08-07-2025
The 11 Prime Day Deals Wirecutter's Experts Have Been Eyeing for Themselves
$55 $33 from Target
Free Target Circle membership required, with store pickup or Circle Card (queen)
'For my wedding, I put a fancy, well-known brand of sheets on my registry, but vastly prefer these sheets from Target. Every time they're put on deep sale, I grab a set,' says writer Alex Aciman (who also happens to be curating our roundup of Amazon Prime Day sleep deals). "These silky smooth sheets look and feel far more expensive than they are. They're not so heavy as to trap heat, and not so slick as to feel coated in some kind of artificial finish.'
He's not alone in his long-term adoration of these sheets. They've been a Wirecutter pick for over a decade, with our writer Jackie Reeves calling them, 'the best sateen I've tested at this price, which has miraculously gone up only $5 (for a queen set) since we first considered these sheets in 2015.' And they're an even better deal today.
$270 $200 from Shark
While our beauty and style writer Hannah Frye has been testing the Shark FlexStyle for the last few months, her other hair tools have been gathering dust. 'My old-school hair dryer, flat iron, curling iron, and blowout brush have all remained untouched, and my hair has never looked better because of it,' she says, and Hannah's now thinking of buying her own. She's currently using the curly and coily set of attachments, which include a diffuser, auto-wrap curl barrels, an air concentrator, and an oval brush —all of which help her create 'any look I can dream of.'
When we previously put the Shark FlexStyle up against its closest competitor, the Dyson Airwrap, with three different people with different hair lengths, curl patterns, and textures, we found that both performed well. But the FlexStyle was a better value, especially because it can effectively replace a traditional hair dryer — and with this discount, you're getting even more for your money.
'My sister's two favorite things in life are tennis and sleeping, and it's rare to find a gift that so succinctly combines each of her passions,' says writer Ivy Elrod, of these Sleepy Jones pajamas with tennis-themed embroidery. These giftable, stylish PJs are cut for men, and when we tested them, we liked that the button-up could be mistaken for a shirt-shirt, while the bottoms were cut more like trousers. But, as Ivy notes, they are 'supremely chic on women, as well.' Plus, she adds, 'The charmingly embroidered vintage rackets feel as though they could have stepped off the set of The Royal Tenenbaums .' Game, set, match.
$73 $50 from Beis Travel
'As a first-time mom, I schlepped everything I thought my baby needed in a giant diaper bag. But with my second, I got smarter,' says editor Catherine Kast. 'I've been carrying the Beis Diaper Pack pick since my son was just a couple of weeks old. It looks like a utilitarian crossbody purse and fits just the essentials: a couple of diapers, a thin pack of wipes, my mini Mrs. Meyer's hand sanitizer, my wallet, keys and cheap sunglasses.'
That's part of the reason why our experts call it the best diaper bag for carrying less. It's now $35, but shipping is $15 if you spend less than $150 — so Catherine's strategy is to buy one for her pregnant sister-in-law, in addition to some other travel gear from the brand to meet the shipping minimum.
Writer Elissa Sanci has been using this Philips Sonicare 4100 Electric Toothbrush on the recommendation of her dentist for the last three years. 'I get complimented on my brushing every time I go in for a cleaning now,' she says. Our experts recommend it, too, because, in our testing, we found that this electric toothbrush runs quieter than our top pick but still has some powerful vibrations.
However, Elissa doesn't need one, since hers is still going strong — but she is still thinking of getting another, to give away. 'The last time I visited my brother, I noticed that he still uses the same kind of drugstore toothbrushes we used to use as kids. It might sound silly to gift someone an electric toothbrush, but as my brother approaches 30, I think it's time he takes the next big step into adulthood,' says Elissa. 'I can't wait for my brother to feel that particular thrill of impressing the dentist, too.'
