Latest news with #IQOSILUMAi
The Star
4 days ago
- Health
- The Star
WHAT WILL IT TAKE TO CLEAR THE AIR?
HIS love for his baby daughter was fierce—but not fierce enough to break his addiction. Each time Desmond Lee, 41, held her, she would grimace and fuss, turning away from the smoky scent clinging to his breath and clothes. Yet every attempt to quit cold turkey left him trembling, sweating and on edge—trapped between love and addiction. Lee's struggle mirrors that of millions of smokers around the world, caught in a cycle they long to escape but find impossible to break. For many, quitting altogether feels out of reach. Recognising this, Philip Morris International (PMI) is deepening its commitment to a smoke-free future by investing in science-driven innovation, building retail partnerships and aligning closely with evolving regulatory frameworks. PMI Malaysia and Singapore managing director Naeem Shahab Khan reaffirmed the company's long-standing global ambition to phase out combustible cigarettes by harnessing science and technology for a cleaner future. 'There are nearly a billion smokers worldwide, and approximately 5.2 million in Malaysia alone. The most harmful way to consume nicotine remains through combustion—the act of burning tobacco. If you don't smoke, don't start. If you smoke, quit. If you don't quit, change,' said Naeem during the IQOS ILUMA i launch held at Heritage Valley, Kuala Lumpur recently. Science-based approach PMI's transformation into a science-led business has involved more than US$14bil in research and development investments to date—and that figure continues to grow year-on-year. 'We have over 1,400 scientists as well as research and development experts dedicated to this work. To date, we've published nearly 542 peer-reviewed studies, all of which are publicly available,' Naeem said. These efforts, he added, are part of PMI's long-term strategy to reduce public health harm by eliminating combustion. 'Our extensive research shows that exposure to harmful chemicals can be reduced up to 95% compared to traditional cigarettes when combustion is taken out of the equation. The ill of smoking is in the smoke—when you remove burning, you drastically reduce harmful exposure,' he explained. The company's findings are backed by a growing body of scientific evidence and international regulatory validation, including the US Food and Drug Administration's Modified Risk Tobacco Product (MRTP). Hinging on regulatory partnership Naeem applauded Malaysia's Control of Smoking Products for Public Health Act (ACT 852)—which provides a clear regulatory framework aimed at youth access prevention and combating illicit trade. He called it a 'key enabler for future progress'. 'This law offers much-needed clarity in terms of product definitions, quality control and age restrictions. It also places stronger emphasis on youth access prevention, which we fully support.' Meanwhile, PMI Malaysia Commercial operations director Mazlan Jala Musa noted that the company has introduced internal compliance measures and retail guidelines, all of which strictly adheres to regulatory requirements. These include regular age-verification training for retail partners, in-store compliance checks and continuous education on product categories. 'We work closely with partners including convenience stores and independent retailers to help them understand the differences between products, and most importantly, to ensure they are not selling to minors,' said Mazlan. On market competition, Naeem said PMI does not view other market players as rivals. Instead, he sees them as potential allies in shifting awareness away from combustible cigarettes. 'We define leadership not just by market share, but by how effectively we can reduce smoking prevalence. Anyone aligned with that goal contributes to the bigger picture,' he said. Smoke-free potential Armed with the strong belief that a smoke-free future is within reach, Naeem remains optimistic about Malaysia's potential to transition away from traditional cigarettes—but only through joint effort. He called for continued collaboration between government, civil society, media and the private sector to provide smokers with accurate information—without targeting non-smokers or encouraging uptake. 'The elephant in the room is still cigarettes. That's where most of the harm lies. If we are serious about reducing the health burden of smoking, we must create the right environment to move adult smokers away from combustion. 'If we can pull our efforts together and create a regulatory framework that encourages cigarette smokers to switch to smoke-free alternatives, that is the only way, in my view, Malaysia can become smoke-free,' said Naeem.
