19-07-2025
Jaguar Land Rover ‘delays launch of new EVs to ‘allow more time for demand' – days after axing 500 UK jobs
The brand maintains it still plans to sell electric versions for all its models by 2030
ENGINE CUT Jaguar Land Rover 'delays launch of new EVs to 'allow more time for demand' – days after axing 500 UK jobs
JAGUAR Land Rover has delayed the launch of its new EVs to "allow more time for demand" just days after axing 500 UK jobs.
The luxury carmaker has set back the launch of its electric Range Rover and Jaguar models to allow more time for testing and for demand to pick up.
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Jaguar Land Rover has delayed the launch of its new EVs
Credit: Getty
Jaguar Land Rover (JLR) has informed customers that deliveries of the Range Rover Electric will not start until next year.
Meanwhile, production of Jaguar's first EV is not expected to start production until August 2026.
Deliveries of the Range Rover electric were due to begin in late 2025.
The models are the first electric models to be manufactured directly by JLR.
It is now understood that they require extended testing which has partly led to the delay.
In a statement to Reuters, the company said: "Our plans and vehicle architectures are flexible so we can adapt to different market and client demands."
They still maintained it would sell electric versions for all its brands by 2030.
Production of the Range Rover Velar's electric version could also be delayed further.
It was originally slated for production from April 2026.
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Tata Motors, who own JLR, posted a 10.7% drop in first-quarter sales earlier this month.
The company was hit by a temporary pause in shipments to the US and a wind-down of the Jaguar brand's legacy models.
Last month, the company cut its target for earnings margin before interest and taxes for the fiscal year 2026 to 5-7%, down from 10%.
It comes amid uncertainty in the global motor industry spurred by US tariffs.
Just this week, Jaguar Land Rover axed up to 500 jobs in the UK.
The iconic British manufacturer said that a large number of managerial jobs would be cut, saying it would offer voluntary redundancies.
It follows pressure on sales due to trade tariff woes and the firm said around 1.5 per cent of its UK workforce would be affected by the job cuts.
The car giant previously warned that tariffs on British made motors being sold to the US would have a direct hit on its profits.
It comes after the iconic British car manufacturer sparked outrage in November when it launched a glossy ad campaign with bright colours and catwalk models.
The controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.
Earlier this month it was revealed that Jaguar sales in Europe have plunged 97.5 per cent following the botched rebrand.
