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Under Armour Drops Documentary with HBCU Football Champs
Under Armour Drops Documentary with HBCU Football Champs

Miami Herald

time30-06-2025

  • Business
  • Miami Herald

Under Armour Drops Documentary with HBCU Football Champs

If there's one HBCU football program that knows how to command attention, it's Jackson State University. And now, the reigning HBCU national champions are bringing fans even closer to the action with Under Armour's latest short-form documentary, "Guard Thee Yard: Jackson State University Spring Football 2025." Told through the lens of Head Coach T.C. Taylor, the documentary dives deep into the Tigers' relentless preparation this spring as they chase back-to-back national titles. The message is simple but powerful: "Guard Thee Yard" isn't just a slogan-it's a mindset. This marks the second time Under Armour and Jackson State's media team have collaborated on a documentary. Their 2023 film exploded past 1.5 million views, proving there's a serious appetite for HBCU football storytelling done right. When Coach T.C. Taylor stepped into the head coaching role after Deion Sanders' high-profile exit in late 2022, the question was whether JSU could sustain that momentum. Safe to say, they've done more than that-they've thrived. Under Taylor, the Tigers have leaned into their identity. The flash is still there, but it's backed by discipline, player development, and a rock-solid culture. Last season's HBCU national title run cemented that JSU isn't just living off Prime's legacy-it's building something even bigger. The documentary also highlights the growing partnership between Under Armour and Jackson State, which signed a contract extension with UA in 2024 that lasts through 2029. The deal doesn't just cover gear for JSU's 17 varsity sports-it's about investing in student-athletes' futures. From the HBCU Career Combine at UA's Baltimore HQ to celebrating JSU's dominance in women's sports-basketball, softball, tennis, and volleyball, all snagging recent SWAC titles-the partnership is a blueprint for how brands can show up for HBCUs. "We're excited to continue to evolve together and positively impact even more student-athletes," said Sean Eggert, SVP of Global Sports Marketing at Under Armour. JSU Athletic Director Ashley Robinson doubled down: "The opportunities of partnership are endless. It heightens the student-athlete experience at Jackson State." "Guard Thee Yard" isn't just a documentary-it's proof of how far Jackson State football has come and how bright its future is. The post Under Armour Drops Documentary with HBCU Football Champs appeared first on HBCU Gameday. Copyright HBCU Gameday 2012-2025

Jackson State receives huge grant for AI program
Jackson State receives huge grant for AI program

Miami Herald

time14-06-2025

  • Automotive
  • Miami Herald

Jackson State receives huge grant for AI program

Jackson State University (JSU) has secured a $1.3 million state grant. The funding will support artificial intelligence (AI) education, workforce training, and entrepreneurship programs. The announcement was made by Governor Tate Reeves. The grant is part of a $9.1 million investment through MAI-TAP-the Mississippi Artificial Intelligence Technology Advancement Program. Boosting Innovation Across Mississippi The MAI-TAP grants aim to grow the state's future workforce. They also support innovation and economic development across Mississippi. "We are grateful for this investment in our mission," said Dr. Denise Jones Gregory, JSU interim president. "This funding supports our faculty, our students, and our efforts to lead in emerging fields." She added, "It gives our students the tools and experience to succeed. It also helps us serve our communities through innovation." Nissan Supports STEM at HBCUs like Jackson State The grant aligns with Nissan's Mississippi HBCU STEM Initiative. Founded in 2014, the program encourages innovation in science, technology, engineering, and mathematics. "Nissan is proud to invest in Mississippi's HBCUs," said Victor Taylor, VP of Manufacturing at the Nissan Canton Vehicle Assembly Plant. "As an Alcorn State graduate, this means a lot to me." Taylor noted that Nissan's Canton plant employs many HBCU graduates. "This investment helps prepare students for careers in industries like automotive," he said. Programs Across the State Other funded programs include: A STEM camp at Coahoma Community CollegeRobotics and lab resources at Jackson State UniversityAn innovation and internship program at Mississippi Valley State University Since 2014, Nissan has invested $2.75 million in STEM programs at Mississippi HBCUs. The post Jackson State receives huge grant for AI program appeared first on HBCU Gameday. Copyright HBCU Gameday 2012-2025

Campers attend STEM summer camp at Jackson State
Campers attend STEM summer camp at Jackson State

