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Gulf Today
a day ago
- Politics
- Gulf Today
14th IGCF to commence on September 10 in Sharjah
The Sharjah Government Media Bureau (SGMB) will host the 14th edition of the International Government Communication Forum (IGCF) on 10-11 September at Expo Centre Sharjah under the theme 'Communication for Quality of Life.' This annual event serves as a global intellectual platform to discuss the future of government communication and highlight its critical roles in addressing global challenges. It will bring together distinguished leaders, experts, and officials from around the world. The upcoming edition will focus on five main pillars, exploring food security, education, public health, environmental transformation, and the green economy as essential foundations for enhancing quality of life. Tariq Saeed Allay, Director General of the SGMB, emphasised the forum's commitment to selecting topics based on a comprehensive developmental vision that places people at the centre of communication policies. He noted that 'quality of life is a collective responsibility that demands smart, effective communication tools to raise awareness and support decision-making.' He added that the forum, which has become one of the most important international platforms for discussing communication issues, seeks in its latest edition to exchange ideas and proposals that lead to practical programmes that direct collective action toward inclusive and equitable development goals. This aligns with Sharjah's ongoing efforts to embed quality of life within its government communication initiatives as the main driver of achievement and success. Allay also pointed out that the forum continues, in its 14th edition, to attract leading thinkers, researchers, and practitioners from various parts of the world. He highlighted that the diversity of expertise, specialisations, and perspectives creates a rich dialogue and gives the forum both its human and professional dimensions. The upcoming edition will explore the role of government communication in driving positive change by enhancing awareness of sustainable food practices, encouraging innovation in agriculture, and supporting communities in confronting environmental and social crises. It will also examine the impact of education as a long-term communication tool that builds generations capable of understanding and adapting to change, equipping them with skills to develop realistic solutions to the challenges impacting their food security, health, and environment. IGCF 2025 will highlight how media and government messages shape individual behaviours, motivating people and institutions to adopt more conscious and responsible lifestyles. It will also discuss opportunities within the green economy to create new jobs and promote environmental justice, alongside the role of communication in building partnerships that strengthen trust between governments and societies. The 13th International Government Communication Forum (IGCF 2024) hosted an important initiative on its opening day aimed at shaping the leaders of tomorrow. Resulting from a strategic partnership between the UK-based Strawberry Fields, a leader in analytical tools and growth strategies, and the Sharjah Private Education Authority, the full-day training programme titled 'New Generation Skills for Kids: Integrating System Thinking & Technology' was designed to equip children with essential communication and technological skills, preparing them to navigate an increasingly complex digital world. The programme included interactive lectures, group discussions, and hands-on activities, allowing the participants to express their ideas creatively through storytelling and collaboration. The workshop focused on children and adolescents aged 8 to 15, offering intensive workshops to help them navigate the rapid advancements in technology and communication. Led by John Rainford, business coach, future technologist, and CEO of Strawberry Fields, the course introduced concepts such as integrating logical thinking with technology, using mind-mapping techniques, and enhancing critical and creative thinking skills. "We are discussing the future of technology within systems – whether it's a school system, a planetary system, or an ecological system. Understanding these systems is crucial to finding effective solutions to problems,' said Rainford. "Our mission is to foster better communication and equip children with the tools to use technology in meaningful ways.' Rainford emphasised the importance of integrating systems thinking into education from an early age, believing it would improve problem-solving abilities, revolutionise education, and positively impact children's health and well-being. "Children need to understand their own wellbeing and health to become more ecologically and environmentally conscious. This holistic approach is what we envision for the future generation,' he added.
Zawya
08-07-2025
- Politics
- Zawya
SGCA 2025 calls on researchers and spokespeople advancing the field of government communication
RELATED TOPICS UNITED ARAB EMIRATES Sharjah: The Sharjah Government Communication Award (SGCA) 2025 is open for submissions and is set to honour individuals shaping the future of public discourse; issuing a special call to those eligible for the following two categories: Best Research in Communication Sciences and Best Official Spokesperson. These categories; part of a diverse award of 23 categories; highlight SGCA's commitment to celebrating academic rigour, exceptional public engagement, and innovative leadership within the vital field of government communication. They recognise both the ideas that push the discipline forward and the authentic voices that build indispensable bridges between institutions and the communities they serve. Now in its 12th edition, SGCA continues to highlight the achievements that are redefining government communication in the region and globally. Winners will be announced during the 14th International Government Communication Forum (IGCF), held on September 10–11, 2025, at Expo Centre Sharjah. Best Research in Communication Sciences The Best Research in Communication Sciences category honours original research or published works that demonstrably advance the science and practical application of government communication. Open to academic institutions, scholars, and authors, this award specifically seeks contributions that introduce novel methodologies, technologies, or concepts which have a tangible influence on real-world government communication practices. Work focusing on sustainability, innovation, and quality of life is particularly encouraged. To be eligible, research