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Business Wire
3 days ago
- Business
- Business Wire
Perfect Moment and BWT Alpine Formula One Team Launch Limited-Edition Luxury Performance Collection
LONDON--(BUSINESS WIRE)-- Perfect Moment Ltd. (NYSE American: PMNT), the luxury outerwear and activewear brand renowned for its alpine heritage and fashion-forward performance wear, today unveiled the PERFECT MOMENT x BWT ALPINE FORMULA ONE TEAM capsule collection. Designed in cooperation with BWT Alpine Formula One Team, the collection marks the debut of a creative collaboration that fuses the adrenaline of motorsport with the precision of mountain performance. The launch reflects the shared DNA of both brands—speed, innovation, and a passion for pushing boundaries. The summer capsule introduces a curated range of unisex pieces, including statement T-shirts, sleek jackets, and a signature bag, each merging Perfect Moment's iconic aesthetic with the bold energy of Formula One. 'Made for Moment Makers, this new capsule brings the bold spirit of BWT Alpine Formula One Team into our world of style and movement,' said Jane Gottschalk, co-founder, president and chief creative officer of Perfect Moment. 'It's vibrant, dynamic, and built for those who live life in motion.' The collaboration will continue later this year with the launch of a full ski capsule, uniting high-speed energy with high-altitude performance. 'This collaboration is a powerful expression of our brand values—performance, fearless energy, and timeless style,' said Vittorio Giacomelli, chief product officer of Perfect Moment. 'It also marks the next chapter of growth for our business, as we expand global reach, deepen strategic relationships, and connect with new audiences who demand the very best.' Giacomelli joined Perfect Moment earlier this year from Canada Goose, where he played a key role in scaling the brand into a billion-dollar business. BWT Alpine Formula One Team added: 'We are excited to have joined forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team's innovative objectives and we are thrilled to see the collection go live.' The launch is accompanied by a high-impact global media campaign, celebrating the intersection of racing precision and mountain power. The capsule is available now exclusively at with limited-edition pop-up experiences scheduled around select Grands Prix. About BWT Alpine Formula One Team BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Franco Colapinto under the leadership of Executive Advisor, Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992 where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times including the Drivers' World Championship [1994, 1995, 2005 and 2006] with Michael Schumacher and Fernando Alonso, and the Constructors' World Championship [1995, 2005 and 2006]. The team's most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors' Championship. For more information, please head to Founded in Chamonix, France, Perfect Moment is a luxury outerwear and activewear brand that merges alpine heritage with fashion-forward performance. Known for its technical excellence, bold design, and versatile pieces that transition seamlessly from slopes to city, the brand is worn by athletes, tastemakers, and celebrities worldwide. Perfect Moment is traded on the NYSE American under the ticker symbol PMNT. Learn more at
Fashion Network
18-06-2025
- Business
- Fashion Network
Perfect Moment reports preliminary annual loss
Perfect Moment said preliminary full-year revenue is expected to decline 12% to $21.4 million, despite a 2.6% increase in revenue in the fourth quarter. Excluding Hugo Boss collaboration revenue, which concluded in fiscal 2024, annual revenue rose approximately 1% year-over-year. The revenue decline was partly attributed to the bankruptcy of Matches Fashion, one of the brand's largest wholesale partners, as well as increased investments in leadership, infrastructure, and brand repositioning. As a result, the company expects to report a net loss of approximately $16 million for the year. Still, digital engagement and brand visibility continued to surge in fiscal 2025. Content featuring Perfect Moment reached more than 934 million people organically. Digital media coverage drove over 16.6 billion monthly unique visitors globally over the 12-month period, up 108% year-over-year, while social media followers grew 15% to over 440,000 across Instagram, Facebook, and TikTok. The year also included high-profile collaborations with Johnnie Walker Blue Label and the BWT Alpine Formula 1 Team. 'This past year has been one of consolidation and transformation,' said Perfect Moment chairman, Max Gottschalk. 'We've taken decisive steps to meaningfully upgrade our management team, address inefficiencies and instill a culture of operational discipline. I'm extremely excited about the trajectory we are now on—and this is just the beginning.' Under a new senior leadership team, which includes talent from Canada Goose, LVMH, and Timberland, Perfect Moment has begun executing a focused strategy aimed at long-term profitability and brand equity growth. Notably, the London-headquartered luxury skiwear brand secured over $12.7 million in wholesale pre-orders for its Autumn/Winter 2025 season, up 30% over the prior year and a new company record (excluding past collaborations). Since September, Perfect Moment has also signed five new regional agencies and opened 50 new accounts globally, expanding its sales footprint. The launch of U.S. and European distribution hubs, along with enhanced logistics, has led to lower duties and operating expenses. Moreover, the brand has reduced its reliance on promotions. Looking ahead, the company plans to expand beyond ski into year-round luxury outerwear and accessories. 'Our strategy is clear: to expand from slope to après, blending technical performance with fashion-led design across seasons,' said Jane Gottschalk, president and chief creative officer. 'We have built a community, not just a customer base, and we are ready to take our brand to the next level.'