Yahoo

time05-06-2025

  • Science
  • Yahoo

Campers attend STEM summer camp at Jackson State

JACKSON, Miss. (WJTV) – Jackson State University (JSU), Rice University and ExxonMobil hosted the 2025 Carbon STEM Summer Camp in Jackson. Students who attended the camp participated in a competition to showcase what they learned throughout the week. Employees from ExxonMobil judged the competition and offered insight on their day-to-day work. Most Mississippi universities increase tuition: IHL Interim JSU President Dr. Denise Gregory and some campers performed various experiments. 'My favorite moment today was seeing the reaction of the students to seeing the light. Their eyes glow and and lighting up when they see reactions occur. They're seeing things happening. I mean, really, really understanding the importance of the work that they're doing. And so, all of that really just makes me smile to see them smile,' she said. More than 200 students from across Mississippi attended this year's camp at JSU. Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Sonic Boom to represent Mississippi at 2025 National Battle of the Bands
Sonic Boom to represent Mississippi at 2025 National Battle of the Bands

Yahoo

time15-05-2025

  • Entertainment
  • Yahoo

Sonic Boom to represent Mississippi at 2025 National Battle of the Bands

JACKSON, Miss. (WJTV) – Jackson State University's (JSU) Sonic Boom of the South will once again represent Mississippi on the national stage at the 2025 Pepsi National Battle of the Bands (NBOTB). The event will be held on Saturday, August 23 at NRG Stadium in Houston, Texas. JSU's Sonic Boom performs with Travis Scott at Coachella 'Each year, we strive to elevate the platform and the experience,' said Derek Webber, CEO of Webber Marketingand Executive Producer of the National Battle of the Bands. 'NBOTB is more than a performance—it's a movement that celebrates tradition, talent, and the cultural impact of HBCUs across the country.' This year's featured band lineup includes: Alabama A&M University – Marching Maroon & White Albany State University – Marching Rams Show Band Florida A&M University – Marching '100' Jackson State University – Sonic Boom of the South Langston University – Marching Pride Band North Carolina A&T State University – Blue & Gold Marching Machine Prairie View A&M University – Marching Storm Texas Southern University – 'Ocean of Soul' Presale tickets will be available starting Wednesday, May 14, and ending on Friday, May 16, at 9:00 a.m. CT. Public sales will begin at 10:00 a.m. CT on Friday, May 16, with ticket prices starting at just $25. Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Shilo Sanders impresses at Tampa Bay minicamp
Shilo Sanders impresses at Tampa Bay minicamp

Miami Herald

time12-05-2025

  • Sport
  • Miami Herald

Shilo Sanders impresses at Tampa Bay minicamp

Shilo Sanders, a proud graduate of Jackson State University, made a memorable entrance at his first press conference with the Tampa Bay Buccaneers, personally shaking hands with each reporter in the room - a small gesture that spoke volumes about his poise and character. Much like his father, Hall of Fame cornerback Deion "Coach Prime" Sanders, Shilo brought a magnetic energy, seamlessly blending charm and confidence. He asked for beach recommendations, joked about becoming the "snack guy" for the safeties group, and flashed a smile that matched his optimism. "Man, look at where we're at," Sanders beamed. "It's a really supportive coaching staff. Everybody wants to see everybody do good. Everybody on the team, we all want to see each other win. It's a great environment to thrive in." While Shilo went undrafted, the Buccaneers saw something in the former JSU star - and he's already proving them right. Head coach Todd Bowles praised Sanders for his high football IQ and immediate command of the field during rookie training camp. "Like the rest of the safeties, he's very intelligent, he's very loud," Bowles said. "You can hear him (on the field), making calls and everything, so he has a good grasp of things Day 1… He was one of about three or four that stood out. But you have to make plays in pads - that's what it comes down to." The 25-year-old safety didn't just show promise - he also stepped into a leadership role. Despite being a rookie, he was seen helping teammates decipher defensive adjustments, drawing praise from rookie cornerback Jacob Parrish. "He's very smart," Parrish said. "He helped me a lot with the adjustments. I'm excited to work with him." Though much of the draft-day buzz surrounded his younger brother, Shedeur Sanders, who was picked by the Cleveland Browns, Shilo quietly found his opportunity. After hiring agent Drew Rosenhaus, the Buccaneers came calling. "They gave me a chance before anyone, so I'm forever grateful to the Buccaneers," Sanders said. "I'm just gonna do everything in my power to help this team win. That's all I want." Tampa Bay is seeking playmakers in the secondary, and Shilo - known at JSU for his aggressive play and knack for takeaways - seems eager to fill that void. "It's just an 'it' thing. You either got it or you don't," Sanders said. "Throughout my whole career, I've always been a guy who gets the ball out any way, shape or form. Forced fumbles, picks - I'm gonna get the ball. That's the whole point of playing defense. We wanna get the offense the ball." With his JSU roots, high football IQ, and hunger to prove himself, Shilo Sanders is quickly becoming one to watch in Tampa Bay's defensive backfield. The post Shilo Sanders impresses at Tampa Bay minicamp appeared first on HBCU Gameday. Copyright HBCU Gameday 2012-2025

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