Latest news with #ItaliaSegovia
Japan Times
25-06-2025
- Entertainment
- Japan Times
Mexican designer blends Chicano and Harajuku styles
In a leafy park in Mexico City, beside colonial era fountains and food stands, Italia Segovia's designs are turning heads, as usual. A pink ruffled dress with white lace and big bow; a high-school vibe tartan dress tied with a pale yellow shawl imprinted with Mexico's patron saint the Virgin of Guadalupe, all accentuated with loud heavy makeup. Segovia, known to her friends as "Kumiko," calls her work Chicanjuku: a fusion of Mexican American Chicano culture and Japanese Harajuku style, named after the Tokyo district renowned for its bright colored accessories, outlandish makeup, and elaborate hairstyles. "It's like a food blender of styles," Segovia says of her designs, which have also become a core part of her identity. Chicano style was popularized by Mexican Americans in the United States who felt out of place in both countries because of their mixed backgrounds, says Segovia. Though she is not Mexican American, she has several relatives in the States who inspired her deep love for the style she now draws from. Italia Segovia sews a second-hand blazer she bought at a street market for her Chicanjuku brand at home in Nezahualcoyotl, Mexico. | REUTERS Segovia, who has almost 30,000 followers on Instagram, mashes the oversize shirts, khakis and flat brim caps analogous to Chicano culture with the candy-floss fairy-tale pop of Harajuku. The makeup might include dark lining around the lips and eyeliner that emulates Japanese Geisha style. "You can always experiment with fashion and art as long as it's from a place of knowledge and respect," Segovia says. Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. In June, she made special outfits for three Japanese E-Queens, a subculture of electronic music dancers, who she connected with months earlier online. The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits. "I love how she uses texture," says Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name "Maaya the Bee." "Helping people feel free to experiment and not be afraid. That's what it's all about," Segovia says. Japanese electro dancers Shirendev Oyun-Erdenen, known as "Maaya the Bee," Emiko Kashiwazaki and Chiho Hidaka, take a selfie wearing clothes from the brand Chicanjuku. | REUTERS
Observer
23-06-2025
- Entertainment
- Observer
Mexican designer blends Chicano and Japan's Harajuku styles
In a leafy park in Mexico City, beside colonial era fountains and food stands, Italia Segovia's designs are turning heads, as usual. A pink ruffled dress with white lace and big bow; a high-school vibe tartan dress tied with a pale yellow shawl imprinted with Mexico's patron saint the Virgin of Guadalupe, all accentuated with loud heavy makeup. Segovia, known to her friends as Kumiko, calls her work Chicanjuku: a fusion of Mexican-American Chicano culture and Japanese Harajuku style, named after the Tokyo district renowned for its bright colored accessories, outlandish makeup, and elaborate hairstyles. Mexican designer blends Chicano and Japan's Harajuku styles "It's like a food blender of styles," Segovia said of her designs, which have also become a core part of her identity. Chicano style was popularized by Mexican-Americans in the U.S. who felt out of place in both countries because of their mixed backgrounds, said Segovia. Though she is not Mexican-American, she has several relatives in the U.S. who inspired her deep love for the style she now draws from. Segovia, who has almost 30 thousand followers on Instagram, mashes the oversize shirts, khakis and flat brim caps analogous to Chicano culture with the candy-floss fairy-tale pop of Harajuku. The makeup might include dark lining around the lips and eyeliner that emulates Japanese Geisha style. Mexican designer blends Chicano and Japan's Harajuku styles "You can always experiment with fashion and art as long as it's from a place of knowledge and respect," Segovia said. Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. In June, she made special outfits for three Japanese E-Queens, a subculture of electronic music dancers, who she connected with months earlier online. The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits. "I love how she uses texture," said Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name Maaya the Bee. "Helping people feel free to experiment and not be afraid. That's what it's all about," Segovia said. —Reuters
The Star
23-06-2025
- Entertainment
- The Star
What happens when Chicano cool meets Harajuku whimsy? A bold new fashion mash-up
Electro dancer Emiko Kashiwazaki poses for a picture wearing clothes from the brand Chicanjuku, a fusion of Mexican-American Chicano culture and Japanese Harajuku style by Mexican designer Italia Segovia. Photo: Reuters In a leafy park in Mexico City, beside colonial era fountains and food stands, Italia Segovia's designs are turning heads, as usual. A pink ruffled dress with white lace and big bow; a high-school vibe tartan dress tied with a pale yellow shawl imprinted with Mexico's patron saint the Virgin of Guadalupe, all accentuated with loud heavy makeup. Segovia, known to her friends as Kumiko, calls her work Chicanjuku: a fusion of Mexican-American Chicano culture and Japanese Harajuku style, named after the Tokyo district renowned for its bright-coloured accessories, outlandish makeup and elaborate hairstyles. "It's like a food blender of styles," Segovia said of her designs, which have also become a core part of her identity. Read more: Was Bob Mackie misunderstood? The fashion designer has dressed icons like Cher Chicano style was popularised by Mexican-Americans in the US who felt out of place in both countries because of their mixed backgrounds, said Segovia. Although she is not Mexican-American, she has several relatives in the US who inspired her deep love for the style she now draws from. Segovia, who has almost 30 thousand followers on Instagram, mashes the oversize shirts, khakis and flat brim caps analogous to Chicano culture with the candy-floss fairy-tale pop of Harajuku. Italia Segovia, known as Kumiko, sews a second-hand blazer she bought at a street market for her brand Chicanjuku. Photo: Reuters The makeup might include dark lining around the lips and eyeliner that emulates Japanese Geisha style. "You can always experiment with fashion and art as long as it's from a place of knowledge and respect," Segovia said. Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. Read more: Music you can 'see'? Rhythm and beats are now visible through fashion In June, she made special outfits for three Japanese E-Queens, a subculture of electronic music dancers, who she connected with months earlier online. The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits. "I love how she uses texture," said Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name Maaya the Bee. "Helping people feel free to experiment and not be afraid. That's what it's all about," Segovia said. – Reuters
Express Tribune
20-06-2025
- Entertainment
- Express Tribune
Mexico's Chicano style meets Japan's Harajuku
Blended style is also known as Chicanjuku. Photo: Reuters In a leafy park in Mexico City, beside colonial era fountains and food stands, Italia Segovia's designs are turning heads, as usual. A pink ruffled dress with white lace and big bow; a high-school vibe tartan dress tied with a pale yellow shawl imprinted with Mexico's patron saint the Virgin of Guadalupe, all accentuated with loud heavy makeup. Segovia, known to her friends as Kumiko, calls her work Chicanjuku: a fusion of Mexican-American Chicano culture and Japanese Harajuku style, named after the Tokyo district renowned for its bright colored accessories, outlandish makeup, and elaborate hairstyles. "It's like a food blender of styles," Segovia said of her designs, which have also become a core part of her identity. Chicano style was popularised by Mexican-Americans in the US who felt out of place in both countries because of their mixed backgrounds, said Segovia. Though she is not Mexican-American, she has several relatives in the US who inspired her deep love for the style she now draws from. Segovia, who has almost 30 thousand followers on Instagram, mashes the oversize shirts, khakis and flat brim caps analogous to Chicano culture with the candy-floss fairy-tale pop of Harajuku. The makeup might include dark lining around the lips and eyeliner that emulates Japanese Geisha style. "You can always experiment with fashion and art as long as it's from a place of knowledge and respect," Segovia said. Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. In June, she made special outfits for three Japanese E-Queens, a subculture of electronic music dancers, who she connected with months earlier online. The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits. "I love how she uses texture," said Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name Maaya the Bee. "Helping people feel free to experiment and not be afraid. That's what it's all about," Segovia said. Reuters
Malay Mail
20-06-2025
- Entertainment
- Malay Mail
Chicanjuku: Mexican designer Italia Segovia fuses Chicano culture with Harajuku to create bold, experimental fashion
MEXICO CITY, June 20 — In a leafy park in Mexico City, beside colonial era fountains and food stands, Italia Segovia's designs are turning heads, as usual. A pink ruffled dress with white lace and big bow; a high-school vibe tartan dress tied with a pale yellow shawl imprinted with Mexico's patron saint the Virgin of Guadalupe, all accentuated with loud heavy makeup. Segovia, known to her friends as Kumiko, calls her work Chicanjuku: a fusion of Mexican-American Chicano culture and Japanese Harajuku style, named after the Tokyo district renowned for its bright colored accessories, outlandish makeup, and elaborate hairstyles. 'It's like a food blender of styles,' Segovia said of her designs, which have also become a core part of her identity. Chicano style was popularised by Mexican-Americans in the US who felt out of place in both countries because of their mixed backgrounds, said Segovia. Though she is not Mexican-American, she has several relatives in the US who inspired her deep love for the style she now draws from. Segovia, who has almost 30 thousand followers on Instagram, mashes the oversize shirts, khakis and flat brim caps analogous to Chicano culture with the candy-floss fairy-tale pop of Harajuku. The makeup might include dark lining around the lips and eyeliner that emulates Japanese Geisha style. Mexican designer Italia Segovia. — Reuters pic 'You can always experiment with fashion and art as long as it's from a place of knowledge and respect,' Segovia said. Segovia's distinctive aesthetic has even caught the eye of admirers in Japan. In June, she made special outfits for three Japanese E-Queens, a subculture of electronic music dancers, who she connected with months earlier online. The group met up in Mexico City for a photo shoot and street dance, dressed in Segovia's outfits. 'I love how she uses texture,' said Shirendev Oyun-Erdenen, a Japanese E-Queen who dances under the name Maaya the Bee. 'Helping people feel free to experiment and not be afraid. That's what it's all about,' Segovia said. — Reuters
