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Time of India
12-07-2025
- Health
- Time of India
12 Indoor plants that improve health, reduce stress and purify air
Indoor plants do more than just decorate your home—they can improve mental clarity, reduce stress, and create a calming environment. A 2022 meta-analysis in the International Journal of Environmental Research and Public Health reviewed 42 global studies and concluded that interacting with indoor plants has measurable benefits for mental and physical wellbeing. From mood-boosting greenery to easy-care herbs, these houseplants can positively impact your everyday health—no green thumb required. 12 Best indoor plants for health , air quality and stress relief 1. Peace Lily Peace lilies (Spathiphyllum) are known for their elegant white blooms and graceful green leaves. These low-light plants prefer moist soil and reward you with blooms that resemble white flags of peace. Peace lilies not only lift the mood but also serve as visual symbols of serenity and purity. Indoor plants like peace lilies improve psychological comfort and lower anxiety in indoor spaces. Just keep them away from curious pets and toddlers, as their leaves can be mildly toxic. They're perfect for shaded corners and bedrooms. 2. ZZ Plant Nicknamed the 'eternity plant' for its hardy nature, the ZZ plant (Zamioculcas zamiifolia) is an excellent choice for low-light, low-care environments. It requires minimal water and thrives on neglect, making it perfect for busy lifestyles. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like An engineer reveals: One simple trick to get internet without a subscription Techno Mag Learn More Undo While its waxy, deep green leaves are visually calming, the plant's presence may also help support better focus and cognitive function in indoor workspaces. Having greenery like the ZZ plant in view can improve productivity and concentration, especially in high-stress environments like offices or remote workstations. It's a beautiful reminder that resilience and calm can coexist. 3. Elephant Ear Plant With its large, heart-shaped leaves and dramatic tropical vibe, the elephant ear plant adds instant character to any room. It needs slightly more attention—warm temperatures and frequent watering—but it rewards with striking foliage that brings a lush, jungle-like feel indoors. This immersive greenery has been linked in studies to lowered blood pressure and reduced anxiety, possibly due to its immersive visual impact. Keep in mind: the plant can be toxic if ingested, so it's best suited to child- and pet-free zones. Its strong presence also makes it a great focal plant for mindful plant care routines. 4. Spider Plant The spider plant (Chlorophytum comosum) is one of the most beginner-friendly houseplants. Known for its arching leaves and 'spiderette' offshoots, it's easy to grow and propagate. Spider plants thrive in low to bright indirect light and tolerate occasional neglect. According to plant research, spider plants can help ease indoor stress and may even have a modest role in air purification. Their vibrant growth and playful appearance can uplift mood and offer a sense of achievement for novice plant owners. They're ideal for bedrooms, kitchens, or offices where a splash of green energy is most welcome. 5. Snake Plant Often called 'mother-in-law's tongue,' the snake plant (Sansevieria) is a tough, upright plant with bold striped leaves. It's a classic for improving home ambiance and may help regulate indoor humidity. This plant thrives in nearly all light conditions and requires infrequent watering. Some studies suggest that snake plants may improve indoor air quality in sealed environments. Its structured shape brings a calm, grounded energy to modern interiors, making it popular for both feng shui and minimalist homes. Snake plants are especially good for bedrooms, thanks to their subtle oxygen release at night. 6. Succulents and Cacti Succulents and cacti are a dream for anyone who wants greenery without the fuss. These hardy plants store water in their thick leaves and only need occasional sunlight and minimal watering. Their sculptural shapes bring aesthetic charm, while aloe vera, a type of succulent, offers medicinal benefits such as soothing burns and skin irritation. Caring for succulents has also been linked to mindfulness and reduced anxiety. Place them on windowsills or desks to brighten the mood and stay connected to nature in urban or indoor settings. Just don't overwater—they like to be left alone. 