Latest news with #IMARCGroup
Tahawul Tech
2 days ago
- Business
- Tahawul Tech
Beyond Pixels: How next-gen LED displays are powering immersive brand experiences
Dubai — In a region where innovation is not just encouraged but expected, immersive digital experiences are fast becoming the new language of brand engagement. Across the Middle East, from the glittering retail boulevards of Riyadh to the ultramodern hospitality destinations of Dubai, next-generation LED technology is transforming spaces into dynamic storytelling platforms. This momentum reflects the broader aspirations of Saudi Arabia's Vision 2030 and the UAE's Smart City strategy, which place customer experience, innovation, and measurable impact at the core of national progress. Fine-pitch LED displays are at the heart of this transformation, enabling a shift from static signage to full-sensory digital storytelling. These high-resolution, dynamic surfaces are not only capturing attention, but they are also retaining it. In retail, hospitality, and corporate spaces, they're helping brands move beyond one-way communication to create immersive environments that respond to visitor behavior, mood, and motion. According to the International Market Analysis Research and Consulting (IMARC) Group, the global digital signage market is expected to reach $45.5 billion by 2032i, with the Middle East seeing double-digit growth driven by smart infrastructure investments and a booming retail sector. This evolution is not just about technology; it's about human connection. In a world where consumers are inundated with content, creating physical spaces that evoke emotion, surprise, and delight can make all the difference. Research from PwC shows that 86% of buyers are willing to pay more for a better customer experience, and 65% find in-store digital engagement to be a key differentiator. Whether it's a hotel lobby that adapts visually to the time of day or a flagship store that immerses visitors in interactive brand stories, LED displays are becoming central to how experiences are designed and remembered. In this landscape, Unilumin's latest innovation, MIP-Visualperfect, represents a pivotal leap forward. Engineered for the demands of Gulf climates, MIP-Visualperfect combines the modular flexibility of traditional SMD technology with the high contrast and visual consistency of COB while avoiding the drawbacks of both. It delivers superior color consistency, flatness, and resilience across indoor and outdoor environments, offering businesses a display solution that is not only visually striking but also commercially scalable. It is more than a screen; it is a medium for real-time storytelling, analytics, and adaptability. As the 'metasight' concept gains traction in the region, the role of digital surfaces is expanding. Walls, ceilings and windows are no longer passive; they're part of the narrative. Unilumin's displays are enabling this shift by providing the visual infrastructure for environments that can sense, engage and evolve. Looking ahead, as AI, spatial computing, and digital twins become part of the built environment, LED display systems will act as interactive bridges between digital intent and physical reality, turning public spaces into intelligent, responsive experiences. Retail in the Middle East isn't just a transaction; it's a destination experience. As competition intensifies and consumer expectations evolve, immersive visual environments powered by advanced LED are turning storefronts into storytellers. MIP-Visualperfect allows retailers to not only capture attention but to sustain engagement measurably and memorably. 'The Middle East is undergoing a visual revolution not just in what people see, but in how spaces perform. The MIP-Visualperfect doesn't just meet today's immersive expectations, it anticipates tomorrow's.' As this next chapter of digital infrastructure unfolds, the opportunity for brands and businesses is clear. In a market defined by innovation and high consumer expectations, the spaces we create must be as intelligent and expressive as the people who move through them. Because in the end, it's not just about being seen, it's about being felt, remembered, and chosen. This opinion piece is authored by Zac Liang, General Manager – Gulf Area, Unilumin Group.
