Latest news with #Ideabaaz
Time of India
3 days ago
- Business
- Time of India
Pitch perfect: Startup-themed content takes centre stage on TV and OTT
Startup-themed content is gaining traction as a strategic programming choice for India's TV and streaming platforms, with industry stakeholders saying it helps attract younger audiences, support monetisation, and offer a fresh approach to stand out in a crowded content landscape. "These shows reflect the aspirations and the anxieties of today's society. Entrepreneurship is no more limited to business families, it is increasingly accepted and favoured as a career option for many. It is part of popular culture and drives conversation in today's India," said Danish Khan, business head – digital, Sony Pictures Networks India. 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SonyLIV has seen success with Shark Tank India, now heading into its fifth season. Zee Entertainment is launching Ideabaaz, a grassroots innovation show developed in partnership with Ideabaaz Tech. JioStar's TV and streaming platforms have introduced shows like Her Start-Up Show, Start-Up Singam (in Tamil), and the earlier Bengali-language My Start Up Show – Dhonni Meyer Upakkhan. Amazon Prime Video has tried out Mission Start Ab, while MX Player has produced drama shows like Hustlers and the biopic Physics Wallah. According to industry sources, a start-up themed web series typically costs between Rs 1 crore and Rs 3 crore, while a non-fiction show ranges from Rs 50 lakh to Rs 1.2 crore. Start-up themed fiction projects tend to have higher talent costs, whereas talent expenses are relatively low in non-fiction. Khan added that the theme has strong appeal, especially for younger audiences. "We are most likely to see this theme play out in popular content in various formats – both scripted as well as non-scripted," he said. According to Ashish Pherwani, lead-media and entertainment at EY India, startup-themed programming has evolved into a distinct genre across both fiction and non-fiction. He noted that it reflects a broader societal shift where wealth creation is not only accepted but also increasingly celebrated. 'This also signals a behavioural change, with young people increasingly motivated to build something of their own. The trend is rooted in India's growing role as a major economy in the Global South,' he said. 'Unlike in the West, where such shows often take on a more ruthless tone, Indian adaptations are tailored to local sensibilities, offering a more uplifting and celebratory narrative. Ultimately, the success of these shows will hinge on the strength of their storytelling and production values.' WPP Media South Asia COO Ashwin Padmanabhan noted that startup-related programming is a new category of content that extends beyond entertainment to form a complete ecosystem. "India is teeming with ideas and entrepreneurs, big and small, who continue to struggle. Building an ecosystem that supports multiple communities of small businesses and startups is essential," he added. Ideabaaz is focused on identifying and funding entrepreneurs from Tier 2 and 3 cities. A Zee spokesperson said the show helps tap into various consumer cohorts and offers Indian entrepreneurs from smaller cities an opportunity to showcase their business ideas and innovations at both national and international levels. By allowing pitches in multiple languages, it aims to break accessibility barriers and provide access to funding and mentorship, the spokesperson added. The reality formats typically involve founders presenting their ventures to a jury of well-known startup founders, pitching for funding and mentorship. In the fiction space, SonyLIV is working on 13th - Some Lessons Aren't Taught in Classrooms, a drama set in the startup world. Experts say that TVF Pitchers, a breakout show on YouTube from The Viral Fever, helped popularise the genre and established TVF as a leading content studio.
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Business Standard
6 days ago
- Business
- Business Standard
Zee Entertainment partners Ideabaaz Tech to launch startup show
Zee Entertainment Enterprises (ZEEL) on Monday entered into a strategic partnership with Ideabaaz Tech, an integrated start-up platform, to launch a new intellectual property (IP) called Ideabaaz for an undisclosed amount, as per their joint release. Ideabaaz, founded by Jeet Wagh and family, is an integrated start-up reality show and platform designed to discover, mentor and fund entrepreneurs from tier II and III cities, the companies said in a statement. The show is expected to reach over 1.3 billion viewers worldwide across languages through its premiere on ZEEL's flagship Hindi-language channel Zee TV and its streaming platform ZEE5. Additionally, this partnership comes at a time when India is stepping up its commitment towards fostering research and innovation across sectors, the release stated. Jeet Wagh, founder of Ideabaaz, was quoted as saying: 'Our mission is to create an ecosystem where ideas are nurtured, talent is celebrated and opportunities are accessible to all. Tapping into the nation's vision towards technology and innovation, coupled with the network reach and strength of 'Z' (ZEEL), we believe this is the right moment to build a new wave of start-ups that can shape India's future.' 'For over three decades, 'Z' (ZEEL) has redefined the content ecosystem through unique offerings that entertain and engage with its consumers. The strategic partnership with Ideabaaz Tech is a perfect extension of our vision to create purposeful entertainment for our consumers with content that blends creativity with technology-led innovation,' said a spokesperson from ZEEL in a statement. These developments come at a time when ZEEL failed to secure the required majority to increase its promoter shareholding. As of March 2025, the Mumbai-based broadcaster had cash and cash equivalents of Rs 2,406 crore, according to its investor presentation. The investor presentation, released in May, also noted that ZEEL was exploring value-accretive merger and acquisition (M&A) opportunities in pursuit of scalable growth. In June, the company announced a strategic equity partnership with content and technology start-up Bullet for micro dramas, where ZEEL is expected to either invest in or acquire a stake in the platform.
Time of India
02-07-2025
- Business
- Time of India
Ideabaaz signs up Yaap Digital as integrated marketing partner
Ideabaaz , India's platform celebrating grassroots entrepreneurship , has appointed Yaap Digital as its integrated marketing partner . The collaboration aims to amplify Ideabaaz across digital and offline mediums, establishing it as a cultural and entrepreneurial movement that resonates across every corner of the country. Co-founded by media entrepreneur Jeet Wagh , Ideabaaz is a stage for dreamers, doers and disruptors from Tier 2 and Tier 3 cities - inviting them to pitch their ideas in any Indian language, free from the filters and gatekeeping often associated with mainstream startup showcases. With a mission to democratise opportunity, the platform features real founders, real investors and real impact. As integrated marketing partner, Yaap will drive the brand's strategy, storytelling and go-to-market execution across digital platforms, on-ground activations and strategic partnerships, ensuring Ideabaaz captures national attention and cultural relevance from the outset. Atul Hegde, founder of Yaap, shared his thoughts on the collaboration, 'We're always excited to collaborate with new-age founders - and with Ideabaaz, we have a clean slate to bring an IP alive from inception. It's rare to find a property so culturally rooted and yet so forward-looking. I'm genuinely looking forward to creating something memorable with Jeet and his team, something that not only scales but leaves a lasting imprint on India's startup narrative.' Jeet Wagh, founder partner of Ideabaaz, added, 'Ideabaaz is built on the belief that ambition doesn't need a pin code or a pedigree. It just needs a platform. With YAAP's strategic and creative firepower, we're confident this show will not just reach audiences - it will inspire them. This partnership is about building something iconic, together.'
