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Apple (AAPL) Sales Feel the Crunch in China
Apple (AAPL) Sales Feel the Crunch in China

Business Insider

time05-07-2025

  • Business
  • Business Insider

Apple (AAPL) Sales Feel the Crunch in China

Sales of foreign-branded mobile phones in China, including U.S. tech giant Apple (AAPL), have dialed down. Don't Miss TipRanks' Half-Year Sale Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Shipments Fall According to new figures from the China Academy of Information and Communications Technology (CAICT), demand for overseas phones dropped 9.7% year-on-year in May. Calculations based on the data showed that May shipments of foreign-branded phones in China fell to 4.54 million handsets from the same month last year. Even though the CAICT doesn't break down its figures by brand, Apple is the largest foreign mobile phone maker in China's smartphone-dominated market. Apple has faced increased competition from domestic rivals and has cut prices to stay competitive. Chinese e-commerce platforms offered discounts of up to 2,530 yuan (351) on Apple's latest iPhone 16 models in May. High Huawei However, on a brighter note for Apple, data from another source – Counterpoint Research – revealed that in the second quarter between April 1 and June 22, iPhone sales increased 8% year-over-year. This was the first time since the second quarter of 2023 that Apple has seen growth in China. But Chinese rival Huawei saw sales climb 12% during the same period. 'Apple's adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,' Ethan Qi, associate director at Counterpoint Research, said in a statement. Ivan Lam, senior analyst at Counterpoint Research, added: 'Huawei is still riding high on the loyalty of its core users as they replace their old phones with new Huawei releases.' Is AAPL a Good Stock to Buy Now? On TipRanks, AAPL has a Moderate Buy consensus based on 15 Buy, 10 Hold and 2 Sell ratings. Its highest price target is $270. AAPL stock's consensus price target is $226.36 implying a 6% upside.

Apple's China iPhone sales face headwinds in second half as Huawei remains a strong rival
Apple's China iPhone sales face headwinds in second half as Huawei remains a strong rival

South China Morning Post

time03-07-2025

  • Business
  • South China Morning Post

Apple's China iPhone sales face headwinds in second half as Huawei remains a strong rival

Demand for Apple 's iPhone in mainland China is expected to encounter headwinds in the second half of 2025, after sales of the device received a strong boost in recent months on the back of promotions in the world's biggest smartphone market. Advertisement In the second half, 'iPhone sales in China will stumble amid weak consumer spending and an ageing iPhone 16 cycle, while tepid iPhone 17 upgrades won't spark demand', Counterpoint Research senior analyst Ivan Lam said on Thursday. He added that efforts by domestic rivals, especially Huawei Technologies , to 'aggressively' target the market's high-end smartphone segment would also affect iPhone sales on the mainland. That assessment reflects the challenges that the iPhone continues to face in the domestic market even after Apple recently joined the national subsidy programme Select models of the iPhone, iPad and Apple Watch that cost below 6,000 yuan (US$837) are eligible for a subsidy of up to 500 yuan, while as much as 2,000 yuan in discounts cover certain MacBook and Mac computer models, according to Apple's statement last month. Advertisement

Apple gets 'good news' in China with its 'best two-month performance' since COVID-19 pandemic
Apple gets 'good news' in China with its 'best two-month performance' since COVID-19 pandemic

Time of India

time14-06-2025

  • Business
  • Time of India

Apple gets 'good news' in China with its 'best two-month performance' since COVID-19 pandemic

