Latest news with #Ipsos'
USA Today
06-07-2025
- Climate
- USA Today
Floods, hurricanes, heat: New poll shows Americans fear rise of extreme weather
Most Americans fear extreme weather is getting worse, a new USA TODAY/Ipsos Poll finds, a concern underscored by the rising death toll from flash floods in central Texas. As rescuers frantically searched for survivors in Texas Hill Country, a third of those surveyed nationwide last month said they sometimes or often worry that they themselves will be a victim of a disaster like a hurricane, tornado or flood. The poll, taken June 13-15, showed both alarm about worsening weather and skepticism that the world would effectively respond to curb it. A 58% majority predicted that extreme weather events will become more frequent in the near future, though views differed along partisan lines. An overwhelming 84% of Democrats felt that way, compared with just 38% of Republicans. But even among Republicans, a plurality expressed fears of worsening extreme weather. Just 24% said incidents of extreme weather weren't increasing; another 36% didn't have an opinion or weren't sure. The online poll of 1,023 adults, taken using Ipsos' KnowledgePanel, has a margin of error of 3.2 percentage points for the full sample. The error margin for the Republican subsample is 6.1% and for Democrats 5.9%. Feeling extreme weather where they live Climate scientists agree that the threat of extreme weather is increasing. "As Earth's climate changes, it is impacting extreme weather across the planet," a NASA report concludes. "Record-breaking heat waves on land and in the ocean, drenching rains, severe floods, years-long droughts, extreme wildfires, and widespread flooding during hurricanes are all becoming more frequent and more intense." In recent days, much of Europe has been hit by a sweltering heat wave, reaching record temperatures for June in several countries and prompting a temporary rules change at Wimbledon. In the poll, many Americans said they had felt the effect of dangerous weather in their own lives: Climate progress underway? Or already too late? Most Americans were both optimistic that humans could reverse climate change and pessimistic that they'll do it. A 56% majority of those polled agreed with a statement that "humans can slow/reverse climate change but aren't willing to change their behavior." That included 83% of Democrats but just 33% of Republicans, who tend to be more skeptical of climate change. One in five, 20%, said it was already too late to stop climate change at this point. An almost equal number, 18%, said humans already were making progress against climate change. And 17% said the impact could be very personal indeed − predicting that climate change will make it more difficult to stay where they currently live.
USA Today
06-07-2025
- Climate
- USA Today
Floods, hurricanes, heat: Americans fear rise of extreme weather
Most Americans fear extreme weather is getting worse, a new USA TODAY/Ipsos Poll finds, a concern underscored by the rising death toll from flash floods in central Texas. As rescuers frantically searched for survivors in Texas Hill Country, a third of those surveyed nationwide last month said they sometimes or often worry that they themselves will be a victim of a disaster like a hurricane, tornado or flood. The poll, taken June 13-15, showed both alarm about worsening weather and skepticism that the world would effectively respond to curb it. A 58% majority predicted that extreme weather events will become more frequent in the near future, though views differed along partisan lines. An overwhelming 84% of Democrats felt that way, compared with just 38% of Republicans. But even among Republicans, a plurality expressed fears of worsening extreme weather. Just 24% said incidents of extreme weather weren't increasing; another 36% didn't have an opinion or weren't sure. The online poll of 1,023 adults, taken using Ipsos' KnowledgePanel, has a margin of error of 3.2 percentage points for the full sample. The error margin for the Republican subsample is 6.1% and for Democrats 5.9%. Feeling extreme weather where they live Climate scientists agree that the threat of extreme weather is increasing. "As Earth's climate changes, it is impacting extreme weather across the planet," a NASA report concludes. "Record-breaking heat waves on land and in the ocean, drenching rains, severe floods, years-long droughts, extreme wildfires, and widespread flooding during hurricanes are all becoming more frequent and more intense." In recent days, much of Europe has been hit by a sweltering heat wave, reaching record temperatures for June in several countries and prompting a temporary rules change at Wimbledon. In the poll, many Americans said they had felt the effect of dangerous weather in their own lives: Climate progress underway? Or already too late? Most Americans were both optimistic that humans could reverse climate change and pessimistic that they'll do it. A 56% majority of those polled agreed with a statement that "humans can slow/reverse climate change but aren't willing to change their behavior." That included 83% of Democrats but just 33% of Republicans, who tend to be more skeptical of climate change. One in five, 20%, said it was already too late to stop climate change at this point. An almost equal number, 18%, said humans already were making progress against climate change. And 17% said the impact could be very personal indeed − predicting that climate change will make it more difficult to stay where they currently live.