Fashion Network
18-06-2025
- Business
- Fashion Network
Perfect Moment reports preliminary annual loss
Still, digital engagement and brand visibility continued to surge in fiscal 2025. Content featuring Perfect Moment reached more than 934 million people organically. Digital media coverage drove over 16.6 billion monthly unique visitors globally over the 12-month period, up 108% year-over-year, while social media followers grew 15% to over 440,000 across Instagram, Facebook, and TikTok. The year also included high-profile collaborations with Johnnie Walker Blue Label and the BWT Alpine Formula 1 Team. 'This past year has been one of consolidation and transformation,' said Perfect Moment chairman, Max Gottschalk. 'We've taken decisive steps to meaningfully upgrade our management team, address inefficiencies and instill a culture of operational discipline. I'm extremely excited about the trajectory we are now on—and this is just the beginning.' Under a new senior leadership team, which includes talent from Canada Goose, LVMH, and Timberland, Perfect Moment has begun executing a focused strategy aimed at long-term profitability and brand equity growth. Notably, the London-headquartered luxury skiwear brand secured over $12.7 million in wholesale pre-orders for its Autumn/Winter 2025 season, up 30% over the prior year and a new company record (excluding past collaborations). Since September, Perfect Moment has also signed five new regional agencies and opened 50 new accounts globally, expanding its sales footprint. The launch of U.S. and European distribution hubs, along with enhanced logistics, has led to lower duties and operating expenses. Moreover, the brand has reduced its reliance on promotions. Looking ahead, the company plans to expand beyond ski into year-round luxury outerwear and accessories. 'Our strategy is clear: to expand from slope to après, blending technical performance with fashion-led design across seasons,' said Jane Gottschalk, president and chief creative officer. 'We have built a community, not just a customer base, and we are ready to take our brand to the next level.'
