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Techday NZ
7 days ago
- Business
- Techday NZ
Backbase names Adrian McPhee CTO to lead global AI banking push
Backbase has appointed Adrian McPhee as its new Chief Technology Officer to advance its AI-powered banking platform and technology vision. McPhee brings over 20 years of experience in technology transformation across sectors including fintech, retail, mobility, and digital marketplaces. His appointment comes after the recent launch of Backbase's AI-powered Banking Platform, which the company says is designed to put banks at the forefront of the sector's technological shift. Prior to his new role, McPhee served as Global CTO at LeasePlan. There, he led a technology organisation of more than 1,000 employees and drove the company's digital transformation initiatives. LeasePlan operates in 28 countries and its banking division is regulated by the European Central Bank. While at LeasePlan, McPhee oversaw the modernisation of its digital architecture, expanding engineering teams from 25 to more than 500 professionals. He also played a key role in establishing data, AI and analytics platforms, leading to notable business outcomes and recognition, most prominently through the 2022 IDC Award for Data Management Excellence. His broader career includes extensive experience in building engineering cultures, updating legacy systems, and launching new digital business areas at scale. This background is seen as aligning with Backbase's current strategy as it seeks to scale AI solutions in the banking industry. AI-first technology agenda The company's leadership has stated that McPhee's expertise is expected to support its mission to help banks achieve growth through AI. Backbase is focused on delivering its AI Banking Platform to new markets, aiming to enable banks to optimise processes and customer interactions at a time of ongoing industry transformation. Jouk Pleiter, CEO & Founder of Backbase, said, "Adrian's track record in scaling technology organisations and delivering transformative digital platforms makes him the ideal CTO for Backbase as we lead the industry into the AI-powered future of banking. His leadership will be instrumental as we continue to innovate and help banks unlock growth." As Chief Technology Officer, McPhee will be responsible for the company's international technology and data operations, overseeing product engineering and managing the development of new capabilities for Backbase's Intelligence Fabric and Agentic AI. His brief also includes driving the adoption of Backbase's AI-powered Banking Platform across global markets. McPhee explained his perspective on taking on the new role at Backbase, stating, "Joining Backbase at such a transformative time for the banking industry is a challenge I'm looking forward to taking on. Looking at Backbase's technology, combined with its industry-wide adoption, we're uniquely positioned to lead the next wave of AI-driven transformation for financial institutions. I look forward to working with the leadership team and exceptional Backbase talent around the world to deliver breakthrough value for our customers and help banks realize the full potential of AI." Supporting digital transformation Backbase has established a presence in the global financial technology market with its platform, which offers services covering Retail, SME, Commercial, Private Banking, and Wealth Management. The company's stated goal is to equip banks to modernise operations by unifying sales and servicing functions through a digital suite. The appointment of a CTO with experience in large-scale data, AI, and analytics implementation, alongside the recent platform developments, signals Backbase's intent to deliver technological capability to its client banks internationally. Backbase has regional headquarters in Atlanta and Singapore and operates in several major cities worldwide, including London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City. The company reports that its technology supports digital and AI transformations for more than 150 financial institutions globally.
