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Can Intuit Sustain Its Growth Momentum With Bold AI Push?
Can Intuit Sustain Its Growth Momentum With Bold AI Push?

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time18-07-2025

  • Business
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Can Intuit Sustain Its Growth Momentum With Bold AI Push?

Intuit Inc. INTU, the financial software leader behind TurboTax, QuickBooks, Credit Karma and Mailchimp, is doubling down on artificial intelligence (AI) to transform how individuals and businesses manage money. At the core of this shift is GenOS, Intuit's proprietary AI operating system that powers intelligent workflows, automates tasks and delivers personalized insights. The company's latest leap includes the introduction of a virtual team of AI agents focused on helping businesses grow with less effort and greater precision. These AI agents, tailored for areas like payments, customer management and accounting, enable a 'done-for-you' model, reducing complexity and boosting efficiency. Nearly 25% of invoicing customers now use AI-generated invoice reminders, resulting in more than 10% higher payment conversion rates on overdue invoices. TurboTax, powered by AI, shortened average filing time by 12%, with more than half of users completing their returns in under an hour. Meanwhile, AI tools helped experts reduce return preparation time by 20%, fueling stronger conversion and AI integration is also accelerating growth across QuickBooks and Mailchimp. QuickBooks Online revenues rose 21% in the third quarter of fiscal 2025, driven by pricing, mix shift and AI-powered innovations. For mid-market clients, Intuit's Enterprise Suite offers multi-entity insights, automated workflows and seamless app integration, all enhanced by AI. As AI reshapes how businesses manage operations, Intuit remains a solid innovator. Its data-rich ecosystem, spanning more than 100 million users, generates 60 billion machine learning predictions daily, supporting high-velocity development and real-time insights. With AI now deeply embedded into its strategy, Intuit is extending its lead in the financial software arena. AI Integration at Oracle and Paychex Oracle ORCL is embedding generative AI into its Fusion Cloud Applications across HR, finance and supply chain. Its AI assistants accelerate workflows, deliver contextual recommendations and streamline planning, enabling enterprises to make faster, smarter decisions. Recently, Oracle announced plans to invest $3 billion over the next five years to strengthen its AI and cloud infrastructure in Germany and the Netherlands. Paychex PAYX is advancing its AI integration by embedding intelligent technologies across its HR and payroll platforms. In recent times, the company launched a new AI-powered sales technology stack and market intelligence tool for its sales teams, enhancing productivity and targeting. INTU's Price Performance, Valuation and Estimates Shares of Intuit have rallied 20.2% year to date, outperforming both the broader industry as well as the S&P 500 Index. Image Source: Zacks Investment Research From a valuation standpoint, Intuit shares are expensive, as suggested by the Value Score of F. In terms of forward 12-month Price/Sales (P/S), Intuit is currently trading at 10.10X, which is at a premium to the industry average of 8.86X. Image Source: Zacks Investment Research Intuit's estimate revisions reflect a positive trend. The Zacks Consensus Estimate for fiscal 2025 and 2026 EPS has been revised upward over the past two months. The Zacks Consensus Estimate for fiscal 2025 EPS suggests 18.42% growth year over year, while the same for fiscal 2026 calls for 13.7% growth year over year. Image Source: Zacks Investment Research Currently, Intuit sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Intuit Inc. (INTU) : Free Stock Analysis Report Paychex, Inc. (PAYX) : Free Stock Analysis Report Oracle Corporation (ORCL) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Outliers Like Intuit Can Be Found Early
Outliers Like Intuit Can Be Found Early

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time10-07-2025

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Outliers Like Intuit Can Be Found Early

