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Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs
Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs

Daily Mail​

time35 minutes ago

  • Business
  • Daily Mail​

Georgia Toffolo flogs paid brand deal to fans after her husband James Watt's BrewDog company annouces they will shut 10 UK pubs

Georgia Toffolo was flogging brand deals to her social media followers in the wake of the news her husband's BrewDog company is closing 10 bars later this week. The former Made In Chelsea star, 30, is married to BrewDog co-founder and former CEO James Watt, 43. Taking to Instagram on Wednesday, Georgia shared a sponsored ad promoting probiotic supplement Symprove. The former I'm A Celebrity winner encouraged people to sign up for the company's 12-week subscription and said she 'adores' the brand. 'It's been my ride or die for the last four or five years, I don't go a day without it,' she told her followers. 'Last month they launched their new pineapple flavour which I've got to say is a really big hit in our household.' It is understood BrewDog's closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. In May 2024, Georgia's husband James stepped down from the CEO role after 17 years, taking on a new position as 'captain and co-founder'. He retains his 21% shareholding in the company, according to The Independent. BrewDog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Chief executive James Taylor told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A BrewDog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars: – Aberdeen Gallowgate – Brighton – Camden, London – Dundee – Leeds North Street – Oxford – Sheffield – Shepherds Bush, London – Shoreditch, London – York Georgia and James said 'I do' on a fishing boat earlier this year. The pair got engaged in October after the millionaire proposed with an exquisite eight carat triple-diamond studded band estimated to be worth £200,000 during a romantic getaway in Greece for Georgia's 30th birthday.

All the remaining Scottish BrewDog bars after beer giant announces closures
All the remaining Scottish BrewDog bars after beer giant announces closures

Daily Record

time5 hours ago

  • Business
  • Daily Record

All the remaining Scottish BrewDog bars after beer giant announces closures

The Scottish-founded beer firm will have 15 remaining pub locations across the country after its closure announcement this week. BrewDog is set to close down 10 UK bars soon. The move will see it shut the doors on two of its branches that are based in two Scottish cities. ‌ The decision has affected the craft beer firm's first ever pub, its Aberdeen flagship branch that is based on Gallowgate and has been open to beer lovers across the north-east since 2010. ‌ Meanwhile, BrewDog fans in Dundee will also be disheartened by the recent news, as the city centre's branch on Panmure Street will also be closing down. It means that the Scottish-founded firm's bar portfolio across Scotland will reduce from its current 18 to 16. ‌ There will now only be three of the brand's pubs in the Granite City. Edinburgh still boasts six locations, including two Doghouse sites, with two in Glasgow, and others dotted around the country. This includes a Dogtap bar attached to the brewery in Ellon, Aberdeenshire, where it all began for BrewDog. Scotland is not the only country affected by the closures, as eight other pubs across the UK based across England in locations including York, Shoreditch, and Oxford will also be closing down. ‌ We recently reported that BrewDog's wave of closures comes amidst a new "focused strategy" and "rationalisation" of its bar footprint, with the affected locations deemed "not commercially viable." According to CEO James Taylor, keeping open the affected locations would "put pressure on the wider business, making it harder to invest where we know we can grow." ‌ The company also advised that it has been affected by other factors putting pressure on the UK hospitality sector such as rising costs, increased regulation, and economic pressure. Despite reports suggesting that staff members at the affected locations said to have been given just "three days notice", a spokesperson has said it is going through "meaningful and appropriate consultation process" that will last a minimum of 14 days. ‌ However, the decision was blasted by Unite Hospitality on X, formerly Twitter, recently, with the union firm saying: "In what universe is THREE DAYS a morally (or legally) acceptable notice period for a proper redundancy consultation for the workers impacted?!" Founded in 2007, BrewDog began its journey in Ellon after founders James Watt and Martin Dickie began brewing tiny batches of their own craft beer that they sold at local markets. After its humble beginning in Aberdeenshire, the craft beer firm quickly went global in 2013 with the opening of its first ever international bar in Stockholm, Sweden, before heading to America in 2015. ‌ Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. As of today, it is ranked as "the seventh-largest beer brand in Britain", with availability across 57 countries and its beers being sold in over 129 bars and widely distributed internationally. Famed for its non-traditional advertising methods, BrewDog generated interest through free media coverage through provocative campaigns, controversies and publicity stunts. ‌ Following its Scottish roots and the announcement of its closures, we have decided to list below all the remaining 15 BrewDog locations that will still be available for beer lovers across the country. Full list of remaining BrewDog branches across Scotland: Aberdeen Castlegate Aberdeen Kennels Aberdeen Union Square Edinburgh Airport Doghouse Edinburgh Bar and Terrace Edinburgh Cowgate Doghouse Edinburgh Hotel Edinburgh Lothian Road Edinburgh Waverley Dogtap Ellon Glasgow Kelvingrove Glasgow Merchant City Inverurie Perth St Andrews Stirling

