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Ironheart Premiere Sparks Familiar Backlash Pattern
Ironheart Premiere Sparks Familiar Backlash Pattern

Forbes

time4 hours ago

  • Entertainment
  • Forbes

Ironheart Premiere Sparks Familiar Backlash Pattern

LOS ANGELES, CALIFORNIA - JUNE 23: Dominique Thorne attends the Ironheart fan event at El Capitan ... More Theatre on June 23, 2025 in Los Angeles, California. (Photo byfor Disney) On June 24, 2025, Disney released Ironheart, its newest entry into the Marvel Cinematic Universe (MCU), on Disney+. Despite receiving positive reviews from critics for its first three episodes, with Rotten Tomatoes giving it a fresh score of 72%, fans have given the show lower scores on Rotten Tomatoes and IMDb, with Ironheart debuting with a rotten fan score of 32%. However, there is one caveat that needs to be addressed: the negative fan score was posted before the show was even released. Disney is no Stranger to Backlash Disney's latest properties, particularly those with inclusive content and castings, are no stranger to targeted negative ratings and disparaging commentary, with much of the content on platforms like YouTube aimed directly at the actors. When analyzing recent Marvel and Disney releases, a pattern of review-bombing and targeted criticism emerges. In 2022, Ms. Marvel faced early negative reviews on IMDb, with several one-star ratings appearing before the series premiere had finished rolling out. Similarly, Disney+'s Obi-Wan Kenobi series, also airing in 2022, sparked controversy, with actress Moses Ingram becoming the target of coordinated attacks, prompting public support from Disney and Ewan McGregor, who played the titular character. More recently, in 2023, the release of The Little Mermaid featuring Halle Bailey, a Black woman, as Ariel was also the subject of review bombing, leading IMDb to filter out non-genuine reviews and issue a formal statement on the matter. LOS ANGELES, CALIFORNIA - JUNE 23: Shea Couleé attends the Ironheart fan event at El Capitan Theatre ... More on June 23, 2025 in Los Angeles, California. (Photo by Alberto E. Rodriguez/Getty Images for Disney) Shea Couleé, of RuPaul's Drag Race fame, joins the cast of Ironheart as Slug, a bold drag queen and hacker. Couleé, who is no stranger to how passionate and sometimes misguided fandom can be from her own experience on reality TV, has faced online attacks centered around anti-drag and anti-LGBTQ+ sentiments. Some people have said 'no one asked for this' about a prominent drag performer appearing on the show, despite Marvel Comics creating a character partly based on Couleé and several other drag queens back in 2019. What Happens Next? It's no secret that review bombing has become the go-to tactic for online actors to attack projects with female, non-white, and queer leads and cast members. While those making these criticisms may claim that they are allowed to dislike shows like Ironheart, and they are right, they are free not to enjoy an IP just because its story and cast are diverse. However, they go far beyond simply disliking the show. Saying that the show is bad based on the trailer, hearsay, or internal biases that exist outside of the show, before it's even aired, isn't just disliking it; that's discomfort with the mere existence of inclusion. Now that Ironheart has officially made its debut, a more nuanced depiction of its reception is available. The previous 32% fan score has been updated to an average score of 60%, indicating that it still falls on the lower side for Disney+ and MCU content. However, it still presents an overall solid and favorable view in comparison to its score before its debut. While the review bombed scores still weigh down the newer one, it highlights that even when a diverse cast is exceptional or even just 'good enough,' they must still contend with viewpoints and opinions that have already been formed, even before their proverbial stage has been set.

Disney+ Shifts Strategy With Ironheart 3-Episode Launch
Disney+ Shifts Strategy With Ironheart 3-Episode Launch

