Latest news with #ImagineCommunications
Broadcast Pro
16-04-2025
- Business
- Broadcast Pro
Imagine Communications unveils next-gen traffic and billing system
Sinclair Broadcast Group has become the first to adopt the new traffic platform, leveraging its browser-based interface, cloud-native architecture, advanced security features and comprehensive TIP compliance. Imagine Communications has launched OSI-X, the next-generation evolution of its widely adopted OSI Traffic and Billing platform. Designed for modern broadcasting demands, OSI-X features a browser-based user interface, cloud-native architecture and streamlined user experience, catering to the growing need for Total TV convergence in the North American broadcast market. The newly introduced platform has already secured a major client in Sinclair Broadcast Group, which will migrate all its over-the-air (OTA) television stations to OSI-X. The broadcaster cited enhanced security features, including single sign-on and compliance with the TV Interface Practices (TIP) standards, as key factors behind its decision. Rob Weisbord, COO and president of Local Media at Sinclair, said: 'We are excited to announce Sinclair's decision to migrate all OTA television stations onto the OSI-X Traffic and Billing system. This transition is driven by enhancements to security with single sign-on, browser-based access to OSI Traffic and Imagine Communications' full support of the TV Interface Practices standards set forth by the broadcaster consortium. These advancements will streamline our operations and further secure our broadcasting infrastructure.' As one of Imagine's core solutions, OSI Traffic and Billing has long been a critical tool for broadcasters navigating a rapidly changing media landscape. The OSI-X upgrade offers new capabilities that enable broadcasters to manage complex ad operations more efficiently while maximising revenue across linear, digital and connected TV (CTV) inventory. The system supports deployment both in private data centres and in the cloud, offering broadcasters flexibility in how they modernise. JW Linkenauger, SVP of AdTech at Sinclair Broadcast Group, commented: 'Imagine Communications is a proven partner that continually invests in the enhancement of their OSI-X television platform. Their strong support of TIP and ongoing technological advancements show their deep understanding of the complex ad delivery ecosystem.' The new OSI-X release builds on its proven predecessor with a redesigned user interface, SAML-compliant single sign-on, and support for cloud or on-prem deployment, giving broadcasters the flexibility to modernize in their own way and at their own pace. With OSI-X, users get the robust functionality they have come to rely on in a secure, scalable, and more accessible environment. Integrating readily with third-party tools and standards-based platforms, OSI-X provides the core inventory management, traffic, reconciliation and posting functions required to operate with TVB- and TIP-compliant order management systems, as well as numerous third-party CRM, ERP and general ledger applications. Imagine Communications CEO Steve Reynolds commented: 'OSI-X reflects Imagine's commitment to simplifying broadcasters' ad sales and management operations across linear and digital workflows. As the industry continues to evolve, we're giving broadcasters the tools to operate more efficiently, reduce cost and complexity, and prepare for whatever comes next.'
Broadcast Pro
17-02-2025
- Business
- Broadcast Pro
Imagine Communications to showcase broadcast solutions at FOMEX 2025
Imagine will also offer hands-on demonstrations of the Selenio Network Processor. At the Future of Media Expo (FOMEX) taking place February 19-21, 2025, in Riyadh, attendees can visit the Imagine Communications stand (SP12) to experience evolutionary solutions and strategies that allow media companies to choose their own path and pace to more flexible architectures and business models that enable sustainable, scalable and profitable growth. Imagine Communications is set to present its latest innovations at the Future of Media Expo (FOMEX) 2025, taking place in Riyadh from February 19-21. Attendees visiting the stand will have the opportunity to explore advanced solutions that empower media companies to transition to more flexible architectures and business models, driving sustainable, scalable and profitable growth. For those looking to upgrade their technology stacks with ST 2110, HDR, or JPEG XS, Imagine will offer hands-on demonstrations of the Selenio Network Processor (SNP)—a versatile signal processing device for both IP and SDI workflows. The newly introduced SNP-XL expands the platform's capabilities, including UHD and HDR conversion, multiviewers, master control, and JPEG XS, while offering enhanced SDI flexibility and a higher-density gateway function. Paired with the Magellan Control System, the SNP platform provides seamless support for technology transitions, including cloud-based workflows. Visitors can also explore Imagine's renowned channel origination solutions, including the Versio integrated playout platform, which supports ST 2110, SDI, high-quality graphics, dual DVEs, and SCTE triggers. Additionally, ADC automation, known for its extensive integration capabilities, ensures streamlined workflows by connecting with a broad range of devices and business systems. The latest advancements include a higher-density Versio platform and more energy-efficient solutions across Imagine's entire playout and automation product suite. Stand SP12