Associated Press
16-06-2025
- Business
- Associated Press
Beyond The Slopes: Perfect Moment's Bold Expansion Moves In Global Luxury
By JE Insights, Benzinga DETROIT, MICHIGAN - June 16, 2025 ( NEWMEDIAWIRE ) - Despite broader economic concerns dominating business headlines, one sector seems to have proven relatively resilient: high-end skiwear and luxury apparel. Driven by robust sentiment among affluent consumers and an expanding demand profile - especially among emerging markets - luxury brands have navigated tricky waters better than many of their more austere competitors. Making strategic moves to capitalize on this trend is luxury ski and activewear brand Perfect Moment Ltd. (AMEX: PMNT). The functional fashion firm is executing an aggressive global expansion plan, primarily through exclusive retail openings and key wholesale partnerships. Fundamentally, the idea is to tap into pockets of growth within a complex ecosystem. As Grand View Research points out, the North American ski apparel market may reach a valuation of $3.06 billion by 2030, implying a compound annual growth rate of 5.3% from 2025. Furthermore, it's not just one region that experts believe will see expansion. According to the same resource, the global ski equipment and gear market size reached $15.9 billion in value in 2023. This industry may expand by a CAGR of 5.4% from 2024 to 2030, potentially culminating in total revenue of $22.9 billion. According to Grand View Research, one global catalyst for the interest in ski-related equipment and apparel is the proliferation of resorts, slopes and related facilities. Stated differently, Perfect Moment isn't just aiming to deliver a better product; rather, it's moving in on burgeoning consumer dynamics. To address behavioral pivots in the market, the company is implementing three growth strategies: retail expansion in elite ski destinations, global wholesale partnerships and a shift toward year-round luxury outerwear. This has been paired with the largest shareholder, founder and Chairman Max Gottschalk buying additional shares in the open market, demonstrating his confidence in the company. Elevating The Luxury Experience Through Destination Retail In December last year, Perfect Moment announced the opening of its first European seasonal store at Kitzbühel, a popular ski resort located in the Austrian Alps. Renowned for its world-class skiing experiences, it draws athletes and enthusiasts from across the globe. Situated at the center of the resort, the Perfect-branded store will offer customers an exclusive luxury ski shopping experience, including special in-store events designed for connecting with the local community, the company said. Company co-founder and creative director Jane Gottschalk expressed the strategic importance of the retail launch, 'The opening of our new store in this awe-inspiring location follows our success in other high-end retail markets. It furthers our exploration of establishing physical retail locations at select luxury destinations—particularly locations that embody our love for skiing and the alpine lifestyle.' In addition to the prime location, Perfect Moment also elevated the interior design of the store - an ode to the brand's core ethos of blending fashion with functionality. As the press release stated, '[s]leek, metallic surfaces evoke the winter season, while soft, textured and translucent elements create a harmonious balance.' As well, red accents punctuate the overall ambiance, reflecting the company's signature color. To be clear, Perfect Moment isn't just launching retail locations for its own sake. As Bain & Company discussed, high-end brands are increasingly investing in seasonal boutiques and curated shopping experiences, thereby fostering exclusivity. Moreover, the expansion into Austria aligns with the company's own successful New York SoHo seasonal store model. Global Expansion And Strategic Market Positioning In early January of this year, Perfect Moment announced that it had partnered with globally renowned sales agencies in a bid to boost brand awareness and expand its international footprint. Per the company's press release, the strategic partnerships may strengthen wholesale distribution across key regions, including Europe and Asia. Additionally, the agencies will seek to expand the company's presence in luxury retailers and exclusive boutiques while complementing Perfect Moment's direct-to-consumer (DTC) pivot. Although the fashion brand reports that it has witnessed significant growth in its e-commerce directive, the wholesale business remains a critical pillar for luxury-focused enterprises. As the industry source The Business of Fashion bluntly pointed out, '[t]he notion that there are wholesale brands and direct-to-consumer brands is dying.' To succeed, the most ambitious companies integrate both models. Fundamentally, as the publication noted, 'the idea of being either a DTC or wholesale brand is being supplanted by the understanding that each channel has its strengths and weaknesses, and that most brands need both to thrive.' Perfect Moment's leadership team understands this development, thereby front-running it by commanding a footprint