy explains. While each product contains all the good ingredients, the sisters share that it was equally important to clearly explain what each formula is designed for. ' Supplement aisles are overwhelming and we didn't want women picking it up and wondering 'is this even right for me?' It's really clear what each product is for, and the things we've left out like gluten, soy and dairy,' Emilee explains. Vegan, gluten-free and halal certified, Selfish Supps formulas are backed by science to support women's fitness needs. Each formula has a friendly price tag of just $39.99, which was an important decision the sisters made together. 'Good nutrition and taking care of yourself shouldn't be a luxury. We wanted women to feel like they can prioritise their health, as women, we already make so many other sacrifices every day,' says Tammy. The name 'Selfish' echos the brands ethos; to encourage women to prioritise their own wellbeing. 'We're all mums, we know what it's like putting yourself last and the guilt that comes with investing in yourself,' Amy adds. It's the first business all three sisters have embarked on together, combining their own shared experiences, including motherhood. 'We all bring something really different along with a lot of shared experiences as mothers and business owners so it's so nice being able to build this for our communities,' says Amy. ' It's chaos in the best way. Having the trust that we have in each other makes it a lot of fun,' adds Emilee.