&w=3840&q=100)
Business Standard
3 days ago
- Business
- Business Standard
From cooktops to cutlery: How to pick the right cookware for your kitchen
With dozens of materials, coatings, and claims in the market, choosing cookware has become as complex as cooking itself. Here's a guide to help you buy smart - and safe New Delhi Whether you're simmering a dal or stir-frying veggies, the right cookware can make all the difference. The Indian kitchen today is no longer about just patilas and kadhais. From non-stick pans to cast iron skillets, tri-ply stainless steel to ceramic-coated beauties, consumers are spoilt - even confused - for choice. The India cookware market reached $2.45 billion in 2024, with projections toward $5.41 bn by 2033, driven by a 9.2 per cent CAGR (2025–33) on the back of rising urbanisation, higher disposable incomes, and a shift toward premium/eco-friendly products, according to a report from IMARC Group, a market research and management consulting
The Hindu
3 days ago
- Business
- The Hindu
Evolving Taste Preferences Drive Demand for Global Dessert Flavours in India
India, 16th June , 2025 : From Biscoff to Hokey Pokey, Indian dessert menus are beginning to resemble those of European cafés more than they do traditional Indian sweet shops. Once dominated by kulfi, rasmalai, and laddoos, India's ice cream market is evolving rapidly, as global flavours gain mass-market appeal across cities, towns, and even tier-2 markets. According to a 2023 report by IMARC Group, India's ice cream market, currently valued at over ₹21,000 crore and growing at a CAGR of 13.5%, with consumer demand increasingly driven by taste experimentation, travel exposure, and global culinary influence. Food aggregators report a 60% rise in dessert orders featuring 'non-Indian' flavours over the past two years, led by cheesecake variants, cookie-infused recipes, and indulgent European-style flavour profiles. Food trend analyst Priya Sharma attributes the shift to rising global exposure: 'Urban and semi-urban consumers are exposed to a wider range of global cuisine through social media, international travel, and OTT content. This is directly influencing their dessert choices. A decade ago, a flavour like Ruby Cheese may have sounded too experimental. Today, it sparks curiosity and is seen as premium.' A striking example of this trend is Dumont Creamery , based in Vijayawada, whose product R&D team has developed more than 300 unique flavours over the past five years ranging from globally inspired innovations like globally inspired flavours like Hokey Pokey (a toffee-based classic from New Zealand), Ruby Cheese (a creamy European innovation), and Biscoff (Belgium's iconic caramelised biscuit) to locally rooted variations like Nuzividu Mango, Filter Coffee, Jackfruit and Chikoo. While the brand began with traditional offerings, the bulk of its recent sales growth, according to internal insights, is being driven by a combination of a global-meets-local approach. Importantly, this global flavour trend doesn't come at the cost of local identity. Brands like Dumont maintain strong ties to regional sourcing and Indian taste preferences. 'It's about striking a balance of introducing global flavours while celebrating our roots,' says a Dumont spokesperson. 'We use locally grown fruits like Chikoo and Mango, even as we innovate with flavours that someone might discover during a trip abroad.' This demand is not limited to metros. Even in smaller cities like Karimnagar, Mysuru, and Vizag, global dessert influences are shaping everyday indulgences through local brands that adapt international profiles to Indian palates, often combining sweet and spicy notes or adjusting sugar levels. Biscoff-based treats are now staples in dessert cafés and mainstream QSR chains, enjoyed alongside classic Indian flavours. Retail data supports this shift. A NielsenIQ study found that ice cream products featuring global flavour cues sold 2.2 times faster than traditional variants in 2022–23. These figures align with broader consumption shifts where novelty, storytelling, and aspirational quality increasingly influence buying decisions. What was once considered niche or novel is now mainstream and in many cases, preferred. As Indian consumers continue to embrace international flavours while staying rooted in local traditions, the line between local and global taste is melting fast. 'This is a company press release that is not part of editorial content. No journalist of The Hindu was involved in the publication of this release.'
