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Arabian Business
14-07-2025
- Business
- Arabian Business
UAE pet insurance: Is it really worth it? Experts weigh in
A single emergency surgery can cost pet owners up to AED 12,000 in the UAE, yet fewer than one in ten pets are insured despite growing demand over the past two years, according to insurance experts. With over 1.5 million pet owners in the country and veterinary costs rising, industry experts say the market is poised for transformation as more expat residents seek financial protection for their animals. 'In the past two years, we've seen a noticeable increase in demand for pet insurance among UAE residents. More pet parents, particularly expats, are now exploring coverage options for their furry companions,' Divya Mandke, Unit Head – General Insurance & Personal Properties at told Arabian Business. UAE pet insurance: What are the different types? However, Mandke explained that while pet insurance is still not widely adopted in the region and remains a relatively niche segment, 'education and awareness continue to be key drivers in this space.' The UAE's pet insurance market penetration currently sits in single digits, contrasting with mature markets where coverage rates reach 30 per cent in the UK and over 80 per cent in Sweden, Jonathan P Cooper, MD & Founder of MooPet Cover, WIS Group Ltd added. And due to a growing 'pet parenting' culture in cities like Dubai and Abu Dhabi, demand continues to rise. But what are the different types of pet insurance in the UAE? 'Most UAE pet insurance policies fall into two categories: accident-only or comprehensive (accident + illness),' Cooper told Arabian Business, adding that comprehensive plans typically include: Veterinary fees for illness or injury (consultations, diagnostics, surgery, meds) Prescription food or supplements (if medically required) End-of-life care Third-party liability (for dogs) Death or loss benefits Boarding fees if the owner is hospitalised Optional overseas travel coverage While comprehensive medical coverage forms the foundation of most pet insurance policies in the UAE, these pet policies include veterinary consultation fees, diagnostic procedures including tests and X-rays, medications, surgical procedures, and veterinarian-prescribed prescription diet food, Mandke added. Different pet breeds in UAE have different premium rates However, insurance providers apply different premium rates based on breed-specific risk factors, she revealed. Breeds such as French Bulldogs, Dachshunds, English Cocker Spaniels, Samoyeds, Akitas, and Dobermans face higher premiums due to predisposition to health issues. Some breeds, including the American Bully, face outright exclusions from coverage. When pets face severe illness or injury, coverage extends to veterinarian-recommended euthanasia and associated cremation costs, Mandke said. 'Additional benefits may include compensation for loss due to theft or if the pet strays, as well as coverage for advertising and rewards for pet recovery. For dog owners, third-party liability is a key feature, providing coverage in the event of property damage or personal injury where the pet owner is found legally liable,' she added. Echoing the sentiment, Cooper added 'large breeds (e.g., German Shepherds) and brachycephalic breeds (e.g., Bulldogs, Pugs, Persian cats) tend to have higher premiums due to known health risks like respiratory issues or joint problems. Older pets may face enrolment limits – for instance, many plans restrict new signups to pets under 8 or 10 years old.' Moreover, most UAE insurers cover only cats and dogs, with exotic pets like rabbits, birds, or reptiles typically excluded from eligibility, he said, adding that government-banned breeds cannot be insured. So, what should pet owners look for when comparing different insurance providers? According to MooPet Cover's Cooper, key factors include: Coverage scope (accident vs. illness) Annual limits (e.g., AED 5,000 vs AED 30,000) Reimbursement rate and deductibles Exclusions and waiting periods Network flexibility (can you use your preferred vet?) Claim turnaround time and transparency Extras like liability, travel, or boarding cover How to claim your pet insurance Standard pet insurance policies exclude routine care including vaccinations, dental cleaning, grooming, and preventative treatments. However, insurers partner with veterinary clinics to offer policyholders discounted rates for these services. The claims process requires pet owners to submit completed claim forms with medical summaries, vaccination records, pet medical history, veterinary invoices, and pet photographs, Mandke explained, adding insurers typically process claims within 3 to 5 working days when documentation is complete. 