Forbes

time4 hours ago

  • Entertainment
  • Forbes

Disney+ Shifts Strategy With Ironheart 3-Episode Launch

LOS ANGELES, CALIFORNIA - JUNE 23: (L-R) Lyric Ross, Sev Ohanian, Anthony Ramos, Angela Barnes, ... More Dominique Thorne, Chinaka Hodge, Ryan Coogler, Brad Winderbaum, Executive, Television, Streaming, Animation, Marvel Feature Film Production, Zoie Nagelhout, Zinzi Coogler, Kelsey Lew, Creative Executive, Marvel and Alden Ehrenreich attend the Ironheart fan event at El Capitan Theatre on June 23, 2025 in Los Angeles, California. (Photo byfor Disney) Disney+ recently released it's newest entry to the Marvel Cinematic Universe with Ironheart on Disney+. What makes this debut so different is the risk that Disney+ took by not releasing one episode onto the platform but three, and it released them all at once. This is a move that breaks away from Disney's expected weekly release pattern, creating a sort of a hybrid between it's own model and Netlflix's well know binge model, which allows viewers to watch an entire season the moment it releases. With only 3 episodes being available, the next 3 episodes are set to release on July 1, 2025, exactly one week after the first set of episodes were released. This decision reflects the stakes and trust Disney has placed in Ironheart and their willingness to evolve, or at least test out something new, in the streaming world of 2025. A Break from Tradition HOLLYWOOD, CA - JANUARY 13: General view of a billboard above the El Capitan Entertainment Centre ... More promoting the upcoming season of the Disney+ Marvel Studios flagship show 'WandaVision' on January 13, 2021 in Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images) With shows like WandaVision, Agatha All Along, Loki, and Ms. Marvel, Disney+ released episodes for each on a weekly basis, with the anticipation from cliffhangers often keeping fans speculating, talking, and excited for more. Not only did this maximize the discussions on social media, through hashtags, message boards, communities, and more, it also made sure that Disney was able maximize the profit of their subscription model, with the weekly episodes keeping most subscribers for an extended period compared to them watching everything in a single day. The show follows Riri Williams, an MIT student and scientist who made her MCU debut in Black Panther: Wakanda Forever, and helps fans get to know a character who has only recently been in the spotlight. By changing how subscribers watch their content, Disney+ seems able to explore a fortunate development by allowing fans to engage with Riri's story gradually while still providing the dopamine boost that comes with binge watching shows. Ironheart is not the first Disney+ show to experiment with the binging model, as Echo, which released in January 2024, released all of its episodes at once to a bag of mixed reviews from subscribers. Disney was able to take that feedback and repurpose it with this new model that they're testing with Ironheart, which has three episodes as an appetizer and another three the final week to finish everything off. 'I love the fact that there's a week between these three-episode releases,' one producer told TechRadar, 'If people want to binge watch them, they get to do so and then the wait isn't long for the next batch to drop, so I think it'll make for a good viewing experience." What's Next for Ironheart? If the response to this new release schedule is positive, we might discover a new way to stream our favorite content, especially shows that studio executives might see as risky—shows that don't have the same built-in fanbase as MCU film characters, particularly in Ironheart's case, since Riri debuted as a supporting character. Disney is aware of and is currently working on their streaming model. Whether or not this new model works or receives similar feedback to the full season release that Echo had, we'll have to see how Disney handles its streaming MCU content in the future. One sure way to tell if it succeeds, before any pre-releases are made, is if we see more half-season premieres for future streaming content on Disney+.

Turn on the TV and crank up the AC: All the shows to watch this summer
Turn on the TV and crank up the AC: All the shows to watch this summer