INTU provides financial management solutions to businesses and individuals, including TurboTax. The company's third-quarter fiscal 2025 earnings report showed a 15% jump in revenue (to $7.8 billion) and diluted per-share earnings of $11.65 (an 18% rise), along with improved guidance. No wonder INTU shares are up 24% so far this year – and they could rise more. MoneyFlows data shows how Big Money investors are betting heavily on the stock. Institutional volumes reveal plenty. In the last year, INTU has enjoyed strong investor demand, which we believe to be institutional support. Each green bar signals unusually large volumes in INTU shares. They reflect our proprietary inflow signal, pushing the stock higher: Plenty of technology names are under accumulation right now. But there's a powerful fundamental story happening with Intuit. Institutional support and a healthy fundamental backdrop make this company worth investigating. As you can see, INTU has had strong sales and earnings growth: 3-year sales growth rate (+19.5%) 3-year EPS growth rate (+12.1%) Source: FactSet Also, EPS is estimated to ramp higher this year by +14.4%. Now it makes sense why the stock has been generating Big Money interest. INTU has a track record of strong financial performance. Marrying great fundamentals with MoneyFlows software has found some big winning stocks over the long term. Intuit has been a top-rated stock at MoneyFlows for years. That means the stock has unusual buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis. It's up 7,436% since its first appearance on the rare Outlier 20 report in October 1995. The blue bars below show when INTU was a top pick…Big Money loves it: Tracking unusual volumes reveals the power of money flows. This is a trait that most outlier stocks exhibit…the best of the best. Big Money demand drives stocks upward. The INTU action isn't new at all. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio. Disclosure: the author owns INTU in managed accounts at the time of publication. If you are a Registered Investment Advisor (RIA) or a serious investor, learn how institutional trading flows can take your investing to the next level. This article was originally posted on FX Empire Spot Outliers Like AI Star Broadcom Before They Pop Stocks Playbook for Geopolitical Tensions (Overreacting is Costly) Limited Bounce for the Dollar After a Stronger NFP Silver Price Outlook Big Money Inflows Electrify Talen Energy Spot Outliers Like Hyperscaler Microsoft Early Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

5 Must-Buy Growth Stocks for July After an Impressive June
5 Must-Buy Growth Stocks for July After an Impressive June

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time07-07-2025

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5 Must-Buy Growth Stocks for July After an Impressive June

