Latest news with #IOICityMallFashionWeek
New Straits Times
04-07-2025
- Entertainment
- New Straits Times
Building confidence in young
FUAD NIZAM PUTRAJAYA: MALAYSIA'S Next Top Model 2025 brought the glamour of the runway to life for IOI City Mall Fashion Week, celebrating young Malaysian talent with confidence and pride. Organised by ALIST Academy Malaysia, founded by Dr Blake Shiw and Melinda Lee, the event was held from June 21 to 22 and featured some 100 participants aged 4 to 18. The young models showcased their flair on themed runway walks and in performance segments. Melinda said the programme was designed to empower children and teens through confidence-building activities and character development. "It is more than a modelling competition. The annual event is a platform to identify future Malaysian representatives for international pageants and modelling contests. "Since 2023, ALIST Academy has trained 103 young talents who have gone on to represent the country in 18 international events, an achievement recognised by the Asean Records." Wendy Lee, whose son has been with ALIST Academy since age 3, said the programme has helped him overcome his shyness. "Before my son joined, he was camera-shy. To perform in public, he was a bit nervous. But now, after much practice and joining ALIST and engaging in modelling, magic and K-pop, he's confident to showcase his talent in public." Now 11, her son has not only performed locally but also abroad. "We're proud of his achievement and not only in Malaysia. ALIST Academy has gone on to the international stage. "We just came back from Kazakhstan. We learnt about Kazakhstan's culture and food. We brought Malaysia, by designer Aden Yong, to showcase there." Melinda said this year's programme featured four main segments: 'Saya Anak Malaysia', a runway celebrating traditional and modern attire; 'Toy World', a whimsical concept inspired by childhood nostalgia; 'Parent & Kid Fashion Show', which featured creative family duos in matching outfits; and, 'Supermodel Battle PK', a sports-inspired catwalk contest where participants faced off in posing duels. She said eight winners emerged from the Supermodel Battle PK category — Ong Yu Shan, Lee Chen Er, Pandra Chai, Diorlyn Lim Jia Qian, Exin Ong, Kate Ng Kay Lyn, Avery Chan Si Rui and Ferra Lee. "The grand winners of the competition are Jo Melone Tan, Tobey Koo, Reannbelle Lua Zenxi, Diorlyn Lim Jia Qian and Kate Ng Kay Lyn. "The academy also named a group of IDOLs and ambassadors to represent the event's values and serve as role models to their peers. "Among the selected IDOLs are Oon Jya Chyen, Cheryl Soo, Elyn Loh, Caprice Hue, Emilia Goh and Jeavyn Khoo. The Ambassadors included Eunice Khaw, Jackie Khoo, Sherven Ng, Kimerly Low, Allie Saw, Ray Soo, Jerju Loo and Sim Yu Min." The panel of judges included international top model Yang from China, catwalk trainer Mathew from Cambodia, Le Classic Academy co-founder Tiffany Lee, Malaysian fashion designer Aden Yong and World Youth Achievement Record holder Ilyn Loh. The event featured a contribution of RM5,000 to Pertubuhan Komuniti ELITE in support of the Children's Literacy Project, an initiative aimed at empowering underprivileged children through access to education. Present at the event was Petaling Jaya member of parliament Lee Chean Chung, who presented awards to the newly named IDOLs and ambassadors. During the special agent-themed grand finale, participants donned red and black couture designed by Aden Yong. Malaysia's Next Top Model 2025 was supported by IOI City Mall, Le Classic Academy, Sanyu Chen Makeover Academy, International Profession Association, Rookie Kids and Aden Yong Couture House.
