Latest news with #Hyphen
Time of India
08-07-2025
- Business
- Time of India
ETBWS 2025: From niche to nation: The bold vision of mCaffeine's playbook for D2C success
HighlightsTarun Sharma, co-founder of mCaffeine and Hyphen, emphasized the importance of creating brands tailored for Indian consumers, leveraging the internet and increased capital to develop sustainable and relevant solutions. Sharma introduced the "4Es" framework—Efficacy, Ethos, Experience, and Emotional currency—to effectively engage millennials and Generation Z in the competitive beauty and personal care market. The "5Cs" framework for achieving profitability focuses on understanding the consumer, category, and channel, while the "6Ps" framework guides product development to ensure effective communication and brand stability. At the recent ETBrandEquity 's Brand World Summit 2025, Tarun Sharma , co-founder of mCaffeine and Hyphen, offered a compelling look into his decade-long journey building successful direct-to-consumer (D2C) brands. As the head of a conglomerate that includes mCaffeine (a caffeine-based body care brand), Hyphen (a face care brand blending nature and science), and Fiem (a fragrance sub-brand), Sharma shared his insights on thriving in India's competitive beauty and personal care market . Domestic vision: Building for India Sharma's core philosophy centers on creating brands specifically for Indian consumers, a direct response to the historical dominance of international products. He highlighted how the internet and increased capital have empowered founders to develop relevant, homegrown solutions at scale. His journey has been marked by a constant pursuit of sustainability, questioning whether they were simply building a business or a true, enduring brand. Sharma pointed to the explosion of competition, with brands on Amazon skyrocketing from 9,600 when mCaffeine launched to 17,000 by Hyphen's debut. This intense environment underscored the need for a strong, adaptable company culture to maintain agility and core values across all ventures. The "4Es" for engaging millennials and GenZ Sharma unveiled his "4Es" framework for connecting with younger demographics: Efficacy : The product must deliver on its promises. A sunscreen, for instance, must effectively protect and a lightweight product must genuinely feel light. Ethos : This generation demands ethical practices, including no animal testing. Experience : The entire brand interaction should be delightful. This extends from tactile packaging and unique textures to thoughtful details like a "cute little spoon" with a body scrub. Emotional currency: Brands are ultimately built on the invisible, emotional value they create in consumers' minds. This requires consistent effort in every decision and communication, shaping a distinct brand persona that resonates deeply. Driving profitability with the "5Cs" and "6Ps" Beyond subjective appeal, profitability is crucial. Sharma introduced the "5Cs" framework for achieving unit profitability: understanding the consumer , the specific category they're interested in, and the channel where they prefer to purchase. Executing this culture correctly, he noted, consistently generates cash . He admitted that past missteps occurred when rapid scaling overshadowed focus on the right consumer-category-channel fit, leading to inefficient marketing. The "6Ps" framework then guides daily product development: Proposition : Clearly defining the product's promise (e.g., "SPF 50 PA++++ a lightweight sunscreen"). Product : Ensuring the product genuinely delivers on that promise. Packaging : Making it not only appealing but also highly usable. Pricing : Setting an accessible price point. Platform : Selecting the ideal sales channel where the category and consumer align. Promotion : Crafting effective communication vital for an experiential brand. Sharma warned that ineffective communication can be "suicidal" for an experiential brand founder. These frameworks, sharpened over a decade, are integral to mCaffeine and Hyphen's continued growth and stability.
Business Wire
19-06-2025
- Business
- Business Wire
Hyphen Solutions Brings the Power of Connected Data at PCBC 2025 in Anaheim
DALLAS--(BUSINESS WIRE)--Hyphen Solutions, the leading provider of cloud-based residential construction software solutions, exhibited at The Pacific Coast Builders Conference 2025 (PCBC) in Anaheim, California, June 11-12. As the trusted software partner to over 615 Home Builders and more than 18,000 Suppliers, Hyphen showcased the 'Power of Connected Data' through its unified platform that supports 1 in every 3 new homes built in the U.S. . 'Our participation reaffirms our commitment to delivering a connected, real-time experience for Builders and Suppliers who want to drive efficiency, reduce risk, and build smarter.' -Dr. Felix Vasquez, CEO of Hyphen Solutions Share At booth #322, PCBC attendees explored how Hyphen Solutions serves as the central hub for connected residential construction - connecting Builders, Suppliers, Manufacturers, and Trades on a single, integrated platform. From sales to jobsite to closeout, Hyphen's ecosystem delivers real-time insights, smoother workflows, and measurable impact across the entire build cycle. Solution highlights included: Marketing + Sales: Sell more homes and products faster than ever, with powerful visualization technology and a CRM built specifically for Home Builders. Design + Warranty: Delight homebuyers with an intuitive design center experience and homeowner portal that extends to warranty tracking and communication. Accounting + Operations: Bring new efficiency and control to the way you build with industry-leading ERP tools and top-tier partner integrations. Construction Management: Deliver real-time scheduling, Supplier coordination, and project oversight from one powerful platform. The industry's most trusted Builder-Supplier network. Orders + Field Management: Streamline Supplier workflows with real-time insights into orders and field activity - reducing mistakes and improving jobsite collaboration. Supply Chain Management: Increase productivity, reduce costs, and gain real-time visibility with a single-source project management, payment, operations, and scheduling engine. ePayments: Enable Customers to pay Vendors electronically in a single step – via Virtual Card, ACH, Wire, RTP, Same-Day ACH, Next Day ACH, and Electronic Print Check – generating rebates, reducing transaction costs, creating operational efficiencies, and removing payment risk. 'PCBC continues to be a critical event for advancing innovation in home building,' said Felix Vasquez, CEO of Hyphen Solutions. 'Our participation reaffirms our commitment to delivering a connected, real-time experience for Builders and Suppliers who want to drive efficiency, reduce risk, and build smarter.' Held at the Anaheim Convention Center, PCBC is the annual conference and trade show for the California Building Industry Association (CBIA) and the Leading Builders of America (LBA), bringing together top Builders, Developers, Manufacturers, and technology partners. At PCBC 2025, Hyphen Solutions also proudly announced its strategic partnership with Building Talent Foundation (BTF) to help strengthen and grow the residential construction workforce. Together, they are connecting Builders with skilled trades and advancing career opportunities across the industry. Couldn't make it to PCBC? No problem - find the right Hyphen Solution for your business by taking our quick Solution Finder Quiz.
