Latest news with #JapanGames
The Mainichi
05-07-2025
- Entertainment
- The Mainichi
Japan Imperial Household Agency's Instagram followers hit 2 mil.; more young viewers sought
TOKYO -- The official Instagram account of the Imperial Household Agency reached 2 million followers on the morning of July 3, with public interest remaining high more than a year after its launch in April 2024. However, growth among younger followers has been sluggish. The agency stated, "We want to keep trying different approaches to find what resonates with the younger generation." The Instagram account was launched to raise awareness about the activities of Emperor Naruhito and Empress Masako. Initially, there was a time lag between their activities and posts, but now the agency aims to be timelier and is posting like a news flash. While private moments, such as off-duty photos of bamboo shoot digging, tend to receive more "likes," when looking at the number of views on "reels" (short videos), it appears that official activities are also drawing attention. As of the account's first anniversary, the most-viewed reel was footage of the Imperial Couple watching a volleyball match with Japan Volleyball Association President Shunichi Kawai at the Japan Games in Saga Prefecture, with about 5.5 million views. A tea party with recipients of the Order of Culture was also popular, with about 3.3 million views. The latter event was also attended by the Imperial Couple's only daughter Princess Aiko, as well as Crown Prince Akishino (Fumihito) and his wife Crown Princess Kiko and their daughter Princess Kako. One reason the agency began using social media for public relations was to increase interest in the Imperial Family among younger generations. At the one-year operation mark, only 16.1% of followers were in the younger age group between 13-34 years old, down from 17.3% at the six-month mark. Women accounted for 66.8% of all followers. A senior agency official commented, "We need to consider whether the interest of those who were attracted by the novelty will continue in the future. As we enter the second year, how and what we communicate as our message is important." For fiscal 2025, the agency allocated about 27 million yen (roughly $187,000) to enhance public relations, a significant increase from about 2.6 million yen (approx. $18,000) the previous fiscal year. The budget will be apparently used to outsource video production, seek expert advice and strengthen the agency's PR structure. The agency is also considering ways to more broadly introduce the activities of the Imperial Family branches, not just the Emperor and Empress. The agency also has a policy of following back foreign royal families upon request, and as of the end of June, it had mutual follows with the royal families of the Netherlands (about 990,000 followers), Luxembourg (roughly 100,000), Spain (approx. 890,000), the United Kingdom (some 13.2 million) and Sweden (about 720,000). The mutual follow with the Swedish royal family was prompted by King Carl XVI Gustaf's visit to Japan to attend Expo 2025 Osaka, Kansai in May, during which he dined with the Emperor and his family at the Imperial Palace.
Yomiuri Shimbun
26-05-2025
- Politics
- Yomiuri Shimbun
Survey: 52% Hope Japan Will Host Olympics Again;92% Concerned About Social Media Slander Against Athletes
Yomiuri Shimbun file photo Japanese athletes enter the venue of the opening ceremony of the Tokyo Olympics in 2021. Many people are highly aware of social media's negative impact on sports, a recent nationwide poll by The Yomiuri Shimbun has found, with 92% of respondents saying they think online slander against athletes, sports teams and athletic organizations on social media is a serious problem. The survey was conducted in March and April by mail. Asked if they want the Olympics and Paralympics to be held in Japan in the future, 52% said they do, including those who 'somewhat' do, the same rate as the previous survey in 2024. Forty-seven percent said they do not want the events to be held in Japan, including those who 'somewhat' do not, up 1 percentage point from the previous survey. Asked if regulations against slander through social media are sufficient, 87% said they do not think so, while 10% said they do think so. About whether it is problematic that athletes' privacy is violated through the internet and other media, 91% said they think so, while 8% said they do not think so. Once a person is slandered on the internet and his or her private matters are revealed, recovery is very difficult. The Yomiuri Shimbun and major IT company LY Corp. are continuing efforts to respect privacy in articles published online. The survey also asked about the Japan Games, formerly known as the National Sports Festival. As its venues basically change every year, the expense has become a big burden for many host municipalities. The Japan Sports Association's expert committee compiled a reform plan, such as having multiple prefectures jointly host the Japan Games and designating some municipalities as permanent venues for specific sports. Eighty-eight percent of the respondents said they support the reform plan, while 9% said they are against it. Asked what they expect from the reform, 48% cited a decrease in expenses for local municipalities, 38% said they hope existing athletic facilities will be fully used and 36% cited efforts to increase revenues by finding sponsors to give financial support. These answers show that people's concern for economic burdens on municipalities is strong. The survey was conducted on 3,000 eligible voters nationwide from March 24 to April 30, and 2,068 respondents, or 69%, gave valid responses.
