Latest news with #InternationalDayofPlay
Forbes
02-07-2025
- Business
- Forbes
Nike's Debut Lego Brick Playset Sells Out In Minutes, Strengthening Nike's Youth Appeal
Sportswear giant Nike is stepping onto a new court of play – toys – in partnership with LEGO by releasing the first-ever Nike Dunk x LEGO brick set, retailing for $100 and selling out in minutes on both companies' websites, according to Jefferies. Nike Dunk x LEGO bricks set Courtesy of Nike The 1,180-piece Nike Dunk x LEGO bricks set is designed as a basketball sneaker with a rotatable brick basketball toy and features the 'DUNK' slogan with hidden stash compartments and a new LEGO minifigure, called B'Ball Head. This marks the first in a series of co-branded offerings, including Nike x LEGO kids' footwear and apparel, additional LEGO sets to drop in September, and multi-city interactive experiences, kicking off June 7 through June 11 at California's LEGOLAND to coincide with the International Day of Play. Next month, a co-branded Nike Air Max Dn x LEGO sneaker in bright yellow will drop, priced at $155, featuring an upper fashioned with LEGO's iconic stub bumps and LEGO minifigures printed in windows on the midsole. LEGO and Nike have sealed a multi-year partnership to merge 'the imaginative world of LEGO bricks with Nike's storied sports legacy to inspire kids everywhere to the joy of active and creative play,' Nike said. In another move to bring some of the LEGO magic to Nike, former LEGO CEO Jørgen Vig Knudstorp – widely credited with leading LEGO's remarkable turnaround during his tenure from 2004 through 2023 – has been nominated to Nike's board. The Nike x LEGO partnership is a pairing of giants in their respective markets. Nike is far and away the global leader in sportswear, and LEGO is tops in toys. The partnership will help energize Nike's reach into the kid's market, as Kid's is the smallest reporting segment across the Nike portfolio of brands, generating $5.7 billion after declining 5% in fiscal 2025 ending May 31. Nike's troubles don't end there. Overall revenues were down 10% to $46.3 billion. Meanwhile, LEGO Group has wind at its back, with sales up 13% last year to $11.7 billion (DKK 74.3), and it is rated the world's most reputable company in 2025 by Reptrak. Nike trails at number 22. Long Term And Short Term Payoff Engaging kids in the Nike brand presents an immediate growth opportunity with a potential halo effect. As children connect with the brand, their parents may be inspired to engage as well. While Men's remains the Nike brand's largest reporting segment ($23.3 billion), followed by Women's ($9.7 billion) and Jordan Brand ($7.2 billion), all three declined last year, down 6%, 6% and 16% respectively. Looking ahead, today's youth could become tomorrow's brand loyalists, making the LEGO partnership a strategic, long-term investment in Nike's future. 'We view this partnership and Knudstorp's board appointment as a significant strategic move, given his transformative impact at LEGO. Under his leadership, the company reinvigorated its brand through innovative IP collaborations and creative product lines that drove sustained consumer engagement and demand. Next month, Nike will release a LEGO Air Max Dn and additional kids' products, which we see as momentum-building drops that should sustain excitement around the partnership,' wrote Jefferies' analyst Randy Konik in an investment note. Further Reading Forbes LEGO And Nike's Partnership: A Strategic Move In The Era Of Brand Collaborations By Kate Hardcastle Forbes Nike Takes $1 Billion Tariff Hit But Predicts Hard Yards Behind It By Mark Faithfull Report the details...
Indian Express
22-06-2025
- Entertainment
- Indian Express
Nature walks, storytelling: this Pune-based club encourages urban kids to embrace the outdoors
Written by Antara Kulkarni Four years ago, when Bengaluru-based Shruti Jha welcomed her daughter into the world, she began to see that young children often failed to have any meaningful interaction with nature. 'During weekends, parents usually think of either going to malls or indoor gaming zones, and these are all very over-stimulating activities for kids. I had an idea to create a culture where people choose outdoor and nature time over these,' she says. The name of her initiative is Green Panther, which opened its Pune operations in December 2024. The venture aims to connect young children, especially from urban areas, with nature through weekend activities, such as tree walks and birdwatching. The club is handled by a core team of three people, Jha, Arun Kaulige and Subodh Shah. On June 11, the group celebrated the International Day of Play in Pune with Tiny Trails, a nature walk and nature art session curated for children aged between 4 and 8 who would be accompanied by their parents. Alongside Kaulige and Shah, Jha self-funded Green Panther and has organised nature-based storytelling sessions, creating nature art, and even conducting overnight treks for parents and children every month. These activities are curated and facilitated by Green Panther's core team, and experts are brought in occasionally for the events. 'We want to make kids and families acquainted with and aware of the nature that is right around them. The core objective is about helping urban kids and families spend more time outdoors,' outlines Jha. In Mumbai, where Green Panther opened in February, events often occur at the Sanjay Gandhi National Park. In Pune, areas such as ARAI Tekdi and the Empress Garden have been frequented by the club's members. On average, 50 children take part in their regular weekend nature walks, and the club is open for children between the ages of 3 and 10, accompanied by their parents. Green Panther often partners with schools as well, organising events for more than 100 children at a time. There are plans to take the club's adventures to other urban cities in the future. (Antara Kulkarni is an intern with The Indian Express)
CTV News
13-06-2025
- Climate
- CTV News
In Your Community: International Day of Play
On International Day of Play, CTV London Meteorologist took a look at London's place to play - the Children's Museum.