7. Philodendron Philodendrons are low-maintenance plants known for their vibrant, heart-shaped leaves and ability to adapt to indoor spaces. They grow best in indirect light and average room temperatures, making them ideal for beginners. Aside from their visual appeal, philodendrons contribute to improved indoor humidity and air circulation, which may help reduce fatigue and dry skin. Their presence can create a soothing, natural aesthetic that enhances emotional calm. Whether trailing from a bookshelf or planted on a desk, this plant effortlessly blends beauty and wellbeing, offering mental relief through biophilic design—a connection to nature that research shows can reduce psychological stress. 8. Rubber Plant The rubber plant (Ficus elastica) is a striking indoor tree that brings height and glossy green leaves into your home. It thrives in bright, indirect sunlight and only needs moderate watering. Rubber plants are favoured in feng shui for attracting abundance and reducing negative energy. The llarger leafy plants like rubber trees may also support stress reduction and mental clarity. While they're visually dramatic and satisfying to care for, remember they're toxic to pets if chewed. Still, they make fantastic indoor statement pieces with health-promoting side effects. 9. Ferns Ferns are classic indoor greenery, known for their delicate fronds and lush, forest-like feel. Popular types like the Boston fern thrive in humid environments and need regular watering to keep their soil moist. Ferns not only soften interiors but have also been found to contribute to humidity regulation, especially in dry environments. This can be helpful for respiratory health and skin hydration. Hanging a fern in your bathroom or placing one in a bright, steamy kitchen creates a fresh, health-enhancing vibe. They're also great for people who enjoy a more interactive plant care experience. 10. Pothos Pothos, also known as devil's ivy, is a fast-growing vine with heart-shaped leaves in shades of green or variegated yellow. It thrives in almost any light (except full sun) and tolerates infrequent watering. Pothos is the quintessential mood-booster—lush, drapey, and visually comforting. By looking at green foliage like pothos can help lower anxiety and support attention restoration. It's easy to propagate, making it a satisfying choice for people who want to expand their indoor jungle. Hang it from shelves, let it trail from planters, or wrap it around trellises for maximum green therapy. 11. English Ivy English ivy (Hedera helix) is a beautiful, trailing vine that grows well in containers or hanging baskets. It prefers bright, indirect light and needs regular watering when the soil feels dry. English ivy has been linked to potential air quality benefits in older studies, but more significantly, its greenery offers mental clarity and stress relief in indoor environments. Because of its aesthetic versatility, it's often used in home offices or meditation spaces to support calm and visual focus. It can also be shaped along trellises or walls, offering a natural, sculptural element indoors. 12. Herbs (Basil, Mint, Lavender) Potted kitchen herbs not only add flavour to your meals but also support your health. Plants like basil, mint, and lavender are packed with vitamins and antioxidants and have been shown to reduce anxiety and support sleep. The act of growing your own herbs fosters a deeper connection to food and nature, which can enhance overall wellbeing. Lavender, in particular, is praised for its calming scent and potential to reduce blood pressure and heart rate. These aromatic herbs are perfect for windowsills, offering both beauty and wellness benefits right where you cook and live. Also Read: 20 Indoor plants that attract wealth, positivity, and good energy into your home
Mint
06-07-2025
- Mint
7 best standing desks to improve posture and focus while you work from home