in both avenues. As for the global expansion initiatives, Southern Europe represents a hub for luxury fashion. As noted in the company's press release, Italy, France and Spain are home to some of the world's most influential fashion retailers and luxury shoppers. Japan is also one of the world's biggest luxury markets, with consumers paying premiums for high-quality craftsmanship and exclusivity. Finally, Perfect is building momentum for the Winter Olympics, set to take place next year. The company is working nonstop on a special collection for the high-profile event, potentially positioning itself favorably. In the last edition of the Winter Olympics, the competition drew more than two billion viewers. Strengthening The Year-Round Luxury Outerwear Market In mid-January, Perfect Moment issued another statement reflecting its global ambitions, partnering with two internationally renowned sales agencies to elevate awareness and lift sales growth in key European markets. Specifically, the agencies will expand Perfect Moment's wholesale distribution to luxury retailers and exclusive boutiques, mirroring the company's concurrent global strategies. However, a key distinction in the announcement is the focus on perennial demand. As industry publication DC Fashion Week noted, designer jackets are no longer relegated to outerwear driven by seasonal necessity. Instead, such attire now represents statement pieces. Responding to this consumer pivot, some luxury brands have adapted to this trend, delivering expressive products that are also functional. Naturally, this behavioral shift aligns with Perfect Moment's form-meets-functionality ethos. Perfect Moment has zeroed in on the DACH countries (Germany, Austria and Switzerland) for its European expansion. Perfect Moment notes that these nations benefit from a consumer base with a relatively high disposable income and strong winter sports cultures. Perfect Moment is also expanding into Benelux, a politico-economic union comprising Belgium, the Netherlands and Luxembourg. Similar to consumers in the DACH region, Benelux buyers have an affinity toward high-end, technical outerwear. With their higher-income base, Perfect Moment reports that the region's customers are fashion-forward, and are willing to pay a premium for quality, purpose-driven attire. Perfectly Timed: Expanding Luxury With Precision Perfect Moment is capitalizing on anticipated sustained strength in the luxury apparel market by executing a calculated expansion strategy across retail and wholesale channels. Through exclusive retail openings in premier ski destinations, the company is reinforcing its presence in high-profile luxury hubs while enhancing brand exclusivity. Simultaneously, Perfect Moment is broadening its international reach by securing key partnerships in Europe and Asia, ensuring that its designs are positioned within high-end retailers and boutiques that cater to affluent, fashion-conscious consumers. Beyond traditional ski apparel, the company is actively helping shape the evolving luxury outerwear market. With demand for premium jackets and performance-driven fashion rising beyond seasonal constraints, Perfect Moment is expanding into high-value regions where technical craftsmanship and statement fashion pieces resonate with discerning buyers. By balancing retail expansion with strategic wholesale partnerships, the brand is embedding itself deeper into the global luxury ecosystem, potentially strengthening its foothold in a competitive but lucrative industry. Featured image byCanvaonPixabay. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. This content was originallypublished on further disclosureshere. View the original release on
Associated Press
02-06-2025
- Business
- Associated Press
Perfect Moment May Be The Trending Skiwear Brand To Watch
By Meg Flippin Benzinga DETROIT, MICHIGAN - June 2, 2025 ( NEWMEDIAWIRE ) - Forget Canada Goose or Moncler, it appears that when it comes to trending brands, Perfect Moment Ltd. (NYSE: PMNT) may be the one to watch. The luxury ski apparel company, which has been outfitting skiers and swimmers for decades, has been making a name for itself among celebrities, influencers and sports enthusiasts - with a focus on making its mark among the top echelons of high-end skiwear and lifestyle apparel. It's not by accident. Perfect Moment, which has a storied history that dates back to the early 80s, melds high-performance garments and statement designs to create ski, swim and lifestyle outerwear and apparel that appeals to the masses. The company says its retro-inspired vivid and bold color palettes complement technical fabrics to deliver fashion, form, function and fun for women, men and children. While the luxury line appeals to well-heeled customers, it's meant to be affordable enough for everyone. That hasn't been lost on the millions of consumers who follow and engage with the brand on Social Media, enabling Perfect Moment to garner record brand coverage during the fiscal year ended March 31, 2025. 'Our highest-ever numbers demonstrate our brand's rising cultural relevance, deepening consumer appeal and strong growth momentum as we enter our next phase of growth and evolution,' says Jane Gottschalk, Perfect Moment president and chief creative officer. 