Daily Express
25-06-2025
- Business
- Daily Express
Philip Morris International Launches New IQOS ILUMA i in Malaysia to Accelerate the Achievement of a Smoke -Free Future
Published on: Wednesday, June 25, 2025 Published on: Wed, Jun 25, 2025 Text Size: Naeem and MJ presenting the new IQOS ILUMA i. Kuala Lumpur: Philip Morris Malaysia Sdn Bhd (PMM), an affiliate of Philip Morris International (PMI), today announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products. Today, this range of smoke-free alternatives to cigarettes includes multiple generations of IQOS, the No.1 tobacco-heating system1 . 'As the global smoke-free champion, we strive to deliver science-based, smoke-free alternatives to all adult smokers who would otherwise continue smoking. We leverage science, world leading brands, and commercial capabilities to provide better alternatives to our consumers. This innovation provides an opportunity for us to renew our smoke-free vision and our ambition for over two-thirds of our total net revenue to come from smokefree products by 2030,' said Naeem Shahab Khan, Managing Director of Philip Morris Malaysia & Singapore. 'Two years ago in Malaysia, IQOS ILUMA disrupted the category by introducing induction-heating technology that heats tobacco from within, with no tobacco residue and no need to clean the device. Today, we take IQOS to new heights, with the launch of IQOS ILUMA i – the latest innovation in our smoke-free portfolio, offering a range of advanced features for a clean, seamless, and more flexible experience.' Over the past 10 years, PMI's portfolio of scientifically backed smoke-free alternatives, led by IQOS, has created a positive impact on millions of adult smokers and those around them by accelerating an end to cigarettes. Advertisement Within 10 years, IQOS became the number one heated tobacco brand and accelerated the decline of cigarettes in many countries. In Japan, for example, more than one-third of adult smokers are using IQOS2 since heated tobacco was launched. Based on the PMI's 2025 first-quarter results, the smoke-free business accounts for 42% of the total net revenues. Today, there are 95 markets where PMI's smoke-free product are available. 'IQOS ILUMA i is our most innovative offering to date and the new flagship in our portfolio of scientifically substantiated, heat-not-burn smoke-free systems,' said Oggie Kapetanovic, President Heat-Not-Burn Platforms at PMI. We are proud that consumer feedback continuously fuels our innovation, and IQOS ILUMA i is a testament to that.' PMI's studies to date have found that IQOS generates no combustion and no smoke. Like previous IQOS devices, IQOS ILUMA i emits, on average, 95% lower levels of harmful chemicals compared with cigarettes. Importantly, this does not necessarily equal a 95% reduction in risk and IQOS ILUMA i is no risk-free5,6. Naeem added: 'We have been investing heavily in research and development to provide adults who smoke with better alternatives to cigarettes based on cutting-edge science. But for change to be effectively enacted, government and society at large must play their part. It is important that others – like government authorities and regulators – embrace the opportunity offered by innovation and science to benefit the world.' New features of IQOS ILUMA i The IQOS ILUMA i series offers three devices in Malaysia: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE. All IQOS ILUMA i devices bring a range of adaptable new features. It already delivers an experience that is clean and seamless, thanks to PMI's bladeless SMARCORE INDUCTION SYSTEMTM in a variety of designs to meet the diverse preferences of consumers. The new touch screen on the device's holder allows users to see experience-relevant information quickly and easily. To personalize the experience, IQOS ILUMA i introduces a new Pause Mode. By swiping up or down on the touch screen, users can pause and resume their experience with the device where they left off7 . The new IQOS ILUMA i additionally includes smart features like FlexBattery that help prolong the lifespan of the holder's battery8. Like the previous series of IQOS ILUMA, these devices use induction-heating technology in a range of innovative designs to allow adult users to select the device that best suits their needs and preferences. IQOS ILUMA i devices are available on the IQOS website and at authorized stores throughout Malaysia, including East Malaysia, as well as selected convenience stores and petrol marts. Adult nicotine users looking for more information on features and usage, visit * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
Daily News Egypt
24-06-2025
- Business
- Daily News Egypt
Philip Morris Misr launches ‘IQOS ILUMA i' in Egypt, marking technological leap in smoke-free innovation