Working from home has changed how we approach productivity and well-being. But we often overlook the toll it takes on our posture, energy levels and health. Slouching over a desk all day can lead to back pain, mental fatigue and poor circulation. That is why it is essential to set up a smart workstation that can help you alternate between sitting and standing. A good quality standing desk can offer a simple yet effective solution, helping to promote better posture, increase focus and keep your body more active throughout the day. In this guide, we have put together some of the best standing desks to transform your work-from-home setup. From compact to motorised, these options can give your spine the support it deserves. Product Rating Price Best overall product Green Soul Trigger Height Adjustable Standing Desk | Ergonomic Design Table Top (5.3 Ft) | 80 KG Lifting Capacity | Digital Display with Memory Preset | 3 Year Warranty | (Black 1600 x 750 Top) View Details Budget-friendly option Portronics My Buddy D Wood Multipurpose Movable & Adjustable Table for Computer & Laptop(Brown) View Details amazon basics Height Adjustable Laptop Table with Lockable Wheels | Alloy Steel | Black View Details Green Soul Surface Lite Electric Sit Stand Desk | Heavy Duty T Legs | Digital Display with Memory Preset | Integrated Organisation | 3 Year Warranty | Installation Provided (Black, 1100 x 600 Top) View Details JIN OFFICE Electric Height Adjustable Desk| 80 Kg Wt. Cap, 2 Year Warranty| with Headphone Hook & Cup Holder| Optional Stability Cross bar (One Piece White Top 1200 by 750 mm/ 25mm Thickness) View Details View More Sit–stand desks reduce sitting time, ease neck and shoulder pain, and boost health, vitality, and work performance, as per a study published in the International Journal of Environmental Research and Public Health. Explore these top-rated options: The Green Soul Trigger Height Adjustable Standing Desk is designed for intensive work-from-home users. This electric standing desk for home features a spacious 5.3 ft carbon-textured top, T-shaped aluminum alloy frame, memory height presets, cup holder, and headphone hook. It is ideal for dual-monitor or multi-device setups. The anti-slip feet and safety edges enhance stability and comfort. Users praise the premium design, smooth height adjustment, and ample space of this best standing desk. However, feedback on the assembly is mixed. While some found it easy, others reported a more time-consuming process. Material Iron, carbon fiber Special feature Adjustable height, ergonomic, electric Recommended use Working, gaming This portable table from Portronics is perfect for small work-from-home spaces. It features height and tilt adjustments, four caster wheels with locks, and strong metal framing supporting up to 10 kg. Ideal for laptops or writing, this standing desk for work from home offers flexibility and mobility. Customers love its ease of assembly and mobility. However, reactions on build quality and value vary, some found it sturdy and functional, others thought it small or overpriced, with occasional screw quality complaints. Material Engineered Wood, Metal Special feature Portable, wheel, ergonomic Weight capacity Up to 10 kg Amazon Basics offers a compact height-adjustable table that is great for flexible home use. With alloy steel legs, lockable wheels, a cupholder, and an iPad slot, this standing desk is ideal for those who work from anywhere in the house. It assembles tool-free and fits 17-inch laptops easily. Customers enjoy the minimalist look, portability, and smooth height function of this standing desk in India. Some users report mild wobbling during typing, but most find it comfortable for short sessions or compact spaces. Special feature Portable, adjustable, multifunctional Warranty 1 year warranty against manufacturing defects Built for compact home offices, this electric Green Soul standing desk features a 110 x 60 cm carbon surface, digital height adjustment, and a sedentary reminder. The sturdy T-legs and aluminum frame of this desk offer great support for office or gaming use. Customers appreciate the desk's reliable motor, easy assembly, and modern aesthetics. It is seen as ideal for dual-monitor setups. The timer feature of this standing desk for a laptop is a bonus for posture-conscious users working long hours. With a 25mm thick pre-drilled MDF top, 80kg capacity, memory presets, and a smooth motor system, this standing desk supports intense work-from-home demands. The optional crossbar adds extra stability, and the design