New York Post

time9 hours ago

  • Entertainment
  • New York Post

Turn on the TV and crank up the AC: All the shows to watch this summer

The (heat) wave of new and returning television shows is here. Summer is delivering a slew of fan-favorite series, including the return of 'Ginny & Georgia' for its third season on Netflix. Also in their third seasons are the thriller 'Squid Games' on Netflix and 'The Summer I Turned Pretty' on Prime Video. 14 Jenna Ortega as Wednesday. JONATHAN HESSION/NETFLIX 14 Jeremy Allen White in 'The Bear.' FX Viewers can also tune into new shows from all the major streamers, including Prime Video for its twisty teen thriller 'We Were Liars,' based on the popular young-adult novel of the same name by author E. Lockhart. Keep reading for all the summertime shows that should be on your watch list. 'Ginny & Georgia' 14 'Ginny & Georgia.' AMANDA MATLOVICH/NETFLIX Season 3 of the drama picks up after single mom of two Georgia Miller (Brianne Howey) was arrested for murder during her wedding to Mayor Paul Randolph (Scott Porter) in the Season 2 finale. All major characters are back, including Georgia's daughter Ginny (Antonia Gentry), plus viewers get to see some new faces enter Wellsbury High. In February, Howey, 36, spoke about the latest season. 'All of the characters are now, as we see, on their own mental health journey, and it's a really important part of the show,' the actress told Us Weekly at the time. 'Georgia, for the first time in her life, is realizing the catastrophic consequences of her actions that they have on her children.' Airing now on Netflix. 'Ironheart' 14 'Ironheart' on Disney+. Disney+ This Disney+ series follows teenage inventor/new Marvel hero Riri Williams, who created the most advanced suit of armor since Iron Man in 'Black Panther: Wakanda Forever.' The six-episode series stars Dominique Thorne as Riri and is the conclusion of Phase Five of the MCU, in anticipation of the next 'Avengers.' Along with Riri, supervillain The Hood — portrayed by Anthony Ramos — is also mentioned in the synopsis. In the comics, The Hood gains his powers and moniker by shooting and stealing a demon's cloak and boots. For those wanting to dive into the show's backstory before watching it on the streaming platform, 'Black Panther: Wakanda Forever' would be a good place to start. Airing now on Disney+. 'Squid Game' 14 'Squid Game.' No Ju-han/Netflix Season 3 of the highly anticipated Korean drama series 'Squid Game' is back on Netflix, six months after its sophomore season aired in December. Picking up right where the show left off, Gi-hun (Lee Jung-jae) will continue his mission to stop the deadly games. But the Front Man (Lee Byung-hun) has his own dangerous agenda. The new season is also set to be the last, and in December, director and creator Hwang Dong-hyuk told USA Today about the season 2 finale: 'Gi-hun has a huge sense of loss, defeat and guilt weighing on him. 'When he is just filled with complete, utter loss and guilt after all of his attempts (to stop the games) fail, I thought that was the adequate ending to give closure to the second season.' Airing now on Netflix. 'We Were Liars' 14 'We Were Liars.' Jessie Redmond/Prime The new show is based on the book of the same name by E. Lockhart and tells the mysterious story of Cadence Sinclair Eastman (Emily Alyn Lind), who tries to remember what happened the summer she was 15 and suffered a tragic accident. Mamie Gummer ('True Detective'), Caitlin FitzGerald ('Succession') and 'The Vampire Diaries' star Candice King star as the three Sinclair sisters. In September, the show's producer, Julie Plec, told The Post what readers can expect from the adaptation. 'What drew me to it is the deep emotional roller coaster that this story takes you on, starting from what seems just like a very simple, sweet, nostalgic coming-of-age story about first love and best friends and summer, and takes you from basically all those vibes on a very twisty-turny, surprising journey into a big tone shift,' she said. Airing now on Prime Video. 'The Summer I Turned Pretty' 14 A first look at 'The Summer I Turned Pretty' Season 3.' Erika Doss/Prime The hit drama is back for its third and final installment following the best-selling novels by Jenny Han. The show tells the tale of Belly Conklin (Lola Tung) and her love triangle with her childhood friends, brothers Jeremiah (Gavin Casalegno) and Conrad (Christopher Briney), in Cousins Beach, Massachusetts. 'My preference was three seasons, but I also wanted to allow the storytelling room in case I felt like we needed more time,' Han, 44, told Entertainment Weekly in May. She added that at one point, she thought about splitting the third book into two seasons because 'there's a lot of story, and it covers a wide expanse of time.' 'We needed more canvas for the story, so that's how we ended up with 11 episodes,' the author explained. 'But yeah, three books, three seasons. It feels right to me.' Premiere date: July 16 on Prime Video. 'Wednesday' 14 'Wednesday' cast Joonas Suotamo as Lurch, Catherine Zeta-Jones as Morticia Addams, Jenna Ortega as Wednesday, Isaac Ordonez aÈ Pugsley Addams, Thing, Luis GuzmaÌn as Gomez Addams. HELEN SLOAN/NETFLIX Everyone's favorite doom and gloom character, Wednesday Addams, is back. 'Season 2 is bigger, bolder, gorier, and a bit darker,' Jenna Ortega told Harper's Bazaar. 