Latest news with #ISG
Business Wire
15 hours ago
- Business
- Business Wire
Rising Threats Trigger U.S. Public Sector Security Upgrades
STAMFORD, Conn.--(BUSINESS WIRE)--Public-sector organizations in the U.S. are adopting advanced cybersecurity solutions and services in response to a growing number of data breaches and evolving threats, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. Public agencies need strong data protection strategies to continue delivering services and maintain public trust. They are working with providers to acquire and deploy effective security technologies and services. Share The 2025 ISG Provider Lens® Cybersecurity — Services and Solutions report for the U.S. Public Sector finds that agencies at the federal, state and local levels face increasingly sophisticated attackers targeting critical infrastructure and citizen data. The constant battle to protect data and infrastructure further complicates the government's digital transformation efforts, including integration of AI-enabled systems. 'Public agencies need strong data protection strategies to continue delivering services and maintain public trust,' said Nathan Frey, ISG partner and lead, U.S. Public Sector. 'They are working with providers to acquire and deploy effective security technologies and services.' Organizations are starting to employ AI to enhance security even as threat actors are weaponizing it, the report says. AI can automate the discovery of vulnerabilities and create more evasive malware and convincing deepfakes for social engineering. At the same time, agencies are using AI tools to enhance threat detection and conduct predictive analysis. They are also taking steps to protect AI models and data from attacks, guided by government standards such as the NIST AI Risk Management Framework. Risks to the public sector also arise from supply chain issues and the convergence of IT and OT systems, ISG says. The complex supply chains involved in government procurement come with vulnerabilities that require constant vendor risk management and monitoring. IT/OT convergence in critical energy, water, transportation and defense infrastructure can be compromised to disrupt operations, putting the public at risk. An early notification system prevented a major ransomware attack against transportation infrastructure in the U.S. in 2023. As agencies migrate to the cloud, they are deploying cloud security posture management and workload protection platforms to protect sensitive applications across distributed systems, the report says. Facing internal resource constraints, many are adopting managed detection and response services, which include continuous monitoring, threat hunting, expert-led incident response and other capabilities. Service providers play crucial roles in the U.S. public sector's cybersecurity and resilience, ISG says. At a strategic level, they relate cyber risks to agency objectives, demonstrating return on investment. Providers also help agencies meet strict compliance requirements and augment internal teams in a sector that often struggles to attract and retain cybersecurity talent. 'Cybersecurity services are stepping up to meet increasing public-sector demands for resilience and governance,' said Gowtham Sampath, assistant director and principal analyst, ISG Provider Lens Research, and lead author of the report. 'Providers enable clients to align security measures with agency goals and build effective defenses with limited resources.' The report also explores global cybersecurity technology trends relevant to the U.S. public sector, including increasing adoption of Identity and Access Management (IAM), extended detection and response (XDR) and security service edge (SSE). For more insights into the cybersecurity challenges facing U.S. public agencies, along with ISG's advice for addressing them, see the ISG Provider Lens® Focal Points briefing here. The 2025 ISG Provider Lens® Cybersecurity — Services and Solutions report for the U.S. Public Sector evaluates the capabilities of 86 providers across six quadrants: Identity and Access Management (Global), Extended Detection and Response (Global), Security Service Edge (Global), Technical Security Services, Strategic Security Services and Next-Gen SOC/MDR Services. The report names IBM as a Leader in five quadrants. It names Accenture, Capgemini, Deloitte, EY, HCLTech and Infosys as Leaders in three quadrants each. Broadcom, Fortinet, KPMG, Microsoft, Palo Alto Networks and Unisys are named as Leaders in two quadrants each. Cato Networks, Check Point Software, Cisco, CrowdStrike, CyberArk, Forcepoint, Leidos, ManageEngine, Netskope, Okta, One Identity (OneLogin), Ping Identity, SailPoint, Saviynt, SentinelOne, Trellix, Trend Micro, Versa Networks and Zscaler are named as Leaders in one quadrant each. In addition, Leidos is named as a Rising Star — a company with a 'promising portfolio' and 'high future potential' by ISG's definition — in two quadrants. BeyondTrust, HPE (Aruba), Sophos and Wipro are named as Leaders in one quadrant each. In the area of customer experience, PwC is named the global ISG CX Star Performer for 2025 among cybersecurity service and solution providers. PwC earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry. A customized version of the report is available from Unisys. The 2025 ISG Provider Lens® Cybersecurity — Services and Solutions report for the U.S. Public Sector is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens® Research The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