supports dual monitors or full desktop setups. Users highlight the premium quality, ease of installation, and smooth transitions of this sit-stand desk. The desk handles heavy setups well, but some note slight wobbling at specific height ranges. Material Steel, aluminium, engineered wood Special feature Ergonomic, lightweight The Sleep Company Electric Adjustable Desk is perfect for home offices focused on ergonomics and posture. The steel frame supports a 60kg load, while memory presets and a two-stage motor offer quiet, smooth adjustments. This height-adjustable standing desk is designed for long work hours with less fatigue. This standing desk is highly rated for build quality and ease of use. Users appreciate the large tabletop for dual monitors and credit it for improved posture and reduced back pain. Material Alloy steel, engineered wood Special feature Ergonomic, electric Memory functions 3 different height positions in the programmable memory using the memory buttons Tarkan Wood Standing Desk is a sleek and space-saving riser that turns any flat surface into a sit-stand workstation. The wood construction supports laptops and monitors, with smooth height adjustment for posture flexibility. It is ideal for light tasks or compact desks. Customers find it sturdy, user-friendly, and budget-friendly. It is praised for fitting small setups, though some find the adjustment mechanism less smooth. Special feature Adjustable height, flat folded Best standing desks Type of desk Height adjustment method Features/capacity Green Soul Trigger Height Adjustable Standing Desk Electric Standing Desk Electric (73-118 cm), 3 Memory Presets 80 kg Lifting Capacity, Headphone Holder, Cup Holder, T-shaped Aluminum Alloy Frame, 160x75 cm top Portronics My Buddy D Wood Multipurpose Table Movable Laptop Table Manual (52-80 cm) 10 kg Weight Capacity, 4 Caster Wheels (with locks), iPad holder, Cup Holder, 60x40 cm top amazon basics Height Adjustable Laptop Table Movable Laptop Table Manual (70-110 cm) 5.5 kg Weight, Lockable Casters, iPad Holder, Multipurpose Cupholder, Steel Frame, 60x45 cm top Green Soul Surface Lite Electric Sit Stand Desk Electric Standing Desk Electric (73-118 cm), 3 Memory Presets Sedentary Alarm, Heavy Duty T Legs (Aluminum Alloy), Integrated Organization, 110x60 cm top JIN OFFICE Electric Height Adjustable Desk Electric Standing Desk Electric (up to 118 cm), Memory Presets 80 kg Weight Capacity, Headphone Hook, Cup Holder, Optional Stability Crossbar, 120x75 cm top The Sleep Company Alloy Steel Adjustable Desk Electric Standing Desk Electric, 3 Memory Functions 60 kg Load Bearing Capacity, Quiet Two-Stage Electric Motor, Steel Frame Base, 120x60 cm top TARKAN Wood Standing Desk Riser Desktop Riser Manual Durable Wood Construction, Spacious Surface (accommodates laptop & monitor) 1. Reduces back and neck pain: Prolonged sitting can strain the spine. Standing desks can help improve posture and reduce discomfort in the lower back and neck. 2. Boosts energy and focus: Switching between sitting and standing improves blood flow, which can enhance alertness and reduce fatigue during long work hours. 3. Improves posture: Standing encourages a more natural spinal alignment by reducing slouching and promoting better ergonomic habits. 4. Supports calorie burn: Standing burns slightly more calories than sitting, which may contribute to better weight management over time. While standing burns anywhere from 70 to 95 calories an hour, sitting only burns 65 to 85 calories an hour, as per a study published in the journal PLoS One. 5. Enhances productivity: With better comfort and reduced pain, many users report increased concentration and efficiency while working at a standing desk. When choosing the best standing desk, consider your workspace size and whether you need an electric or manual height adjustment. Look for a desk with a stable frame, smooth height transitions, and memory presets for convenience. Ensure the desk supports your equipment weight, especially if you use dual monitors. Look for features like a spacious tabletop, cable management, and extra add-ons (cup holders, headphone hooks) that enhance usability. Read customer reviews and warranty terms to gauge durability and long-term performance for your work-from-home setup. Disclaimer: At Livemint, we help you stay up-to-date with the latest trends and products. Mint has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Economic Times