'It's sillier in the best way possible.' Reflecting on how she landed the role in the first place, the 22-year-old said she was 'getting to this point in my career where I was doing movies and getting in the rooms.' 'So I kept telling everyone no,' she explained. 'I almost didn't want to hear what Tim [Burton] had to say, and really like it, and feel like I needed to do it—which is kind of what happened.' Burton, 66, told the outlet, 'She's playing the character, and I always felt her instincts were right.' Premiere date: August 6 on Netflix. 'Stick' 14 AppleTV+ show 'Stick.' This show is a major hole in one. Owen Wilson is starring in the new golf comedy 'Stick,' playing a down-on-his-luck former golf pro who decides to mentor a young golf prodigy. Wilson, 56, said he's been gearing up for this role his whole life. 'I've joked around that I've watched a lot of sports, and some people could say that I've spent too much time watching sports,' he told Men's Health earlier this month. 'Like, 'Oh, that's a waste of time.' But I like to be able to say now, no, it was all preparation for this.' Reflecting on the dynamic between his character Pryce Cahill and Peter Dager's Santi Wheeler, Wilson noted: 'Sports is just the backdrop.' 'How do you connect with any human being?' he asked. 'Figuring out how to navigate these relationships is what it's like to be human.' Airing now on AppleTV+. 'The Waterfront' 14 'The Waterfront.' DANA HAWLEY/NETFLIX From the creator of 'Dawson's Creek' and 'Scream,' Kevin Williamson wrote and executive produced this drama that follows the Buckley family. While this series is set in the fictional town of Havenport, North Carolina, it is inspired by true events and stars Holt McCallany, Maria Bello, Melissa Benoist, and Jake Weary. 'This is about a working man who's trying to make a go of it for his family. They've pulled themselves up from nothing and they've built this mini fishing empire in their small little town,' Williamson, 60, said earlier this month. 'Now it's being taken away from them bit by bit. They'll do anything to hold onto it, because it represents their family.' Airing now on Netflix. 'The Buccaneers' 14 'The Buccaneers.' Angus Pigott Season 2 of the critically-acclaimed series is back in full swing. 'The Buccaneers' follows young American women who were sent to London to secure husbands and titles in the 1870s. Fans are in store for some major guest appearances, including 'Gossip Girl' alum Leighton Meester. Sharing a reel on Instagram in October, the streaming service wrote, 'Darlings, welcome Leighton Meester to The Buccaneers Season 2.' Meanwhile, the series creator Katherine Jakeways released a heartwarming statement ahead of the Season 2 premiere. 'It's been a complete thrill to watch people all over the world fall in love with these characters, who've been brought to such vibrant life by our spectacular cast,' she said. 'We know season one left audiences desperate to know what's next for our buccaneers, so I'm absolutely delighted to have the opportunity to explore the further adventures of this smart, joyful, messy sisterhood.' Airing now on AppleTV+. 'The Bear' 14 Jeremy Allen White as Carmen 'Carmy' Berzatto in 'The Bear.' FX Season 4? Yes, Chef! The Emmy award-winning series is back for its fourth season, starring Jeremy Allen White, Ayo Edebiri, and Ebon Moss-Bachrach. Season 3 ended last June with the cliffhanger that saw Sydney (Edebiri) having a panic attack trying to figure out if she should step away from the Chicago restaurant for good. Hulu dropped a new trailer last month that showed the beloved kitchen staff dealing with food critics, their toxic work environment and trying to keep the restaurant afloat despite financial struggles. Airing now on Hulu. 'It's Always Sunny in Philadelphia' 14 'It's Always Sunny in Philadelphia.' The sun is about to shine a little brighter soon. Season 17 of the sitcom, which has been on the air since 2005, is around the corner, starring the core group: Rob McElhenney as Mac, Glenn Howerton as Dennis, Charlie Day as Charlie, Kaitlin Olson as Dee and Danny DeVito as Frank. This season, 'It's Always Sunny' will also debut the second part of its crossover episode with 'Abbott Elementary.' In October, Lisa Anna Walter exclusively told The Post what viewers are in store for. 'I can't wait,' she said at Warner Brothers' Fall TV Season Celebration. 'I think it's going to be unhinged. We did our side of it. We're in the middle of doing it. We're not done. And then I just got a script today for their side, but I haven't read it yet.' Premiere date: July 9 on FXX. 'Peacemaker' 14 'Peacemaker' stars John Cena and Danielle Brooks. John Cena is keeping the peace — at least, on the small screen as Peacemaker, the DC antihero who fights for peace at any cost. The action series created by James Gunn is headed into Season 2 and also stars Jennifer Holland, Robert Patrick, Freddie Stroma, and Danielle Brooks. Cena, 48, said of the upcoming season: 'This time around, everybody looked at it through a different lens, knowing how much the audience enjoyed the first one. '[We knew] this is going to be a cornerstone of the show, so let's dive in. Everyone gave their best in season 1, but I just think people now know the importance of it and hopefully it shines through in season 2.' Premiere date: August 21 on MAX.

