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Time of India
25-06-2025
- Business
- Time of India
Cracking the Cannes code
After a modest 25 metals in 2023 and 18 in 2024, Indian ad agencies have had an incredible run at Cannes this year. They picked up an impressive 32 Lions at the French Riviera (one Grand Prix, nine Gold, nine Silver and 13 Bronze Lions). So, what has led to this metal rush — did agencies really sharpen their instincts and crack the winning code, or were the ideas just better this year? Arun Iyer , co-founder and partner of Spring Marketing Capital, thinks it was a combination of all. Winning playbook 'My hunch is that we're obviously getting better at understanding the whole game of what wins, what kind of packaging, what kind of messaging [work] at Cannes,' Iyer, who was part of the shortlist jury for the Creative Strategy Lions this year, told Brand Equity. And it's not just restricted to 2025. Iyer says that over the last few years, those in the business can recognise that India is getting better at reading and applying these practices. 'With enough people representing India on global juries, hearing people in those rooms, understanding what criteria is being applied to what is lauded, and what is not — that knowledge has improved over time,' Iyer added. 'There's a lot of emphasis and focus on saying, 'Okay, this is an idea for a legit client, which has the potential to win at Cannes.'' There have been grumblings that India's metal haul has been due to ' scamvertising ' ( advertising made only for the purpose of winning awards). To which, Iyer said, 'We have to face facts. Yes, a lot of the work is tailored for juries; you can't run away from that.' Breakout or break even? 2022 was considered a breakout year for Indian agencies, with the country picking up 47 metals, including five Grands Prix and two Titanium Lions. Could India's healthy tally this year be considered another breakout year? 'I don't think so; there have been better years in terms of number of metals won,' Iyer pointed out. 'In 2008, when JWT won India's first-ever Grand Prix at Cannes for its 'Lead India' TV campaign for The Times of India, there was a lot of talk around it being a breakout year; 2022, with Dentsu Creative's 'Unfiltered History Tour' and Ogilvy's 'Shah Rukh Khan-My-Ad' was another year of such conversation. I think we have heard this before.' For him, 2025 is simply a year 'where there have been some interesting attempts and a decent haul of metals'.


Mint
10-05-2025
- Business
- Mint
AI Tool of the Week: How to transform ideas into professional diagrams with AutoDiagram tool
Manually creating a flowchart can eat up a lot of time, even when you have a clear plan. You start by placing boxes, drawing connecting arrows, and labeling each step. Adjusting spacing, fixing misaligned connectors, and resizing shapes sends you back into formatting mode. With each small tweak—moving a box, redrawing an arrow, or editing text—you lose your train of thought. By the time the diagram looks right, you've spent more time wrestling with layout than refining your ideas. Solution: AutoDiagram AutoDiagram is an AI-powered tool designed to instantly convert code or textual descriptions into clear, professional diagrams. Its primary function is to simplify and automate the process of creating a wide variety of diagrams. How to access: AutoDiagram can help you: • Instant generation: Generate diagrams instantly from code or plain-text descriptions. • Extensive support: Supports over 20 diagram types, from sequence and class diagrams to ER charts and mind maps. • Multiple formats: Export in SVG, PNG, or PDF for seamless sharing. Example: Imagine you are a product manager at a fintech startup building a secure website. Before the sprint, you need a clear flowchart of the OAuth2 authentication flow covering user login, credential validation, MFA, JWT issuance, and resource access. With AutoDiagram, simply paste your prompt description and let it generate the diagram. Prompt: Create a flowchart illustrating the OAuth2 authentication flow for a web application: 1. User submits login form (username & password) 2. Front-end sends credentials to Auth Server 3. Auth Server validates credentials └─ If invalid, return 'Login Failed" and end 4. Auth Server triggers MFA (SMS or email OTP) 5. User enters OTP 6. MFA Service verifies OTP └─ If invalid, return 'MFA Failed" and end 7. Auth Server issues JWT access token 8. Front-end stores JWT and includes it in API requests 9. API Gateway receives request and validates JWT signature └─ If invalid/expired, return '401 Unauthorized" 10. Gateway routes valid request to Resource Server 11. Resource Server returns protected data Use: - Rectangles for steps - Diamonds for decision points - Solid arrows for synchronous calls, dashed arrows for asynchronous events - Blue nodes for user actions, gray nodes for system processes - Minimalist style suitable for a technical spec document What makes AutoDiagram special? • No drawing: No manual drawing—diagrams in seconds. • Context-aware: AI suggests the best layout and diagram type. • Free start: Begin without a credit card; scale as needed Mint's 'AI tool of the week' is excerpted from Leslie D'Monte's weekly TechTalk newsletter. Subscribe to Mint's newsletters to get them directly in your email inbox. Note: The tools and analysis featured in this section demonstrated clear value based on our internal testing. Our recommendations are entirely independent and not influenced by the tool creators. Jaspreet Bindra is co-founder and CEO of AI&Beyond. Anuj Magazine is also a co-founder.