21-06-2025
- Health
- Economic Times
This one food habit could shield you from arthritis, obesity and diabetes. Science backs what Indian kitchens always knew
Fermented foods like idli, curd, and kanji aren't just staples of Indian kitchens—they're emerging as powerful allies in the fight against arthritis, diabetes, and inflammation. Packed with probiotics, these gut-friendly foods improve digestion, boost immunity, and regulate metabolism. Studies confirm that incorporating them into your diet can significantly reduce chronic health risks and promote long-term wellness. Tired of too many ads? Remove Ads The Good Bacteria You Need More Of Why India's Age-Old Recipes Deserve a Comeback Tired of too many ads? Remove Ads The Anti-Inflammatory, Diabetes-Defying Diet Shift Not Just a Food, But a Lifestyle Fix In a world where fast food dominates and lifestyle diseases rise unchecked, the cure to many modern ailments might already be simmering in Indian kitchens. From the spongy idli to the humble chaas, fermented foods are gaining scientific validation for their transformative effect on health. A recent report by the International Journal of Environmental Research and Public Health now confirms what ancient Indian culinary wisdom always hinted at: fermented foods aren't just delicious—they're disease-fighting foods are made or preserved using yeast, fungi, or beneficial bacteria—elements that might sound off-putting at first but are crucial for maintaining a healthy gut. According to the report, our digestive tracts host trillions of microorganisms, and feeding them right can influence everything from digestion to immunity. Fermented foods, rich in probiotics and prebiotics, help boost microbial diversity, reduce inflammation, and support the gut's ability to fight off believe this microbial harmony could be key to preventing chronic conditions like arthritis. The journal explains that fermented foods can lower oxidative stress and systemic inflammation—two markers often linked to the onset of autoimmune and degenerative kitchens have long relied on fermentation—not just as a preservation method but as a cornerstone of everyday meals. Dishes like dahi (curd), kanji (a tangy drink made from fermented carrots or mustard seeds), idli and dosa batters, pickles, fermented bamboo shoots from the Northeast, and even drinks like chaas and lassi are natural probiotic powerhouses. These are the very staples that modern research is now spotlighting for their health processed probiotics or supplements, these foods come integrated with taste, tradition, and tangible results. They naturally introduce helpful bacteria into the gut, helping regulate digestion, fight bad bacteria, and enhance nutrient absorption—all while staying true to your cultural plate.A separate study in the International Journal of Molecular Sciences further revealed that fermented foods could play a role in managing obesity. Their ability to improve metabolic function, control blood sugar, and even lower cholesterol and blood pressure suggests a compelling role in diabetes prevention and metabolic disorders like diabetes surge in India, this dietary insight couldn't come at a better time. Rather than eliminating food groups, the smarter strategy may be to reintroduce age-old ones that the modern diet has gradually promoting healthy weight loss to lowering the risk of autoimmune issues like arthritis, the evidence is stacking up: fermentation isn't just a culinary technique—it's preventative medicine. These foods also boost mental well-being, skin health, and immunity, thanks to their influence on the gut-brain axis and inflammation makes this resurgence in fermented food all the more compelling is its accessibility. No fancy ingredients, no complicated methods—just your grandmother's recipes, revived. And in that revival lies the potential to heal a India grapples with the double burden of malnutrition and non-communicable diseases, it may be time to rethink what's on our plates. Fermented foods offer a solution that's cost-effective, deeply cultural, and scientifically the next time you sip your lassi or scoop out a spoon of homemade curd, remember—you're not just feeding your body. You're fortifying your future.