'Unlike some other markets, the UAE currently does not offer accident-only coverage as a standard product. Instead, insurers here generally focus on providing comprehensive plans that address a broad range of risks, including illness, accidents, and related medical expenses. This approach simplifies offerings but also limits options for pet owners seeking budget conscious or limited scope plans,' she added. Moreover, most UAE pet insurance operates on a reimbursement model where owners pay veterinary bills upfront before submitting claims, Cooper added. Digital submissions via email are increasingly common, with some providers offering direct billing at select clinics. However, 'all pet insurance providers must be licensed by the UAE Central Bank, which oversees all insurance activity since absorbing the Insurance Authority in 2021,' he said. 'While there are no pet-specific laws yet, general insurance regulations apply – covering licensing, solvency, fair marketing, and claims handling. If a dispute arises, consumers can escalate complaints to the Central Bank's Consumer Protection Department,' Cooper added. Should you self-fund veterinary care for your pets or take pet insurance? Both experts also advised that pet insurance proves more financially viable than self-funding veterinary care, particularly for high-risk breeds or emergency situations. Single major medical procedures or emergencies can exceed annual premiums, making coverage a financial safeguard. 'Self-funding works if your pet stays healthy – but vet bills in the UAE can be steep. A single emergency surgery can cost AED 8,000-12,000. Studies show that insured pets are far less likely to be euthanised for financial reasons,' Cooper explained. 'In many cases, pet insurance proves to be more financially viable than self-funding, especially when dealing with high-risk breeds or sudden health complications. A single major medical procedure or emergency can often exceed the annual premium, making coverage a prudent financial safeguard. While some pet owners may consider self-funding for pets with minimal health concerns, the potential for unexpected expenses makes this approach riskier,' Mandke echoed. The UAE pet insurance market is expected to undergo transformation with increased awareness and growing pet ownership among young professionals and expats, with both industry experts expecting more comprehensive and customisable products, potentially including wellness and dental coverage. 'We anticipate the rollout of more comprehensive and customisable products, possibly including wellness and dental coverage. Additionally, the integration of digital claims processing and stronger collaborations between insurers, vets, and pet service providers will elevate the role of pet insurance from a nice-to-have to a standard part of responsible pet ownership,' Mandke said. 'We expect strong growth and product innovation. More providers will enter, and we anticipate greater plan variety from budget to ultra-premium, wellness add-ons for routine care, app-based claims and faster reimbursements, tele-vet access and digital tools,' Cooper added. 'Pet insurance isn't just about protecting your wallet – it's about making sure your pet gets the best possible care without delay. Insurance is ultimately an act of love: it means you're prepared to give your pet the care they deserve, no matter what,' he concluded.
Zawya
01-05-2025
- Business
- Zawya
InsuranceMarket.ae officially named Superbrand
In a proud moment for the UAE's insurance sector, has officially been awarded Superbrands status for 2025, a prestigious honour that distinguishes the nation's most trusted and iconic brands. This recognition marks a defining milestone in the company's journey — from digital disruptor to household name. Conferred by Superbrands, the globally renowned arbiter of branding excellence, the certification is a powerful endorsement of market leadership, customer loyalty, and commitment to continuous innovation. The award was granted following an independent evaluation by the UAE Superbrands Council and online voting by over 2,000 senior marketing and business professionals. 'Being named a Superbrand is more than a title. It's a reflection of the trust we've earned and the impact we've made. This recognition belongs to every member of our team, every partner, and every customer who's believed in our vision,' said Avinash Babur, Founder and CEO of 'It reinforces our promise to keep leading with purpose, and to continue redefining what insurance means to people in the UAE.' stood out among hundreds of nominees for its bold brand identity, customer-first approach, and market influence. With its mascot Alfred becoming a familiar face across the city, and innovations like the myAlfred super app, the company has helped reshape public perceptions of insurance, making it simpler, smarter, and more human. ' exemplifies what it means to be a Superbrand,' said Alex Bibi, Brand Liaison Director, Superbrands Middle East. 'From its digital transformation to its customer-centric ethos, the brand sets a benchmark not just in its industry, but in the region's branding landscape.' As celebrates this achievement, it also signals a new chapter — one that builds on trust, technology, and timeless brand values.