Axios
20-06-2025
- Health
- Axios
Axios-Ipsos poll: Americans embracing food regulation
Americans broadly support some of Health Secretary Robert F. Kennedy Jr.'s food regulation agenda — from removing artificial dyes to increasing safety and labeling — though they distrust Kennedy 2-to-1, according to the latest Axios-Ipsos American Health Index. The big picture: 87% of respondents said the government should do more to make food safe through guidelines, labeling or reduced pesticide exposure. Six in 10 want to remove artificial dyes from foods — some entirely and some as long as it doesn't significantly impact food costs and looks. Seven in 10 want to strengthen food safety inspections. Why it matters: These ideas are drawing support largely across partisan lines, despite politicization and many consumers' tendencies to act counter to their stated interests. Just 31% of Americans say they trust health information from Kennedy. Just 23% say they regularly eat organic fruits or vegetables. Half said they've eaten fast food or processed food at least a few days in the past week. What they're saying: "When you strip away all of the politically charged rhetoric… there is a lot of alignment," said Mallory Newall, Ipsos vice president for U.S. public affairs. "But framing and language matter," Newall said. "In theory, there is agreement that our food guidelines need to be updated and made safer for us. But there's a certain level of distrust across the board on how the government actually is going about this. And I do think it's being politicized." By the numbers: 47% of Republican respondents said they favor removing all artificial dyes from foods, even if it makes foods cost more — compared with 42% of independents and 26% of Democrats. 23% of Republicans, 18% of independents and 28% of Democrats favored removing some artificial dyes but wanted to minimize changes to food costs and appearances. Others favored food labeling that lets consumers decide, or said they didn't know or wanted no change. 48% respondents overall think U.S. health policies should focus primarily on healthy foods and lifestyles and disease prevention while 27% say they should primarily be around research to develop new drugs and treatments. That compared to 41% and 38%, respectively, when we asked the question at the beginning of March. And 7 in 10 Americans strongly or somewhat agree with the statement American children are on too many prescription drugs. Respondents were almost evenly split on whether COVID-19 booster vaccines are safe for pregnant women. But a majority (54%) said they don't trust the current COVID-19 vaccine recommendations set by the federal government, which exclude healthy pregnant women. Methodology: This Axios/Ipsos Poll was conducted June 13-16, 2025, by Ipsos' KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,104 general population adults age 18 or older.
Yahoo
29-05-2025
- Business
- Yahoo
How Ipsos helps businesses Know the New America
NEW YORK, May 29, 2025 /PRNewswire/ -- In the wake of the 2024 U.S. election, Ipsos research shows that 69% of Americans say they prefer to buy from brands that align with their values — yet 56% believe businesses should remain neutral on political issues. From political polarization to brand backlash, organizations and institutions face new and urgent challenges when communicating with the public or connecting with consumers. Those that adapt and understand this landscape stand to gain ground, but inaction is not an option. That's why Ipsos, one of the world's leading market research and polling companies, is helping its clients Know the New America with a slate of solutions and services designed to help brands meet the moment. "The American public demands brands that align with their values while exhibiting authenticity — and swiftly penalizes hypocrisy or performative actions," said Julia Glidden, Group President of Ipsos Public Affairs in the U.S. "As one of the most trusted researchers across the public and private sectors, Ipsos is uniquely positioned to help leaders monitor public perception, adapt to this high-risk, high-reward business landscape, and act on emerging opportunities." Ipsos' Know the New America capabilities span from social listening and message testing to market positioning and creative evaluation. Together, they empower brands to act with clarity and confidence in a world where words matter more than ever. Ipsos' Insights2Influence leverages desk research, ethnography, and trended polling to keep brands ahead of tomorrow's reputational issues, while Opinion Edge draws on real-time policy and social data to help them stay in touch with stakeholder attitudes. Workshops such as the Values Alignment Workshop help brands ensure authenticity with consumer values, while the U.S. Brand Association and Global Values studies helps determine the impact of their geographic and cultural positioning. "At this pivotal moment, no brand can afford to be unsure where they