Latest news with #IdentityDigital
Forbes
07-07-2025
- Business
- Forbes
AI's Role In Shaping A Unified Online Presence
Akram Atallah is CEO of Identity Digital, a global leader in next-generation top-level domains and digital identity. The rise of generative AI has sparked widespread interest in its impact on many industries and businesses. For the domain name industry, AI's growing influence signals a shift that could bring exciting opportunities. Why? In today's fast-paced digital world, a brand's online identity and user experience are often the first impression a customer has. That journey begins and ends with a unified digital experience driven by domain names. And AI is here to help with that. A Unified Online Presence Is Key A seamless digital experience extends beyond launching a new website—it requires a cohesive and consistent presence across all platforms. To fully capitalize on a unique digital identity, brands must ensure uniformity across digital touchpoints, creating a streamlined and recognizable experience for their audience. To achieve this, centralizing a brand's online presence under a single, unique domain name—or multiple related domains for larger brands—is essential. This approach consolidates content—whether blog posts, product pages or customer service portals—into one authoritative hub. It also grants brands greater control over their content by reducing reliance on third-party platforms. This, in turn, mitigates the risks of brand disruption associated with these platforms' ever-changing algorithms and policies. Maintaining consistency across digital channels strengthens brand recognition and fosters deeper relationships with audiences. This, in turn, enhances customer trust and drives higher engagement. From an SEO perspective, a unified online presence is equally valuable. Consolidating all content under one domain improves search engine visibility, boosts organic traffic and enhances search rankings. This strategy is particularly advantageous for emerging businesses and startups seeking to establish a strong market presence and attract new audiences. AI's Role In Domains Now, AI has entered the domain picture, and its future looks promising. We are witnessing a new chapter in which AI empowers brands to unlock greater business opportunities through domain names. Advances in AI-powered tools are helping streamline many domain processes for brands, helping them launch and optimize their digital identities for customers faster and more effectively. For instance, AI is redefining the domain registration process, especially for younger businesses and brands looking to quickly and effectively establish a unified digital presence. By providing businesses with intelligent, AI-driven domain name suggestions, these tools help companies quickly identify the most effective domain names for their brand and audience. This speeds up the initial phase of establishing a digital identity, allowing businesses to get off the ground faster. Once a domain is up and running, advanced AI tools can help monitor activity, flagging potential issues and providing alerts about security threats and more. This type of domain management automation helps save time and reduce the risk of costly oversights or breaches. This is particularly critical for more established brands since they may have multiple domains to manage and oversee. AI can even help brands enhance their marketing strategies by analyzing user behavior, search patterns and sentiment on websites. By understanding what resonates with their target audience, businesses can improve their SEO efforts and fine-tune their content strategy. This allows brands to better engage with their audience and enhance their visibility online, ensuring they remain competitive in their space. AI Considerations And Key Challenges As we embrace these benefits, we must also stay mindful of potential AI pitfalls in the domain space. For example, transparency in AI processes is significant to understanding how decisions are made, fostering trust and accountability. Brands should look for AI tools that offer transparency in their processes, so they can feel confident in how domain decisions are being made. Businesses also need to consider the potential for data bias, as AI models can sometimes reflect the biases present in the data they are trained on, affecting their outputs. This could lead to skewed results that impact domain name suggestions or content recommendations. The age of the data is an important factor here, too. If the data is too old, AI may ignore recent trends in the data and output inaccurate information. The same goes for the possibility of false positives and negatives. While AI can help detect domain threats, there's still a chance that it could misidentify an issue or overlook one, impacting accuracy. Keeping an eye on these areas ensures we can harness AI's full potential for domains while managing its risks responsibly. The integration of AI in the domain industry marks an exciting shift toward greater efficiency, engagement and new opportunities for brands. We're only scratching the surface of what AI can do in this space. With these advancements, businesses can look forward to a future where they not only stay ahead of the curve but also thrive in an increasingly digital-first world. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Business Wire
03-06-2025
- Business
- Business Wire
Identity Digital Unveils Strategic Partnerships to Bring Personalized Online Identities to Trusted SaaS Platforms