must be formally endorsed by academic institutions or widely recognised and circulated within the communication field. Submissions will be evaluated based on methodological rigour, originality, adherence to ethical standards, and the demonstrable direct impact of the work on government communication strategy and practice. Applicants must provide a full copy of the research, accompanied by a concise 250-word executive summary, a detailed CV, and supporting materials such as media coverage, expert reviews, and documented evidence of impact within academic or governmental circles. Best Official Spokesperson The Best Official Spokesperson category sheds light on a unique group of communicators, and this award honours a government employee who has consistently demonstrated exceptional communication skills, a strong and effective media presence, and a proven ability to shape public perception. The ideal nominee embodies clarity, credibility, and readiness, especially during critical situations. They must display a clear track record of successfully engaging the public across both traditional and digital media platforms, all while manifesting leadership in communication strategy and response formulation. Key metrics for evaluation will include their skillfulness at handling challenging questions, presenting accurate information under pressure, and managing communication effectively during crises. Nominees should submit a comprehensive 1,000-word narrative outlining their specific achievements and contributions, a 250-word executive summary, their CV, letters of recommendation, relevant media samples, and analytics demonstrating measurable public engagement or media reach. Additional supporting evidence, such as case studies from previous communication campaigns, logs of media appearances, and examples showcasing innovative communication methods, will further strengthen submissions. How to apply SGCA welcomes entries from individuals and institutions around the world. Submissions must reflect work completed or significantly updated within the past two years. All entries must adhere to SGCA's criteria and include all required documentation for eligibility. The submission deadline is July 24, 2025, and entries can be submitted via the official SGCA portal:
Sharjah 24
04-07-2025
- General
- Sharjah 24
SGCA 2025 seeks campaigns driving social impact
These two categories underscore SGCA's commitment to celebrating academic rigour, exceptional public engagement, and innovative leadership within the vital field of government communication. They recognise not only the ideas that advance the discipline but also the authentic voices that build stronger connections between institutions and the communities they serve. The submission deadline is July 24, 2025, and entries can be submitted via the official SGCA portal. Now in its 12th edition, the Sharjah Government Communication Award (SGCA) has established itself as a global benchmark for excellence in this field, having attracted over 3,800 submissions from 44 countries in 2024. The winners will be announced on the sidelines of the International Government Communication Forum (IGCF), which will be held in September 2025 at Expo Centre Sharjah. Positive behaviours, shared values Her Excellency Alia Bu Ghanem Al Suwaidi, Director of the Sharjah Government Media Bureau, affirms the Sharjah Government Communication Award's dedication to cementing the role of purposeful communication in serving society and preserving identity. She stated that the categories of 'Best Communication Practice in Supporting Social Responsibility' and 'Best Campaigns Promoting Cultural Identity and the Arabic Language' embody the award's commitment to harnessing responsible government communication that places people at the heart of its message, strengthens their bond with their mother tongue and culture, and drives initiatives that positively impact social issues and values. Al Suwaidi also highlighted Sharjah's keen efforts to advance the presence of the Arabic language across media and communication spaces and government communication strategies, reinforcing its role in shaping an impactful official discourse that reflects our unique identity while engaging the world in our own language. Best communication practice in supporting social responsibility The 'Best Communication Practice in Supporting Social Responsibility' category honours government agencies, private entities, and international organisations that have initiated communication campaigns with a clear and measurable impact on social well-being. Eligible campaigns should demonstrate an integrated communication strategy rooted in ethical practices, effective community engagement, and innovative outreach methods. Submissions will be evaluated on their long-term impact, ability to build partnerships, and success in promoting social awareness and change. The evaluation process includes 10 weighted criteria, ranging from innovation and use of modern communication tools to tangible social outcomes and ethical alignment. Jury members will assess the campaign's ability to measure and sustain its impact through collaboration and documented success. Best campaign promoting cultural identity and the Arabic Language As globalisation poses challenges to linguistic and cultural preservation, SGCA seeks to reward campaigns that reinforce the central role of the Arabic language in shaping national identity and collective heritage. The 'Best Campaign Promoting Cultural Identity and the Arabic Language' category is open to public and private sector initiatives that have creatively and effectively promoted Arab identity, values, and linguistic pride; especially among younger generations. The campaigns should use compelling storytelling, modern technology, and culturally resonant messaging to engage the public and spark meaningful conversations around Arab identity. The jury will evaluate entries based on seven key components, including content quality, impact on the target audience, innovation, and documentation of results. Submissions must show how the initiative tackled real challenges around cultural dilution and inspired communities to embrace and celebrate the Arabic language as a pillar of heritage and unity. Submission process and deadline SGCA welcomes entries from across the globe, provided the campaigns were launched or significantly updated within the past two years. Submissions must include a 1,000-word description along with supporting documentation such as photos, statistics, reports, or videos. Each file should also contain a 250-word executive summary outlining the campaign's key objectives, tools, target audience, and measurable outcomes.