Globe and Mail
4 days ago
- Business
- Globe and Mail
U.S. Firms Enhance Cybersecurity for Resilience
Enterprises in the U.S. are adopting a wide range of advanced cybersecurity services and solutions to protect their assets from increasingly sophisticated attacks, according to a new research report published today by Information Services Group ( ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. finds that organizations are partnering with service and solution providers to implement adaptive systems for enterprise resilience, including AI-enabled capabilities. They are responding to growing and evolving threats, as demonstrated by the increasing frequency and impact of data breaches and ransomware attacks throughout 2024. 'Security threats are more complex than ever, and regulations continue to expand and evolve,' said Doug Saylors, partner and leader of ISG Cybersecurity. 'Companies in the U.S. want automated, proactive cybersecurity solutions closely integrated with their business strategies and objectives.' U.S. enterprises are using advanced analytics and automation to make security operations more efficient and effective, the report says. These technologies streamline workflows by linking various tools, automating repetitive tasks and codifying incident response processes. AI innovations enhance these capabilities with new ways to interpret data, identify patterns and make real-time recommendations. This trend is expected to continue through 2025, shaping the future of technical security services. AI is playing a growing role in U.S. cybersecurity strategies as both threat actors and solution providers rapidly adopt AI-enabled technologies, ISG says. IT professionals are increasingly concerned about attackers using AI to exploit vulnerabilities with malware more quickly and to greater effect. However, AI-powered defense systems can process massive amounts of data to identify threats that manual detection might not find. In addition, the increasing use of AI tools is driving up demand for solutions to protect AI models, training data and applications from attacks such as data poisoning. Zero trust architecture is gaining significant traction in the U.S. as enterprises seek to protect resources across ever-wider security perimeters, the report says. Cloud migration and distributed operations are making this approach more attractive. Zero trust systems deploy components such as identity and access management (IAM) to verify users and microsegmentation to isolate individual assets. As U.S. companies accelerate digital transformation while preparing for future threats, strategic security services will focus on enhancing business resilience and using real-time intelligence to help enterprises devise strategies aligned with their risk profiles, ISG says. At the same time, organizations are taking advantage of significant advancements in security operations center/managed detection and response (SOC/MDR) services, including improved proactive threat hunting and prioritization of threats. 'Successful enterprises in the U.S. are integrating people, processes and technology into their security postures to meet AI-related risks,' said Gowtham Sampath, assistant director and principal analyst, ISG Provider Lens Research, and lead author of the report. 'Partnering with service providers is crucial for augmenting internal teams with specialized skills and building up defenses.' The report also explores global cybersecurity technology trends affecting U.S. enterprises, including increasing adoption of IAM, extended detection and response (XDR) and security service edge (SSE). For more insights into the cybersecurity challenges facing enterprises in the U.S., plus ISG's advice on how to address them, see the ISG Provider Lens ® Focal Points briefing here. The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. evaluates the capabilities of 116 providers across nine quadrants: Identity and Access Management (Global), Extended Detection and Response (Global), Security Service Edge (Global), Technical Security Services — Large Accounts, Technical Security Services — Midmarket, Strategic Security Services — Large Accounts, Strategic Security Services — Midmarket, Next-Gen SOC/MDR Services — Large Accounts and Next-Gen SOC/MDR Services — Midmarket. The report names IBM as a Leader in five quadrants. It names Accenture, Atos, Capgemini, CyberProof, Deloitte, EY, HCLTech, Infosys, Kudelski Security, NCC Group, Optiv, PwC, Rackspace Technology, TCS, Trustwave, Unisys and Wipro as Leaders in three quadrants each. Broadcom, Fortinet, Microland, Microsoft, Palo Alto Networks and Persistent Systems are named as Leaders in two quadrants each. Cato Networks, Check Point Software, Cisco, Critical Start, CrowdStrike, CyberArk, Cyderes, Forcepoint, KPMG, Kroll, ManageEngine, Mphasis, Netskope, Okta, One Identity (OneLogin), Ping Identity, Proficio, SailPoint, Saviynt, SentinelOne, Trellix, Trend Micro, Versa Networks and Zscaler are named as Leaders in one quadrant each. In addition, NTT DATA is named as a Rising Star — a company with a 'promising portfolio' and 'high future potential' by ISG's definition — in three quadrants. BeyondTrust, HPE (Aruba), Microland, Mphasis, Persistent Systems and Sophos are named as Rising Stars in one quadrant each. In the area of customer experience, PwC is named the global ISG CX Star Performer for 2025 among cybersecurity service and solution providers. PwC earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry. Customized versions of the report are available from Capgemini, CyberProof, Rackspace and Unisys. The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens ® Research The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