Time of India
21-06-2025
- Health
- Time of India
This one food habit could shield you from arthritis, obesity and diabetes. Science backs what Indian kitchens always knew
In a world where fast food dominates and lifestyle diseases rise unchecked, the cure to many modern ailments might already be simmering in Indian kitchens. From the spongy idli to the humble chaas, fermented foods are gaining scientific validation for their transformative effect on health. A recent report by the International Journal of Environmental Research and Public Health now confirms what ancient Indian culinary wisdom always hinted at: fermented foods aren't just delicious—they're disease-fighting superfoods. The Good Bacteria You Need More Of Fermented foods are made or preserved using yeast, fungi, or beneficial bacteria—elements that might sound off-putting at first but are crucial for maintaining a healthy gut. According to the report, our digestive tracts host trillions of microorganisms, and feeding them right can influence everything from digestion to immunity. Fermented foods, rich in probiotics and prebiotics, help boost microbial diversity, reduce inflammation, and support the gut's ability to fight off disease. Experts believe this microbial harmony could be key to preventing chronic conditions like arthritis. The journal explains that fermented foods can lower oxidative stress and systemic inflammation—two markers often linked to the onset of autoimmune and degenerative diseases. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like California Cardiologists: How To Lose A Hanging Tummy Quickly Health Wellness Journal Watch More Undo Why India's Age-Old Recipes Deserve a Comeback Indian kitchens have long relied on fermentation—not just as a preservation method but as a cornerstone of everyday meals. Dishes like dahi (curd), kanji (a tangy drink made from fermented carrots or mustard seeds), idli and dosa batters, pickles, fermented bamboo shoots from the Northeast, and even drinks like chaas and lassi are natural probiotic powerhouses. These are the very staples that modern research is now spotlighting for their health benefits. Unlike processed probiotics or supplements, these foods come integrated with taste, tradition, and tangible results. They naturally introduce helpful bacteria into the gut, helping regulate digestion, fight bad bacteria, and enhance nutrient absorption—all while staying true to your cultural plate. You Might Also Like: Fitness freak Shah Rukh Khan has one food weakness, and it is his favourite. Gauri Khan's restaurant chef tells all The Anti-Inflammatory, Diabetes-Defying Diet Shift A separate study in the International Journal of Molecular Sciences further revealed that fermented foods could play a role in managing obesity. Their ability to improve metabolic function, control blood sugar, and even lower cholesterol and blood pressure suggests a compelling role in diabetes prevention and management. As metabolic disorders like diabetes surge in India, this dietary insight couldn't come at a better time. Rather than eliminating food groups, the smarter strategy may be to reintroduce age-old ones that the modern diet has gradually forgotten. Not Just a Food, But a Lifestyle Fix From promoting healthy weight loss to lowering the risk of autoimmune issues like arthritis, the evidence is stacking up: fermentation isn't just a culinary technique—it's preventative medicine. These foods also boost mental well-being, skin health, and immunity, thanks to their influence on the gut-brain axis and inflammation pathways. What makes this resurgence in fermented food all the more compelling is its accessibility. No fancy ingredients, no complicated methods—just your grandmother's recipes, revived. And in that revival lies the potential to heal a generation. You Might Also Like: When chia seeds can harm your health. Harvard liver specialist advises 3 right ways to consume them As India grapples with the double burden of malnutrition and non-communicable diseases, it may be time to rethink what's on our plates. Fermented foods offer a solution that's cost-effective, deeply cultural, and scientifically endorsed. So, the next time you sip your lassi or scoop out a spoon of homemade curd, remember—you're not just feeding your body. You're fortifying your future.