Wall Street closed a highly successful June after an impressive May. The three major stock indexes — the Dow, the S&P 500 and the Nasdaq Composite — rallied 4%, 5% and 6%, respectively. Hope for major trade deals, the ceasefire in the Middle East and expectations of further interest rate cuts in the second half of 2025 bolstered investors sentiments. The trend is likely to continue in July supported by strong economic data. The ISM (Institute of Supply Management) manufacturing and services purchasing managers' index (PMI) data for June were better than expected. Factory orders (orders for both durable and non-durable goods) jumped in May compared with the contraction in April. Finally, job additions in June were firm well ahead of the consensus estimate eliminating the risk of a near-term recession in the economy. Moreover, the tally for May and April together increased by 11,000. The unemployment rate ticked down to 4.1% in June from 4.2% in May. At this stage, we recommend five growth stocks for July. Growth investors are primarily focused on stocks with aggressive earnings or revenue growth, which should propel their stock prices higher in the future. These stocks are: AppLovin Corp. APP, Intuit Inc. INTU, Ltd. MNDY, Credo Technology Group Holding Ltd. CRDO and Gold Fields Ltd. GFI. Each of our picks sports a Zacks Rank #1 (Strong Buy) and has a Growth Score of A. You can see the complete list of today's Zacks #1 Rank stocks here. The chart below shows the price performance of our five picks in the past month. Image Source: Zacks Investment Research AppLovin is engaged in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. APP provides a technology platform that enables developers to market, monetize, analyze and publish their apps. AppLovin's last reported financial results demonstrate its strong fundamentals and growth potential. The introduction of APP's AI-powered AXON 2.0 technology and strategic expansion in gaming studios have significantly boosted revenue growth. APP's AI-enabled Audience+ marketing platform is also increasing its reach into the direct-to-consumer and e-commerce space. AppLovin has an expected revenue and earnings growth rate of 16% and 85.2%, respectively, for the current year. The Zacks Consensus Estimate for current-year earnings has improved 0.4% in the last 30 days. Intuit has been benefiting from steady revenues from the Online Ecosystem and Desktop business segments. INTU's strong momentum in Online Services revenues is driven by the solid performance of Mailchimp, payroll and Money, which includes payments, capital and bill pay. Intuit's generative AI-powered "Intuit Assist," provides a financial assistant, enabling personalized insights and recommendations, integrated into products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, aiming to fuel small business and personal financial success. INTU's Credit Karma business is benefiting from strength in Credit Karma Money, credit cards, auto insurance and personal loans. INTU's strategy of shifting its business to a cloud-based subscription model will help generate stable revenues over the long run. Cloud is a flourishing part of the technology space and has been gaining momentum in recent years. Intuit has an expected revenue and earnings growth rate of 11.7% and 13.7%, respectively, for the next year (ending July 2026). The Zacks Consensus Estimate for next-year earnings has improved 4.6% over the last 60 days. develops software applications in the United States, Europe, the Middle East, Africa, and internationally. MNDY provides Work OS, a cloud-based visual work operating system that consists of modular building blocks used and assembled to create software applications and work management tools. MNDY also offers product solutions for work management, sales CRM, software development verticals, business development, presale, and customer success services. MNDY serves organizations, educational or government institutions, and distinct business units of an organization. has an expected revenue and earnings growth rate of 25.6% and 8.3%, respectively, for the current year. The Zacks Consensus Estimate for current-year earnings has improved 1.9% in the last 30 days. Credo Technology is a provider of high-performance serial connectivity solutions for the hyperscale datacenter, 5G carrier, enterprise networking, artificial intelligence and high-performance computing markets. CRDO's products include HiWire active electrical cables, optical digital signal processors, low-power line card PHY, serializer/deserializer (SerDes) chiplets, and SerDes IP, as well as integrated circuits, active electrical cables. CRDO also offers intellectual property solutions consisting of SerDes IP licensing. CRDO sells its products to hyperscalers, original equipment manufacturers, original design manufacturers and optical module manufacturers, as well as into the enterprise and HPC markets. Credo Technology has an expected revenue and earnings growth rate of 85.8% and more than 100%, respectively, for the current year. The Zacks Consensus Estimate for current-year earnings has improved 37% in the last 60 days. Gold Fields operates as a gold producer with reserves and resources in Chile, South Africa, Ghana, Canada, Australia, and Peru. GFI also explores for copper and silver deposits. Gold Fields has an expected revenue and earnings growth rate of 71% and 93.9%, respectively, for the current year. The Zacks Consensus Estimate for current-year earnings has improved 9.4% in the last 30 days. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Intuit Inc. (INTU) : Free Stock Analysis Report Gold Fields Limited (GFI) : Free Stock Analysis Report AppLovin Corporation (APP) : Free Stock Analysis Report Ltd. (MNDY) : Free Stock Analysis Report Credo Technology Group Holding Ltd. (CRDO) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research

Zacks.com featured highlights include Intuit, Nova, Newmont and Pagaya Technologies
Zacks.com featured highlights include Intuit, Nova, Newmont and Pagaya Technologies

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time30-06-2025

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Zacks.com featured highlights include Intuit, Nova, Newmont and Pagaya Technologies