India.com
18-06-2025
- Health
- India.com
Top Sunscreens for Daily Use – Best SPF Formulas for Every Skin Type
Many modern formulas also offer added benefits like hydration, oil control, and antioxidant protection, making sunscreen an essential step in both skincare and daily self-care routines. Whether for everyday wear or outdoor activities, sunscreen is a non-negotiable shield for maintaining healthy, radiant skin. 1. Deconstruct Invisible Water-Cooling & Long-Lasting Sunscreen SPF 50 PA++++ Image Source: Order Now Deconstruct's Invisible Water Sunscreen is a high-performance formula that offers broad-spectrum protection with a unique water-cooling effect. This ultra-lightweight, gel-like sunscreen absorbs instantly without leaving any white cast, making it perfect for daily use even under makeup. With SPF 50 and PA++++, it defends the skin against both UVA and UVB rays while providing a refreshing feel upon application. Ideal for hot and humid climates, it's especially loved by those with oily or acne-prone skin. Key Features: SPF 50 & PA++++ for superior UVA/UVB protection Water-based, non-greasy, and cooling formula Leaves no white cast Long-lasting and sweat-resistant Lightweight texture, suitable for oily and acne-prone skin Cons: May feel slightly tacky initially before fully drying Not ideal for extremely dry skin unless layered over moisturizer Cooling sensation may not appeal to sensitive skin types 2. Hyphen All I Need Sunscreen SPF 50 PA++++ Image Source: Order Now Hyphen's All I Need Sunscreen is a multitasking product that combines sun protection with skincare benefits. Infused with ingredients like niacinamide and centella asiatica, it not only guards against UV damage but also soothes, hydrates, and brightens the skin. With SPF 50 PA++++, it provides high protection and a non-sticky, dewy finish. Its skincare-first approach makes it perfect for those looking to simplify their routines without compromising on efficacy. Key Features: Broad-spectrum SPF 50 PA++++ protection Enriched with niacinamide and centella asiatica Hydrating and calming for sensitive or irritated skin No white cast and blends well into all skin tones Dewy finish, ideal for normal to dry skin Cons: Dewy texture might feel greasy on very oily skin Slightly higher price point for a daily-use sunscreen May require powdering if used under makeup 3. Dot & Key Sunscreen SPF 50 PA++++ Image Source: Order Now Dot & Key's SPF 50 Sunscreen is designed with urban living in mind. It protects against not only UV rays but also blue light and pollution, making it perfect for people who spend time both outdoors and in front of screens. The formula is lightweight, fast-absorbing, and enriched with ceramides and vitamin E for added skin nourishment. It offers a semi-matte finish that suits most skin types and doesn't pill under makeup. Key Features: SPF 50 PA++++ with added blue light protection Contains ceramides and vitamin E for skin barrier support Lightweight and absorbs quickly Semi-matte finish suitable for most skin types No white cast and non-comedogenic Cons: Fragrance may not suit very sensitive skin May require reapplication during long sun exposure Can feel slightly oily on extremely oily skin after a few hours 4. Fabbeu Sun Stoppable Sunscreen SPF 30 Image Source: Order Now Fabbeu's Sun Stoppable Sunscreen offers moderate protection with SPF 30 and is a great pick for those just starting out with sun care or for minimal sun exposure days. The formula is lightweight and feels more like a moisturizer than a heavy sunscreen, making it beginner-friendly and ideal for teens or those with sensitive skin. It nourishes while protecting and can be used daily without feeling greasy or sticky. Key Features: SPF 30 offers decent protection for daily use Lightweight, moisturizer-like texture Beginner-friendly and gentle on sensitive skin Affordable and easy to apply Blends well with no white cast Cons: Lower SPF compared to other products—less ideal for intense sun exposure Needs frequent reapplication for prolonged outdoor activity Limited added skincare benefits compared to higher-end options Sunscreen is an essential part of a healthy skincare routine, offering critical protection against harmful UV rays that can cause premature aging, pigmentation, and even skin cancer. With a wide range of options available today, it's easier than ever to find a sunscreen that not only protects but also suits your skin type and lifestyle. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
India.com
16-06-2025
- Entertainment
- India.com
'Rs 27000 for a...?' Kriti Sanon's sister Nupur gets brutally trolled for selling clothes at absurd prices