Business Wire
4 days ago
- Business
- Business Wire
U.S. Firms Enhance Cybersecurity for Resilience
STAMFORD, Conn.--(BUSINESS WIRE)--Enterprises in the U.S. are adopting a wide range of advanced cybersecurity services and solutions to protect their assets from increasingly sophisticated attacks, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. Security threats are more complex than ever, and regulations continue to expand and evolve. Companies in the U.S. want automated, proactive cybersecurity solutions closely integrated with their business strategies and objectives. Share The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. finds that organizations are partnering with service and solution providers to implement adaptive systems for enterprise resilience, including AI-enabled capabilities. They are responding to growing and evolving threats, as demonstrated by the increasing frequency and impact of data breaches and ransomware attacks throughout 2024. 'Security threats are more complex than ever, and regulations continue to expand and evolve,' said Doug Saylors, partner and leader of ISG Cybersecurity. 'Companies in the U.S. want automated, proactive cybersecurity solutions closely integrated with their business strategies and objectives.' U.S. enterprises are using advanced analytics and automation to make security operations more efficient and effective, the report says. These technologies streamline workflows by linking various tools, automating repetitive tasks and codifying incident response processes. AI innovations enhance these capabilities with new ways to interpret data, identify patterns and make real-time recommendations. This trend is expected to continue through 2025, shaping the future of technical security services. AI is playing a growing role in U.S. cybersecurity strategies as both threat actors and solution providers rapidly adopt AI-enabled technologies, ISG says. IT professionals are increasingly concerned about attackers using AI to exploit vulnerabilities with malware more quickly and to greater effect. However, AI-powered defense systems can process massive amounts of data to identify threats that manual detection might not find. In addition, the increasing use of AI tools is driving up demand for solutions to protect AI models, training data and applications from attacks such as data poisoning. Zero trust architecture is gaining significant traction in the U.S. as enterprises seek to protect resources across ever-wider security perimeters, the report says. Cloud migration and distributed operations are making this approach more attractive. Zero trust systems deploy components such as identity and access management (IAM) to verify users and microsegmentation to isolate individual assets. As U.S. companies accelerate digital transformation while preparing for future threats, strategic security services will focus on enhancing business resilience and using real-time intelligence to help enterprises devise strategies aligned with their risk profiles, ISG says. At the same time, organizations are taking advantage of significant advancements in security operations center/managed detection and response (SOC/MDR) services, including improved proactive threat hunting and prioritization of threats. 'Successful enterprises in the U.S. are integrating people, processes and technology into their security postures to meet AI-related risks,' said Gowtham Sampath, assistant director and principal analyst, ISG Provider Lens Research, and lead author of the report. 'Partnering with service providers is crucial for augmenting internal teams with specialized skills and building up defenses.' The report also explores global cybersecurity technology trends affecting U.S. enterprises, including increasing adoption of IAM, extended detection and response (XDR) and security service edge (SSE). For more insights into the cybersecurity challenges facing enterprises in the U.S., plus ISG's advice on how to address them, see the ISG Provider Lens ® Focal Points briefing here. The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. evaluates the capabilities of 116 providers across nine quadrants: Identity and Access Management (Global), Extended Detection and Response (Global), Security Service Edge (Global), Technical Security Services — Large Accounts, Technical Security Services — Midmarket, Strategic Security Services — Large Accounts, Strategic Security Services — Midmarket, Next-Gen SOC/MDR Services — Large Accounts and Next-Gen SOC/MDR Services — Midmarket. The report names IBM as a Leader in five quadrants. It names Accenture, Atos, Capgemini, CyberProof, Deloitte, EY, HCLTech, Infosys, Kudelski Security, NCC Group, Optiv, PwC, Rackspace Technology, TCS, Trustwave, Unisys and Wipro as Leaders in three quadrants each. Broadcom, Fortinet, Microland, Microsoft, Palo Alto Networks and Persistent Systems are named as Leaders in two quadrants each. Cato Networks, Check Point Software, Cisco, Critical Start, CrowdStrike, CyberArk, Cyderes, Forcepoint, KPMG, Kroll, ManageEngine, Mphasis, Netskope, Okta, One Identity (OneLogin), Ping Identity, Proficio, SailPoint, Saviynt, SentinelOne, Trellix, Trend Micro, Versa Networks and Zscaler are named