Philip Morris Misr has announced the launch of IQOS ILUMA i in Egypt, the latest and most advanced addition to its portfolio of smoke-free products. As the newest generation of IQOS devices, IQOS ILUMA i underscores PMI's continued commitment to scientific innovation and to offering better alternatives for adult smokers who would otherwise continue using cigarettes or nicotine products. This launch reinforces PMI's global ambition of creating a smoke-free future, leveraging cutting-edge science and technology to deliver nicotine without combustion. 'We leverage science, world-leading brands, and commercial capabilities to provide better alternatives to our consumers,' said Ali Nevzat Karaman, Managing Director of Philip Morris Egypt & Levant. 'Following the introduction of IQOS ILUMA in Egypt in 2023, we are now taking the IQOS experience to new heights. IQOS ILUMA i is our most innovative device to date—our flagship product in the portfolio of scientifically substantiated, heat-not-burn smoke-free systems.' The IQOS ILUMA i represents a breakthrough in tobacco heating technology. It is equipped with the SMARTCORE INDUCTION SYSTEM™, which heats tobacco from within—eliminating combustion and providing a cleaner, residue-free experience. The system also removes the need for regular cleaning, making the device more convenient for users. Like its predecessors, the IQOS ILUMA i emits, on average, 95% lower levels of harmful chemicals compared to conventional cigarettes. The device introduces several smart features, including an interactive touchscreen that displays usage information, a Pause Mode allowing users to pause their session for up to 8 minutes, and FlexPuff functionality that enables personalised puff control. In addition, FlexBattery technology improves battery efficiency and extends its lifespan—helping to reduce electronic waste. IQOS ILUMA i is compatible with existing TEREA tobacco sticks, ensuring a seamless and consistent experience for users without the need to switch to new stick formats or systems. 'People smoke for various reasons—not just for nicotine, but also for the taste, sensory experience, and ritual,' said Mircea Zetel Serafim, Director of Smoke-Free Products at Philip Morris Egypt & Levant. 'No single product can satisfy all adult smokers' preferences. That's why we need a diverse portfolio of alternatives that evolve alongside consumer needs and technological advancements.' He noted that IQOS ILUMA i brings together over a decade of research and consumer insights, representing PMI's most sophisticated device to date. Philip Morris International (PMI) continues to advocate for a smoke-free future, rooted in the belief that innovation can transform the tobacco industry. The company sees the development and adoption of scientifically substantiated smoke-free alternatives as a realistic path to eliminating cigarettes. 'We believe traditional cigarettes will be relegated to museums within the next 10 to 15 years,' said Karaman. 'This belief is what drives our ongoing research and development. We aim to offer appealing smoke-free options that encourage every adult smoker to make the switch.' Since 2008, PMI has invested over $14bn in developing, scientifically validating, and commercialising smoke-free products for adults who would otherwise continue to smoke—with the ultimate goal of phasing out the sale of cigarettes entirely. As of 31 December 2024, PMI's smoke-free products were available in 95 markets, with an estimated 38.6 million adult users worldwide. These products accounted for 42% of PMI's total net revenues in the first quarter of 2025.
Tahya Masr
23-06-2025
- Business
- Tahya Masr
Philip Morris Misr launches IQOS ILUMA i offering a technological leap in the world of smoke-free products
Philip Morris Misr has announced the launch of IQOS ILUMA i in Egypt, the latest and most innovative addition to its portfolio of smoke-free products. As the newest generation of IQOS devices, IQOS ILUMA i reflects PMI's ongoing commitment to scientific innovation and the development of better alternatives for adult smokers who would otherwise continue to smoke or use nicotine products. This launch reinforces PMI's global vision for a smoke-free future, leveraging science and advanced technology to deliver nicotine without combustion. 'We leverage science, world leading brands and commercial capabilities to provide better alternatives to our consumers' said Ali Nevzat Karaman, Managing Director of Philip Morris Egypt & Levant. 'IQOS ILUMA, launched in Egypt in 2023. Today, we take IQOS to new heights. IQOS ILUMA i is our most innovative offering to date and the new flagship in our portfolio of scientifically substantiated, heat-not-burn smoke-free systems.' The new IQOS ILUMA i device is considered a breakthrough in tobacco heating technology. It features the innovative SMARTCORE INDUCTION SYSTEM™, which heats tobacco internally without combustion, giving users a cleaner, residue-free experience without the need for constant cleaning. Like previous IQOS devices, it emits, on average, 95% lower levels of harmful chemicals compared with cigarettes(1) (2) The device features a smart design, including an interactive touchscreen for easy viewing of usage information, as well as a Pause Mode feature that allows users to pause their experience for up to 8 minutes and seamlessly resume it flexibly without wasting energy. The FlexPuff feature also allows users to customize their usage, while FlexBattery technology helps extend battery life and reduce electronic waste. The IQOS ILUMA i device continues to use TEREA tobacco sticks, just like previous IQOS ILUMA devices, ensuring a consistent