Apple has got a 'good news' after getting setbacks for months in China. As per a report by a market research company, iPhone sales soared in May, reclaiming the top spot in China, while global sales surged by 15% year-on-year across April and May. This essentially marks the tech giant's strongest performance for this two-month period since the COVID-19 pandemic, news agency Reuters stated that data from Counterpoint Research. The report said that the global growth has primarily been fueled by a return to strong sales in Apple's two largest markets: China and the United States. "Q2 iPhone performance looks promising at the moment, but as always, swings either way are dictated by two markets - the US and China," noted Ivan Lam, Senior Analyst at Counterpoint Research. Discount on iPhones in China likely to have helped Apple bounce back Despite facing intense competition from domestic rivals in China, Apple's strategy, which included significant price cuts, appears to be paying off. In May, Chinese e-commerce platforms offered discounts of up to 2,530 yuan (approximately $351) on Apple's latest iPhone 16 models . This aggressive pricing helped foreign-branded phone shipments in China, predominantly Apple, rise to 3.52 million units in April, up slightly from 3.50 million a year earlier, based on data from the China Academy of Information and Communications Technology. The price cuts came as iPhone shipments in China dropped 9% in the first quarter of 2025, while domestic competitors Xiaomi and Huawei saw gains of 40% and 10% respectively, according to Reuters. For the first quarter of 2025, Apple's market share dropped to 14.1%, placing it fifth behind Chinese competitors Huawei (19.4%), Vivo (17%), Xiaomi (16.6%), and Oppo (14.6%). Further, Apple's performance beyond these key regions also boosted. The company saw double-digit sales increases in Japan, India and the Middle Eastern markets, partly aided by factors like tariff avoidance.

Apple Tops China's Market After Massive iPhone Discounts
Apple Tops China's Market After Massive iPhone Discounts

Yahoo

time13-06-2025

  • Business
  • Yahoo

Apple Tops China's Market After Massive iPhone Discounts

June 13 - Apple (NASDAQ:AAPL) led China's smartphone market in May as iPhone sales surged, driven by discounts and strong demand, according to new data from Counterpoint Research. The iPhone maker recorded its best two-month performance in the country since the start of the COVID-19 pandemic. Global iPhone sales climbed 15% year over year across April and May, supported by strength in China and the U.S., with additional growth in Japan, India, and the Middle East. Aggressive price cuts helped lift Apple's sales in China. The company reduced prices on its iPhone 16 lineup by up to 2,530 yuan (about $351), in a bid to compete with local players such as Huawei. Analysts note the discounts helped restore momentum but may not be a sustainable strategy over the longer term. Data from China's telecom regulator also showed a slight rise in foreign-brand smartphone shipments in April, signaling steady consumer interest despite rising competition. Counterpoint's Ivan Lam said iPhone shipments for the second quarter appear promising, although future performance may hinge on sustained demand in Apple's two largest markets. Based on the one year price targets offered by 41 analysts, the average target price for Apple Inc is $231.02 with a high estimate of $300.00 and a low estimate of $141.00. The average target implies a upside of +15.97% from the current price of $199.20. Based on GuruFocus estimates, the estimated GF Value for Apple Inc in one year is $209.54, suggesting a upside of +5.19% from the current price of $199.20. This article first appeared on GuruFocus. Sign in to access your portfolio

Apple's iPhone sales capture top spot in Chinese market in May, Counterpoint Research says
Apple's iPhone sales capture top spot in Chinese market in May, Counterpoint Research says

Time of India

time13-06-2025

  • Business
  • Time of India

Apple's iPhone sales capture top spot in Chinese market in May, Counterpoint Research says

Apple 's iPhone sales rose to the top spot in China in May, with global sales growing 15% year-on-year during April and May in the tech giant's strongest performance for the two-month period since the COVID-19 pandemic, data from Counterpoint Research showed. The increase in global sales was primarily driven by a return to growth in Apple's two largest markets, China and the United States, preliminary data from Counterpoint Research showed. The company was aided in part by tariff dodgers and also saw double-digit increases in Japan, India and the Middle Eastern markets, Counterpoint said. "Q2 iPhone performance looks promising at the moment, but as always, swings either way are dictated by two markets - the U.S. and China," Ivan Lam, Senior Analyst at Counterpoint Research said. Calculations based on data from the government-affiliated China Academy of Information and Communications Technology showed that April shipments of foreign-branded phones in China rose to 3.52 million units from 3.50 million a year earlier. Apple has faced increased competition from domestic rivals in China and has resorted to price cuts to stay competitive. Chinese e-commerce platforms were offering discounts of up to 2,530 yuan ($351) on Apple's latest iPhone 16 models in May.

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