Latest news with #ICEX
Cision Canada
10-07-2025
- Business
- Cision Canada
Canada Faces a Major Opportunity at Fruit Attraction 2025, Which Reinforces its Global Reach with a 5% growth
MADRID, /CNW/ -- Fruit Attraction, organised by IFEMA MADRID and FEPEX and being held from 30 September to 2 October, confirms the strong momentum in its 17th edition for which growth is expected in all its parameters. With more than two months to go, Fruit Attraction confirms the participation of 2,179 companies from 61 countries and an exhibition area of 73,655 square metres, which means an increase of 5% over last year's total. Forecasts for Fruit Attraction 2025 estimate that the event will surpass 2,500 companies, cover 75,000 square metres of fresh produce offering and welcome over 120,000 trade professionals from 150 countries. In addition to the new features at this edition, such as the new distribution and sectorisation of its ten halls, the tomato has been selected as the start product of this edition. It is the most widely consumed vegetable in the world. The activities at the trade fair will be focused on three areas: its role in our diet, its social and economic value, and the geopolitical implications of its global trade. Malaysia and Mexico will be the main markets of the Guest Importing Countries initiative, which will be added to the impressive Buyers Programme that, with the collaboration of MAPA and ICEX, will bring more than 700 buyers from around the world. Additionally, ICEX will organise the World Fresh Forum, the series of webinars featuring experts and trade professionals focusing on Mexico, Malaysia and China, taking place on 15, 16 and 17 September. Fruit Attraction 2025 will be presenting the Best Stand Awards, which will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original; Best Design; Most Sustainable and Audience Favourite. On the other hand, Fruit Attraction is promoting the Organic Hub Tour, a specially signposted route within the trade fair that will give greater visibility to certified organic products. Finally, Fruit Attraction will once again serve as a hub for industry knowledge, with a full programme of technical forums covering a wide variety of topics and featuring high-level speakers and experts. Contact:
Malaysian Reserve
10-07-2025
- Business
- Malaysian Reserve
The Middle East Faces a Major Opportunity at Fruit Attraction 2025, Which Reinforces Its Global Reach with 5% growth
MADRID, July 10, 2025 /PRNewswire/ — Fruit Attraction, organised by IFEMA MADRID and FEPEX and being held from 30 September to 2 October, confirms the strong momentum in its 17th edition for which growth is expected in all its parameters. With more than two months to go, Fruit Attraction confirms the participation of 2,179 companies from 61 countries and an exhibition area of 73,655 square metres, which means an increase of 5% over last year's total. Forecasts for Fruit Attraction 2025 estimate that the event will surpass 2,500 companies, cover 75,000 square metres of fresh produce offering and welcome over 120,000 trade professionals from 150 countries. In addition to the new features at this edition, such as the new distribution and sectorisation of its ten halls, the tomato has been selected as the start product of this edition. It is the most widely consumed vegetable in the world. The activities at the trade fair will be focused on three areas: its role in our diet, its social and economic value, and the geopolitical implications of its global trade. Malaysia and Mexico will be the main markets of the Guest Importing Countries initiative, which will be added to the impressive Buyers Programme that, with the collaboration of MAPA and ICEX, will bring more than 700 buyers from around the world. Additionally, ICEX will organise the World Fresh Forum, the series of webinars featuring experts and trade professionals focusing on Mexico, Malaysia and China, taking place on 15, 16 and 17 September. Fruit Attraction 2025 will be presenting the Best Stand Awards, which will recognise those exhibition spaces that stand out at the trade fair for their creativity, design and commitment to sustainability in its four categories: Most Original; Best Design; Most Sustainable and Audience Favourite On the other hand, Fruit Attraction is promoting the Organic Hub Tour, a specially signposted route within the trade fair that will give greater visibility to certified organic products. Finally, Fruit Attraction will once again serve as a hub for industry knowledge, with a full programme of technical forums covering a wide variety of topics and featuring high-level speakers and experts. Fruit Attraction 2025 will be held at the IFEMA MADRID Exhibition Center from Tuesday 30 September to Thursday 2 October, from 9.30am to 7pm, and until 4pm on the last day. Elena Valera, evalera@ Photo – – View original content:
Fashion Network
02-07-2025
- Business
- Fashion Network
Fimi director Alicia Gimeno on rethinking the children's fashion fair model
Fimi, Spain's prominent children's fashion fair, returned to Feria Valencia on June 23–24 with its Summer Showroom edition, unveiling a streamlined format focused on buyer engagement and commercial efficiency. Under the leadership of director Alicia Gimeno, the fair condensed its duration to two days and introduced a digital appointment system to facilitate targeted, high-value interactions. The updated structure highlights Spain's expanding influence in the global children's fashion industry and signals a broader shift toward curated, results-driven trade events. What's your overall take on this edition of Fimi? Alicia Gimeno: It was both challenging and rewarding. We wanted to move away from the traditional trade show model and shift to a more agile showroom concept where the product, not the décor, is the main focus. The goal was to create a space where collections could be presented clearly and directly—something that better matches the pace and expectations of today's buyers. We welcomed professionals from over 30 countries, including first-time visitors from Nicaragua and Senegal, which led to strong order activity. Our international strategy is clearly working—foreign buyer attendance increased by 8%. Backed by support from ICEX and IVACE, the fair introduced a free, personalized