Latest news with #IndiaGateUplife
India.com
10-07-2025
- Business
- India.com
After dominating Basmati rice, THIS Indian company enters Edible Oil market, aims to earns Rs 30000000000 by..., name of the company is...
New Delhi: In a major move, KRBL, the leading company that produces basmati rice under the India Gate brand, has made its foray into the edible oils segment. As per the company's plan, KRBL aims to generate a revenue of Rs 200–300 crore within the next three years through its new offering of blended oil products and wants to target health-conscious consumers. As per the company's official, KRBL had launched two variants of edible oil under its 'India Gate Uplife' range in February — one called 'Gut Pro' and the other 'Lite'. These products are priced at Rs 192–199 per litre. Company Enters Edible Oil Business Talking about KRBL's big move, company's Business Head (Domestic), Ayush Gupta, said that until now, only one brand — Saffola — has dominated the blended edible oil category, with a market size of 1.1 lakh tonnes. 'We are going to expand this,' he said. Gupta further added that the company is targeting sales of 2,000 tonnes and revenue of around ₹50 crore in the current financial year. Ayush also said that over the next three years, their goal is to achieve sales of 8,000–10,000 tonnes and revenue of ₹200–300 crore. He also mentioned that the new products are priced 5.7% higher than Saffola's blended oil variants, as KRBL has positioned itself as a premium brand. KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available in modern retail stores and on leading e-commerce and quick-commerce platforms, with general trade distribution to follow. All you need to know about Gut Pro and Lite Oils: Gut Pro is a blend of 80% rice bran oil and 20% refined soybean oil It is formulated to support gut health and digestion. Lite, a weight management variant, combines 80% rice bran oil with 20% refined sunflower oil. India's edible oil market stands at a total of 24.3 million tonnes, of which refined edible oil accounts for 6.6 million tonnes. Gupta stated that the company plans to introduce more functional and nutrition-oriented food products to attract health-conscious young consumers. Kunal Sharma, Head of Marketing and Business at KRBL, said that currently, apart from Saffola, no blended edible oil in the market addresses health-related concerns. He added that rice bran oil comprises 260,000 tonnes, while the blended oil segment is around 110,000 tonnes. KRBL Limited recorded a revenue of ₹4,000 crore during the financial year 2024–25.
Business Standard
09-07-2025
- Business
- Business Standard
KRBL Limited Announces Strategic Entry into Health-Oriented FMCG Segment with the Launch of India Gate Uplife Edible Oils
NewsVoir New Delhi [India], July 9: KRBL Limited, India's leading rice company and the parent organisation behind the world's No. 1 Basmati rice brand--India Gate; has officially entered the health-focused FMCG segment with the launch of India Gate Uplife, a new brand designed to empower consumers towards healthy eating. The debut range under the India Gate Uplife portfolio includes two functional blended edible oils: GUT Pro Oil, India's first gut-friendly cooking oil, and Weight Watchers, a weight-management variant. These products have been developed to offer targeted health benefits for digestive wellness and calorie-conscious eating while preserving the flavour and familiarity of everyday Indian cooking. GUT Pro Oil is fortified with Pro Digest™, a proprietary system that supports digestive balance. With 40% higher Gamma Oryzanol content compared to the leading brand in the category, the formulation delivers proven anti-inflammatory and antioxidant benefits, supporting gut health and normal blood function. The launch campaign draws a compelling parallel between the human body and a high-performance engine, with the message: "Keep Your Gut Revving." Weight Watchers, a second offering under the same line, features Lite Soak technology, which helps reduce oil absorption, enabling lower calorie intake without compromising on taste. This variant is also enriched with Gamma Oryzanol, known for its cholesterol-lowering and health benefits. "The launch of India Gate Uplife marks a strategic step in KRBL's vision to evolve into a multi-category, multi-brand FMCG player. With Uplife, we're building on the trust of India Gate to meet the evolving aspirations of Young India, offering products that are thoughtful, purposeful, and seamlessly integrated into everyday living. Uplife is more than just a new offering--it's our commitment to becoming a long-term lifestyle partner for today's dynamic consumer," Ayush Gupta, India Business Head, KRBL Limited. The products are currently available across modern trade outlets, leading e-commerce and quick commerce platforms; and to be followed by general trade. The launch will be amplified with a full-funnel 360° push, spanning digital channels, OTT along with in-store visibility. In its first phase, the brand has also onboarded nutritionists, food influencers, and fitness creators to build awareness around gut health and smart cooking oils; along with creator-led content, and health-focused integrations. This launch marks a critical milestone in KRBL's transformation into a diversified, health-first FMCG player. The company plans to expand the Uplife range across multiple categories, building a robust portfolio of functionally enhanced food products aligned with the aspirations of modern Indian households for a healthy lifestyle.