stand. Ipsos' rigorous and proven research guarantees that leaders have information and insights they can trust, no matter their industry or business challenge," said Nick Mercurio, Chief Client and Growth Officer, Ipsos North America. To learn how Ipsos can help you adapt to uncertainty and align your operations and messaging with consumer priorities, visit our solutions toolkit today. You can also learn more by exploring our POV on the "Listen, Learn, Respond" framework, or by reading Insights to Activate: Know the New America, which explains what brands and specific sectors like CPG, retail, tech, and healthcare need to know about new shifts in public opinion. ABOUT IPSOS Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques. "Game Changers" – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world. Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters Bloomberg IPS:FP 35 rue du Val de Marne75 628 Paris, Cedex 13 France View original content to download multimedia: SOURCE Ipsos Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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First Post
30-04-2025
- Business
- First Post
India ranked 4th globally in optimism, 62% citizens hopeful of great future: Ipsos survey
The April wave of the 'Ipsos What Worries the World' survey ranked India fourth in optimism. It further revealed that citizens from Peru, South Korea and France were pessimistic about the future read more Defying global trend, the majority of Indian nationals are quite optimistic about the country's future, with 62 per cent of them saying their nation is headed in the right direction. The April wave of the 'Ipsos What Worries the World' survey ranked India in fourth position in optimism. It further revealed that citizens from Peru, South Korea and France were pessimistic about the future. The three nations ranked above India are also from global south—Singapore (85 per cent), Malaysia (70 per cent), Indonesia (67 per cent). STORY CONTINUES BELOW THIS AD Amit Adarkar, CEO, Ipsos India, said the fact that India was located way far from active warzones in Gaza and Ukraine put the country in an advantageous position. 'We have the global advantage of being geographically away from both Ukraine and Gaza, the epicentres of wars. India and the other global south markets have largely been driven by domestic consumption and domestic economy. And India also has the demographic dividend, leading to economic growth .This survey was conducted before the Trump tarriffs were announced (with a 90-day pause to reciprocal tariff) and before the Pahalgam terror strike took place. These events have heightened anxiety and fear among citizens which have not been captured in the current wave. India being a strong economy and a resilient market, it will continue to stay on grid. But the unrest at the borders and the looming reciprocal tariffs by the Trump govt could lead to a strong impact on India's fortunes," Adarkar said. 'Ipsos' What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today. And inflation continues to impact both global and local citizens with high cost of living, as a consequence of global economic slowdown, wars in Gaza and Ukraine and now with tough measures by the Trump regime on the anvil, in terms of job cuts and reciprocal tariffs, we are bracing for tougher times ahead. With the terror strike in Pahalgam and India's tough call, the citizens are likely to bear the brunt of these new developments, with increase in prices of essential commodities and slowdown in inbound travel of foreign tourists, impacting the economy," Adarkar added. 'Govts should focus on their local worries to provide reprieve to citizens, as these concerns weigh heavily on them," stated Adarkar. More about the survey This Global Advisor survey was conducted in 29 countries between March 21 and April 4 through the Ipsos Online Panel system, involving a total of 25,219 adults. Participants were aged 18 to 74 in countries like Canada, Israel, Malaysia, South Africa, Türkiye, and the United States; 20 to 74 in Indonesia and Thailand; 21 to 74 in Singapore; and 16 to 74 in the remaining nations. STORY CONTINUES BELOW THIS AD The survey sample included approximately 1,000 or more individuals in countries such as Australia, Belgium, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, Sweden, and the United States. In other countries like Argentina, Chile, Colombia, Hungary, Indonesia, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Thailand, and Türkiye, the sample size was around 500 or more. In India, the sample size was about 2,200 people, of whom around 1,800 were interviewed face-to-face and about 400 online. The Indian sample reflects a large part of the country's urban population, covering socio-economic classes A, B, and C in metropolitan areas and Tier 1 to Tier 3 towns across all four regions. Weighting was applied to ensure the demographics matched the adult population, according to the most recent census data.