and integrated user experience without the need to change sticks or adopt new systems, enhancing ease of use and providing a seamless transition between different versions. For his part, Mircea Zetel Serafim, Director of Smoke-Free Products at Philip Morris Egypt & Levant, said: 'People smoke for different reasons, not just nicotine, but also taste, sensory experience, and ritual. No one smoke-free product will meet all adult smokers' preferences; a portfolio of alternatives is required. Our Heat-not-Burn product category has a range of product types that will evolve to meet changing consumer preferences while taking advantage of developments in technology and science. The drive for continuous innovation has guided everything we've done for last 10 years. With IQOS Iluma I we're bringing everything we've learned so far in the shape of our most advanced device yet' Philip Morris International is committed to a smoke-free future, driven by the belief that innovation can meaningfully transform the tobacco industry. The company sees smoke-free alternatives as a pragmatic way to accelerate an end to cigarettes. 'We believe that traditional cigarettes will belong to museums within the next 10 to 15 years and this vision is the true driving force behind our continued journey of research and development. In the same context, the company offers a diverse range of smoke-free products, aiming to provide an appealing option for every adult smoker to help them make the definitive switch away from cigarettes' said Ali Nevzat Karaman Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. As of December 31, 2024, PMI's smoke-free products were available for sale in 95 markets, and PMI estimates they were used by 38.6 million adults around the world. The smoke-free business accounted for 42% of PMI's first-quarter 2025 total net revenues. Adult nicotine users looking for further information on IQOS ILUMA i, its features, and additional important information can be found on For more information about our science, please visit: Science Behind PMI's Smoke-Free Products | PMI Science (1) '95% less' represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on (2) Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free and provides nicotine, which is addictive. Only for use by adults .
Yahoo
03-03-2025
- Business
- Yahoo
Philip Morris International (NYSE:PM) Seeks US$1 Billion In Potential Sale Of US Cigar Business
Philip Morris International is evaluating the sale of its US cigar business, a move aligning with its major transition towards smoke-free offerings, which may have driven its shares up 20% over the last quarter. This potential divestiture shows the company's continued commitment to evolving its portfolio, resonating positively with investors, especially as broader market sentiment shows lingering economic concerns. Within the same quarter, the company's earnings report revealed a significant net loss compared to the previous year, yet consistent sales growth provided a silver lining. The reaffirmation of earnings guidance for 2025 further emphasized its confidence, possibly supporting its share price during this uncertain period. Meanwhile, the broader market broadly decreased 1%, reflecting investor unease and external economic pressures, but Philip Morris's dedicated push towards future-focused products likely cushioned its stocks against the overall market downturns. Dig deeper into the specifics of Philip Morris International here with our thorough analysis report. Over the last five years, Philip Morris International's total shareholder return, including dividends, reached 149.40%. This performance reflects a combination of strategic adjustments and market movements. Key developments include the potential sale of the US cigar business, which echoes the company's pivot towards smoke-free products. This was complemented by higher quarterly dividends announced in 2024, indicating shareholder value focus even amidst a backdrop of fluctuating profit margins. Moreover, the company's revenue growth, with full-year 2024 sales rising to US$37.88 billion from US$35.17 billion, exhibits steady demand, despite recent financial volatility. Relative to the US Market and Tobacco industry, Philip Morris outperformed significantly over the past year, signaling investor confidence in its long-term strategic shifts. The company's capacity for resilience was further highlighted by its ability to secure a €1.5 billion credit facility in December 2024, earmarked for maintaining operational liquidity. Additionally, ongoing innovations like the launch of the IQOS ILUMA i device underscore Philip Morris's continued transformation efforts, aiming to enhance its product portfolio and future prospects. Unlock the insights behind Philip Morris International's valuation and discover its true investment potential Analyze the downside risks for Philip Morris International and understand their potential impact—click to learn more. Is Philip Morris International part of your asset mix? Tap into the analytical power of Simply Wall St's portfolio to get a 360-degree view on how they're shaping up. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:PM. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@
