Latest news with #Incorporated
Business Standard
2 days ago
- Health
- Business Standard
Love Them Like Family, Feed Them Like Cats and Dogs
VMPL New Delhi [India], July 28: Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans -- from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. The Pedigree® brand film The Whiskas® brand film The campaign is supported by a recent survey conducted among Indian veterinarians, which captured observations on what pets are being fed and the impact this has on their health. According to the findings, nutrition gaps are widespread among pets fed home prepared diets. Most vets recommend complete and balanced packaged pet food as a safer and more consistent option. Many vets report visible improvements in digestion, energy, and coat health when pet parents transition to packaged pet food. Key findings include: Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. * 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. * 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. * 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. * 79% say pet parents are willing to learn -- but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. * 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. * 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. * 70% of vets noted better weight control in pets. * 66% saw increased energy in pets. * 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, "We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day -- fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India." Salil Murthy, Managing Director, Mars Petcare India, said, "We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition." Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, "India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food--unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended." The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl -- and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M & M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles--Quality, Responsibility, Mutuality, Efficiency and Freedom--inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
The Wire
2 days ago
- Health
- The Wire
Love Them Like Family, Feed Them Like Cats and Dogs
• Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. The Pedigree® brand film The Whiskas® brand film The campaign is supported by a recent survey conducted among Indian veterinarians, which captured observations on what pets are being fed and the impact this has on their health. According to the findings, nutrition gaps are widespread among pets fed home prepared diets. Most vets recommend complete and balanced packaged pet food as a safer and more consistent option. Many vets report visible improvements in digestion, energy, and coat health when pet parents transition to packaged pet food. Key findings include: Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India.' Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition.' Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended.' The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.
News18
2 days ago
- Health
- News18
Love Them Like Family, Feed Them Like Cats and Dogs
Agency: PTI Last Updated: • Mars launches new PEDIGREE® and WHISKAS® brand films to raise awareness on the nutritional needs of dogs and cats in India. • New Research shows that 9 in 10 vets say Indian pets lack proper nutrition. • The campaign delivers a simple but powerful message: while pets are family, their biological and nutritional needs are quite different. New Delhi, July 28, 2025 — Despite growing love and emotional bonding in Indian pet households, pets are still fed like humans — from the same kitchen, and often the same plate that lacks essential nutrients pets require. Addressing this gap, Mars, Incorporated, a global leader in pet care products and services, has launched 'Feed Them Like Cats and Dogs,' a campaign each for the Pedigree® and Whiskas® brands on raising awareness about the specific nutritional needs of dogs and cats. The message is simple and universal: pets may be family, but their nutrition requirements are biologically different. In the Pedigree® brand film, a pet parent realises that dogs respond to their own natural instincts, especially around food. The Whiskas® brand film captures a quiet bonding moment where the pet parent comes to understand that while we treat cats as part of the family, their nutritional needs are uniquely their own. The campaign has been created by BBDO India and BBDO Guerrero, respectively. Imbalanced pet bowls: 9 in 10 vets say Indian pets lack proper nutrition. • 91% of vets say packaged pet food is the best way to ensure calorie precision and complete nutrition. • 88% of vets agree that home-cooked food is not enough to provide adequate nutrition to pets. • 86% of vets are concerned that feeding human food that lacks essential nutrients, or the right proportion of nutrients leads to nutritional imbalance, and toxicity. • 79% say pet parents are willing to learn — but lack awareness. Stop feeding from your plate: say Indian vets as pet illnesses surge. • 69% of vets say a common mistake made by Indian pet parents is ignoring veterinary recommendations and giving homemade diets without professional guidance. • 65% of vets recommend feeding packaged pet food instead of human food and avoiding unsafe foods as the top way to ensure healthy feeding at home. Difference is visible: benefits of switching to packaged pet food. • 70% of vets noted better weight control in pets. • 66% saw increased energy in pets. • 61% observed fewer digestive issues in pets. Dr. Umesh