Time Business News
24-04-2025
- Business
- Time Business News
How to Handle FullStack Authentication Apps?
In a Full Stack application, authentication ensures that users can log in, get entry to their bills, and perform movements primarily based on their roles. It involves validating users' identities and granting them get right of entry to to positive elements of the app based totally on their credentials. Typically, authentication is treated on each the front quit (customer facet) and lower back stop (server side), and various methods are used to cozy facts exchanges among the two. If you're interested in mastering these concepts, a Full Stack Developer Course in Chennai can help you gain the skills necessary to implement secure authentication in your applications. Authentication is vital to preserving the safety and privateness of consumer facts. Without proper authentication mechanisms, Unauthorized people should easily access sensitive statistics, potentially causing harm to customers and the software. Moreover, it lets in personalized experiences for customers, as they can log in and look at their precise facts or settings, enhancing user enjoy. Several types of authentication methods can be implemented in Full Stack applications. Some of the common methods include: Basic Authentication: In this approach, individuals input a username and password, which are then transmitted to the server to verify their identity. In this approach, individuals input a username and password, which are then transmitted to the server to verify their identity. Token-Based Authentication: A server generates a token (like a JSON Web Token or JWT) after verifying the user's credentials. The patron stores this token and sends it with each request to authenticate itself. A server generates a token (like a JSON Web Token or JWT) after verifying the user's credentials. The patron stores this token and sends it with each request to authenticate itself. OAuth: OAuth is a famous technique for 0.33-birthday party login services like Google, Facebook, or GitHub. This manner permits users to sign in to an application the usage of their present bills from different offerings, supplying a unbroken login revel in. The front-end is responsible for handling the user interface in which authentication happens, along with login and registration forms. It sends the consumer's credentials to the server for verification. Once authenticated, the server returns a token or a session ID, which the front-give up stores (commonly in cookies or local storage). Every subsequent request made with the aid of the front-give up app sends this token to show the person's identity. Word that sensitive facts, like passwords, have to in no way be stored at once at the the front cease. Instead, the the front cease should speak securely with the again cease, usually through HTTPS, to make sure that records is transmitted effectively. The back-end is in which the middle of authentication takes region. When the front-give up sends person credentials, the server verifies the statistics through checking it in opposition to saved records, inclusive of a database of user accounts. If the credentials healthy, the server generates a session or token and sends it back to the front-quit for persevered use. This token need to be validated with every user request to authenticate the person gaining access to the application. The back-end additionally handles person roles and permissions, imparting that each consumer can most effective get entry to the components of the app they're legal authentication in Full Stack packages is critical for protection and user enjoyment. Whether you are the use of simple authentication, token-based totally structures, or OAuth, following nice practices will assist you secure your app and defend consumer records. Enrolling in a Full Stack Developer Courses in Bangalore will offer you with the understanding to create a sturdy authentication machine with the aid of encrypting sensitive facts, the usage of HTTPS, and imposing additional security measures like 2FA. Remember, a at ease and properly-designed authentication flow protects your application and fosters consider among your customers. read more TIME BUSINESS NEWS


Time of India
21-04-2025
- Lifestyle
- Time of India
Lessons on living from Gauri