You must have seen many celebrities turning into entrepreneurs, trying to make their mark beyond the silver screen. Actress Nupur Sanon, Kriti Sanon's sister, is currently in the spotlight not for her films but for her fashion brand, Label Nobo . Launched last year, the label is grabbing attention, but not all of it is positive. Nupur, who made her acting debut alongside Akshay Kumar in the music video Filhall , was last seen in the Telugu film Tiger Nageswara Rao (2023) and is set to appear in her first Hindi film Noorani Chehra . Yet, her clothing line has sparked major chatter online — and not for the reasons she might have hoped. Recently, Label Nobo came under fire after users on social media called out the pricing of the clothes. While the designs have been described as 'basic' by several fashion-watchers, the price tags have raised eyebrows. One user shared a screenshot showing a simple maxi dress priced at Rs 10,700 and an asymmetrical outfit at Rs 10,900. Another shocked shopper pointed to a basic jumpsuit listed at Rs 11,000, while a traditional suit sold for a steep Rs 36,000. Take a look at it here The ridiculous price points of Nupur Sanons ( Kritis sister) clothing line called Label Nobo. Doesn't explain why such basic cloths are sold and such high price it money laundering of some sort ( scamming buyers)? byu/Affectionate_Post592 inBollyBlindsNGossip Netizens didn't hold back. 'This is daylight robbery,' one person commented. Another asked sarcastically, 'Is this some kind of money laundering?' A few accused Nupur of leveraging Kriti Sanon's fame to sell overpriced garments. Instead of impressing buyers, it seems the brand's attempt at luxury has backfired — at least online. Many of the social media users expressed their disappointment and said that the pricing lacks justification and reflects poor brand positioning. For those of you who don't know, Nupur's elder sister Kriti Sanon also ventured into business with her skincare line Hyphen , which has received a comparatively warmer response. Whether Label Nobo manages to turn around public perception or fades into the crowd of celebrity brands remains to be seen. For now, Nupur Sanon's entrepreneurial debut is making headlines — but not in the way she likely intended.
Business Wire
12-06-2025
- Business
- Business Wire
Building Talent Foundation and Hyphen Solutions Partner to Strengthen Construction Workforce
WASHINGTON & DALLAS--(BUSINESS WIRE)--Building Talent Foundation (BTF) and Hyphen Solutions, a leading provider of cloud-based construction management software, have announced a strategic partnership designed to address the workforce shortage in residential construction. Through this collaboration, Hyphen's extensive network of Builders and Suppliers will gain no-cost, premium access to BTF's job platform, JobsToBuild, enabling them to efficiently grow their teams by connecting with over 20,000 qualified job seekers across the U.S. Hyphen Solutions' software supports over 615 Builders, and more than 18,000 Suppliers, contributing to the construction of 1 in 3 new homes in America. This partnership empowers these companies to build stronger, more capable teams by accessing a diverse talent pipeline ranging from entry-level workers to experienced tradespeople. 'This partnership with Hyphen Solutions represents a major step forward in our mission to close the talent gap in residential construction,' said Branka Minic, CEO of Building Talent Foundation. 'By removing access barriers to qualified job seekers, we're making it easier for employers to grow their teams—while helping people find jobs with growing companies.' JobsToBuild enables employers to post unlimited jobs, browse thousands of vetted candidate profiles, and connect directly with skilled workers—such as carpenters, electricians, and HVAC technicians—as well as those ready to start in general labor roles. 'We understand the critical challenge our partners face in finding qualified talent,' said Felix Vasquez, CEO of Hyphen Solutions. 'By integrating JobsToBuild into our ecosystem, we're delivering a powerful workforce solution that helps our network meet project goals and grow stronger teams.' The partnership is effective immediately. Hyphen Solutions' customers can access premium features on JobsToBuild at no cost by contacting their Hyphen representative or visiting the Builders page here and Suppliers page here. About Hyphen Solutions Hyphen Solutions provides the leading cloud-based construction management software for the residential building industry. Trusted by more than 615 Builders and 18,000 Suppliers across the U.S. and Canada, Hyphen's integrated Home Builder and Supply Chain solutions support the construction of 1 in 3 homes in America. From pre-construction through final close, Hyphen streamlines operations, improves collaboration, and drives efficiency across the entire residential building process. Learn more at About Building Talent Foundation Founded by the Leading Builders of America, Building Talent Foundation is a national nonprofit working to address the talent shortage in residential construction. BTF advances education, training, and career growth for youth and underrepresented groups, connecting them to careers in the trades. Learn more at