Chicago, IL – June 30, 2025 – Stocks in this week's article are Intuit Inc. INTU, Nova Ltd. NVMI, Newmont Corp. NEM and Pagaya Technologies Ltd. PGY. Liquidity indicates a company's capability to meet debt obligations by converting its assets into liquid cash and equivalents. A company with adequate liquidity always has the potential to deliver higher returns, as stable financial resources can drive business growth. Investors may want to consider adding four top-ranked stocks, such asIntuit Inc., Nova Ltd., Newmont Corp. and Pagaya Technologies Ltd. to their portfolio to boost returns. However, one should be careful about investing in a stock with a high liquidity level. High liquidity may also indicate that the company is unable to utilize its assets effectively. Besides sufficient cash in hand, an investor might also consider a company's capital deployment abilities before investing in the stock. A healthy company with favorable liquidity may prove to be a profitable pick. Current Ratio: It measures current assets relative to current liabilities. The ratio gauges a company's potential to meet short- and long-term debt obligations. A current ratio — the working capital ratio — below 1 indicates that the company has more liabilities than assets. A high current ratio does not always suggest that the company is in good financial shape. It may also indicate that the firm failed to utilize its assets significantly. Hence, a range of 1-3 is considered ideal. Quick Ratio: Unlike the current ratio, the quick ratio — the "acid-test ratio" or "quick assets ratio" — indicates a company's ability to pay short-term obligations. It considers inventory, excluding current assets, relative to current liabilities. A quick ratio of more than 1 is desirable, like the current ratio. Cash Ratio: This is the most conservative ratio among the three, considering cash and cash equivalents and invested funds relative to current liabilities. It measures a company's ability to meet existing debt obligations using the most liquid assets. Though a cash ratio of more than 1 may suggest sound financials, a higher number may indicate inefficiency in cash utilization. A ratio greater than 1 is always desirable but may not always represent a company's financial condition. Here are four of the 10 stocks that qualified the screen: Intuit is a business and financial software company that develops and sells financial, accounting and tax preparation software and related services for small businesses, consumers and accounting professionals globally. INTU's strategy of shifting its business to a cloud-based subscription model will help generate stable revenues over the long run. The introduction of Intuit Assist, a generative AI-powered financial assistant, underscores INTU's AI push. Intuit is embedding AI across key products like TurboTax, QuickBooks, Credit Karma and Mailchimp. Intuit'sthird-quarter fiscal 2025 revenues of $7.75 billion beat the consensus mark by 2.78% and increased 15.1% year over year. QuickBooks Online Accounting revenues were up 21% year over year to $1.04 billion, driven by higher effective prices, customer growth, and mix-shift. Online Services revenues, which include payroll, payments, time tracking and capital, jumped 18% year over year to $1.05 billion, driven by growth in money and payroll offerings. The Credit Karma business contributed $579 million to Intuit's fiscal third-quarter total revenues, which increased 30.7% year over year, driven by strength in credit cards, personal loans and auto insurance. The Zacks Consensus Estimate for INTU's fiscal 2025 earnings is pegged at $20.06 per share, unchanged in the past seven days. The company has a Growth Score of B and a trailing four-quarter earnings surprise of 12.15%, on average. Nova is an Israel-based provider of advanced metrology and advanced process control solutions. The company stands to gain from solid growth seen in the semiconductor manufacturing capacity, owing to increasing demand for AI applications. NVMI is witnessing higher demand for its solutions in Gate-All-Around and advanced packaging process steps. The acquisition of Sentronics is expected to drive revenues as the company transitions to direct sales in some of the main markets. Revenues surged 50% year over year in the first quarter of 2025 driven by higher sales of dimensional metrology. The Zacks Consensus Estimate for NOVA's 2025 earnings is pegged at $8.47 per share, unchanged in