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JC Le Roux brings glitzy glam main character energy to the Durban July
JC Le Roux brings glitzy glam main character energy to the Durban July

SowetanLIVE

time09-07-2025

  • Entertainment
  • SowetanLIVE

JC Le Roux brings glitzy glam main character energy to the Durban July

'Plush seating and two gold-accented bars anchored a setting that was equal parts luxurious and relaxed, and that was designed to re-energise guests and transport them from the outside world, transforming them from spectator to honoured guest,' says Siphokazi Solani, BTL Brand & Events Executive for the Wines Category at Heineken Beverages SA, owner of the JC Le Roux brand. 'The picnic garden became a sanctuary where guests unwound, reconnected and enjoyed the moment.' At the centre of the marquee was the Marvellously You wall — a bold, LED-lit installation that featured mock paparazzi moments, iconic visuals and plenty of space for guests to pose, snap selfies and be seen. The experience was enhanced by the Sparkle Walk, which encouraged guests to show off their fashion with spontaneous runway moments. Cheered by the crowd and celebrated for their style, guests become part of a unique celebration of South African individuality. Throughout the day, guests were treated to customised tasting experiences that included JC Le Roux's signature Cap Classique Scintilla. These pairings were brought to life with short masterclasses and tasting notes that allowed guests to engage more deeply with the legacy of JC Le Roux, one that proudly blends Stellenbosch tradition with a contemporary, celebratory spirit. Adding rhythm and joy to the experience were the Sparkling Queens — a group of charismatic dancers who moved through the marquee as ambassadors of celebration. Dressed in radiant, eye-catching couture, they engaged with guests and brought spontaneous bursts of dance and joy. More than performers, they brought heart to the event.

How JC Le Roux is taking over the Durban July
How JC Le Roux is taking over the Durban July

TimesLIVE

time04-07-2025

  • Entertainment
  • TimesLIVE

How JC Le Roux is taking over the Durban July

This year's Hollywoodbets Durban July is a celebration of SA's soul, spirit and style. It's a moment and an occasion celebrating the theme 'Marvels of Mzansi' and is a tribute to the people who bring beauty, resilience, brilliance and boldness to every corner of South Africa. JC Le Roux is bringing this theme to life with its Marvellously You marquee where guests are taken on a full, sensory experience. 1. Celebrate yourself The main character's energy starts with an entrance. That means stepping through a golden floral arch and into something glamorous. You'll be greeted with a sparkling toast and a sweet treat as you step out of the world and into something more personal. The glow of soft lighting, the shimmer of gold, the hush of anticipation — are you ready to celebrate you? 2. A bubble made for you The JC Le Roux marquee is styled with intention. Plush seating in gold, ivory and red, creates a bubble of comfort and class away from the crowd. Two gold-accented bars offer access to the best of JC Le Roux's sparkling wines. Here, celebration is an art form. Every corner is designed to create a memorable moment. It's a space designed for lingering conversations, camera-ready selfies and toasts that don't need an occasion because being at the Durban July is reason enough to celebrate. 3. It's a wall, but not as you know it JC Le Roux's 'Marvellously You' Wall comes complete with mock paparazzi, LED visuals and a catwalk-worthy vibe. You can pose and shine. Every hour, the Sparkle Walk dials up the magic. Guests are encouraged to show off their outfits by walking the mini runway and receive cheers worthy of the red carpet. It's glamour and a tribute to style, boldness, confidence and presence.

7 essentials every Sparkling Wine and Bubbles Festival should save
7 essentials every Sparkling Wine and Bubbles Festival should save