North Wales Live
12-06-2025
- General
- North Wales Live
Top 30 playground games from marbles to British Bulldog
A poll of 2,000 adults has unveiled the enduring popularity of traditional children's games, with classics like marbles, British Bulldog, conkers and 'What's the Time, Mr Wolf?' making the top 10 list. The study revealed that over half of the adults surveyed played outdoor games daily during their school years. Other beloved playground pastimes included football cards, yo-yos, 'Cat's Cradle' and hopscotch. Most adults felt these activities were instrumental in forming friendships when they were younger, with nearly three-quarters saying these interactions are some of their most cherished childhood memories. Gillian McMahon, executive director of international charity Right To Play, commented: "Play is a deep-rooted part of childhood in the UK; however, millions of children globally are unable to claim this basic right." Right to Play is dedicated to transforming the lives of millions of children annually through play. Gillian added: "Extreme challenges such as conflict, poverty, child labour and early marriage are depriving many vulnerable children of the childhood they deserve." The research was released to coincide with International Day of Play on June 11. This UN-recognised day aims to raise awareness about the vital importance of play for children, and emphasise it as a fundamental right. According to the research, most adults are not aware that children's right to play is protected by international law. However, a significant majority of 67% agree that every child should have the right to play, recognising its benefits, including physical exercise, forming friendships, and developing essential social skills like empathy and cooperation. Gillian McMahon emphasised: "Many children are denied the chance to just be kids. We are working to change this situation. "Through our global programmes, we are reaching more than 4.7 million vulnerable children each year in some of the most difficult places on earth. "Using the power of play we are helping children to stay in school, resist exploitation, overcome prejudice and heal from the trauma of war and displacement." TOP 30 PLAYGROUND GAMES OF ALL TIME: Hide and Seek Tag/You're It Skipping ropes (solo and group games) Marbles Hopscotch Conkers British Bulldog What's the Time, Mr Wolf? Football stickers Football cards Hand clapping games (e.g. A Sailor Went to Sea, Miss Mary Mack) Cat's Cradle Yo-Yos Simon Says Sticker albums Stuck in the Mud Duck, Duck, Goose Top Trumps Swingball Ring-a-Ring o' Roses Elastics Paper fortune tellers (chatterboxes) 'The Floor is Lava' Pokemon cards Tamagotchis Pogs Grandma's Footsteps Sleeping Lions Double Dutch Loom bands
Wales Online
12-06-2025
- Entertainment
- Wales Online
Top 30 playground games from marbles to British Bulldog
Top 30 playground games from marbles to British Bulldog A survey of 2,000 adults has revealed the top 30 most popular childhood games Brits have voted for their top playground games (Image: Getty Images ) A poll of 2,000 adults has unveiled the enduring popularity of traditional children's games, with classics like marbles, British Bulldog, conkers and 'What's the Time, Mr Wolf?' making the top 10 list. The study revealed that over half of the adults surveyed played outdoor games daily during their school years. Other beloved playground pastimes included football cards, yo-yos, 'Cat's Cradle' and hopscotch. Most adults felt these activities were instrumental in forming friendships when they were younger, with nearly three-quarters saying these interactions are some of their most cherished childhood memories. Gillian McMahon, executive director of international charity Right To Play, commented: "Play is a deep-rooted part of childhood in the UK; however, millions of children globally are unable to claim this basic right." Right to Play is dedicated to transforming the lives of millions of children annually through play. Gillian added: "Extreme challenges such as conflict, poverty, child labour and early marriage are depriving many vulnerable children of the childhood they deserve." Article continues below The research was released to coincide with International Day of Play on June 11. This UN-recognised day aims to raise awareness about the vital importance of play for children, and emphasise it as a fundamental right. Right To Play reach 4.7m children through their global programmes (Image: SWNS ) According to the research, most adults are not aware that children's right to play is protected by international law. However, a significant majority of 67% agree that every child should have the right to play, recognising its benefits, including physical exercise, forming friendships, and developing essential social skills like empathy and cooperation. Gillian McMahon emphasised: "Many children are denied the chance to just be kids. We are working to change this situation. "Through our global programmes, we are reaching more than 4.7 million vulnerable children each year in some of the most difficult places on earth. Article continues below "Using the power of play we are helping children to stay in school, resist exploitation, overcome prejudice and heal from the trauma of war and displacement." TOP 30 PLAYGRO UND GAMES OF ALL TIME:
