Latest news with #ISRLProvingGrounds
India Today
2 days ago
- Automotive
- India Today
Actor Salman Khan unveils season 2 of Indian Supercross Racing League
Bollywood actor Salman Khan has officially unveiled the Season 2 of the Indian Supercross Racing League (ISRL), stepping up from his role as brand ambassador to a strategic investor in the country's motorsport property. His move aims to amplify ISRL's growing momentum, with ambitions to make Supercross popular in press conference, held in Mumbai, showcased ISRL's vision of transforming Indian motorsport into a cultural and commercial force. Backed by Khan's widespread appeal, the league is targeting exponential growth in its fanbase, already at 30 million and aims to build a dynamic platform that blends racing, entertainment, youth engagement, and brand integration. advertisementSalman Khan expressed his excitement and stated, "'I've always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that's something I connect with deeply. With the launch of the 'ISRL Proving Grounds', we're giving India's youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.' He also unveiled the 'ISRL Proving Grounds', a first-of-its-kind grassroots motorsport development facility to be established on a 7-acre site near Pune. It will serve as a year-round training, testing, and activation ground for young riders and OEMs alike, featuring purpose-built tracks for Supercross, motocross, ATVs, e-bikes, and more."Salman Khan's evolution from brand ambassador to investor is a testament to his confidence in ISRL's vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India's next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India," said, Veer Patel, MD, continues to break new ground as India's only dedicated Supercross league, offering brands and OEMs a high-octane, experiential platform to connect with a youthful and engaged demographic. Season 2 has already seen 155 international athlete registrations, highlighting its growing global further enhance fan engagement, ISRL Fan Parks will debut this season, combining live racing, entertainment, and interactive brand experiences in a family-friendly ahead: ISRL's 5-Year VisionMulti-city expansion across IndiaInternational collaborations and global athlete participationStrong growth in franchise value, sponsorship, and brand partnershipsA dedicated platform for automotive innovation and lifestyle integrationFollowing a successful inaugural season that wowed audiences in Pune, Ahmedabad, and Bangalore, ISRL now enters a pivotal phase. With high-profile backing, a strong roadmap, and a vision that blends motorsport with mainstream entertainment, ISRL aims to redefine India's sporting and automotive engagement to Auto Today Magazine- Ends
India Today
2 days ago
- Entertainment
- India Today
Salman Khan melts hearts as he hugs young fan at Mumbai event. Video
At the grand unveiling of Season 2 of the Indian Supercross Racing League (ISRL), Salman Khan stole hearts with a touching gesture. The superstar was seen embracing a young fan, a little girl who walked up to him on a heartwarming moment that drew applause from the audience, Khan hugged her warmly and gently escorted her back to her seat, adding a personal and emotional touch to the otherwise high-octane the clip here: Khan, who has now turned investor and continues as brand ambassador for ISRL, is determined to bring motorsport into the at the event, he said, 'I've always been passionate about motorcycles and off-roading. When I saw what ISRL is building - bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport - I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that's something I connect with deeply.'Watch the video here: He also highlighted the launch of 'ISRL Proving Grounds', an initiative designed to provide Indian youth with the training, tools and global exposure required to succeed.'We're giving India's youth the opportunity to access the support, tools and coaching they need to chase big dreams and compete on a global stage,' Khan the work front, Salman Khan's slate remains packed. His upcoming war drama 'Battle of Galwan' has already sparked buzz online since the release of its first a potential reunion with director Kabir Khan for 'Bajrangi Bhaijaan 2' promises a return to the emotionally resonant storytelling that defined their earlier collaboration.- EndsMust Watch