Business Upturn
10-07-2025
- Business
- Business Upturn
Not Rocket Science Launches Game Changing RTD Shake with 26g Protein for Daily Life
Protein in India has evolved. What started as scoops of powder tucked away in gym bags has moved through chewy bars in office drawers. Now, Not Rocket Science, a modern nutrition brand, is taking protein mainstream with the launch of Protein Punch — a ready to drink shake delivering 26 grams of protein along with functional adaptogens. Business Wire India Protein in India has evolved. What started as scoops of powder tucked away in gym bags has moved through chewy bars in office drawers. Now, Not Rocket Science, a modern nutrition brand, is taking protein mainstream with the launch of Protein Punch — a ready to drink shake delivering 26 grams of protein along with functional adaptogens. Designed for everyday routines, not just fitness ones, Protein Punch offers a new way to get serious nutrition without overthinking it. It is lactose free, gluten free, and contains no added sugar. The launch comes as more Indians begin prioritizing protein in their diets. According to IMARC Group, India's protein based product market was valued at Rs. 38,247 crore (4.6 billion USD) in 2024 and is projected to reach Rs. 1.36 lakh crore (16.3 billion USD) by 2033. The ready to drink protein beverages category is also expected to nearly double in the same period, as per Data Bridge Market Research. 'We saw that people want to eat better but don't want to turn their whole life upside down to do it,' said Arjun Patel, Founder of Not Rocket Science. 'That's what inspired us. We built Protein Punch to be something that works on your busiest days, without needing any mixing, scooping, or second thoughts. It's straightforward, effective, and actually tastes good.' Launch Campaign The brand has launched Protein Punch clocking more than 600k views with the help of influencers like Tanuj Virwani , Varun Verma , Snigdha Ravi and more such health and fitness evangelists who bring the campaign proposition -Protein for the rest of us to the fore. Each bottle of Protein Punch contains 26 grams of high quality dairy protein and 280 mg of KSM 66 Ashwagandha, an adaptogen known to support stress relief and recovery. It goes beyond muscle building to support overall wellbeing, making it a solid everyday option for anyone looking to improve their nutrition. Protein Punch is now available at as well as Amazon, Flipkart, and JioMart. It will also soon be available on Blinkit, Zepto, and Swiggy Instamart for quick access anytime. As India's functional foods market continues to expand — projected to grow from 13 billion USD in 2023 to more than 25 billion USD by 2030 — Not Rocket Science is positioning itself as a brand that blends science with daily simplicity. 'We are not trying to impress with complexity. We are trying to make nutrition easier for people who are already doing a hundred things in a day,' added Arjun Patel. 'This isn't just about launching a drink. It is about helping people build a habit they can stick to.' We're going beyond screens! Protein Punch is now hitting the shelves across India — starting with gyms, supermarkets, cafés, and local can already find us in metro cities like Mumbai, Delhi, and Bangalore, and at Nature's Basket stores near you. This is just the beginning — stay tuned for more! Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
News.com.au
21-06-2025
- Health
- News.com.au
The ultimate rebrand: How electrolytes became Australia's newest obsession
Electrolytes are having a moment in Australia – whether it's powders, ready-to-drink beverages or gummies – and it seems they're not just for athletes anymore. Walk into any supermarket, pharmacy, or gym, and you'll find hydration products promising to quench your thirst, boost your energy, and keep you focused. What was once a niche market for elite athletes has evolved into a trendy wellness phenomenon, with electrolytes now marketed as a daily staple to fitness and health-focused consumers. In 2022, the global demand for flavoured and functional water was valued at $50.3 billion (AUD $77.6 billion), a figure expected to nearly double by 2030. In Australia, the sports and energy drinks market, which includes electrolyte-enhanced beverages, is also booming. According to the IMARC Group, the market reached 133.5 million litres in 2024 and is projected to grow to 226.7 million litres by 2033, with an annual growth rate of 5.58 per cent. But what actually are electrolytes? And do we really need them as much as our favourite influencers espouse? What are electrolytes Electrolytes are essential substances that have a natural positive or negative electrical charge when dissolved in water. They help your body regulate chemical reactions, maintain the balance between fluids inside and outside your cells, regulate nerve and muscle function and help maintain proper pH in the blood. Your body gets electrolytes from the foods you consume, with sodium, for example, found in table salt, or potassium in bananas. You can notice if you're low in electrolytes, as the symptoms will be similar to dehydration, including muscle cramps, fatigue, dizziness, headaches, and nausea. You can lose electrolytes through excessive sweating, vomiting and diarrhoea. The benefits Dr Zac, a leading GP, explains that while water is essential for hydration, drinks with added electrolytes can be more effective at hydrating the body in certain contexts. 'Plain water is quickly absorbed and excreted, especially if you drink it on an empty stomach or when not dehydrated,' he tells 'But drinks with electrolytes – like oral rehydration solutions or sports drinks – help your body retain fluids longer. These electrolytes pull water into your cells and maintain a healthy balance in the blood, which can improve hydration efficiency.' He also emphasises the significance of osmolality, which refers to the concentration of particles, such as salts and sugars, in a solution. 