Latest news with #InternationalAdvertisingAssociation
Time of India
16-06-2025
- Business
- Time of India
IAA India's Autism advocacy recognised as Cannes Lions 2025 embraces neurodiversity
As the Cannes Lions International Festival of Creativity 2025 unfolds, discussions around diversity and inclusion are prominent, extending to neurodiversity . While the International Advertising Association 's ( IAA ) Autism initiative, as a global entity, has been selected for display at the Cannes Lions Festival, showcasing the world's most impactful social campaigns. The IAA's India chapter, for instance, has previously demonstrated a commitment to autism awareness through public awareness campaigns. Collaborating with organisations like Rotary District 3141, these initiatives have focused on the importance of early detection and nurturing the potential of autistic children. This localised work underscores how advertising can be leveraged for social good, a principle championed by organisations like ACT Responsible . ACT Responsible, an international non-profit, stands on the belief in advertising's power to inspire positive change. They foster a global community of agencies, brands, NGOs, and institutions dedicated to using creativity as a force for good. Their mission is guided by five core values: courage, purpose, integrity, respect and trust, emphasising that "when communication is led with courage and purpose, it can truly help change the world." An example of this work from India is the campaign titled "He made a difference, by being different." This initiative, commissioned by the IAA, was developed by Tempest Advertising from India. The creative team included Raghavendra Bhat as creative director, Antony Varghese and Laxmikant Ameenagad as art directors and Abhishek Jana and Zubair Khan for strategy and research. Such campaigns exemplify how the advertising industry can contribute to sensitive social issues.
Web Release
12-03-2025
- Business
- Web Release
IAA Lebanon Hall of Fame 2nd Edition Honors 15 Industry Legends in a Night of Glory and Inspiration
By Editor_wr Last updated Mar 12, 2025 The International Advertising Association (IAA) Lebanon Chapter celebrated the 2nd edition of its prestigious Hall of Fame at the iconic Casino du Liban – Salle des Ambassadeurs, recognizing 15 distinguished professionals who have left an indelible mark on the advertising and media industry. Following the success of last year's inaugural edition, which inducted 17 pioneers, this year's ceremony gathered more than 400 esteemed guests, including agency leaders, media professionals, and rising talents, in an unforgettable night of tribute, emotion, and grandeur. The 15 inductees of the IAA Lebanon Hall of Fame 2024 are: Alain Brenas, Alex Slim, Elias Rahbani, Elie Jabre, Elie Kaï, Fadi Salemeh, Faris Abou Hamad, Jean-Pierre Sikias, Joseph Ghossoub, Nabil Kazan, Rafic Saade, Raja Trad, Ramzi Raad, Raymond Hanna, Roy Haddad. The evening was marked by three extraordinary performances, adding to the emotional and celebratory atmosphere. Industry veterans and young professionals alike came together to honor the legacy of those who shaped Lebanon's advertising landscape while inspiring the new generation to carry the torch forward. IAA Lebanon President Naji Boulos addressed the audience with a powerful message: 'Your journey is a source of inspiration for both present and future generations. Tonight, we are not just celebrating your individual achievements but also the profound impact you have made in the field of advertising and how you have elevated Lebanon's standing on the global stage. This recognition is more than just an honor—it is a promise. A promise to continue shining a light on those who break barriers, those who dare to dream bigger, and those whose determination is shaping and inspiring the entire industry.' The event was made possible with the support of Platinum Partners Choueiri Group and Horizon FCB, and many other partners whose commitment to the industry's excellence continues to drive innovation and progress. The IAA Lebanon Hall of Fame stands as a testament to the legacy of pioneers who have redefined advertising and media in Lebanon and beyond. With each edition, the event cements its role as a beacon of excellence, uniting generations and celebrating those who have shaped the industry's past, present, and future Comments are closed.