Kallahalli, Senior Veterinarian & Small Animal Consultant, Bangalore, said, 'We regularly treat pets affected not by lack of care, but by habits driven by emotion rather than nutritional understanding. Pet parents today are more attentive, more involved, and more loving than ever. However, home-cooked food, no matter how wholesome it seems, does not provide what pets truly need, unless formulated by a qualified veterinary nutritionist. We see the effects every day — fatigue, weak immunity, dull coats, and digestive issues. These are not signs of neglect; they are signs of misinformed love. That is what makes campaigns like these on feeding the right nutrition to pets by Mars an imperative for a country like India." Salil Murthy, Managing Director, Mars Petcare India, said, 'We are seeing a generational shift in how India relates to pets. They are companions at the heart of the family, but this emotional closeness has also created blind spots especially with respect to pet nutrition. Feeding choices by pet parents in India are often guided by sentiment, not science. Our campaign is helping pet parents bring the two together and shift the narrative from emotional feeding to informed feeding. As market leaders, we believe it is our responsibility to educate pet parents on what feeding right truly means and counter the common misconceptions regarding pet nutrition." Ayesha Huda, Chief Marketing Officer, Mars Petcare India, said, 'India needs a step change in how we think about pet nutrition. Despite rising pet ownership and growing affection towards pets, over 90% of Indian pet parents still feed home-cooked food—unaware that it lacks all the essential nutrients pets need to live a healthy, happy life. It is time to shift from emotional feeding to evidence-based care. Backed by Mars 90 years of global nutritional expertise in pet care, the Pedigree® and Whiskas® brands ensure complete and balanced nutrition when fed as recommended." The high decibel campaign will be visible across pet stores, ecommerce platforms, social media, digital platforms, veterinary clinics, retail environments and the distribution network of Mars. It invites Indian pet parents to reflect on what goes into the bowl — and whether it truly reflects what their pet needs, to lead a healthier life. The Pedigree® and Whiskas® brands are scientifically formulated to provide complete and balanced nutrition tailored to the unique needs of dogs and cats. Developed with experts at the Waltham Petcare Science Institute, it ensures pets receive the right nourishment every day, in every bowl. Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. top videos View all For more information about Mars, please visit Join us on Facebook, Instagram, LinkedIn and YouTube. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 28, 2025, 17:00 IST News agency-feeds Love Them Like Family, Feed Them Like Cats and Dogs Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hans India
18-07-2025
- Business
- Hans India
Bentley Systems' Innovation Day—Hyderabad Spotlights the Power of Digital Twins to Advance India's Infrastructure
Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, successfully concluded its Innovation Day—Hyderabad on July 17, 2025. The full-day event brought together senior leaders from government agencies, engineering firms, and infrastructure consultancies to explore how digital twins and open, integrated digital delivery are transforming the way India designs, builds, and manages infrastructure. The event focused on Bentley's industry-leading capabilities in transportation and water infrastructure, showcasing how digital twin technology is enabling real-time decision-making, operational resilience, and long-term sustainability. The diverse agenda reflected Bentley's commitment to helping infrastructure stakeholders accelerate their digital maturity through automation, AI integration, geospatial intelligence, and collaborative digital workflows. Over the past year, Andhra Pradesh and Telangana have made notable progress in infrastructure development across transportation, urban planning, industrial growth, and energy sectors. Andhra Pradesh has focused on enhancing regional connectivity through new railways, ports, highways, and airport projects, while also advancing metro systems and industrial parks to support economic expansion. In Telangana, infrastructure efforts have centered on road development, and urban modernization. Major upgrades in Hyderabad's transport network, including metro expansion and new flyovers, have complemented the state's push for the creation of new industrial zones. Enabling India's Infrastructure Vision Through Digital Leadership Bentley Innovation Day—Hyderabad reinforced the company's strategic role in India's digital infrastructure evolution. Through live demonstrations, local case studies, and interactive knowledge-sharing, attendees saw firsthand how Bentley is enabling: · Real-time visibility across infrastructure assets · Cost-effective operations and predictive maintenance · Scalable solutions for government missions and private sector innovation As India pushes forward under national programs like Gati Shakti, Smart Cities, and Jal Jeevan Mission, Bentley is equipping engineers, planners, and public agencies with the digital tools and insights needed to deliver projects that are sustainable, resilient, and future-ready. Both Andhra Pradesh and Telangana are actively pursuing integrated, multi-sector development to strengthen connectivity, attract investment, and drive long-term regional growth—contributing to the national vision of Viksit Bharat 2047. Aligned