the past seven days. The company has a Growth Score of B and a trailing four-quarter earnings surprise of 8.1%, on average. Newmont Corporation is one of the world's largest producers of gold with several active mines in Nevada, Peru, Australia and Ghana. The company is the only gold producer listed on the S&P 500 Index. It also produces copper, silver, zinc and lead. Newmont continues to invest in growth projects and remains focused on driving shareholder value. The company is pursuing several projects, including Tanami Expansion 2 in Australia, the Ahafo North expansion in Ghana and Cadia Panel Caves in Australia. Newmont also remainscommitted to divesting non-core businesses as it shifts its strategic focus to Tier 1 assets. In April 2025, Newmont completed the sale of its Akyem operation in Ghana and its Porcupine operation in Canada, successfully executing its divestiture program announced in February 2024. In March 2025, it announced the successful completion of the previously announced sales of three non-core assets, namely the Musselwhite and Eleonore operations in Canada and the Cripple Creek & Victor ("CC&V") operation in Colorado, USA. The acquisition of Newcrest is expected to generate significant synergies. The Zacks Consensus Estimate for 2025 earnings is pegged at $4.32 per share, up 14 cents in the past seven days. NEM has a Growth Score of B and a trailing four-quarter earnings surprise of 32.41%, on average. Pagaya Technologies is focused on building AI infrastructure for the financial ecosystem and has offices in New York and Tel Aviv. The company is expanding beyond personal loans, moving into auto lending and point-of-sale (POS) financing. This diversification will decrease exposure to cyclical risk in any single loan category, making the business more stable across economic cycles. In the last reported quarter, total revenues and other income of $290 million jumped 18% year over year, driven by a 19% increase in revenues from fees. For the current quarter, Network Volume is expected to be between $2.3 billion and $2.5 billion. Total revenues and other income is forecast to be between $290 million and $310 million. The Zacks Consensus Estimate for PGY's 2025 earnings is pegged at $2.45 per share, unchanged in the past seven days. The company has a Growth Score of A and a trailing four-quarter earnings surprise of 12.91%, on average. Get the remaining stocks on the list and start putting this and other ideas to the test. It can all be done with the Research Wizard stock picking and back testing software. The Research Wizard is a great place to begin and easy to use. Everything is in plain language. And it's very intuitive. Start your Research Wizard trial today. And the next time you read an economic report, open up the Research Wizard, plug your finds in and see what gems come out. Click here to sign up for a free trial of the Research Wizard today. For the rest of this Screen of the Week article please visit at: Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. About Screen of the Week created the first and best screening system on the web earning the distinction as the "#1 site for screening stocks" by Money Magazine. But powerful screening tools is just the start. That is why Zacks created the Screen of the Week to highlight profitable stock picking strategies that investors can actively use. Strong Stocks that Should Be in the News Many are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has more than doubled the market from 1988 through 2016. Its average gain has been a stellar +25% per year. See these high-potential stocks free >>. Follow us on Twitter: Join us on Facebook: Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates. Contact: Jim Giaquinto Company: Phone: 312-265-9268 Email: pr@ Visit: provides investment resources and informs you of these resources, which you may choose to use in making your own investment decisions. Zacks is providing information on this resource to you subject to the Zacks "Terms and Conditions of Service" disclaimer. Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit information about the performance numbers displayed in this press release. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Newmont Corporation (NEM) : Free Stock Analysis Report Intuit Inc. (INTU) : Free Stock Analysis Report Nova Ltd. (NVMI) : Free Stock Analysis Report Pagaya Technologies Ltd. (PGY) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio

Intuit's $12B Bet: The ROI Worth Watching
Intuit's $12B Bet: The ROI Worth Watching

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time25-06-2025

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Intuit's $12B Bet: The ROI Worth Watching

Introduction Through joint revenue plans with outside developers and service providers, Intuit's business model creates additional revenue streams. A self-sustaining growth mechanism is created when the business exploits the ecosystem's transactions and gives shareholders access to its clientele. The company's payment processing capabilities are directly integrated into the platform, generating transaction-based revenue that is directly related to the expansion of the customer's business. This aligns Intuit's success with that of its clients. Warning! GuruFocus has detected 10 Warning Signs with INTU. Growth Drivers The company's most significant growth trigger has been its transformation from a standalone software provider to a complete platform ecosystem that allows third-party products and applications. Intuit has managed to generate different revenue sources, enhance customer lifetime value, and become far behind the competitor's threats such as Microsoft Office by designing QuickBooks, TurboTax, and other products as platforms rather than apps. This could be observed by the reviews on the SME software consultancy firm G2, where Intuit is rated as one of the top accounting software. The decision to make this change has turned the company around, which now is capable of continuous growth by generating network effects and creating ecosystem value. The Platform Architecture Strategy The Intuit platform ecosystem is built around QuickBooks which is the core of business management that not only performs accounting but is also a hub of other resources. The platform architecture allows third-party developers to build applications that can be easily integrated with QuickBooks via the solid application programming interfaces, and as a result, a marketplace filled with app solutions for businesses is created. Hence, this method not only changes QuickBooks from just a tool to a full business management operating system that encompasses many different functions but also it is transforming how businesses work. API-First Development and Platform Extensibility The prominent technology company through its API-first architecture strategy has made the environment of a developer that gets third party functionality on Intuit platform thus laying the path for integration. The QuickBooks API single handedly does the processing of over 2 billion requests on the monthly basis, in supporting 5,000+ third party applications that drive the customer retention through the amplified switching costs. The RESTful API design uses OAuth 2.0 authentication protocols with the rate-limiting algorithms to keep the system stable while allowing ecosystem growth. The implementation of GraphQL by Intuit is a way to optimize the fetching of data efficiency, which means that the average query response time is reduced by 35% and Bandwidth consumption is minimized. The API versioning strategy ensures backward compatibility and at the same time, it supports platform innovation, this way enterprise customers with complex integration needs are served with the right solutions. Webhook infrastructure that is a part of the platform allows for real-time data synchronization across the different integrated applications, thus making it possible to parallel process over 10 million events daily with a sub-second latency. This technical melee presupposes automationsi specifique, which have the benefit of increasing customer productivity, and at the same time, reinforcing the platform dependence. Flexibility in Income Flow With Ecosystem Monetization The platform ecosystem strategy is what has given Intuit the chance to build more than one revenue stream from one single relationship with the customer. In addition to core subscription fees, the company generates revenue through transaction processing, payroll services, payment facilitation, lending products, and marketplace commissions. This diversification strategy has resulted in an average revenue per user growth of 43% and a reduction in any single revenue source dependency for in the past five years. The market model establishes more income channels by means of collaborative income plans with external developers and service suppliers. The company benefits from the transactions in the ecosystem plus it allows the shareholders to get access to clients from its customer base which, in turn, forms a self-perpetuating growth mechanism. Due to the fact that the company's payment processing functionalities are integrated straight into the platform, they produce transaction-based revenue that is in direct relation to customer business growth, thereby aligning the success of Intuit with the success of its customers. Transformational Acquisition Portfolio Intuit's acquisition strategy has targeted the companies, either their approach to addressable markets or enhancing core platform capabilities. The $12 billion Credit Karma acquisition in 2020 represents the company's biggest strategic move, immediately, it was over 110 million registered users and making Intuit one of the top contenders in the consumer credit monitoring and financial wellness arena. This acquisition also gave Intuit the opportunity to expand its total addressable market by $45 billion and at the same time to reach the millennial and Gen Z customers, who are the complements for TurboTax's traditional customer base. The $12 billion Mailchimp acquisition in 2021 was a stepping stone for the marketing automation platform of Intuit, which now is marketing automation and the sector for small business marketing technology. Mailchimp's customer base is now included with 2.4 million customers of whom are paying subscribers that generate $800 million in annual cash flow, which instantly diversifies Intuit's revenue from the taxes and accounting software. The earlier strategic acquisitions were mainly Mint ($170 million, 2009), TSheets ($340 