as Leaders in one quadrant each. In addition, NTT DATA is named as a Rising Star — a company with a 'promising portfolio' and 'high future potential' by ISG's definition — in three quadrants. BeyondTrust, HPE (Aruba), Microland, Mphasis, Persistent Systems and Sophos are named as Rising Stars in one quadrant each. In the area of customer experience, PwC is named the global ISG CX Star Performer for 2025 among cybersecurity service and solution providers. PwC earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry. Customized versions of the report are available from Capgemini, CyberProof, Rackspace and Unisys. The 2025 ISG Provider Lens ® Cybersecurity — Services and Solutions report for the U.S. is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens ® Research The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
Business Wire
4 days ago
- Business
- Business Wire
European Firms Embrace Google Cloud Ecosystem
LONDON--(BUSINESS WIRE)--European enterprises are rapidly advancing cloud strategies, often using AI tools and services from the expanding Google Cloud ecosystem, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. European enterprises are adopting agentic AI technologies to extend their capacity to meet the demands of increasingly complex processes. This strategy positions them for enhanced growth opportunities and innovation. Share The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Europe finds that AI capabilities are helping enterprises use the cloud to enhance operational efficiency and strategic decision-making. For many companies, the AI-powered tools and services in Google Cloud's broad technology suite, especially agentic AI offerings, play a major role in these efforts. 'European enterprises are adopting agentic AI technologies to extend their capacity to meet the demands of increasingly complex processes,' said Dorotea Baljević, director and EMEA industrial AI lead at ISG. 'This strategy positions them for enhanced growth opportunities and innovation.' The focus on using agentic AI to optimize key software development tasks, including code generation and testing, is increasing among European enterprises, the report says. Businesses are leveraging agentic AI for efficient inventory management and personalized product recommendations, driving overall business growth and operational excellence across various industries. There is a growing emphasis on responsible AI in Europe to reduce bias and enhance data security, ISG says. Google Cloud ecosystem providers are supporting these efforts by strengthening AI practices and cybersecurity measures, enabling businesses to confidently navigate the decision-making functions of AI systems while protecting sensitive information across organizational boundaries. This focus ensures ethical AI integration and protects enterprise data against emerging security threats. European enterprises are also adopting data modernization strategies to ensure high-quality, accessible data, which is crucial for agentic AI success, the report says. By migrating legacy data to cloud platforms, businesses gain access to tools that can improve insights and decision-making. Google Cloud ecosystem providers offer expertise in integrating advanced data management, analytics and AI into unified platforms, allowing enterprises to streamline operations and enhance business intelligence. Demand for cloud sovereignty solutions is surging in Europe as enterprises seek to comply with stringent privacy regulations and maintain control over their data systems, ISG says. Enterprises are implementing isolated servers in cloud data centers to address geopolitical uncertainties. Google Cloud ecosystem providers support these efforts by delivering services that ensure independent management of cloud environments, which enhances data security. 'Enterprises are adopting AI and data strategies to enhance productivity while ensuring security and compliance,' said Mark Purdy, principal analyst, ISG Provider Lens Research, and the lead author of the report. 'These initiatives foster growth and operational resilience.' The report also explores other European cloud trends, including the growing adoption of hybrid and multicloud architectures for enhanced flexibility and security and an increasing focus on FinOps for cloud cost optimization and strategic financial management. For more insights into the cloud challenges faced by European enterprises, along with ISG's advice for addressing them, see the ISG Provider Lens ® Focal Points briefing here. The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Europe evaluates the capabilities of 37 providers across four quadrants: Google Cloud Professional Services (Consulting and Migration), Google Cloud Managed Services, Google Cloud Enterprise Data Infrastructure Services and Google Cloud GenAI and AI Services. The report names Accenture, HCLTech, TCS and Wipro as Leaders in all four quadrants. Cognizant, GFT and NTT DATA are named as Leaders in three quadrants each. Atos, LTIMindtree, Quantiphi and T-Systems are named as Leaders in two quadrants each, and DXC Technology, PCG and Telana are named as Leaders in one quadrant each. In addition, Telana is named as a Rising Star — a company with a 'promising portfolio' and 'high future potential' by ISG's definition — in two quadrants. SFEIR is named as a Rising Star in one quadrant. In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among Google Cloud ecosystem providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry. Customized versions of the report are available from Telana. The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Europe is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens ® Research The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