$44 $31 from Amazon
'I have exceedingly sensitive skin, and am therefore deeply particular about my moisturizer, so I was shocked when a celebrity brand moisturizer won my heart,' says editor Hannah Rimm. The Outset was co-founded by Scarlett Johansson in 2022, but this moisturizer is a pick in our guide because of its gentle-yet-hydrating formula. It has some plant-derived ingredients, like avocado and jojoba oil, in addition to standby ingredients, like glycerin and squalane. Hannah says it smells like 'nothing,' which is a compliment. During testing, our panelists were especially impressed by the airtight packaging, which doles out pearl-sized drops, and Hannah describes it as 'deliciously luxe.' She's planning to stock up this Prime Day, because, 'This is the only moisturizer I've used for years.'
$200 $140 from Amazon (10" and 8" set)
'All-Clad pans rarely go on sale. And when they did the last Prime event, I immediately hopped on the deal and scored a dazzling seven-piece set,' says our kitchen writer Maki Yazawa. But her mom wasn't as lucky, and though Maki's set isn't on-sale, this set of two All-Clad frying pans is. 'This is my chance for redemption. We definitely won't miss out on stocking her kitchen with a quality set of stainless steel pans this time.'
They're considered a classic for a reason. In our testing, we've found that All-Clad skillets distribute heat evenly, are easy to maneuver and comfortable to hold, and can last for years (if cared for properly). 'While there's a slight learning curve, cooking and cleaning these pans is less intimidating than they seem,' says Maki, and we've got tips on proper care in our guide, as well.
$258 $204 from Cuyana (small size)
'From having owned other Cuyana bags, I can attest that the material is solid and long-lasting, and the minimalist, sleek design is ideal to carry from work to errands and even dinner plans,' says our style writer Frances Solá-Santiago. She's now considering adding their Small Easy Tote to her collection. It's not as supersized as the Classic Easy Tote, which our pick for the best leather tote, but it is made of the same supple, pebbled leather with a similarly unstructured shape. It even comes with a two-year warranty. The main downside, according to Frances, is that, 'It's pricier than your average work tote, so getting it on sale (which is not often the case) is a good idea.'
$120 $82 from Amazon
Editor Megan Beauchamp is a relatively new homeowner who — when she's not stopping ant infestations — has been focused on decorating. Her most recent purchase is a white area rug for her bedroom, so she's eyeing the Bissell Little Green Portable Carpet Cleaner. 'It's the top pick in our portable carpet and upholstery cleaner guide, and it comes highly recommended by my colleague Rachel Cericola, who says it can tackle kid stains, cat puke, and more gross stuff no one wants to touch,' she says, before adding, 'I just hope it can handle spilled coffee.'
$70 $40 from Amazon
'While traveling, I'm lost (sometimes literally) without my phone, so a portable charger has become an essential. I even bring it to family gatherings because I hate missing photo ops or hunting down outlets at other people's houses,' says travel writer Maria Adelmann. And after borrowing this Belkin powerbank from her mom — our top pick for charging phones, tablets, and other small, handheld devices — Maria is thinking of buying one of her own, especially now that it's on sale.
Maria likes that it can 'slip in a pocket, powers devices fast, and has blessedly unlosable built-in cables." We also recommend it because of the rugged build quality, two-year warranty, and responsive customer support. But more than anything else, according to Maria, 'It's the kind of no-brainer device I need when I've got 10 other things on my mind.'
$38 $32 from Amazon
Even our cleaning and organizing writer Caroline Mullen can do with some help getting her kitchen cabinets in shape. 'It's high time for me to address the inefficiency of my plate storage,' she says. And though she's wary of buying new organizers, Caroline is willing to invest in the products from Japanese brand Yamazaki Home. Their thoughtfully designed products are favorites among Wirecutter's experts for making the most of small spaces, especially kitchens, and according to Caroline, 'I'm hoping the Yamazaki Home Expandable Kitchen Riser will eliminate the infernal re-shuffling I have to do every time I want to access a bottom-of-the-stack plate.'
Here are all of the best Amazon Prime Day deals, as curated by Wirecutter's meticulous team of journalists.
The very best early Prime Day deals of 2025 are here, ranging from mattress and tech discounts to timely travel and luggage sales.
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Plenty of beauty products are on sale right now, but these Wirecutter-tested picks are actually worth the money. No more post-purchase regret.