'We couldn't be more excited about what we have achieved and the phenomenal opportunities ahead.' Record-Setting Year For the fiscal year 2025, Perfect Moment set a record in total number of unique visitors per month across digital platforms, hitting 16.6 billion globally and marking a 108% increase year-over-year. The brand also reached a record 934 million in total social audience based on content posted by global key opinion leaders about the brand - including celebrities, influencers, models, media publications and fashion industry notables - who the company reports organically posted about Perfect Moment during the year. During the ski season, Perfect Moment's key opinion leaders reached 597.1 million people on social media. The company's own followers currently exceed 440,000 across its social media platforms – Instagram, Facebook and TikTok - up about 15.2% year-over-year. That, says the company, places Perfect Moment among the world's most followed luxury brands. 'The tremendous global reach and influencer engagement we've achieved over the past year has elevated our brand awareness to levels rivalling our closest peers, including Moncler and Canada Goose,' noted Gottschalk. A Following Among Celebrities It's not surprising that Perfect Moment is creating such a buzz. In addition to being a fixture on the slopes with its high-performance skiwear, the company has expanded into new categories, including a line of apparel and accessories designed for customers off the slopes. Its lifestyle brand includes sweaters, pants and jackets while its accessories include hats, gloves, scarfs, bags and ski goggles. That has resulted in a following among well-known celebrities and influencers that Perfect Moment is capitalizing on by teaming up with its celebrity and influencer fans. During the fourth quarter alone, the company got a lot of attention on social, with numerous Instagram posts by high-profile celebrities and influencers. The company reports that these include Priyanka Chopra Jonas, the award-winning global film and fashion icon who has 92.5 million followers, Anitta, a Brazilian singer, songwriter, actress and businesswoman with 64.2 million followers, Miranda Kerr, Australian model and founder of Kora Organics with 14.4 million followers and Sara Sampaio, a Portuguese model and movie actress with 8.5 million followers. Other influencers to talk up the brand include Victoria Brito, a Brazilian model, dancer and designer with 2.4 million followers, Rachel Brosnahan, an American-British actress and comedian with 1.1 million followers and Xandra Pohl, a professional DJ and 2024 Sports Illustrated swimsuit model with 551,000 followers. Perfect Moment is also building brand awareness through new partnerships, including its recent collaboration with Johnnie Walker, the scotch whiskey distiller. The two teamed up to launch a limited-edition Johnnie Walker Blue Label Ice Chalet. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder actress Priyanka Chopra Jonas, the new blend comes with a bottle and bag designed by Perfect Moment and inspired by what's referred to as the 'Blue Hour,' when skiing is done and socializing commences. Perfect Moment also launched a capsule ski wear collection for both women and men, featuring coordinating designs, which have been inspired by the Johnnie Walker Blue Label Ice Chalet design. The launch was supported by several curated brand experiences, exclusive press coverage and organic influencer engagement, further underscoring Perfect Moment's trajectory as a leading brand in performance luxury. The launch received coverage in InStyle, which boasts 4.3 million followers, Refinery29, which has 3.4 million followers and L'Officiel Brazil with 543,000 followers, noted Perfect Moment. The Momentum Continues All of that branding could pay off nicely for a company going after the global luxury ski apparel market that is forecasted to reach $2.9 billion by 2033, and the luxury outerwear market, which is expected to reach $32.15 billion by 2033. It has already booked a record number of wholesale pre-orders for its Upcoming Autumn/Winter collection, with the orders already exceeding the company's wholesale orders for last year's Autumn/Winter collection by 30%, reports Perfect Moment. Excluding collaborations, Perfect Moment says this marks the largest wholesale book in the company's history and serves as a testament to its wide array of celebrity and influencer backers. The orders come from new and existing customers, with the latter increasing their year-ago levels of orders. From the slopes to the streets, Perfect Moment is outfitting women, men and children and seems to be garnering a lot of attention along the way. With a large social media presence, the company may be pushing out some of the endearing luxury brands, making a name for itself that could resonate for months and years to come. Featured image sourced fromShutterstock. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. This content was originallypublished on Benzinga. Read further disclosureshere. View the original release on
