4 days ago
Martell x Makubenjalo steal the show at Durban July
Martell and Makubenjalo joined forces to create a space where luxury met culture and where global prestige embraced local creativity during the Hollywoodbets Durban July.
Hosted by cultural icon Lamiez Holworthy on July 5 and headlined by a genre-defining lineup including KO, Blxckie, Kelvin Momo, and the Scorpion Kings, the Martell x Makubenjalo marquee quickly became the most talked-about destination of the weekend.
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Under the theme Marvelous and Class, the experience combined high fashion, bespoke hospitality and cultural celebration backed by a shared belief in the power of collaboration.
Katlego 'KG' Bogatsu, the founder of Makubenjalo and Jams on Ice, said, 'We didn't want to just add Martell to the Durban July.
'We wanted to reshape the July experience entirely. Martell gave us the platform, and we brought the vision.
'Together, we created something greater than the sum of its parts, a new standard for how global brands can co-create with local communities.'
Media personality, DJ and philanthropist Holworthy shared her experience, 'I've been to many Julys, but this one felt different. It wasn't just about looking the part; it was about being the part.
'The energy, the music, the people, everything was curated with purpose and passion. I was proud to host and entertain at a space that celebrated SA culture on our own terms.' She said.
The partnership also demonstrated Martell's commitment to celebrating authentic SA expression, not as an afterthought but as a driving force of its luxury narrative.
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Prestige and High Energy at Pernod Ricard South Africa's Tintswalo Baloyi outlined that Martell's first presence at the Durban July was to show what happens when legacy meets local.
'Makubenjalo brought cultural precision, and we brought the platform and prestige. It was bold, unapologetic and deeply collaborative. That's the future of brand: storytelling.'
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