Tahawul Tech
02-05-2025
- Business
- Tahawul Tech
'Our AI-powered banking platform will empower banks to unlock growth faster than ever.' Jouk Pleiter, Backbase
Backbase has announced a major industry shift: the launch of the world's first AI-powered Banking Platform, following the launch of its Intelligence Fabric in September 2024. Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase's bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth. Built for unified sales and servicing In today's competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase's AI-powered Banking Platform enables banks to: ● Transform customer engagement with AI-powered self-service and real-time support ● Hardwire AI into daily operations to maximize employee productivity and smarter decision-making ● Streamline and scale sales through intelligent activation and end-to-end automation ● Expand revenue with AI-driven up- and cross-sell journeys that deepen customer relationships. 'Banks don't need more pilots – they need outcomes,' said Jouk Pleiter, CEO & Founder of Backbase. 'With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever.' Why now? The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data — unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale. Powered by the Intelligence Fabric At the heart of the platform is the Intelligence Fabric — a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. A breakthrough addition is Agentic AI: modular, intelligent agents purpose-built for banking. Operating safely within guardrails, these agents seamlessly embed into service and sales journeys — automating tasks, guiding next-best actions, and boosting productivity across the front and back office. Trusted and secure by design Built on a trusted AI foundation, the platform ensures every decision, recommendation, and action is transparent, secure, and auditable. Agents are developed, deployed, and governed within a tightly controlled environment, enabling banks to confidently scale while upholding the highest standards of compliance, risk, and operational integrity. Closing the talent gap with the AI Factory AI adoption demands new expertise — and Backbase delivers it through the AI Factory: an embedded delivery model designed to bridge the industry's AI skills gap. By integrating Backbase's AI experts directly into their teams, banks can rapidly co-create high-impact use cases and turn innovation into execution with speed and confidence. 'This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast,' said Jouk Pleiter, CEO & Founder at Backbase. 'AI waits for no bank. It's not a wait-and-see – it's here, and it's rewriting the rules of the industry. The time to act is now.' Available now The AI-powered Banking Platform is already delivering breakthrough efficiency and unlocking new growth for early adopters. As of today, it's officially live and globally available — ready to transform how banks operate at scale.
Channel Post MEA
01-05-2025
- Business
- Channel Post MEA
Backbase Unveils AI-Driven Banking Platform
Backbase has announced a major industry shift: the launch of the world's first AI-powered Banking Platform, following the launch of its Intelligence Fabric in September 2024. Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase's bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth. Built for unified sales and servicing In today's competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase's AI-powered Banking Platform enables banks to: Transform customer engagement with AI-powered self-service and real-time support with AI-powered self-service and real-time support Hardwire AI into daily operations to maximize employee productivity and smarter decision-making to maximize employee productivity and smarter decision-making Streamline and scale sales through intelligent activation and end-to-end automation through intelligent activation and end-to-end automation Expand revenue with AI-driven up- and cross-sell journeys that deepen customer relationships. 'Banks don't need more pilots – they need outcomes,' said Jouk Pleiter, CEO & Founder of Backbase. 'With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever.' Why now? The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data — unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale. Powered by the Intelligence Fabric At the heart of the platform is the Intelligence Fabric — a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. A breakthrough addition is Agentic AI: modular, intelligent agents purpose-built for banking. Operating safely within guardrails, these agents seamlessly embed into service and sales journeys — automating tasks, guiding next-best actions, and boosting productivity across the front and back office. Trusted and secure by design Built on a trusted AI foundation, the platform ensures every decision, recommendation, and action is transparent, secure, and auditable. Agents are developed, deployed, and governed within a tightly controlled environment, enabling banks to confidently scale while upholding the highest standards of compliance, risk, and operational integrity. Closing the talent gap with the AI Factory AI adoption demands new expertise — and Backbase delivers it through the AI Factory: an embedded delivery model designed to bridge the industry's AI skills gap. By integrating Backbase's AI experts directly into their teams, banks can rapidly co-create high-impact use cases and turn innovation into execution with speed and confidence. 'This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast,' said Jouk Pleiter, CEO & Founder at Backbase. 'AI waits for no bank. It's not a wait-and-see – it's here, and it's rewriting the rules of the industry. The time to act is now.' Available now The AI-powered Banking Platform is already delivering breakthrough efficiency and unlocking new growth for early adopters. As of today, it's officially live and globally available — ready to transform how banks operate at scale. 0 0
TECHx
30-04-2025
- Business
- TECHx
Backbase Unveils First AI-Powered Banking Platform Globally
Home » Emerging technologies » Fintech » Backbase Unveils First AI-Powered Banking Platform Globally Backbase has launched the world's first AI-powered banking platform, introducing a major shift in digital banking. The new platform follows the September 2024 release of its Intelligence Fabric . Designed to improve both sales and servicing, the platform helps banks grow faster and operate more efficiently. It combines real-time support, automation, and AI-driven intelligence to streamline processes across the customer journey. Banks face increasing pressure from fintechs and legacy systems. Backbase offers a solution that modernizes operations and accelerates digital transformation. The platform allows banks to: Boost customer engagement through AI-powered self-service Automate workflows to increase productivity Drive sales with intelligent activation Deepen relationships using AI for cross- and up-selling It also includes Agentic AI, smart modules built for banking tasks. These agents automate actions, suggest next steps, and work across front and back-office operations. They are governed within secure, compliant frameworks. All of this is powered by the Intelligence Fabric, a unified data layer that turns behavior and transaction data into instant insights. Backbase also introduced the AI Factory. It helps banks adopt AI faster by embedding Backbase experts into their teams to build real-world use cases. According to Jouk Pleiter, CEO of Backbase, 'This is not a test model. It's a production-ready system that helps banks move from concept to execution.' The platform is now live and available worldwide. Early adopters are already reporting gains in efficiency and customer engagement.