appointment system that redefined its operational flow. Buyers arrived with pre-scheduled meetings and clear commercial goals, fostering a focused and highly professional environment. This isn't a show built around crowds—it's a curated space designed for direct, high-value business conversations. While the setting may appear quiet, substantive negotiations are taking place throughout the showroom. FNW: How did this edition differ from previous editions, especially with the format shift and market pressures? A.G.: It required a complete rethink. We worked with well-established brands like Boboli, El Pulpo, Mayoral with The Boston Kids, Foque and Rapife. That level of participation comes with high expectations and minimal margin for error. This wasn't about hosting another fair—it was about transforming how we connect brands with international buyers who are increasingly selective. The children's fashion industry is changing fast. Consumer expectations are shifting, and the old ways no longer work. Flexibility, creativity and quick adaptation are essential. That's what this edition was about—and the feedback we've received confirms we're on the right track. FNW: How is this shift influencing the types of collections being presented? A.G.: There's a clear evolution happening. Children's fashion now leans more toward casual-chic styles with bold colors and playful details. Brands are paying more attention to what children want—comfort, identity and versatility. It's no longer enough to create something 'pretty.' Today's young consumers expect fashion to reflect their lifestyles. Exhibitors are responding by staying connected to the market and designing with real-world needs in mind. This shift is necessary to keep the sector relevant and appeal to a new generation of buyers. FNW: The runway show remains a key moment at the fair. What was different this time? A.G.: The runway show is a signature part of Fimi, allowing buyers to see how garments move and come together as full looks. This year, we wanted a format that matched the spirit of the new fair—more intimate and emotionally engaging. The response was excellent. Seeing collections on the runway helps buyers connect on a deeper level with what brands are offering. The show continues to be a strong value-add for the entire event. FNW: One of the biggest changes was the move to a two-day schedule just ahead of Pitti Bimbo. Why was that important? A.G.: The timing was strategic. We moved the fair to Monday and Tuesday to position it before Pitti Bimbo. Summer editions are always challenging due to vacations—buyers are often scattered. But our target audience is unique. Many come from Spanish-speaking countries like Colombia, Ecuador and Costa Rica. These buyers attend Fimi and then return home, skipping Pitti entirely. Getting ahead on the calendar and capturing their attention first was important. As for Italy, interest in Spanish children's fashion remains high. Many Italian buyers now come to Fimi instead of Pitti. Likewise, most Spanish brands no longer exhibit at Pitti—they're all here. That creates a powerful concentration of Spanish offerings in one place, making Fimi a destination in its own right. This new timing gave us a real competitive edge. FNW: From a tech perspective, how did the mobile app and digital agenda shape this edition? A.G.: It completely changed the experience. Buyers could book appointments, send direct messages, and view brand profiles in advance. It allowed for better planning and more meaningful meetings. The app eliminated downtime and reduced congestion, helping to professionalize the overall event. Every interaction was more intentional and focused. FNW: What can we expect from the January edition of BabyKid + Fimi? A.G.: Planning is already well underway. January is a key moment on the calendar, particularly because it overlaps with related sectors such as toys and childcare. We're building on everything we learned from the Summer Showroom. The upcoming edition will see a significant expansion—we're doubling the exhibition space, broadening our international reach, and introducing capsule collections along with new product categories that reflect current market trends. The digital agenda and mobile app will remain core to the experience, and we're structuring the schedule to allow more time for meaningful, in-depth meetings. We aim to make Fimi the essential meeting point for children's fashion worldwide.
The Star
09-05-2025
- Business
- The Star
Spain invests 8.4 mln euros to boost global presence of its food, gastronomy
BARCELONA, Spain, May 9 (Xinhua) -- Spain is investing 8.4 million euros (9.46 million U.S. dollars) in a fresh push to elevate its global standing in food and gastronomy through the sixth edition of its "Food Nation" initiative, authorities announced. The Ministry of Agriculture, Fisheries and Food (MAPA) and Spain Export and Investment (ICEX) have signed a new cooperation agreement on Monday to fund the program through Sept. 30, 2026. The agreement "broadens the initiative's reach to cover the foundation of the food chain, such as livestock and fish farming," Maria Naranjo, director of the food industry at ICEX, told Xinhua on Friday. "We want a common agricultural policy for our farmers and our livestock breeders that is well-funded for the future and also has its own institutional personality," Agriculture Minister Luis Planas said in a Europe Day video message shared with Xinhua. Originally launched in 2020, the "Food Nation" project aims to reinforce Spain's image as a global supplier of quality, safe, and trustworthy food, while cementing its reputation as a leader in world gastronomy. The new edition will concentrate efforts on strategic markets such as China, Japan, Morocco and Mexico, while exploring new opportunities in Algeria and Serbia. To support Spanish food companies further, the initiative will establish advisory councils to deliver targeted market intelligence in key countries including China, Japan, the United States, and the United Kingdom. A central pillar of "Food Nation VI" will be the use of gastronomy as a vehicle for promotion. Two high-profile international campaigns -- Eat Spain, Drink Spain and Restaurants from Spain -- will target consumers in 15 countries. (1 euro = 1.13 U.S. dollar)