Sharjah 24
02-07-2025
- Entertainment
- Sharjah 24
SPC launches ‘From Sharjah, We Begin' podcast
Ithmar is one of the UAE's leading media initiatives focused on empowering children and youth. The programme provides practical training that keeps pace with the latest developments in the media industry. The seventh edition is scheduled to begin on July 14, and will run for a month. During this period, Ithmar graduates will undergo specialised training in podcast production and hosting. The training is offered in partnership with CNN Arabic and a select group of media professionals with experience in vocal production and audio storytelling. A Human-centered Approach His Excellency Tariq Saeed Allay, Director General of SGMB, said the programme reflects the emirate's long-term investment in future generations. Guided by the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, the programme aims to equip young people with the necessary tools of self-expression, responsibility, and media professionalism. Allay described Ithmar as a comprehensive programme that develops media talent from an early age, preparing young professionals to create content that conveys the UAE's cultural and humanitarian values. He also pointed out that the podcast 'From Sharjah, We Begin' helps participants establish a positive presence across digital platforms that can reach and inspire wider audiences. This aligns with Sharjah's ongoing efforts to propose a media model focused on putting people first. From Passion to Production In the upcoming edition of Ithmar, participants gain hands-on experience in podcast production. From brainstorming ideas to writing scripts, recording, and editing, they learn how to create episodes that express their interests and perspectives, while enhancing their analysis, critical thinking, and communication skills. This edition of Ithmar builds on the outcomes of six previous cycles, which have trained more than 450 participants and delivered 200 hours of workshops since its inception. Participants this year, aged 10-15, were chosen through a selection process that included nominations from previous Ithmar graduates with an interest in audio content. A specialised committee then evaluated candidates to ensure they had the passion and commitment to fully participate in the programme. Sustaining the Mission SPC continues to engage with current and former Ithmar participants through long-term support, events, and platforms that allow them to expand their skills and contribute to the media landscape. The training programme has provided its graduates with opportunities to take part in major local and international events, including the Sharjah International Book Fair (SIBF), the International Government Communication Forum (IGCF), the Global Media Congress, and the Saudi Media Forum. In recognition of its excellence, Ithmar was awarded the Kuwait Creativity Award for its role in preparing the next generation of media changemakers. The programme offers participants advanced media training in collaboration with local and international organisations.
Sharjah 24
12-06-2025
- Business
- Sharjah 24
SGCA 2025 set to attract gbl. participation celebrating excellence
Now in its 12th edition, the award features 23 categories across five main sectors: Government Entities & International Organisations, Individual Awards, Partner Awards, Jury Awards, and Best Innovators Competition in Smart Communication. These categories reflect the evolving landscape of public communication, emphasising innovation, inclusivity, and the strategic use of digital platforms. The award was launched as a key outcome of the International Government Communication Forum (IGCF), whose 14th annual edition is scheduled for September 10–11, 2025, at Expo Centre Sharjah. This extension provides an invaluable opportunity for communicators worldwide to showcase their impactful initiatives. Her Excellency Alya Al Suwaidi, Director of Sharjah Government Media Bureau (SGMB) emphasised the award's growing influence, stating: 'The Sharjah Government Communication Award has evolved into a lighthouse for communication professionals and entities committed to excellence. With the exceptional level of participation, particularly in the past few years, the award has turned the spotlight on a new generation of communicators whose ideas are shaping the future of public opinion and discourse. SGCA continues to serve as a global platform for recognising impactful narratives, innovative solutions, and communication that drives positive change across nations around the world.' This extension aligns with global trends in government communication, where innovation and citisen engagement are paramount. According to the OECD's 2024 report, governments worldwide are embracing human-centered public services; co-designing solutions with users to enhance efficiency and inclusivity. These efforts are reshaping public services to be more responsive and resilient, reflecting a commitment to meeting citisens' evolving needs. How to Apply The award welcomes submissions from individuals and organisations across three different categories. All entries must have been created within the past two years, or include significant updates if older. Nominations can be submitted through the SGCA website at with the deadline set for July 24. Key categories and prestigious partnerships of SGCA Under the award's five main sectors, the direct application categories feature 15 awards that recognise excellence across a broad range of communication practices. These include awards for Best Integrated Communication System, Best Innovation in Government Communication, Best Crisis Communication Strategy, Best Campaign Promoting Cultural Identity and the Arabic Language, and Best Youth Initiative in Government Communication. Other notable categories celebrate achievements in social responsibility, soft power investment, communication targeting youth (across government and private sectors), innovative projects for children and adolescents, digital content changemakers (above and under 18 years old), and academic research in communication sciences. The Partner Awards highlight exceptional communication practices in collaboration with organisations like Mohammed bin Zayed University of AI, the CSO Network, ASEAN, the Regional Universities Forum for Capacity Building in Agriculture (RUFORUM), the United Nations Institute for Training and Research (UNITAR), and the Government Experience Exchange Office at the UAE Ministry of Cabinet Affairs. Key categories include Best Artificial Intelligence Technology Communication in Service of the Community Category and Best Communication Practices Dealing with Development Advances Category. Additionally, the Jury Awards honour outstanding individuals and projects, such as the Outstanding Communication Award for a Higher Quality of life and the Best Individual Positive Social Impact, with a special focus on Sharjah-based government initiatives. Finally, the Best Innovators Competition in Smart Communication award plays a pivotal role in nurturing the next generation of communicators, featuring two highly contested categories: the Artificial Intelligence Skills Camp (AISC) and the Universities Challenge.
