Latest news with #IQOSILUMA
Daily Express
25-06-2025
- Business
- Daily Express
Philip Morris International Launches New IQOS ILUMA i in Malaysia to Accelerate the Achievement of a Smoke -Free Future
Published on: Wednesday, June 25, 2025 Published on: Wed, Jun 25, 2025 Text Size: Naeem and MJ presenting the new IQOS ILUMA i. Kuala Lumpur: Philip Morris Malaysia Sdn Bhd (PMM), an affiliate of Philip Morris International (PMI), today announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products. Today, this range of smoke-free alternatives to cigarettes includes multiple generations of IQOS, the No.1 tobacco-heating system1 . 'As the global smoke-free champion, we strive to deliver science-based, smoke-free alternatives to all adult smokers who would otherwise continue smoking. We leverage science, world leading brands, and commercial capabilities to provide better alternatives to our consumers. This innovation provides an opportunity for us to renew our smoke-free vision and our ambition for over two-thirds of our total net revenue to come from smokefree products by 2030,' said Naeem Shahab Khan, Managing Director of Philip Morris Malaysia & Singapore. 'Two years ago in Malaysia, IQOS ILUMA disrupted the category by introducing induction-heating technology that heats tobacco from within, with no tobacco residue and no need to clean the device. Today, we take IQOS to new heights, with the launch of IQOS ILUMA i – the latest innovation in our smoke-free portfolio, offering a range of advanced features for a clean, seamless, and more flexible experience.' Over the past 10 years, PMI's portfolio of scientifically backed smoke-free alternatives, led by IQOS, has created a positive impact on millions of adult smokers and those around them by accelerating an end to cigarettes. Advertisement Within 10 years, IQOS became the number one heated tobacco brand and accelerated the decline of cigarettes in many countries. In Japan, for example, more than one-third of adult smokers are using IQOS2 since heated tobacco was launched. Based on the PMI's 2025 first-quarter results, the smoke-free business accounts for 42% of the total net revenues. Today, there are 95 markets where PMI's smoke-free product are available. 'IQOS ILUMA i is our most innovative offering to date and the new flagship in our portfolio of scientifically substantiated, heat-not-burn smoke-free systems,' said Oggie Kapetanovic, President Heat-Not-Burn Platforms at PMI. We are proud that consumer feedback continuously fuels our innovation, and IQOS ILUMA i is a testament to that.' PMI's studies to date have found that IQOS generates no combustion and no smoke. Like previous IQOS devices, IQOS ILUMA i emits, on average, 95% lower levels of harmful chemicals compared with cigarettes. Importantly, this does not necessarily equal a 95% reduction in risk and IQOS ILUMA i is no risk-free5,6. Naeem added: 'We have been investing heavily in research and development to provide adults who smoke with better alternatives to cigarettes based on cutting-edge science. But for change to be effectively enacted, government and society at large must play their part. It is important that others – like government authorities and regulators – embrace the opportunity offered by innovation and science to benefit the world.' New features of IQOS ILUMA i The IQOS ILUMA i series offers three devices in Malaysia: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE. All IQOS ILUMA i devices bring a range of adaptable new features. It already delivers an experience that is clean and seamless, thanks to PMI's bladeless SMARCORE INDUCTION SYSTEMTM in a variety of designs to meet the diverse preferences of consumers. The new touch screen on the device's holder allows users to see experience-relevant information quickly and easily. To personalize the experience, IQOS ILUMA i introduces a new Pause Mode. By swiping up or down on the touch screen, users can pause and resume their experience with the device where they left off7 . The new IQOS ILUMA i additionally includes smart features like FlexBattery that help prolong the lifespan of the holder's battery8. Like the previous series of IQOS ILUMA, these devices use induction-heating technology in a range of innovative designs to allow adult users to select the device that best suits their needs and preferences. IQOS ILUMA i devices are available on the IQOS website and at authorized stores throughout Malaysia, including East Malaysia, as well as selected convenience stores and petrol marts. Adult nicotine users looking for more information on features and usage, visit * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Daily News Egypt
24-06-2025
- Business
- Daily News Egypt
Philip Morris Misr launches ‘IQOS ILUMA i' in Egypt, marking technological leap in smoke-free innovation
Philip Morris Misr has announced the launch of IQOS ILUMA i in Egypt, the latest and most advanced addition to its portfolio of smoke-free products. As the newest generation of IQOS devices, IQOS ILUMA i underscores PMI's continued commitment to scientific innovation and to offering better alternatives for adult smokers who would otherwise continue using cigarettes or nicotine products. This launch reinforces PMI's global ambition of creating a smoke-free future, leveraging cutting-edge science and technology to deliver nicotine without combustion. 'We leverage science, world-leading brands, and commercial capabilities to provide better alternatives to our consumers,' said Ali Nevzat Karaman, Managing Director of Philip Morris Egypt & Levant. 'Following the introduction of IQOS ILUMA in Egypt in 2023, we are now taking the IQOS experience to new heights. IQOS ILUMA i is our most innovative device to date—our flagship product in the portfolio of scientifically substantiated, heat-not-burn smoke-free systems.' The IQOS ILUMA i represents a breakthrough in tobacco heating technology. It is equipped with the SMARTCORE INDUCTION SYSTEM™, which heats tobacco from within—eliminating combustion and providing a cleaner, residue-free experience. The system also removes the need for regular cleaning, making the device more convenient for users. Like its predecessors, the IQOS ILUMA i emits, on average, 95% lower levels of harmful chemicals compared to conventional cigarettes. The device introduces several smart features, including an interactive touchscreen that displays usage information, a Pause Mode allowing users to pause their session for up to 8 minutes, and FlexPuff functionality that enables personalised puff control. In addition, FlexBattery technology improves battery efficiency and extends its lifespan—helping to reduce electronic waste. IQOS ILUMA i is compatible with existing TEREA tobacco sticks, ensuring a seamless and consistent experience for users without the need to switch to new stick formats or systems. 'People smoke for various reasons—not just for nicotine, but also for the taste, sensory experience, and ritual,' said Mircea Zetel Serafim, Director of Smoke-Free Products at Philip Morris Egypt & Levant. 'No single product can satisfy all adult smokers' preferences. That's why we need a diverse portfolio of alternatives that evolve alongside consumer needs and technological advancements.' He noted that IQOS ILUMA i brings together over a decade of research and consumer insights, representing PMI's most sophisticated device to date. Philip Morris International (PMI) continues to advocate for a smoke-free future, rooted in the belief that innovation can transform the tobacco industry. The company sees the development and adoption of scientifically substantiated smoke-free alternatives as a realistic path to eliminating cigarettes. 'We believe traditional cigarettes will be relegated to museums within the next 10 to 15 years,' said Karaman. 'This belief is what drives our ongoing research and development. We aim to offer appealing smoke-free options that encourage every adult smoker to make the switch.' Since 2008, PMI has invested over $14bn in developing, scientifically validating, and commercialising smoke-free products for adults who would otherwise continue to smoke—with the ultimate goal of phasing out the sale of cigarettes entirely. As of 31 December 2024, PMI's smoke-free products were available in 95 markets, with an estimated 38.6 million adult users worldwide. These products accounted for 42% of PMI's total net revenues in the first quarter of 2025.
Tahya Masr
23-06-2025
- Business
- Tahya Masr
Philip Morris Misr launches IQOS ILUMA i offering a technological leap in the world of smoke-free products
Philip Morris Misr has announced the launch of IQOS ILUMA i in Egypt, the latest and most innovative addition to its portfolio of smoke-free products. As the newest generation of IQOS devices, IQOS ILUMA i reflects PMI's ongoing commitment to scientific innovation and the development of better alternatives for adult smokers who would otherwise continue to smoke or use nicotine products. This launch reinforces PMI's global vision for a smoke-free future, leveraging science and advanced technology to deliver nicotine without combustion. 'We leverage science, world leading brands and commercial capabilities to provide better alternatives to our consumers' said Ali Nevzat Karaman, Managing Director of Philip Morris Egypt & Levant. 'IQOS ILUMA, launched in Egypt in 2023. Today, we take IQOS to new heights. IQOS ILUMA i is our most innovative offering to date and the new flagship in our portfolio of scientifically substantiated, heat-not-burn smoke-free systems.' The new IQOS ILUMA i device is considered a breakthrough in tobacco heating technology. It features the innovative SMARTCORE INDUCTION SYSTEM™, which heats tobacco internally without combustion, giving users a cleaner, residue-free experience without the need for constant cleaning. Like previous IQOS devices, it emits, on average, 95% lower levels of harmful chemicals compared with cigarettes(1) (2) The device features a smart design, including an interactive touchscreen for easy viewing of usage information, as well as a Pause Mode feature that allows users to pause their experience for up to 8 minutes and seamlessly resume it flexibly without wasting energy. The FlexPuff feature also allows users to customize their usage, while FlexBattery technology helps extend battery life and reduce electronic waste. The IQOS ILUMA i device continues to use TEREA tobacco sticks, just like previous IQOS ILUMA devices, ensuring a consistent and integrated user experience without the need to change sticks or adopt new systems, enhancing ease of use and providing a seamless transition between different versions. For his part, Mircea Zetel Serafim, Director of Smoke-Free Products at Philip Morris Egypt & Levant, said: 'People smoke for different reasons, not just nicotine, but also taste, sensory experience, and ritual. No one smoke-free product will meet all adult smokers' preferences; a portfolio of alternatives is required. Our Heat-not-Burn product category has a range of product types that will evolve to meet changing consumer preferences while taking advantage of developments in technology and science. The drive for continuous innovation has guided everything we've done for last 10 years. With IQOS Iluma I we're bringing everything we've learned so far in the shape of our most advanced device yet' Philip Morris International is committed to a smoke-free future, driven by the belief that innovation can meaningfully transform the tobacco industry. The company sees smoke-free alternatives as a pragmatic way to accelerate an end to cigarettes. 'We believe that traditional cigarettes will belong to museums within the next 10 to 15 years and this vision is the true driving force behind our continued journey of research and development. In the same context, the company offers a diverse range of smoke-free products, aiming to provide an appealing option for every adult smoker to help them make the definitive switch away from cigarettes' said Ali Nevzat Karaman Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. As of December 31, 2024, PMI's smoke-free products were available for sale in 95 markets, and PMI estimates they were used by 38.6 million adults around the world. The smoke-free business accounted for 42% of PMI's first-quarter 2025 total net revenues. Adult nicotine users looking for further information on IQOS ILUMA i, its features, and additional important information can be found on For more information about our science, please visit: Science Behind PMI's Smoke-Free Products | PMI Science (1) '95% less' represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on (2) Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive. Only for use by adults .
Business Insider
20-06-2025
- Business
- Business Insider
Philip Morris (PM) Defies the Naysayers as Smoking Stays Hot in 2025
Imagine a tobacco stock surging 53% in six months—yet that's exactly what Philip Morris International (PM) has achieved, defying the usual stigma attached to sin stocks and a declining global smoker base. Unlike many of its peers, PM's story stands apart: its traditional cigarette business remains stable, heated tobacco products are experiencing rapid growth, and oral nicotine offerings are gaining momentum. Confident Investing Starts Here: Add a weak dollar boosting its predominantly international revenue, and it's clear PM's growth engine is running strong, justifying the rally and potentially signaling more upside ahead. PM's Combustible Division Remains Steady Cigarettes may seem like a dying product, but Philip Morris International's (PM) combustible division is proving otherwise. In Q1, cigarette shipment volumes rose 1.1% to 144.8 billion units, and organic revenue increased 4%, fueled by an 8.3% price hike. Marlboro's enduring brand strength, along with a 0.4% market share gain to 24.8% (excluding the U.S. and China), highlights PM's pricing power and market resilience. Strategic local manufacturing has also helped preserve margins amid rising raw material costs. The results speak for themselves: combustible gross profit rose 5.3% organically, even with some headwinds from a commercial model change in Indonesia. PM's ability to raise prices without sacrificing volume underscores the strength of its brand. While the global cigarette market is shrinking by roughly 2% annually, PM's smart execution keeps the segment profitable, helping fund its transition to next-generation nicotine products. IQOS Ignites Heated Tobacco Business Unit If combustibles are PM's foundation, IQOS is the growth engine. Heated tobacco unit (HTU) shipments surged 14.4% to 37.1 billion units last quarter, while global in-market sales rose 9.4%, including a 9.3% increase in Japan, where IQOS now holds a commanding 32.2% market share. Europe is also a key growth driver, with countries such as Hungary (41.9%) and Greece (34.4%) reporting impressive market penetration. Backed by $14 billion in R&D since 2008, IQOS now delivers higher margins than cigarettes, proving the investment is paying off. The strength lies in PM's efficient scale and relentless innovation. Its multi-category approach—bolstered by launches like IQOS ILUMA in Japan—continues to deepen consumer loyalty. Even amid challenges like the EU flavor ban in Italy, PM has offset losses with strong double-digit growth in Spain and Germany. With 38.6 million adult users globally, IQOS is far from niche—it's a global force driving PM's next phase of growth. ZYN's Meteoric Rise Opens Door to Oral Segment Then there's ZYN, Philip Morris's nicotine pouch brand, which is rapidly gaining traction in the U.S. ZYN shipments soared 53% to 202 million cans last quarter, prompting the company to raise its full-year guidance to 800–840 million cans. International markets also contributed, with 53% growth in countries such as Pakistan and the UK. Thanks to margins exceeding 70%—about five points higher than those of combustibles—ZYN played a key role in helping smoke-free products contribute 44% of the total gross profit. Smart moves, such as early capacity expansions in March, ensured that supply kept up with demand. But ZYN isn't just a U.S. story—it's a global growth play. With 182% volume growth in non-Nordic international markets, PM is leveraging its global distribution muscle and FDA clearances to accelerate expansion. The 27.2% volume growth in Q1 reflects PM's successful pivot toward discreet, high-margin alternatives that resonate with younger consumers and working professionals. It's a textbook example of how to spot and capitalize on shifting consumer preferences. Not Too Pricey for the Growth After an 80% rally, you might expect Philip Morris to be overvalued— but its forward P/E of 23, based on projected 2025 adjusted EPS of $7.36–$7.49, tells a more nuanced story. While that's not cheap for a tobacco stock, PM is far from typical. With 12–14% organic EPS growth forecasted for 2025—driven by 20.4% growth in smoke-free revenue and a weak dollar amplifying its 90%+ international earnings—this valuation appears well-supported. The weak dollar, in particular, is an underappreciated tailwind, boosting earnings in key international markets, such as Japan and Europe. Add to that $180 million in Q1 cost savings and a $2 billion efficiency target by 2026, and PM is positioned to continue expanding margins despite headwinds such as tax pressures in India. Altogether, this creates a strong case for PM to deliver 15%+ EPS growth annually in the coming years, making today's valuation look not just justified, but compelling. Is PM Stock a Buy or Sell? Wall Street remains highly bullish on Philip Morris, with a Strong Buy consensus based on eight Buy and one Hold rating over the past three months, and notably, no Sell ratings. However, PM's average 12-month stock price target of $188.67 suggests a meagre 3.3% upside over the coming year. PM Reinvents Itself as a Smoke-Free Growth Powerhouse Philip Morris is no longer your grandfather's tobacco company. Its recent surge reflects a bold transformation toward smoke-free alternatives, with ZYN and IQOS driving growth while traditional cigarettes continue to generate solid cash flow. A weak dollar is further boosting its international-heavy revenue base, and with 12–14% EPS growth projected, PM's momentum looks far from accidental—it's the mark of a company redefining its future. While its P/E of 23 isn't bargain-basement, it's a reasonable price for a business evolving into a modern, high-margin growth story. In my view, PM still appears to be an attractive option.
Yahoo
03-03-2025
- Business
- Yahoo
Philip Morris International (NYSE:PM) Seeks US$1 Billion In Potential Sale Of US Cigar Business
Philip Morris International is evaluating the sale of its US cigar business, a move aligning with its major transition towards smoke-free offerings, which may have driven its shares up 20% over the last quarter. This potential divestiture shows the company's continued commitment to evolving its portfolio, resonating positively with investors, especially as broader market sentiment shows lingering economic concerns. Within the same quarter, the company's earnings report revealed a significant net loss compared to the previous year, yet consistent sales growth provided a silver lining. The reaffirmation of earnings guidance for 2025 further emphasized its confidence, possibly supporting its share price during this uncertain period. Meanwhile, the broader market broadly decreased 1%, reflecting investor unease and external economic pressures, but Philip Morris's dedicated push towards future-focused products likely cushioned its stocks against the overall market downturns. Dig deeper into the specifics of Philip Morris International here with our thorough analysis report. Over the last five years, Philip Morris International's total shareholder return, including dividends, reached 149.40%. This performance reflects a combination of strategic adjustments and market movements. Key developments include the potential sale of the US cigar business, which echoes the company's pivot towards smoke-free products. This was complemented by higher quarterly dividends announced in 2024, indicating shareholder value focus even amidst a backdrop of fluctuating profit margins. Moreover, the company's revenue growth, with full-year 2024 sales rising to US$37.88 billion from US$35.17 billion, exhibits steady demand, despite recent financial volatility. Relative to the US Market and Tobacco industry, Philip Morris outperformed significantly over the past year, signaling investor confidence in its long-term strategic shifts. The company's capacity for resilience was further highlighted by its ability to secure a €1.5 billion credit facility in December 2024, earmarked for maintaining operational liquidity. Additionally, ongoing innovations like the launch of the IQOS ILUMA i device underscore Philip Morris's continued transformation efforts, aiming to enhance its product portfolio and future prospects. Unlock the insights behind Philip Morris International's valuation and discover its true investment potential Analyze the downside risks for Philip Morris International and understand their potential impact—click to learn more. Is Philip Morris International part of your asset mix? Tap into the analytical power of Simply Wall St's portfolio to get a 360-degree view on how they're shaping up. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:PM. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
