Latest news with #InstituteofPublicRelationsMalaysia
The Sun
13-07-2025
- Politics
- The Sun
Malaysia may require AI-generated content labels under new Online Safety Act
KUALA LUMPUR: The government is exploring the possibility of making it compulsory to label artificial intelligence (AI)-generated content under the upcoming Online Safety Act 2024. Communications Minister Datuk Fahmi Fadzil stated that this measure aims to tackle the misuse of AI, particularly in scams, defamation, and identity fraud on social media. Fahmi mentioned that the Online Safety Act is expected to be enforced by the end of this year. He emphasised that platforms should also take proactive steps in identifying AI-generated content. The minister shared these remarks during a press conference after attending the Institute of Public Relations Malaysia's (IPRM) event titled 'YOU & AI: MEET@BANGSAR'. Several social media platforms have already started voluntarily labelling AI-generated content. Fahmi suggested that such efforts could be expanded regionally through cooperation among ASEAN nations. Regarding concerns over AI-generated fake videos and images, Fahmi acknowledged the lack of global regulatory standards. However, discussions are ongoing at international levels, including within the United Nations (UN) and the International Telecommunication Union (ITU). Fahmi recently attended the AI for Good Summit in Geneva, where debates on AI regulation responsibilities took place. He stressed that while national bodies like Parliament and the Ministry of Digital must lead regulatory efforts, every ministry has a role in assessing AI's impact within its jurisdiction. Earlier in his speech, Fahmi highlighted that AI cannot fully replace human roles. He also encouraged younger generations, especially Gen Alpha, to understand AI's benefits and limitations as they grow up in an AI-driven world. – Bernama
New Straits Times
07-07-2025
- Business
- New Straits Times
Malaysia set to launch AI guidelines for media, PR and digital content creation
KUALA LUMPUR: Malaysia's upcoming Guidelines for Responsible AI Communication will provide a critical framework to support professionals across media, public relations and digital content creation, said Communications Minister Datuk Fahmi Fadzil. He said the guidelines are to complement the country's National AI Roadmap and uphold ethical, transparent and trustworthy communication practices as artificial intelligence (AI) increasingly shapes public discourse. Fahmi said technology must serve humanity, not replace it, and urged communication professionals to lead with purpose, guided by inclusive and transparent principles. "We live in an age where communication is borderless and increasingly shaped by artificial intelligence … even as machines evolve, one thing must never change - human ethics and judgment must lead," said Fahmi in his keynote address via video message at the Kuala Lumpur International PR Conference (KLIP 7) here today. Addressing the forum virtually from Geneva, where he is leading the Malaysian delegation to the World Summit on the Information Society+20 High-Level Event (WSIS+20), Fahmi said Malaysia's Asean chairmanship this year demands leadership anchored not just in authority, but also in vision, empathy and ethics. He praised KLIP 7's theme "Impactful AI, Social Media Communication and Online Education" as highly relevant, noting the transformative role technology plays in how information is consumed and communicated. The minister also highlighted the Venice Pledge, endorsed by the Global Alliance for Public Relations, as an emerging global benchmark for ethical, human-led AI communication. "I'm proud to note that the president of the Institute of Public Relations Malaysia (IPRM), Jaffri Amin Osman, and, of course, a Malaysian, is part of the Global Alliance board and has played a key role in shaping the Venice Pledge," he said. He also congratulated the recipients of the Asean PR Excellence Awards. Since its inception in 2019, KLIP has been a pivotal global conference for PR and communication leaders, professionals, as well as academics from Asean and beyond, fostering the sharing of the latest industry insights. This year, KLIP will feature international, Asean as well as national keynote speakers, panel discussions and interactive sessions, providing valuable insights and networking opportunities for attendees. -BERNAMA
The Sun
07-07-2025
- Business
- The Sun
Malaysia to launch AI guidelines for media and digital content
KUALA LUMPUR: Malaysia is preparing to introduce the Guidelines for Responsible AI Communication, a framework designed to guide professionals in media, public relations, and digital content creation. Communications Minister Datuk Fahmi Fadzil emphasised that these guidelines will align with the National AI Roadmap, ensuring ethical and transparent practices as AI continues to influence public discourse. Fahmi highlighted the importance of human oversight in AI-driven communication, stating, 'We live in an age where communication is borderless and increasingly shaped by artificial intelligence ... even as machines evolve, one thing must never change - human ethics and judgment must lead.' He made these remarks during his keynote address at the Kuala Lumpur International PR Conference (KLIP 7), delivered virtually from Geneva, where he is attending the WSIS+20 summit. The minister stressed that Malaysia's ASEAN chairmanship this year requires leadership rooted in vision, empathy, and ethics. He also commended the KLIP 7 theme, 'Impactful AI, Social Media Communication and Online Education,' for addressing the evolving role of technology in information sharing. Fahmi pointed to the Venice Pledge, a global standard for ethical AI communication, as a key reference. He acknowledged the contributions of Jaffri Amin Osman, president of the Institute of Public Relations Malaysia (IPRM), in shaping the pledge as part of the Global Alliance for Public Relations. The conference, now in its fifth year, serves as a platform for PR and communication professionals, academics, and industry leaders from ASEAN and beyond. This year's event includes keynote speeches, panel discussions, and networking sessions, offering insights into the latest trends in AI and digital communication. – Bernama
The Star
07-07-2025
- Business
- The Star
Malaysia set to launch AI guidelines for media, PR, digital content creation, says Fahmi
KUALA LUMPUR: Malaysia's upcoming Guidelines for Responsible AI Communication will provide a critical framework to support professionals across media, public relations and digital content creation, says Communications Minister Datuk Fahmi Fadzil. He said the guidelines aim to complement the country's National AI Roadmap and uphold ethical, transparent, and trustworthy communication practices as artificial intelligence (AI) increasingly influences public discourse. Fahmi stressed that technology must serve humanity, not replace it, and urged communication professionals to lead with purpose, guided by inclusive and transparent principles. "We live in an age where communication is borderless and increasingly shaped by artificial intelligence … even as machines evolve, one thing must never change - human ethics and judgment must lead," said Fahmi in his keynote address via video message at the Kuala Lumpur International PR Conference (KLIP 7) here on Monday (July 7). Addressing the forum virtually from Geneva, where he is leading the Malaysian delegation to the World Summit on the Information Society+20 High-Level Event (WSIS+20), Fahmi said Malaysia's Asean chairmanship this year demands leadership anchored not just in authority, but also in vision, empathy and ethics. ALSO READ: Online Safety Act to be enforced once guidelines are finalised, says Fahmi He praised KLIP 7's theme "Impactful AI, Social Media Communication and Online Education" as highly relevant, noting the transformative role technology plays in how information is consumed and communicated. The minister also highlighted the Venice Pledge, endorsed by the Global Alliance for Public Relations, as an emerging global benchmark for ethical, human-led AI communication. "I'm proud to note that the president of the Institute of Public Relations Malaysia (IPRM), Jaffri Amin Osman, and, of course, a Malaysian, is part of the Global Alliance board and has played a key role in shaping the Venice Pledge," he said. He also congratulated the recipients of the Asean PR Excellence Awards. Since its inception in 2019, KLIP has been a pivotal global conference for PR and communication leaders, professionals, as well as academics from Asean and beyond, fostering the sharing of the latest industry insights. This year, KLIP would feature international, Asean as well as national keynote speakers, panel discussions and interactive sessions, providing valuable insights and networking opportunities for attendees. – Bernama