Business Wire
4 days ago
- Business
- Business Wire
Asia Pacific Firms Use Google Cloud to Modernize, Innovate
SYDNEY--(BUSINESS WIRE)--Enterprises in Asia Pacific are adopting Google Cloud solutions to remain competitive by modernizing complex IT infrastructure and making better use of data, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. Companies in Asia Pacific need to move data and workloads from legacy systems to modern, scalable platforms for future agility. Many are turning to Google and its provider partners for the tools and services they need for that transition. The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Asia Pacific finds that companies in the region are transforming their digital infrastructures through cloud migration and data innovation. While keeping up with rapidly evolving technologies, enterprises in Asia Pacific are also under growing pressure to control costs, making it imperative that they maximize their return on cloud investments. Google Cloud's focus on addressing these challenges positions it as a preferred partner in the region. 'Companies in Asia Pacific need to move data and workloads from legacy systems to modern, scalable platforms for future agility,' said Michael Gale, partner and regional leader, ISG Asia Pacific. 'Many are turning to Google and its provider partners for the tools and services they need for that transition.' Demand for cloud services is rising quickly in Asia Pacific, accelerated by the need for better flexibility and operational performance, the report says. Companies need effective, reliable cloud solutions to support a growing number of applications, including business intelligence and customer relationship management. Cloud adoption varies widely with differing levels of digital maturity in the region. Established markets such as Australia and New Zealand lead in advanced cloud solutions, while companies in emerging markets are rapidly integrating cloud services. In Southeast Asia, some governments are encouraging the trend with initiatives to promote digital economies. Generative AI is also gaining traction among enterprises in the region as companies begin to see it as essential for improved operational efficiency and customer engagement, ISG says. Enterprises are exploring GenAI applications including chatbots, predictive analytics and workflow automation. Google Cloud's AI and ML tools, such as Vertex AI, are becoming integral to these efforts. The rise of AI in Asia Pacific is also increasing demand for managed services to deploy and run AI solutions. Many enterprises in Asia Pacific are adopting hybrid cloud and multicloud strategies to balance flexibility, scalability and control by combining on-premises and public cloud resources, the report says. They are turning to service providers offering comprehensive support for these strategies, including tools such as Google Anthos for workload management across clouds. The rising importance of advanced analytics and data visualization in the region also is driving adoption of Google Cloud solutions, ISG says. Companies are seeking real-time analytics backed by a focus on data quality and governance. 'Enterprises in Asia Pacific are recognizing that their data needs to be accurate, accessible and compliant with data protection laws,' said Sonam Chawla, lead analyst, ISG Provider Lens Research, and lead author of the report. 'Solutions that support these strategic objectives help to create trust among companies and their partners.' The report also examines other trends in the Asia Pacific Google Cloud ecosystem, including growing demand for AI-enabled supply chain management and the rising need for data localization and security to comply with national laws. For more insights into Google Cloud-related challenges facing enterprises in Asia Pacific, plus ISG's advice for addressing them, see the ISG Provider Lens ® Focal Points briefing here. The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Asia Pacific evaluates the capabilities of 32 providers across four quadrants: Google Cloud Professional Services (Consulting and Migration), Google Cloud Managed Services, Google Cloud Enterprise Data Infrastructure Services and Google Cloud GenAI and AI Services. The report names Accenture, Capgemini, Cognizant, HCLTech, Infosys, Persistent Systems, TCS and Wipro as Leaders in all four quadrants. It names Tech Mahindra as a Leader in two quadrants and DXC Technology, LTIMindtree, Mantel Group and Quantiphi as Leaders in one quadrant each. In addition, NTT DATA is named as a Rising Stars — a company with a 'promising portfolio' and 'high future potential' by ISG's definition — in two quadrants. Cloud4C and Searce are named as Rising Stars in one quadrant each. In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2025 among Google Cloud Partners Ecosystem providers. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry. The 2025 ISG Provider Lens ® Google Cloud Partner Ecosystem report for Asia Pacific is available to subscribers or for one-time purchase on this webpage. About ISG Provider Lens ® Research The ISG Provider Lens ® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage. About ISG ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
