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Ikea India appoints new CEO, Patrik Antoni, to drive growth plans
Ikea India appoints new CEO, Patrik Antoni, to drive growth plans

Business Standard

time22-07-2025

  • Business
  • Business Standard

Ikea India appoints new CEO, Patrik Antoni, to drive growth plans

Swedish home furnishings retailer Ikea India has appointed Patrik Antoni as Chief Executive Officer, effective August 2025. Antoni, together with the country retail manager and chief sustainability manager, will strengthen the company's leadership setup in India, the company said in its release. The release stated, 'Patrik will lead the company's ambitious growth plans in India, leveraging his 20+ years of Ikea experience and deep knowledge of the total Ikea value chain. In this new structure, the CEO will take on holistic responsibility for retail operations in India and common topics across Ingka companies.' Antoni's experience in India includes a five-year stint as deputy CEO, which will enable him to navigate the market's unique opportunities and challenges. He was also part of the initial Ikea India retail team that opened the first store in Hyderabad. The appointment of Antoni as the India lead comes as the company accelerates its growth and expansion in the country, capitalising on India's economic development. The strengthening of leadership in India underlines the company's commitment to deepening its presence and creating a bigger impact through Ikea's business operations in India, the release added. Susanne Pulverer, current Country Retail Manager & CSO, has decided to move on and leave her role and Ikea. Susanne has had an incredible 28-year journey at Ikea, with over eight years spent in India across three different stints, driving commercial growth and transformation. "I am very grateful for the incredible years at IKEA with many leadership learnings and unforgettable experiences in India, this beautiful country with its beautiful people. While now handing over to a new leadership, I am excited to start a new chapter in my life,' she said. The recruitment for Susanne's successor is currently ongoing.

Patrik Antoni to be new CEO of Ikea India as Susanne Pulverer resigns
Patrik Antoni to be new CEO of Ikea India as Susanne Pulverer resigns

Business Standard

time22-07-2025

  • Business
  • Business Standard

Patrik Antoni to be new CEO of Ikea India as Susanne Pulverer resigns

Ikea India, part of leading Swedish home furnishings retailer, on Tuesday announced the appointment of Patrik Antoni as its next CEO. Antoni, whose appointment will be effective from August 2025, will also work as Country Retail Manager & Chief Sustainability Manager (CSO), Ikea India said in a statement. He will replace incumbent Susanne Pulverer, current Country Retail Manager & CSO, who has decided to leave her role at Ikea. She was associated with Ikea for 28 years and has spent over eight years in India in three stints. "Antoni will lead the company's ambitious growth plans in India, leveraging his 20-plus years of Ikea experience and deep knowledge of the total Ikea value chain. In this new structure, the CEO will take on holistic responsibility for retail operations in India and common topics across Ingka companies," it said. Antoni has experience in India, including a 5-year stint as Deputy CEO, which will enable him to navigate the market's unique opportunities and challenges. He was part of the initial Ikea India retail team that opened the first Ikea store in Hyderabad. In 2018, Patrik went on to be General Manager of Ikea Russia, where he led all of Ingka operations. "I look forward to bringing my experience, energy, and deep commitment to Ikea's values to support our ambitious expansion plans, making Ikea even more accessible to the many people in India," he said. Ikea is in the second phase of growth in India. It started its retail operation in India in 2018 by opening its first store at Hyderabad, followed by Navi Mumbai and Bengaluru, and several other as Delhi-NCR, in the execution pipelines. Earlier this year, Ikea announced a shift in its India growth strategy, by also opting for smaller store sizes for its expansion in smaller growth cities here and making it accessible to many more people. In February, Ikea started online sales in Delhi-NCR and nine other markets ahead of its upcoming physical stores in Gurugram and Noida. It plans to open physical stores in Chennai and Pune in the next phase after having operational stores in Hyderabad, Mumbai and Bengaluru and two more coming stores in Delhi-NCR in Gurugram and Noida at its under-construction 'Likly' centres. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Ikea launches its first 'Plan & Order Point' service in India
Ikea launches its first 'Plan & Order Point' service in India

Business Standard

time30-04-2025

  • Business
  • Business Standard

Ikea launches its first 'Plan & Order Point' service in India

Swedish multinational furniture company Ikea has announced the launch of its first 'Plan & Order Point (PaOP)' in India, at Bengaluru, where customers can avail expert's advice in planning their room or home, from layouts to product selections. This service will be available at its experience centre in East Bengaluru, spanning 740 square metres. This new format serves as a customer meeting point to bring personalised consultations, planning support, and installation services, it said in a release. Customers will have the option to choose their preferred level of service which could be a DIY (do-it-yourself) approach, guided planning, or complete end-to-end design and installation, with access to Ikea's entire home furnishing range. This new format is part of the broader expansion strategy of the Swedish firm. Susanne Pulverer, chief executive officer and chief sustainability officer at Ikea India, said, 'We are beyond excited to launch this new Ikea meeting point format in India. Bengaluru has been a strong growth market for us as the second biggest home furnishings market in India. With the new Plan & Order Point, we are strengthening our local presence and deepening our understanding of how people live at home. This is a strategic step in our continued investment towards scalable, omnichannel expansion in the region.' Customers begin by booking a free appointment, where Ikea specialists will help plan their room or entire home, from layouts to product selections. Once the design is finalised, orders can be placed on-site, with convenient options for home delivery, click & collect, or local partner pick-up. Options like assembling products themselves or opt for an assembly service from Ikea will be offered to customers. It will also offer a selection of products which will be available for immediate purchase. 'East Bengaluru is witnessing a surge in residential and commercial development, attracting a diverse population that is seeking well-designed, functional, and stylish homes. With deep insights on living situations gained through extensive home visits across the region, Ikea has studied how residents in the city live, their needs, and aspirations and has designed the PaOP to meet these local needs,' the company said in its release.

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