million, 2018) and various smaller technology acquisitions that have been enhancing Intut's platform capabilities and increasing customer touchpoints in the financial management lifecycle systematically. Synergies Strategic acquisitions have been the force behind the remarkable progress achieved which otherwise would have taken Intuit a whole decade if they had approached it organically. For instant, the TSheets acquisition provided instant enterprise-grade time tracking and workforce management capabilities that enabled the QuickBooks program to effectively compete with all-in-one business management platforms. The integration of TSheets technology was the reason for 40% increased retention rates of QuickBooks customers and 25% improvement in average revenue per user via the adopted premium service tier. Besides, Credit Karma's machine learning infrastructure is used, namely, the credit scoring algorithms and personalized financial recommendation engines, in TurboTax that have improved the program's ability to offer targeted financial product recommendations. Moreover, the integration has led to 15% increase in TurboTax cross-sell conversion rates and at the same time improved customer lifetime value by expanding product adoption. Mailchimp's marketing automation technology adds to the arsenal of the sophisticated customer engagement capabilities that require the Visio process of all product lines. A/B testing infrastructure and campaign optimization algorithms of the platform are the tools that have enhanced the marketing efficiency of Intuit by 23% besides decreasing the customer acquisition cost across business segments. Competitive Landscape: Accounting Software QuickBooks is in for a tough time as it also has to deal with a variety of other accounting software companies that offer cut throat competition. Intuit's primary adversaries including Oracle NetSuite, Xero, and FreshBooks, are looking to different businesses with separate value propositions. Oracle NetSuite is the strong player in the enterprise market backed by its all-in-one ERP software. On the other hand, Xero is best known for its services in the international market, especially Australia and the UK. FreshBooks is mainly preferred by freelancers and service-oriented companies because of its straightforward billing and time tracking features. Wave Financial is even more problematic as their threat comes from the free accounting software solutions that they offer to micro-businesses for simple bookkeeping. Their freemium model is a direct challenge to the QuickBooks' entry-level market segment that Intuit has to respond to. Therefore, Intuit justifies its premium pricing through advanced features that include extensive integrations with third-party applications, which are not available in free-licensed programs. Sage 50 Accounting stays relevant in certain market areas by providing strong desktop-based solutions for companies that prefer local data storage and traditional accounting workflows. This competition mandates Intuit to run both the versions in the cloud and the desktop while navigating through the risks of product cannibalization. Intuit's Strategic Response to Accounting Software Competition: Intuit's strategy to address the competition of accounting software relies on the differentiation of the platform ecosystem over the similarity of features. In contrast to competitors, who focus on accounting functionalities, QuickBooks has advanced to a full-scale business management platform that integrates payments, payroll, inventory management, and marketing automation. The use of the ecosystem in this way has created costs to the clients, which are much broader than just the use of accounting software. The approach of acquiring companies taken by the organization has efficiently removed the competition gaps. The TSheets acquisition not only brought in new features and capabilities but also added the much-needed enterprise time tracking feature that directly competes with FreshBooks' core strength. The email automation that Mailchimp integration offers is not something that any pure accounting software competitor can match. The acquisition of those developments distinctly removes the competitive weakness and, in turn, means the company gets the platform as an advantage. The pricing model of Intuit responds to the free competitors like Wave, but at the same time, it highlights the cost of ownership advantages. Clients using QuickBooks have the benefit of payment integration, banking automated reconciliation, and professionals' support which no free alternatives can give their users. The company measures the costs against its benefits by the cost per transaction method ensuring the added value is more than the higher subscription fees. Tax Preparation Software Competition: TurboTax Market Pressures The market for TurboTax is under considerable pressure due to the entry of H&R Block, which joins in the commoditizing race with the quasi-similar experience to that of TurboTax at a much lower price tag, thus, significantly pressuring the already competitive prices in the market. FreeTaxUSA, TaxAct, and other budget options offer their tax preparation services at very nominal rates, thus, grabbing the attention of price-sensitive consumers. Moreover, one of the main factors affecting TurboTax is the advent of the firms that provide both agency pricing and personal tax services such as CPA firms. The people who prefer professional preparation on complex tax cases cut TurboTax's addressable market to high-value customers only. Furthermore, government initiatives advocating for free tax filing choices such as IRS Free File programs intensify the competitive scene in TurboTax's new releases. Their direct targeting of Intuit's customer acquisition strategy makes the situation worse by offering free methods for straightforward tax returns. TurboTax Competitive Strategy: In distinction from the sector competitors, Intuit compensates TurboTax by the provision of the best UI and an extensive number of taxes one could face. Contrary to their rivals who focus on low pricing, TurboTax has