with this vision, Bentley Systems is committed to supporting resilient infrastructure and enabling inclusive, sustainable development across the Andhra Pradesh and Telangana region. Event Highlights and Key Sessions The day began with a welcome address by Kamalakannan Thiruvadi, Regional Executive – South Asia, Bentley Systems, that set the tone for industry transformation by highlighting Bentley's longstanding partnership with India's infrastructure ecosystem: 'Innovation Day is not just an event—it's a platform to bring together leaders shaping the future of infrastructure. As India scales its ambition in digital delivery, Bentley is proud to support this journey through technologies that make infrastructure more intelligent, interconnected, and resilient.' Abhishek Sinha, Solution Architect at Bentley, delivered the keynote, illustrating how Bentley addresses modern infrastructure challenges from design to operations. He highlighted cutting-edge capabilities including: · Subsurface modeling and structural engineering · Stormwater and wastewater network management · 4D/5D construction visualization · Next-generation solutions including AI, 3D Geospatial, Python integration, IoT, and Digital Twin applications User Success Stories: Digital Twins in Action In a session led by Amit Shrivastava, Senior Director, Solution Engineering, attendees heard firsthand how Indian organizations are leveraging Bentley's digital twin technology: · NHAI's live digital twin platform for highway project management · Orange City Water's integration of SCADA and GIS to optimize Nagpur's water system Bentley Technology in Action · Geospatial Intelligence and Infrastructure Delivery: Bentley team members demonstrated how the company's geospatially-enabled digital twins—powered by the iTwin Platform—enable smarter, faster decisions across the infrastructure lifecycle. · Integrated Workflows for Linear Infrastructure Projects:This session featured Bentley's Open applications and digital collaboration platforms, with insights from Prithviraj Singh of Arth Design Build. It also included a spotlight on workflow automation from Jacobs' engineering leads, Pradeep Devarabhotla and Sowmen Pradhan, focused on highways and rail. · Empowering Resilient Water Infrastructure: Biswajit Saha of GKW Consult GmbH explored how Bentley's OpenFlows drives performance in water networks—aligned with India's Smart Cities Mission and sustainable utility management. · Next-Gen Structural and Geotechnical Solutions: This session explored automation across PLAXIS, and Leapfrog. Tadepalli Prasanth of SECMEC Consultants shared unique challenges and digital solutions in the cement industry, further illustrating the breadth of Bentley's engineering applications. Reflecting on the event, Thiruvadi concluded,' India's infrastructure ambitions demand more than physical assets — they require a digital foundation that scales. The power of technology to accelerate project delivery, upskill the workforce, and drive data-driven decision-making is key to unlocking a more self-reliant, sustainable, and future-ready India. Bentley is proud to support this transformation, helping empower engineers and organizations shaping India's leadership on a global stage.'
Hans India
14-07-2025
- Business
- Hans India
Bentley Innovation Day—Taking Place in Hyderabad—Will Showcase the Latest Innovations Needed to Transform India's Infrastructure
India is in the midst of an infrastructure transformation — from smart cities and high-speed rail to digital water systems and resilient energy networks. On 17 July, at The Leela Hotel, Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, will host an Innovation Day in Hyderabad, bringing together government, industry, and technology leaders to explore cutting-edge software solutions, like digital twins and geotechnical intelligence, that are driving meaningful progress across India's infrastructure sectors. Attendees can expect insightful talks from industry leaders, live demonstrations of digital twin applications, and in-depth sessions on how digital delivery, digital twins, and geotechnical engineering solutions are revolutionizing how infrastructure projects are designed, built, and operated. This event will showcase the importance of bridging the digital and physical worlds to help organizations improve project efficiency, cut costs, understand the stability of their infrastructure's foundation, and learn new methods to future-proof their assets. This year's event will also delve into India's evolving vision for transportation and water infrastructure. Discussions will centre around the role of digital twins to address current challenges these sectors face, and how best to optimize project lifecycles for future delivery needs. Case studies to be discussed include: · The NHAI project: which uses a digital twin platform for highway project management, enabling real-time monitoring, predictive maintenance, and improved transparency. · The Orange City Water project: which uses a digital twin to manage Nagpur's water network, integrating SCADA and GIS for real-time analytics, leak detection, and optimized operations. The event will also serve as a networking hub, bringing together industry professionals eager to collaborate, share ideas, and shape the future of infrastructure together. Bentley invites industry leaders to participate in the event and collaborate on forward-looking strategies around infrastructure planning and execution, aimed at advancing community development and strengthening business outcomes. To attend the Bentley Innovation Day, register here: Bentley Innovation Day Hyderabad 2025