TimesLIVE

time18-05-2025

  • Entertainment
  • TimesLIVE

7 essentials every Sparkling Wine and Bubbles Festival should save

What's more joyful than a festival that prioritises bubbles and sparkling wine? The sound of the popping cork, the sparkle of glassware in the sun — the sense of celebration that comes with gourmet drinks and cuisine is nothing less than perfection. But what makes a sparkling weekend, well, sparkle? Here's what every fizz-focused festival should include — inspired by the upcoming Johannesburg Cap Classique, Champagne & Bubbles Festival and elevated with sparkling wine insights from JC Le Roux. A welcome that feels like a toast Whether it's a floral archway, a ribbon walkway or simply being asked, 'What are you celebrating today?', the entrance sets the tone. A thoughtful arrival moment reminds guests that this isn't just about sipping, it's about savouring. At this year's Johannesburg Cap Classique, Champagne & Bubbles Festival (May 24—25, Inanda Polo Club), expect just that: a celebration that starts the moment you arrive. Personalised glassware Because the shape of your glass really does change experience. Flutes keep bubbles longer. Coupes (despite their Gatsby glamour) let them fizzle fast. The real connoisseurs know that tulip-shaped glasses are best for capturing aroma. A festival that lets you choose, or better yet, engrave, your own glass, is doing it right. After all, you want a glass that captures the significance of the drink — JC Le Roux pioneered the dedicated sparkling wine cellar concept in South Africa and uses the traditional French Cap Classique method for some of its sparkling wines and you want this flavour to come through with every sip. Serving JC Le Roux in a flute glass is recommended to preserve bubbles and enhance the celebratory experience, as the shape helps maintain the effervescence and visual appeal. Tastings that tell a story Cap Classique — South Africa's own bottle-fermented sparkling wine method — is a category worth celebrating. JC Le Roux, South Africa's first dedicated sparkling wine cellar, crafts varietals that highlight the style's versatility and richness. Whether it's a crisp or a vibrant La Chanson, a great tasting should educate as much as it excites. At the festival, guests can sample a selection of JC Le Roux's Cap Classique and sparkling wines, often paired with nougat and led by knowledgeable pourers. Toasts are about something or someone. Whether you're celebrating freedom, growth, friendship or making it through the week, a good festival should honour that. Photo ops that go beyond a backdrop Sparkling moments deserve their close-up. Forget the step-and-repeat. The most memorable events offer dynamic, interactive photography — like mirrored booths with slow-motion sparkle effects, ribbon walls and lounges designed for lounging and snapping. Look out for the 'Magic Mirror' experience at this year's event. JC Le Roux is the leading home of sparkling wine in South Africa which means celebrations, experiences and capturing the moment. This is the perfect time to snap a pic that will remind you of your beautiful celebration for years to come. Live performers who move with the bubbles There are roughly 49-million bubbles in every bottle of sparkling wine. Which is 49-million reasons to dance. The best festivals pair their pours with rhythm. Dancers, roaming performers and curated soundtracks turn sipping into a multisensory experience. From 1pm-3pm daily at the festival, JC Le Roux will be amplifying the atmosphere with roaming dancers and musical moments that spark joy. Spaces to sit, sip and socialise Because bubbles can go flat — and so can you. Not every festival moment needs fanfare. In fact, some of the most memorable experiences happen in quiet corners with a well-poured glass, great conversation and nowhere else to be. Comfortable, shaded seating and communal lounges offer guests the chance to pause, breathe and simply enjoy the moment. And then there's the pour itself. The act of serving JC Le Roux sparkling wine is an elegant ritual in its own right, from tilting the glass at a 45-degree angle to preserve the bubbles, to holding the stem to avoid warming the wine. These small touches not only enhance the taste but elevate the entire experience, adding a sense of occasion to every toast. Slow moments like these are what transform a festival from a blur of activity into something truly memorable. A moment that makes it personal Toasts are about something or someone. Whether you're celebrating freedom, growth, friendship or making it through the week, a good festival should honour that. You want little things that make the day feel less commercial and more meaningful, so seek out the spaces where sparkling wine and bubbles are flavour, experiences and special moments. JC Le Roux believes every moment is worth celebrating, from big wins to everyday joys. The brand is rooted in creating accessible, proudly South African sparkling wine that makes celebrations feel both special and inclusive. At the festival, guests can take part in interactive storytelling moments that honour this, from engraved flutes to 'What Are You Celebrating Today?' ribbons. The Johannesburg Cap Classique, Champagne & Bubbles Festival brings the sparkle and the meaningful moments with JC Le Roux as the headline partner, creating everything from memory lounges to delicious pours. They're even giving away tickets to the event. To stand a chance to win one of five double tickets post your most recent JC Le Roux celebration, tag them and use the official hashtags.

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