The Star
24-06-2025
- Business
- The Star
Watsons Malaysia presents IOI City Mall Fashion Week 2025
Loh (centre), Watsons Malaysia chief operating officer Danny Hoh (sixth from left), Watsons Ambassadors Ayda Jebat (sixth from right) and Phei Yong (fifth from left), together with Watsons Celebrity Friends, at the recent launch of Watsons' IOI City Mall Fashion Week 2025. PUTRAJAYA: Watsons Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms, a key milestone under its brand refresh of ' The New Beautiful.' This brand presence reinforces Watsons' position as the leading health and beauty retailer in Malaysia while highlighting a progressive approach to customer experience and team empowerment, with health and beauty innovation. As the official partner, as well as the official makeup and hair partner and headline brand of the four-day fashion showcase, Watsons took centre stage at the recent IOI City Mall Fashion Week with a full brand takeover. The runway and retail space came alive with the vibrant energy of Watsons' refreshed uniforms, designed to empower team members with a modern, functional look that reflects their identity. With premium detailing and everyday comfort, the new uniforms embody the brand's commitment to helping people Look Good, Do Good, and Feel Great. 'We call it 'The New Beautiful' because beauty today is no longer just about how we look, it's about how we feel, how we care and how we live. 'This collaboration reflects how we show up every day proud, confident and connected to our customers. 'Alongside this, we also unveiled our new uniform, introduced exciting new experiences for our members through an advanced loyalty programme, health and lifestyle initiatives, enhanced e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,' said Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh. In line with 'The New Beautiful', Watsons continues to lead in curating the most in-demand beauty products across cultures. Showcasing the latest in K-Beauty and J-Beauty to spotlight Malaysia's homegrown beauty brands, Watsons is dedicated to offering diverse, trend-driven selections that resonate with every beauty lover. The excitement continues with the upcoming Watsons Beautopia Beauty and Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from July 3–6, a four-day beauty celebration where enthusiasts can explore the best of skincare, makeup, wellness and exclusive brand experiences, all under one roof. For more information, visit or follow @watsonsmy on social media.
The Sun
20-06-2025
- Business
- The Sun
Watsons Malaysia presents IOI City Mall Fashion Week 2025
WATSONS Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms under its refreshed brand identity ' The New Beautiful '. As the official makeup and hair partner, as well as the headline brand of the four-day fashion showcase, Watsons took centre stage at IOI City Mall Fashion Week with a full brand takeover. The runway and retail space were transformed with the vibrant energy of Watsons' refreshed uniforms, designed to empower team members with a modern functional look that reflects their identity. 'We call it 'The New Beautiful' because beauty today is no longer just about how we look, it is about how we feel, how we care and how we live. This collaboration reflects how we show up every day proud, confident and connected to our customers. Alongside this, we are also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,' said Watsons Malaysia managing director and AS Watson Group Health & Beauty Asia COO Caryn Loh. The runway debut featured Watsons' Ambassadors Phei Yong and Ayda Jebat, along with Celebrity Friends, including Amber Chia, Nabil Mahir, Fiqrie, Arisa, Joshua, Gajen, Shu Faye and Kavitha. With the upgraded Watsons Club experience, customers now enjoy the biggest rewards programme through W Rewards, which recently entered the Malaysia Book of Records as the most merchant touchpoints in a CRM card. From eStamps to a host of exclusive benefits, every shop becomes more rewarding. Supporting holistic health and wellness, Watsons also introduced the 45+ Club, a programme with tailored benefits and rewards for elder members. Online, Watsons continues to lead with seamless services, including 24/7 shopping, express delivery as fast as two hours and daily online-exclusive deals and sales. In line with ' The New Beautiful ', Watsons remains at the forefront of curating in-demand beauty products across cultures. From the latest in K-beauty and J-beauty to spotlighting Malaysia's homegrown beauty brands, Watsons offers diverse trend-driven selections that resonate with every beauty lover. The excitement continues with the upcoming Watsons Beautopia Beauty & Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from July 3 to 6, a four-day celebration where enthusiasts can explore the best of skincare, makeup, wellness and exclusive brand experiences all under one roof. Backstage, Watsons transformed beauty into artistry as the official hair and makeup provider for the entire fashion week. The event featured flawless looks powered by leading brands, including Bad Lab, BZU BZU Little Lady, Dazzle Me, Maybelline, Skintific and APT Hair Salon, with styling support from Watsons' portfolio of beauty and health brands, such as Ever Collagen, Hair System by Watsons, Judydoll, Kate, Kiss Me, Klorane, Lucidol-L, NH Detoxlim, Schwarzkopf, Silkygirl, Swisse, Wardah, Wet n Wild, Y.O.U, Yukazan Supplement and Watsons Brand. The immersive Watsons experience continues throughout the week with runway shows, influencer appearances and beauty activations until tomorrow. Fashion takes centre stage at Watsons x IOI City Mall Fashion Week, with daily catwalks featuring brand collaborations between Watsons and mall tenants. Highlights include the Lacoste Fashion Show by Swisse, IOI Weddings by Maybelline, Sui Sui by Y.O.U, Kashka by Wardah, East India Company by Bad Lab, Bayu Somerset & Clarks by Dazzle Me, Colegacy by Skintific and the Kids Fashion Show featuring Babyshop, Max Fashion, Mothercare, Poney and Rookie by BZU BZU Little Lady.