Fashion Value Chain
09-07-2025
- Business
- Fashion Value Chain
KRBL Limited Announces Strategic Entry into Health-Oriented FMCG Segment with the Launch of India Gate Uplife Edible Oils
KRBL Limited, India's leading rice company and the parent organisation behind the world's No. 1 Basmati rice brand-India Gate; has officially entered the health-focused FMCG segment with the launch of India Gate Uplife, a new brand designed to empower consumers towards healthy eating. India Gate Uplife introduces -Gut pro and Weight Watchers; their newly launched healthy cooking oils The debut range under the India Gate Uplife portfolio includes two functional blended edible oils: GUT Pro Oil, India's first gut-friendly cooking oil, and Weight Watchers, a weight-management variant. These products have been developed to offer targeted health benefits for digestive wellness and calorie-conscious eating while preserving the flavour and familiarity of everyday Indian cooking. GUT Pro Oil is fortified with Pro Digest™, a proprietary system that supports digestive balance. With 40% higher Gamma Oryzanol content compared to the leading brand in the category, the formulation delivers proven anti-inflammatory and antioxidant benefits, supporting gut health and normal blood function. The launch campaign draws a compelling parallel between the human body and a high-performance engine, with the message: 'Keep Your Gut Revving.' Weight Watchers, a second offering under the same line, features Lite Soak technology, which helps reduce oil absorption, enabling lower calorie intake without compromising on taste. This variant is also enriched with Gamma Oryzanol, known for its cholesterol-lowering and health benefits. 'The launch of India Gate Uplife marks a strategic step in KRBL's vision to evolve into a multi-category, multi-brand FMCG player. With Uplife, we're building on the trust of India Gate to meet the evolving aspirations of Young India, offering products that are thoughtful, purposeful, and seamlessly integrated into everyday living. Uplife is more than just a new offering-it's our commitment to becoming a long-term lifestyle partner for today's dynamic consumer,' Ayush Gupta, India Business Head, KRBL Limited. The products are currently available across modern trade outlets, leading e-commerce and quick commerce platforms; and to be followed by general trade. The launch will be amplified with a full-funnel 360 push, spanning digital channels, OTT along with in-store visibility. In its first phase, the brand has also onboarded nutritionists, food influencers, and fitness creators to build awareness around gut health and smart cooking oils; along with creator-led content, and health-focused integrations. This launch marks a critical milestone in KRBL's transformation into a diversified, health-first FMCG player. The company plans to expand the Uplife range across multiple categories, building a robust portfolio of functionally enhanced food products aligned with the aspirations of modern Indian households for a healthy lifestyle.
Time of India
09-07-2025
- Business
- Time of India
KRBL targets Rs 200-300 cr revenue from new blended edible oil business
HighlightsKRBL Limited, a major basmati rice producer under the India Gate brand, aims to achieve revenue of Rs 200-300 crore from its newly launched blended edible oil products targeting health-conscious consumers within three years. The company has introduced two variants of blended edible oils, Gut Pro and Lite, which are priced 5.7 percent higher than the dominant brand Saffola, and focuses on gut health and weight management. KRBL Limited plans to expand its product offerings by introducing more functional and nutritional foods to cater to health-conscious younger consumers and is evaluating fortified staples and value-added products. KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs 200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers , a top company official said on Tuesday. The company launched two edible oil variants in February under its India Gate Uplife range - Gut Pro and Lite - priced at Rs 192-199 per litre, the official said. "There has been only one brand ' Saffola ' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space," KRBL Business Head (Domestic) Ayush Gupta told reporters. For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs 50 crore. "In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs 200-300 crore," Gupta said. The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand, he added. KRBL has outsourced the production and packaging of the blended edible oils. The products are currently available across modern trade outlets and leading e-commerce and quick commerce platforms, with general trade distribution to follow. Gut Pro blends 80 per cent rice bran oil with 20 per cent refined soybean oil, crafted to support gut health and digestive wellness. Lite, a weight management variant, combines 80 per cent rice bran oil with 20 per cent refined sunflower oil. Gupta said the company plans to introduce more functional and nutritional foods to tap health-conscious younger consumers and is evaluating fortified staples and value-added products. KRBL Marketing and Business Head Kunal Sharma said currently, no blended edible oils address health issues except Saffola, which targets heart health. KRBL has positioned its products focusing on gut health and weight management. India's edible oil market totals 243 lakh tonnes, with refined edible oil comprising 66 lakh tonnes. Rice bran oil accounts for 2.6 lakh tonnes, while the blended oils category represents 1.1 lakh tonnes, he added. KRBL Ltd had reported Rs 4,000 crore revenue during the 2024-25 fiscal.
Hans India
09-07-2025
- Business
- Hans India
KRBL targets Rs 200 cr revenue from oil business
New Delhi: Company launched 2 edible oil variants in Feb under its 'India Gate Uplife' KRBL Ltd, a major basmati rice producer under the India Gate brand, has diversified into edible oils and aims to achieve Rs200-300 crore revenue within three years from its newly launched blended oil products targeting health-conscious consumers, a top company official said on Tuesday. The company launched two edible oil variants in February under its "India Gate Uplife" range - Gut Pro and Lite - priced at Rs192-199 per litre, the official said. "There has been only one brand 'Saffola' so far that has dominated this blended edible oils category with a market size of 1.1 lakh tonnes. We are going to expand this space," KRBL Business Head (Domestic) Ayush Gupta told reporters. For the current fiscal year, the company targets 2,000 tonnes sales and revenue of about Rs50 crore. "In the next three years, we aim for 8,000-10,000 tonnes sales and revenue of Rs200-300 crore," Gupta said. The new products are priced 5.7 per cent higher than Saffola's blended oil variants as KRBL positions itself as a premium brand, he added.