'Drinks with slightly higher osmolality than blood plasma, such as oral rehydration solutions, stay in the body longer and hydrate more effectively,' he notes. For most people, however, water is enough for daily hydration. However, if you are sweating heavily or engaging in gruelling workouts, feeling unwell, or need to rehydrate efficiently, something with electrolytes and nutrients will 'outperform water' alone, he explained. The risks Despite their benefits, not everyone needs to supplement with electrolytes daily. Dr Zac points out, 'In most daily situations, water is enough'. Highly active people, those who sweat profusely, or people recovering from illness may benefit most from electrolyte replenishment. For the average person eating a balanced diet rich in fruits, nuts, leafy greens, and protein, and drinking plenty of water, additional electrolytes are likely unnecessary. There are also risks associated with overconsumption. Too much sodium, for example, can lead to high blood pressure in susceptible people. Excessive intake of certain electrolytes can also disrupt the body's delicate balance, leading to issues such as gastrointestinal upset, and impaired kidney function. As with any supplement, moderation is key. Choosing the right hydration product Mark Robinson, a sports dietitian for BSc, emphasises the importance of looking carefully at the ingredients of a hydration product, if you have identified yourself as someone who needs them. 'It's all about the total electrolyte count as well as the type of electrolytes', he says. 'You're looking for a combination of all five key sports minerals: sodium, potassium, magnesium, calcium, and chloride. Sodium is the most important one for rehydration, since this is what is mostly lost in sweat, which can lead to dehydration. A 2:1 sodium-to-potassium ratio is optimal.' Mr Robinson also recommends opting for low-sugar choices. 'The added sports minerals are what make these drinks more beneficial than water, as they replenish salts lost typically in sweat', he explains. 'But you don't want to undo the benefits by consuming excessive sugar.' Aussies lead the trend This advice aligns with market trends, as consumers are increasingly seeking out natural ingredient-based, low-sugar products with added functional ingredients. Aussie entrepreneurs Austin Xenos and Madison Verrocchi, co-founders of LVL UP, identified a gap in the market for a clean-ingredient hydration product that catered to a broader audience, not just elite athletes. 'We decided to launch LVL UP in 2023 after noticing a clear gap in the market for a functional but fun product – something you'd actually look forward to drinking, whether you're at the gym or recovering from a night out', the pair told The rise of health-conscious consumers has dramatically reshaped the hydration market in Australia. 'People now read ingredient labels and are more aware of how hydration impacts energy, focus, and recovery', they added. 'This shift is pushing brands to innovate, offering cleaner formulas, natural flavours, and more transparency. Consumers aren't just buying sports drinks anymore. They're choosing functional hydration solutions for all parts of their lives'. It's true that electrolyte drinks can make you feel more energised and focused – but they don't provide instant energy like caffeine. Rather, they help support your body's energy use more efficiently, especially during exercise. There are still misconceptions about these sorts of products, though. 'One big misconception is that hydration products are only for athletes,' they say. 'In reality, we lose electrolytes every day through excessive sweat, stress, or even just a busy lifestyle. 'Another is that all hydration products are full of sugar or artificial additives, which isn't always the case.' The founders note that LVL UP contains just 3.5 grams of glucose per sachet, which helps with electrolyte absorption. The future of the industry Looking ahead, the co-founders predict that the future of the industry is about 'multifunctional hydration'. 'People want products that do more. Hydration that supports focus, energy, immunity, or recovery', say the duo. 'Clean labels, convenience, and flavour will continue to drive decisions.' The bigger picture So why the sudden focus on electrolytes? Aside from the increased interest in health as a whole, some experts have noted that electrolytes are gaining popularity as they're a small, easy addition to daily life that requires minimal effort. 'People feel like they're doing something good for themselves without it feeling too expensive or complicated, which can be an issue with some supplements,' one dietitian told The Guardian. And others compare the boom to the protein movement seen in 2016. 'Suddenly, people had a much greater awareness of the benefits of getting enough protein in their diet and realised that the benefits go beyond what sportspeople need,' Joe Welstead, founder of electrolyte retailer, Oshun, said. 'It's a similar story with electrolytes: if you can get past going for caffeine first thing in the morning and focus on being properly hydrated instead, you're going to feel so much better.' The takeaway? If you are already eating a balanced diet, drinking plenty of water, and not sweating excessively, you can probably go about your life without worrying too much about extra electrolytes. But if you are sweating a lot – and, let's face it, you probably should be, at least occasionally – they are worth thinking about.