Rakyat Post
19-06-2025
- Entertainment
- Rakyat Post
Watsons Malaysia Presents IOI City Mall 2025 Fashion Week
Subscribe to our FREE Watsons Malaysia collaborated with IOI City Mall's 2025 Fashion Week to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms, a key milestone under its brand refresh of 'The New Beautiful.' This impactful brand presence reinforces Watsons' position as the leading health and beauty retailer in Malaysia while highlighting a progressive approach to customer experience, and team empowerment, with health and beauty innovation. As the official partner, as well as the official makeup and hair partner and headline brand of the four-day fashion showcase, Watsons takes centre stage at IOI City Mall Fashion Week with a full brand takeover. The runway and retail space come alive with the vibrant energy of Watsons' refreshed uniforms, designed to empower team members with a modern, functional look that reflects their identity. With premium detailing and everyday comfort, the new uniforms embody the brand's commitment to helping people Look Good, Do Good, and Feel Great. 'We call it 'The New Beautiful' because beauty today is no longer just about how we look, it's about how we feel, how we care, and how we live. This collaboration reflects how we show up every day proud, confident, and connected to our customers. Alongside this, we're also unveiling our new uniform, exciting new experiences for our members with an advanced loyalty program, health and lifestyle initiatives, e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,' said Caryn Loh, Managing Director of Watsons Malaysia and Health & Beauty Asia, AS Watson Group. The runway debut featured Watsons' Ambassadors Phei Yong and Ayda Jebat, and Celebrity Friends including Amber Chia, Nabil Mahir, Fiqrie, Arisa, Joshua, Gajen, Shu Faye, and Kavitha. Their presence brought to life the confidence, authenticity, and sense of purpose behind Watsons' brand refresh. In true Watsons' style, we brought to life all our upgraded innovations and customer-first services in an engaging and fashion-forward way, right on the runway. From the upgraded Watsons Club experience, customers can now enjoy the Biggest Rewards programme ever through W Rewards recently got into the Malaysia Book of Records as the Most Merchant Touchpoint in a CRM Card, eStamps, and a host of exclusive benefits designed to make every shop more rewarding. In support of holistic health and wellness, Watsons recently introduced the 45+ Club, a dedicated programme with tailored benefits and rewards for elder members. On online shopping, Watsons continues to lead with seamless services including 24/7 online shopping, express delivery as fast as two hours and daily online-exclusive deals and sales, ensuring our customers always enjoy the best of beauty and wellness, anytime and anywhere. In line with 'The New Beautiful', Watsons continues to lead in curating the most in-demand beauty products across cultures. Showcasing the latest in K-Beauty and J-Beauty to proudly spotlight Malaysia's homegrown beauty brands, Watsons is dedicated to offering diverse, trend-driven selections that resonate with every beauty lover. The excitement continues with the upcoming Watsons Beautopia Beauty & Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from 3–6 July 2025, a four-day beauty celebration where enthusiasts can explore the best of skincare, makeup, wellness, and exclusive brand experiences, all under one roof. Backstage, Watsons transformed beauty into artistry as the official hair and makeup provider for the entire fashion week. The event saw flawless looks powered by leading brands including BAD LAB, BZU BZU Little Lady, Dazzle Me, Maybelline, Skintific, and APT Hair Salon, with styling support from Watsons' extensive beauty and health portfolio, featuring Ever Collagen, Hair System by Watsons, Judydoll, Kate, Kiss Me, Klorane, Lucidol-L, NH Detoxlim, Schwarzkopf, Silkygirl, Swisse, Wardah, Wet n Wild, Y.O.U, Yukazan Supplement and Watsons Brand. The immersive Watsons experience continues throughout the week with runway shows, influencer appearances, and beauty activations happening from 18 to 21 June 2025. Fashion takes centre stage at Watsons x IOI City Mall Fashion Week, with daily catwalks featuring exciting brand collaborations between Watsons and mall tenants. Highlights include the Lacoste Fashion Show by Swisse, IOI Weddings by Maybelline, Sui Sui by Y.O.U, Kashka by Wardah, East India Company by Bad Lab, Bayu Somerset & Clarks by Dazzle Me, Colegacy by Skintific, and the Kids Fashion Show featuring Babyshop, Max Fashion, Mothercare, PONEY, and Rookie by Bzu Bzu Little Lady. For more information, visit Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