What time is Ironheart out on Disney Plus? Full details
What time is Ironheart out on Disney Plus? Full details

Scotsman

time14 hours ago

  • Entertainment
  • Scotsman

What time is Ironheart out on Disney Plus? Full details

Ironheart is a two-week Marvel event coming to Disney Plus 👀 Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Marvel's latest TV show is about to arrive on Disney Plus. Ironheart marks the end of MCU's Phase 5. But when exactly will the first episodes be out? A two-week superhero event is coming to Disney Plus as the curtain is brought down on the Marvel Cinematic Universe's Phase 5. Ironheart will reintroduce audiences to the titular character - Riri Williams - after her debut in Black Panther: Wakanda Forever. It is the final release in the latest era of the MCU, before The Fantastic Four: First Steps kicks off a brand new phase next month. Advertisement Hide Ad Advertisement Hide Ad Dominique Thorne returns for the miniseries and is joined by Anthony Ramos, Lyric Ross, Alden Ehrenreich and more. But when exactly can you watch the Marvel series? What to expect from Ironheart? Ironheart is coming to Disney Plus | Marvel/ Disney Plus The titular character of Marvel's latest miniseries was first introduced in Black Panther: Wakanda Forever. In the movie, Riri Williams (Dominique Thorne), a genius inventor and MIT student, was the mind behind a vibranium detector that catches the attention of both Shuri (Letitia Wright) and the antagonist Namor (Tenoch Huerta Mejía). She goes on to invent a suit of armour to rival those made by Tony Stark/ Iron Man and aids Wakanda in the battle against Namor and his followers. The film ended with Williams returning to MIT and leaving the suit of armour behind. Advertisement Hide Ad Advertisement Hide Ad The brief pre-release synopsis for Ironheart from the Disney Plus reads: 'Genius inventor Riri Williams returns to Chicago where she meets Parker Robbins, a.k.a. 'The Hood'.' Both the name of the show and the trailers suggest that Williams will take another crack at making a power armour - and take on the mantle of Ironheart. What time is Ironheart out on Disney Plus? The latest Marvel show is set to premiere on streaming tomorrow (June 25) in the UK and today (June 24) for US audiences. Three episodes will be released this week - with three more on July 1/ 2. Following in the footsteps of Daredevil: Born Again, Ironheart will drop episodes at a prime time for American audiences - which is bad news for fans in other parts of the world. The three episodes out this week will be released at 9pm ET/ 6pm PT - which due to time differences is 2am GMT/ 3am CEST. Advertisement Hide Ad Advertisement Hide Ad It means that if you live in the UK or Europe, you may have to dodge spoilers when you wake up on release date. When is the next episode of Ironheart out? The miniseries is being released as a two week event - which is a twist on previous Marvel Disney Plus drops. Other shows have either landed all in one go or across multiple weeks. The first three episodes of Ironheart will be released on June 24/25 and the final three will follow on July 1/ 2. The miniseries will have six episodes in total. Have you got a story you want to share with our readers? You can now send it to us online via YourWorld at . It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.

Ironheart: Marvel show ‘review bombed' before it was out
Ironheart: Marvel show ‘review bombed' before it was out

Scotsman

time14 hours ago

  • Entertainment
  • Scotsman

Ironheart: Marvel show ‘review bombed' before it was out

Ironheart was negatively reviewed by users before anyone could even watch it 😫 Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Ironheart is the latest release from Marvel. The TV show has been the victim of 'review bombing' before it was even released. But what exactly does that mean? Ironheart has finally flown onto Disney Plus - five years after the Marvel show was first announced. The long-road to the screen has come to an end and it marks the end of the MCU's Phase Five. Unfortunately the series, fronted by Dominique Thorne as Riri Williams, is the latest to suffer from a very modern phenomenon. Social media users spotted that it had been 'review bombed' by 'audiences' before anyone could even watch it. Advertisement Hide Ad Advertisement Hide Ad Ironheart has debuted with a paltry 39 per cent score on Rotten Tomatoes' popcorn meter - which is meant to correlate what viewers think of a show or movie. But it seems to have been the victim of so-called 'review bombing'. Ironheart hit by 'review bombing' campaign Ironheart on Disney Plus | Disney Plus Marvel's latest TV series has finally made its debut on Disney Plus today (June 25). Ironheart is being released over the course of two weeks, with the final three episodes out next Wednesday (July 2). However moments before the first episodes released, social media users quickly pointed out signs that the show had been review bombed on Rotten Tomatoes. Sharing a screenshot of its page on the website with an audience score of 32 per cent, one person wrote: 'This show isn't out yet and is already getting review bombed so please tell me how this isn't just racism, quickly.' Advertisement Hide Ad Advertisement Hide Ad Another added: 'The amount of loser behavior from the MCU fandom is unmatched. Instead of review bombing, just don't watch. It ain't hard.' Popular movie news page DiscussingFilm wrote: ''IRONHEART' debuts with 79% on Rotten Tomatoes. (Note: The audience score has been review-bombed by individuals who have not seen the show, as the first 3 episodes only released 20mins ago).' Others pointed out that it had also been review bombed on IMDb - with 44% of reviews being the lowest possible in the hours after release. Rotten Tomatoes appears to have resolved the initial review bombing issue - as the popcorn metre now sits at 70 per cent, which is much closer to the critical verdict. Advertisement Hide Ad Advertisement Hide Ad Have you got a story you want to share with our readers? You can now send it to us online via YourWorld at . It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.

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