interview guides, such as error-checking algorithms and audit defense programs that would explain it for such tax details and write-off that justifies high fees. The combination with Credit Karma generates unique competitive advantages through the joining of the leasing of tax services and the provision of year-round financial services. Accordingly, the latter tactic is the one that leans the most to TurboTax concerning the attributes of a financial wellness platform- what is typically perceived as a seasonal product is now a longlife value increaser and a price-sensitive-decreaser device. The live expert assistance program of Intuit competes directly with professional tax services as the TurboTax platform provides CPA and EA consultations. This hybrid model imparts professional expertise while keeping the convenience and cost savings of software-based preparation intact. Key Risks Cybersecurity and Data Breach Risks Intuit's unified cloud structure builds consolidated attack surfaces that criminals be looking for and makes them the primary target of this company. A data breach that affected the company and was located in February 2024, ended up with class-action lawsuits that TurboTax users who received a compromised personally identifiable information sued the company with. This event reflects the significance of cybersecurity risks to Intuit's business. The technical infrastructure manages more than 50 billion sensitive financial data points annualy, which includes Social Security numbers, tax records, banking information, as well as business financial statements. A successful breach could lead to the exposure of millions of customer records at once, resulting in regulatory penalties, litigation expenses, and customer termination that may surpass $1 billion in losses. Advanced persistent threats are progressively utilizing artificial intelligence and automation to orchestrate simultaneous elements at large scale. This requires Intuit to stay on track with regular defensive measures upgrades. The company's API framework, which processes over 2 billion requests monthly, adds further attack vectors through third-party partners who may not have the same security standards. Cloud Infrastructure and Stability Issues The cloud-native architecture of Intuit comes with drawbacks in forming single points of failure to the company's core issues that could lead to potential effects on millions of customers. The infrastructures, whose peak usage periods coincides with the tax season, require scaling of 10 times the normal transaction flows on order to cope with the extreme loads; thus it must be a low-performance and failure-free system. Database partitions and load balancing adopter have to build a sub-200ms response rate that enables hundreds of thousands of users to run on them concurrently. During critical periods, the infrastructure bugs could result in client fluctuation, follow the eye of the state, and the daily loss of revenue, which could be more than $100 million on each day of the big outage. Inflexibility in the company's operation is augmented by the vendor services as Intuit is dependent on AWS, Microsoft Azure, and other suppliers for the infrastructure base. Major cloud providers' service interrupts will also affect Intuit despite incorporating internal redundancy rules. Valuation The P/E ratios that Intuit holds are significantly greater than those of Adobe, Salesforce (CRM), and even the very high growth AppLovin, on the multiple time horizons that are provided, thus, it is quite clear that the market views Intuit's company endorsement of defensive moat and recurring revenue model positively. The forward P/E Non-GAAP of 28.85 (FY3) implies that the investors expect the company's earnings growth to be sustained over time, in spite of the fact that they are currently selling at a high premium. This is a better comparison to Adobe's 16.23 and Salesforce's 18.24 which means the investors consider Intuit to be on a higher growth track, possible because of the company's platform ecosystem development and target acquisitions. Intuit's PEG ratios of 2.95 (Non-GAAP FWD) and 4.73 (GAAP TTM) are significantly higher than its rivals which signifies the stock is being sold at a premium compared to the growth rate. These figures may reveal a fear of the stock prospect being overrated, but they also indicate a strong trust from the investors in the business's ability to expand even in the tough periods through their crucial service for small businesses and tax preparation monopoly. Guru Holdings Dennis Hong (ShawSpring Partners) Hong has the biggest position in portfolio having 14.08% consists of 166.94k shares which are worth a total of $102.50M. His performance of late has been fantastic recording 94.73% increase thus making $81.21k in profits. 501.63 dollars are its average price of a solid 50.2% benefit, in comparison to the other owner's basis. The ownership pattern illustrates the long-term constant acquisition. Michael Linsell (Lindsell Train) Linsell is in the second place at 12.59% with 741.02k shares worth $454.98M - he is almost 4.5 times larger than Hong in this regard even despite the smaller portfolio percentage. His recent performance tells a different story with a -3.72% decline and $28.60k in losses. However, the average buy price of $139.67 is an amazing 439.5% total return, which gives an indication of the outstanding long-term share picking ability. The much higher proportion of shares suggests either an early entry or a more aggressive accumulation. Conclusion Intuit now has the opportunity to create multiple revenue streams from a single customer relationship thanks to the platform ecosystem strategy. The business makes money from transaction processing, payroll services, payment facilitation, lending products, and marketplace commissions in addition to its core subscription fees. Over the last five years, this diversification approach has reduced reliance on any one revenue source and increased average revenue per user by 43%. This article first appeared on GuruFocus.

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