Brewdog puts 100 jobs at risk as beer giant to close ten bars this week
Brewdog puts 100 jobs at risk as beer giant to close ten bars this week

The Independent

timea day ago

  • Business
  • The Independent

Brewdog puts 100 jobs at risk as beer giant to close ten bars this week

Brewdog is set to close ten of its bars across the UK, including its inaugural venue in Aberdeen. The closures, effective from 26 July, are expected to put nearly 100 jobs at risk. The company stated that the decision was made because the bars were not commercially viable, citing rising costs, increased regulation, and broader economic pressures. Founder James Watt confirmed the closures are part of an estate refresh but reiterated plans to expand the bar business with new 'destination' and community-focused venues. Brewdog is working to minimise the impact on staff, aiming to redeploy many affected team members within its network.

Brewdog to shut 10 UK pubs this week
Brewdog to shut 10 UK pubs this week

Rhyl Journal

timea day ago

  • Business
  • Rhyl Journal

Brewdog to shut 10 UK pubs this week

It is understood the closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. Brewdog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Founder James Watt told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A Brewdog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars: -Aberdeen Gallowgate-Brighton-Camden, London-Dundee-Leeds North Street-Oxford-Sheffield-Shepherds Bush, London-Shoreditch, London-York

Brewdog to shut 10 UK pubs this week
Brewdog to shut 10 UK pubs this week

Yahoo

timea day ago

  • Business
  • Yahoo

Brewdog to shut 10 UK pubs this week

Brewdog is to close 10 of its bars later this week, including its first ever venue in Aberdeen. It is understood the closure plans, which are part of a fresh strategy for the brewing firm's hospitality arm, will put close to 100 jobs at risk. The Scottish craft brewing giant said it has made efforts to preserve the site, but it 'has simply not been possible to make these bars commercially viable'. It will shut all the bars on July 26 and launch a consultation process lasting at least 14 days. Brewdog said it will shut sites including its Aberdeen flagship pub on Gallowgate, the group's first bar site, following a review process. Founder James Watt told staff the closures are part of a refresh of its estate, partly in response to 'rising costs, increased regulation, and economic pressures' on the sector. He added that the brand will however still look to grow its bar business, with plans for more larger bars in 'destination' locations and to open smaller community bars. A Brewdog spokesman said: 'We can confirm that following a review of our bars business we have made the difficult decision to close 10 bars – which reflects a more focused strategy and a rationalisation of our bar footprint. 'This decision is not simply a response to the challenging UK hospitality market, but a proactive decision to redefine the bar division's focus for long-term and profitable growth – accounting for ongoing industry challenges, including rising costs, increased regulation, and economic pressures. 'We are working hard to minimise the impact on our people, and we expect to redeploy many affected team members across the BrewDog network. 'For those leaving the business, we're providing as much support as possible during this transition.' The company will shut the following bars: -Aberdeen Gallowgate-Brighton-Camden, London-Dundee-Leeds North Street-Oxford-Sheffield-Shepherds Bush, London-Shoreditch, London-York

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