01-07-2025
Victoria Beckham Hosts Isa Grutman Jewelry at Her Dover Street Store
LONDON — Victoria Beckham loves playing host.
The British designer has invited her friend and jewelry designer Isabela Grutman for a takeover at her Dover Street store in Mayfair.
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'Hosting is really part of the brand DNA and I love welcoming people into the store, whether they're looking for fashion, architecture or beautiful furniture. I give them a drink and make them feel welcome,' Beckham said in an interview at her store.
On Wednesday morning, the designer brought together an intimate group for carrot juice, Champagne and yogurt bowls for a talk with Gruman and Sarah Harris, editorial director of 72 Magazine.
Beckham has had a long friendship with Gruman after being introduced through their husbands and spending extensive time together in Miami during COVID-19.
'The first time I met Isabela, she said to me that she was thinking about going into fashion and if I had any advice for her. I said, 'Absolutely, don't do it' and told her that I want to buy jewelry from her because she had so many beautiful pieces on,' the designer said.
Grutman took Beckham's word of wisdom and started her jewelry brand that dabbles in delicate gold, diamond and colored stones that are meant to be worn everyday.
'Animals are a big inspiration for me because I'm Brazilian. I have owls and parrots in my collection, but I'm also into stones. I always think about ways to enhance the beauty of stones,' said the jewelry designer, adding that her Colombian emeralds and yellow diamonds are her favourite.
Her designs have been worn by Hailey Bieber, Serena Williams and Candice Swanepoel.
It helps that Grutman lives in Miami and she's surrounded by tropical weather and nature.
It was Beckham's idea that Grutman bring her jewelry collection to London.
'It all started because I'm going on my summer trip and I told Victoria I'm going to stop off in London and she had the idea of doing an event together,' Grutman said.
'My friendship with Victoria is so special because she inspires me so much and she's my mentor. We support each other in work and family life. She's been in this fashion industry for so long and I'm just starting out with my brand, so she has a lot of intake for me and gives me a lot of confidence to keep pushing,' she added.
Beckham dittoed the sentiment and said that Grutman is always present at her fashion shows.
The designer is currently in the midst of finishing up her spring 2026 collection that she will present at Paris Fashion Week.
'I'm trying to find a venue for the show and am still very much focused on work, so I haven't really focused too much on what my summer plans are just yet,' Beckham said.
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