Monidipa is a freelance writer and blogger for sundry clients. Monidipa has been an advertising professional for over two decades with long stints as Creative Director of agencies like JWT and Maa Bozell in Kolkata, Mumbai and Bangalore. Her professional experience includes developing campaigns for products across media and across categories, including some iconic brands like Bata, ITC, VIP Luggage, Air India and more. She also moonlighted as a food critic with Femina, speechwriter for corporate honchos and a tarot reader. Currently, she is immersed in yoga, heritage tours, good wine and daydreams of being an author. LESS ... MORE Gauri is my go-to girl for household matters of all kinds ranging from clean floors to washed utensils or watered plants. She is 'the help' balancing her work schedule between several apartments in the gated community where I live. She is a single mother of grown up children who have been to English medium schools and colleges and have 'office jobs' though she herself remains illiterate. But what she lacks in education , Gauri makes up for with her awareness of current affairs picked up from television news channels, her intuitive grasp of financial investments, her common sense and her general life views flowing out of a natural joie de vivre. When I am stressed out with a particular work or life problem , Gauri walks in and never fails to cheer me up with her unsolicited stress management tips – drink some ice cold Coke, put on lipstick, sleep for an hour ! If I say the heat of the summer is killing me, there is again unsolicited advice- go out and walk around the block under the blazing sun and then come home to find out how cool it really is! I often tell her to stop talking and finish her work fast but she grins back and says that work becomes fun if we chat sometimes and that I should also pick up the phone and talk to my friends more often. For the past few weeks however, Gauri has been rather quiet for she was saddled with a whole lot of problems herself – a loan for her son's scooter that needed to be repaid , the need to find a new place to rent with a lower deposit , because she had lost a couple of jobs since the families she worked for were moving out, the urgency to pay for the ongoing litigation to get her due share of her late husband's property . She has been coming to work and finishing the chores ,with only a ghost of her usual bright smile and no sound of her playful banter. But it all changed yesterday . She had taken leave the day before to go to a temple where divine powers were believed to remove obstacles and make life smoother for devotees. I saw her smiling and casually said 'Hope your problems are going to be solved now that you visited your favorite temple .' She grinned and answered. ' Didi, while I was praying I realized that problems will come because it is our karma and since we are human beings, we can use our brains to find a solution. And then when I was coming to work early in the morning , I saw the trees and flowers outside your house and thought that in my next life , I want to be born as a plant, a beautiful flowering tree that does not have to worry about loans or rent. I will pray that I somehow get through this life and then become a plant that does not long for ac in summer and sweaters in winter but simply lets nature take care of things. And my flowers would make everyone happy even after they fell down from the plant because they look pretty even when they are dead.' I listened and thought for a while – a great metaphor for living in sync with the rhythm of nature, secure in the quiet joy of knowing that life is beautiful . As is death. Facebook Twitter Linkedin Email Disclaimer Views expressed above are the author's own.


BBC News
24-03-2025
- Business
- BBC News
Jersey War Tunnels attraction bought by new owner
A historic tourist attraction in Jersey has been sold to a new owner for the first time in more than 60 War Tunnels (JWT) said the 29.5-acre (12-hectare) site in St Lawrence had been acquired by Trevellyan Operations from Daisy Hill Real Estate, which put the attraction up for sale in 1km (0.62-mile) network of hillside tunnels were constructed during World War Two by enslaved workers from across Europe during Nazi Germany's occupation of the Channel Trevellyan, head of Trevellyan Operations, said he wanted to enhance the site and its stories using the latest technologies in a "modern, immersive way". 'Fresh investment' Mr Trevellyan said: "Sadly, as those with first-hand experience of living in occupied Jersey become fewer and fewer, there is a heightened urgency to record the facts of their experiences endured for the benefit of present and future generations."JWT said artefacts and exhibits at the site told the stories of people who had experienced life under Nazi occupation during the Warman, general manager of JWT, said the new ownership represented an "exciting chapter" for the attraction."We are confident that Trevellyan Operations will bring fresh perspectives and investment to ensure the site continues to thrive, offering a unique and immersive experience for our visitors," he added.