NDTV
16-06-2025
- Health
- NDTV
Why Consumers Are Saying No To Artificial Ingredients And Yes To Clean Label Products
Food Trends 2025: There is a notable change in consumer preferences worldwide. More people are opting for food products that contain natural ingredients and few artificial additives, indicating a rising demand for clean label and healthier choices. This modern food revolution is driven by a rising tide of health consciousness, a hunger for transparency in food production, and a natural wariness of artificial additives. It is no longer tolerable for brands to provide ingredient lists composed of complicated words and phrases; consumers actively prefer foods that contain simple, natural ingredients. This shift away from synthetic ingredients isn't just a passing trend- it's a clear change in what people care about, and it's impacting the entire food industry. Also Read: Asian Cuisine Is Set To Take Over The World, Reveals 'Future Of Food' Report 2025 Natural is the New Trend A combination of several factors has led people to dislike artificial sustenance. One of the primary reasons for concern appears to be the worry about the health risks associated with certain additives. There is research relayed in the International Journal of Environmental Research and Public Health that certain artificial sweeteners may be associated with negative consequences on the gut microbiome. Preservatives such as nitrates and nitrites, which are often used in processed meats, have also been shown to cause an increased risk of developing colorectal cancer. This information and more seem to be widely available at the click of a button, increasing people's appetite for alternatives deemed more natural. Health Drives Ingredient Choices Aside from health-related issues, the need for trust in the supply chain within food systems forms one of the most distinct driving forces. Consumers feel concerned about what they ingest on a daily basis, where it originates from, and how it is produced. On top of that, intricate ingredient lists containing numerous artificial constituents completely undermine their trust and prompt consumers to turn to brands that offer simple and clear labelling and use natural ingredients. The clean label movement, thus, is as much about transparency as it is about the absence of artificial ingredients. A 2025 report indicated that 74 per cent of consumers consider ingredient transparency important when deciding which food product to buy. Relying on the claim of clean labelling, consumers tend to identify these products by the presence of natural or simple ingredients, together with no preservatives, which are commonly found in shorter ingredient lists. That demand for transparency is forcing food manufacturers to extensively reformulate their products and be more communicative about how they source and produce their goods. Overall Impact of Clean Label on Consumer Trust The underlying economic effects of this trend are significant. The markets for clean label ingredients are growing tremendously, expected to attain USD 69.3 billion by the year 2029. This growth is spurred by consumers preferring natural food ingredients, organic food additives, and preservative-free options. In fact, the market for natural food preservatives was valued at $0.5 billion in 2023 and is expected to experience a CAGR of 6.9 per cent, reaching $1.1 billion by 2033. The global wellness market is valued at $1.8 trillion, with a large part of this coming from wellness foods and beverages, according to a McKinsey & Company report in early 2024. This change in demand is forcing food manufacturers to search for more innovative strategies in order to replace synthetically created ingredients. Clean Labels Fuel Growth This trend is not limited to specific demographics. Gen Z and Millennials especially like clean-label products, and about 66% are willing to pay more for them. But older generations are also starting to look for healthier options. The 'Health-Conscious Consumer' as a segment is someone who adopts what is considered a wellness-oriented lifestyle, paying attention to nutrition, fitness, stress, and even the environment plays an important role. Research suggests that a majority of consumers (90%) want to eat healthy at least some of the time, and 63% of consumers do so most or all of the time. There is a rapidly growing demand for natural and organic food products in India, with the market anticipated to hit $8.9 billion by 2032, indicating increased health awareness among the urban population. This clearly illustrates the consumer shift towards clean labels and healthy eating options. The Future of Food is Health and Sustainability Veggie chips, dried fruits, and granola bars are gaining a lot of popularity as healthy snacks. Instead of eating chips and cookies, people are more inclined towards healthy snacks; this shift in eating patterns is expected to reach a market valuation of $152 billion in 2029. Most importantly, date-sweetened products are becoming increasingly popular, as there has been an ample amount of growth in product launches containing date-based sweeteners in the previous year. Other marks of progress include plant-based foods and functional foods, with the plant-based food market projected to reach $77.8 billion by 2025. There is also a growing focus on the ingredients that assist in brain disease prevention, particularly foods that contain antioxidants or omega-3 fatty acids. Products marketed toward cognitive protection have grown significantly over the past few years. This shift in preference for brain-protective ingredients bolsters the need for natural and minimally processed foods. Summing up, the development of clean-label products and the adoption of 'healthy eating' depict a clear change in the food industry's paradigm. Customers have now become more knowledgeable, active, and assertive about the choices they make regarding their food. Their rejection of synthetic chemicals is exacerbated by health-related concerns, a desire for openness, and a natural shift towards employing ingredients that are easier to identify, preferring more natural and identifiable components. This shift is not any passing trend; rather, it represents a shift in consumer attitudes that will have a long-term impact on the industry, encouraging manufacturers to develop innovative solutions and reformulate products in order to earn their trust with cleaner, more transparent offerings. The modern food revolution is finally here, and it is focused on health and natural foods.