Associated Press
30-04-2025
- Business
- Associated Press
Backbase launches world's first AI-powered Banking Platform, putting banks back in Growth Mode
Industry pioneer redefines what a banking platform is in the era of AI, and delivers both the technology and talent to drive remarkable growth AMSTERDAM, NETHERLANDS - Media OutReach Newswire - 30 April 2025 - Today, Backbase announces a major industry shift: the launch of the world's first AI-powered Banking Platform, following the launch of its Intelligence Fabric in September 2024. Momentum accelerates with the release of its next-generation platform, purpose-built to accelerate growth and efficiency in banking by unifying two mission-critical domains: customer servicing and digital sales. This launch marks the next phase of Backbase's bold vision: putting bankers at the forefront of the AI revolution, fully equipped to drive sustainable, profitable growth. Built for unified sales and servicing In today's competitive landscape, banks can no longer afford to rely on passive digital channels and reactive workflows. Backbase's AI-powered Banking Platform enables banks to: 'Banks don't need more pilots - they need outcomes,' said Jouk Pleiter, CEO & Founder of Backbase. 'With our AI-powered Banking Platform, we're going all-in on the AI opportunity and empower banks to boost productivity, automate intelligently, and unlock growth faster than ever.' Why now? The industry is at a tipping point. While fintechs surge ahead, many banks are still trapped by legacy tech and fragmented data — unable to fully seize the AI opportunity. The last decade delivered basic digital channels. The next will be owned by banks that master AI-powered growth orchestration: acquiring, activating, expanding, and retaining customers at scale. Powered by the Intelligence Fabric At the heart of the platform is the Intelligence Fabric — a unified data foundation that turns behavioral signals, transactional data, and operational insights into real-time, actionable intelligence. A breakthrough addition is Agentic AI: modular, intelligent agents purpose-built for banking. Operating safely within guardrails, these agents seamlessly embed into service and sales journeys—automating tasks, guiding next-best actions, and boosting productivity across the front and back office. Trusted and secure by design Built on a trusted AI foundation, the platform ensures every decision, recommendation, and action is transparent, secure, and auditable. Agents are developed, deployed, and governed within a tightly controlled environment, enabling banks to confidently scale while upholding the highest standards of compliance, risk, and operational integrity. Closing the talent gap with the AI Factory AI adoption demands new expertise — and Backbase delivers it through the AI Factory: an embedded delivery model designed to bridge the industry's AI skills gap. By integrating Backbase's AI experts directly into their teams, banks can rapidly co-create high-impact use cases and turn innovation into execution with speed and confidence. 'This isn't proof-of-concept AI. This is a packaged, production-ready operating model to move banks from experimentation to execution, fast' said Jouk Pleiter, CEO & Founder at Backbase. 'AI waits for no bank. It's not a wait-and-see - it's here, and it's rewriting the rules of the industry. The time to act is now.' Available now The AI-powered Banking Platform is already delivering breakthrough efficiency and unlocking new growth for early adopters. As of today, it's officially live and globally available—ready to transform how banks operate at scale. Hashtag: #Backbase #digitalbanking #AIPoweredBanking #ArtificialIntelligence #retailbanking #omnichannelbanking #businessbanking #smebanking #corporatebanking The issuer is solely responsible for the content of this announcement. About Backbase Backbase is on a mission to put bankers back in the driver's seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world's first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management. Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. See some of their stories here. Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City. Learn more at