BELLEVUE, Wash.--(BUSINESS WIRE)-- Identity Digital ®, a leader in connecting the online world with domain names and related technologies, today announced a series of strategic alliances with prominent Software as a Service (SaaS) platforms including LinkedIn Premium, Gravatar, OneFootball powered by D3, and Bitly. These partnerships allow millions of users to utilize Identity Digital's domain name offerings to strengthen their online identities, and develop a consistent and personalized digital brand. According to McKinsey, the global SaaS market could surge to $10 trillion by 2030. Partnering with Identity Digital provides advancing SaaS platforms an opportunity to take advantage of the market's growth potential. Identity Digital offers organizations innovative technology that has the opportunity to increase revenue and retain customers by providing brand personalization through custom domains and web offerings. Partners also benefit from customized plans, effortless implementation and a simplified process for creating online profiles and websites. 'Brands are looking for new ways to engage their customers and maintain a competitive edge,' said Matt Overman, Chief Revenue Officer at Identity Digital. 'These partnerships are developing a new category for business expansion, personalization and visibility. Our partners are excited about the value these integrations will provide and ultimately, the associated growth potential.' Based on specific partnerships, this series of alliances will enable SaaS users to take advantage of the following: Gravatar: By linking their Gravatar profiles to unique domain names, users can now enhance their online presence with a more professional and personalized touch. This integration allows for a cohesive and consistent personal identity across various online platforms. OneFootball powered by D3: This partnership facilitates the creation of personalized online destination pages for fans to connect and interact within the OneFootball and D3 networks, bridging Web2 communities with Web3 technologies. With .football domains as its fan identity infrastructure for 180M+ users, this partnership has the potential to unlock growth, engagement, retention, and new revenue streams. Users can now utilize custom domain names for their profiles, further solidifying their online branding and presence. This integration provides a streamlined and experienced way to share multiple links and resources. Bitly: Users create over 250 million short links and QR Codes, driving over 10 billion clicks and scans every month. In partnership with Identity Digital, Bitly enables users to find and claim relevant domains for their short links and QR Codes—increasing brand recognition, boosting click-through rates and maximizing the impact of every connection point. 'Identity Digital's domain name offerings have truly elevated our platform. By giving our users access to personalized domains, we're helping them take real ownership of their online identity,' said Ronnie Burt, Head of Gravatar. 'Since launching this partnership, we've seen a clear uptick in engagement — users with custom domains share and do more with their profiles — and we're confident that these domain options will continue to bring meaningful value to our users, especially when it comes to building and maintaining a consistent presence online.' 'We are continuously seeking new ways to innovate and offer our customers increased personalization options,' said Sabrina Stefani, Co-Founder and CEO at 'Identity Digital's domain name offerings like .bio are instrumental in setting up our customers for success as they look to establish the perfect domain for their link in bio. We look forward to creating even more value on our platform with this strategic alliance.' To learn more about partnering with Identity Digital, please contact us at partners@ About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of TLDs including .info, .pro, .world, and .studio, Identity Digital supports over 28 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit
Yahoo
03-06-2025
- Business
- Yahoo
Identity Digital Unveils Strategic Partnerships to Bring Personalized Online Identities to Trusted SaaS Platforms
Creative domain name offerings empower millions of users to take control of their brand identity and amplify their online presence BELLEVUE, Wash., June 03, 2025--(BUSINESS WIRE)--Identity Digital®, a leader in connecting the online world with domain names and related technologies, today announced a series of strategic alliances with prominent Software as a Service (SaaS) platforms including LinkedIn Premium, Gravatar, OneFootball powered by D3, and Bitly. These partnerships allow millions of users to utilize Identity Digital's domain name offerings to strengthen their online identities, and develop a consistent and personalized digital brand. According to McKinsey, the global SaaS market could surge to $10 trillion by 2030. Partnering with Identity Digital provides advancing SaaS platforms an opportunity to take advantage of the market's growth potential. Identity Digital offers organizations innovative technology that has the opportunity to increase revenue and retain customers by providing brand personalization through custom domains and web offerings. Partners also benefit from customized plans, effortless implementation and a simplified process for creating online profiles and websites. "Brands are looking for new ways to engage their customers and maintain a competitive edge," said Matt Overman, Chief Revenue Officer at Identity Digital. "These partnerships are developing a new category for business expansion, personalization and visibility. Our partners are excited about the value these integrations will provide and ultimately, the associated growth potential." Based on specific partnerships, this series of alliances will enable SaaS users to take advantage of the following: Gravatar: By linking their Gravatar profiles to unique domain names, users can now enhance their online presence with a more professional and personalized touch. This integration allows for a cohesive and consistent personal identity across various online platforms. OneFootball powered by D3: This partnership facilitates the creation of personalized online destination pages for fans to connect and interact within the OneFootball and D3 networks, bridging Web2 communities with Web3 technologies. With .football domains as its fan identity infrastructure for 180M+ users, this partnership has the potential to unlock growth, engagement, retention, and new revenue streams. Users can now utilize custom domain names for their profiles, further solidifying their online branding and presence. This integration provides a streamlined and experienced way to share multiple links and resources. Bitly: Users create over 250 million short