Khaleej Times
24-04-2025
- Business
- Khaleej Times
InsuranceMarket.ae officially named Superbrand for 2025
In a proud moment for the UAE's insurance sector, has officially been awarded Superbrands status for 2025, a prestigious honour that distinguishes the nation's most trusted and iconic brands. This recognition marks a defining milestone in the company's journey — from digital disruptor to household name. Conferred by Superbrands, the globally renowned arbiter of branding excellence, the certification is a powerful endorsement of market leadership, customer loyalty, and commitment to continuous innovation. The award was granted following an independent evaluation by the UAE Superbrands Council and online voting by over 2,000 senior marketing and business professionals. "Being named a Superbrand is more than a title. It's a reflection of the trust we've earned and the impact we've made. This recognition belongs to every member of our team, every partner, and every customer who's believed in our vision," said Avinash Babur, founder and CEO of "It reinforces our promise to keep leading with purpose, and to continue redefining what insurance means to people in the UAE.' stood out among hundreds of nominees for its bold brand identity, customer-first approach, and market influence. With its mascot Alfred becoming a familiar face across the city, and innovations like the myAlfred super app, the company has helped reshape public perceptions of insurance, making it simpler, smarter, and more human. " exemplifies what it means to be a Superbrand," said Alex Bibi, brand liaison director, Superbrands Middle East. "From its digital transformation to its customer-centric ethos, the brand sets a benchmark not just in its industry, but in the region's branding landscape.' As celebrates this achievement, it also signals a new chapter — one that builds on trust, technology, and timeless brand values.
Khaleej Times
20-03-2025
- Business
- Khaleej Times
InsuranceMarket.ae brings ‘Smile on the Face' to labour camp with over 1,500 meal distributions
In a heartfelt display of corporate social responsibility, led the 'Smile on the Face' initiative, distributing over 1,500 meals to workers at a Dubai labour camp. Demonstrating the company's strong commitment to community welfare, employees of actively participated in the initiative, serving meals and engaging with workers to bring moments of joy and appreciation. Adding a special touch to the event, Alfred, the brand's beloved mascot, was also present, personally handing out meals and spreading cheer among the attendees. The initiative reflected core values of integrity, an abundance mindset, and a culture of performance by making a meaningful impact on those who contribute significantly to the city's growth. Avinash Babur, founder and CEO of highlighted the company's dedication to giving back, stating: "At we believe that success is not just about business — it's about making a positive difference. 'Smile on the Face' was an opportunity for us to show our gratitude to the hardworking individuals who play a vital role in our community. Seeing our team come together for this cause was truly inspiring. We appreciate Tamquest Events for facilitating this initiative and allowing us to extend our support where it matters most." With a deep-rooted commitment to social responsibility, continues to champion initiatives that uplift communities and spread positivity. 'Smile on the Face' is one of many efforts by the company to reinforce its role as a socially responsible leader in the UAE.
Khaleej Times
04-03-2025
- Business
- Khaleej Times
Cricketer Dinesh Karthik visits InsuranceMarket.ae for inspiring leadership talk
had the distinct honor of hosting celebrated cricketer Dinesh Karthik at its headquarters on February 27, 2025. The engaging session, led by Hitesh Motwani ACII and attended by the company's management team and key colleagues, explored the core values that drive both Karthik's career and — leadership, persistence, hunger, talent, and a culture of performance. At we believe in the power of vision, resilience, and a performance-driven culture—values that closely align with Karthik's journey. As a captain, he led Tamil Nadu to multiple domestic titles and played a crucial role in IPL franchises, demonstrating strategic leadership and composure. Similarly, our team leads the way in the insurance sector by fostering innovation and empowering colleagues to achieve excellence. His remarkable career comebacks, including his heroic performance in the 2018 Nidahas Trophy and return to the Indian squad in 2022, underscore the value of persistence—something we deeply resonate with at Just as he overcame challenges to thrive on the field, we navigate market dynamics with resilience and an steadfast commitment to serving our clients. Speaking about the event, Avinash Babur, founder and CEO of said: "Dinesh Karthik's journey is a reflection of the power of perseverance, adaptability, and high performance under pressure—qualities that define our ethos at His insights on leadership and resilience were truly inspiring for our team, reaffirming our commitment to a culture of performance and growth." Karthik also shared his thoughts on the experience, stating: "It was fantastic to engage with the team at and discuss the shared values of leadership and perseverance. Just like in cricket, achieving success in business requires a strong mindset, resilience, and a commitment to continuous improvement." With a shared vision of leadership and determination, continues to push boundaries, ensuring excellence for its clients, partners, and superstar team.