links and QR Codes, driving over 10 billion clicks and scans every month. In partnership with Identity Digital, Bitly enables users to find and claim relevant domains for their short links and QR Codes—increasing brand recognition, boosting click-through rates and maximizing the impact of every connection point. "Identity Digital's domain name offerings have truly elevated our platform. By giving our users access to personalized domains, we're helping them take real ownership of their online identity," said Ronnie Burt, Head of Gravatar. "Since launching this partnership, we've seen a clear uptick in engagement — users with custom domains share and do more with their profiles — and we're confident that these domain options will continue to bring meaningful value to our users, especially when it comes to building and maintaining a consistent presence online." "We are continuously seeking new ways to innovate and offer our customers increased personalization options," said Sabrina Stefani, Co-Founder and CEO at "Identity Digital's domain name offerings like .bio are instrumental in setting up our customers for success as they look to establish the perfect domain for their link in bio. We look forward to creating even more value on our platform with this strategic alliance." To learn more about partnering with Identity Digital, please contact us at partners@ About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of TLDs including .info, .pro, .world, and .studio, Identity Digital supports over 28 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit View source version on Contacts Media Amanda McMillen, Identity Inkhouse for Identity Digitalidentitydigital@ Sign in to access your portfolio
Business Wire
22-04-2025
- Business
- Business Wire
Identity Digital Partners with the National Forest Foundation to Plant 25,000 Trees in 2025
BELLEVUE, Wash.--(BUSINESS WIRE)-- Identity Digital ®, a leader in connecting the online world with domain names and related technologies, announced a partnership with the National Forest Foundation to plant 25,000 trees in the U.S. by the end of 2025. This partnership will aid essential reforestation efforts on National Forest lands, ensuring resources are allocated to the most pressing restoration needs to sustain these vital ecosystems. As part of this collaboration, the Identity Digital team will have the opportunity to volunteer alongside the National Forest Foundation and U.S. Forest Service staff on a project within the White River National Forest in Colorado. "Identity Digital believes in contributing positively to the communities where we operate, both online and offline. Our core values drive us to expand our sustainability efforts through this significant partnership with the National Forest Foundation. By supporting these projects, we aim to support healthy ecosystems, encourage sustainable practices, and improve public health," said Ram Mohan, Chief Strategy Officer of Identity Digital. "Furthermore, we are dedicated to investing in responsible technology that prioritizes environmental sustainability—driving both business success and meaningful community impact." 'Identity Digital shares the National Forest Foundation's commitment to ensuring National Forests are healthy and provide recreational opportunities for all. Support from Identity Digital and others means that future generations can experience the awe-inspiring beauty and ecological benefits of National Forests,' said Marcus Selig, the National Forest Foundation's Chief Conservation Officer. 'This partnership is a powerful testament to collective action in preserving the vitality of these ecosystems.' In addition to partnering with the National Forest Foundation, Identity Digital is working with multiple organizations around the world to plant trees – improving biodiversity, offsetting carbon emissions, restoring landscapes, rebuilding habitat for wildlife, and empowering communities to take tangible action towards ecological balance. By the end of 2025, Identity Digital will have planted 35,000 trees worldwide. Identity Digital's efforts also expand across Australia, India and Africa through partnerships with: Trillion Trees Australia to plant 25,000 trees over the next four years in Australia. ActionAid India to support New Delhi environmental initiatives that will provide 3,000 saplings, and local employee volunteering support. Habitats Foundation to plant one tree for every hour volunteered by Identity Digital employees with a goal to reach 1,000 volunteer hours. This Earth Day, Identity Digital recognizes its collective responsibility to implement strategies that benefit businesses, preserve ecosystems, and strengthen its communities. Additionally, the company actively invests in responsible technology solutions such as its Identity Digital Registry Services Provider (RSP) services that prioritize environmental sustainability and a positive community impact. To learn more about the National Forest Foundation, visit its webpage here. For more information about Identity Digital, its RSP services or its dedication to wider sustainability initiatives, contact rsp@ About National Forest Foundation With a vision of maintaining healthy, resilient forests and grasslands, the National Forest Foundation undertakes vitally important work – every year, we treat thousands of acres of forest for wildfire resiliency, we improve thousands of miles of trails for improved recreational experiences, and we plant millions of trees. By working 154 forests at a time our impact is felt locally and nationally, ensuring these awe-inspiring places continue to provide clean water for more than 60 million people, drive local and regional economies, and provide a place of solace and recreation for all. For more information, please visit About Identity Digital Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of TLDs including .info, .pro, .world, and .live, Identity Digital supports over 28 million domains on its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support, and use high-quality domain names with its registrar, Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 250 employees. For more information, please visit