Yomiuri Shimbun
23-05-2025
- Sport
- Yomiuri Shimbun
Japan Games Organizers Propose Major Reforms;Demography, Infrastructure Challenge Sports Festival
Yomiuri Shimbun file photo The Japan Sport Association's expert panel, which compiled reform proposals for the Japan Games, meets on March 10. The Japan Sport Association (JSPO) convened an expert panel to discuss the future of the Japan Games, the country's largest sports event, and to compile a set of proposals aimed at ensuring its long-term sustainability. These proposals advocate structural reforms to enhance the event's national profile and prioritize the revitalization of host cities, with a newly formed organization overseen by the JSPO at the heart of these efforts. A key feature of the proposals is the strong recommendation that the JSPO recognize the discretion of local governments. The proposals seek to enable flexible operations and cost reductions tailored to the circumstances of host cities, with options including: (1) relaxing standards for sports facilities to reduce construction costs, (2) spreading out the timing of events by sport to make it easier for top athletes to participate, (3) allowing multiple prefectures to host events (with some sports considering permanent venues), (4) simplifying opening and closing ceremonies, including the possibility of using indoor venues, and (5) reviewing the number of participants and events in consideration of the host municipalities' preferences. All of these measures aim to reduce the burden on host municipalities. The proposals also urge the establishment of a new organization to oversee the operation of the Games, with the aim of passing on operational expertise. The Japan Games began in 1946 as a prefectural team event and have grown into a large-scale annual event, with approximately 27,000 participants competing in 40 sports during the autumn and winter events. The autumn main event rotates among prefectures, with the 2034 Okinawa event to mark the end of the second cycle. The Japan Games, which began immediately after the war, have improved athletic ability and sports facilities in each region. They have also developed social infrastructure and revitalized local economies by spurring infrastructure development. However, from the start of the second cycle, the large sports facilities needed to meet the capacity requirements for each event began to face issues such as the need for renovation due to ageing or even the necessity of new construction. Following the collapse of the bubble economy in the 1990s, host cities began to voice concerns about the financial and operational burdens associated with hosting the event. In response to calls for reform from the National Governors' Association (NGA), the JSPO formulated a reform plan in 2003 centered on simplifying operations. In 2006, the summer and autumn games were merged into a single event, and in 2008, the number of participants was reduced by 15%. Nevertheless, even after these reforms, the burden of hosting the Japan Games remained too great for some local governments. The NGA became increasingly frustrated with this situation. In April 2024, the association's chairman, Miyagi Gov. Yoshihiro Murai, stated regarding the Japan Games: 'Abolition is one option. We need to pause and consider whether the current approach is appropriate. Should we stop having all prefectures take turns to host all events in one location once a year?' In response to this harsh critique, which went so far as to mention abolishing the Games or reviewing their annual schedule, the JSPO set up an expert panel to consider the future of the Games. From September last year, members selected from among local government officials, sports governing bodies, athletes, media representatives and the business community held three meetings and compiled the latest proposals. Among the proposals' key points is the decentralization of the event schedule. Currently, the winter games are held within a five-day period from December to the end of February, and the main games are held within an 11-day period from mid-September to mid-October, as stipulated in the hosting criteria guidelines. The reason for concentrating the Games within a certain period was to generate interest in the host city and create a festive atmosphere. However, problems arose, such as top athletes prioritizing other competitions held at the same time, and the concentration of events placing significant strain on accommodation and transport. Decentralizing the event schedule (year-round hosting) would make it easier for top athletes to participate and even out demand for accommodation and transportation. As a result, greater attendance and economic benefits are expected. Additionally, multiple sports events could be held at the same facility at different times, which would help avoid the need for new construction. Regarding the host locations, bold proposals were made. Where hosting in a single prefecture is difficult, suggested solutions included hosting in multiple prefectures to reduce the burden on individual host locations or fixing the host location for certain sports. A fixed venue could become 'sanctified,' as Koshien Stadium is for high school baseball, which is expected to enhance the event's appeal to spectators. In response to these proposals, Murai issued a statement saying: 'The proposals take into account the opinions of the National Governors' Association and are commendable. We sincerely hope that discussions and deliberations with the NGA will continue in good faith.' Nagano Gov. Shuichi Abe, who attended the meeting of experts on behalf of the NGA, stated, 'We appreciate that our concerns were discussed with many people.' Regarding the JSPO's contribution to operational costs, he added: 'No specific direction has been indicated. We will continue to discuss this with great interest in the future.' He expressed optimism about the development of the discussions. The philosophy of the Japan Games is set forth in a document titled 'A virtuous cycle between top athletes and local sports: Creating a future for people and communities.' Part of the text says: 'The Games are a national festival in which everyone involved in sports, whether participating, watching or supporting, plays a leading role, contributing to the development of people and communities in Japan and helping to solve social issues.' In the past, the Japan Games contributed to infrastructure development across the country. However, declining birth rates, an ageing population and strained local finances mean it is now more important than ever that the Japan Games continue its efforts to develop human resources, contribute to local communities and implement structural reforms that address social issues through sport. The JSPO, which is now beginning to implement its reform plans, has a heavy responsibility. Political Pulse appears every Saturday. Yuji Kondo Yuji Kondo is a senior writer in the Sports Department of The Yomiuri Shimbun.
Japan Times
08-05-2025
- Entertainment
- Japan Times
Princess Aiko visits Osaka Expo
Princess Aiko arrived in Osaka on Thursday to visit the World Exposition, which is running in city. This is the second independent official duty for the only child of Emperor Naruhito and Empress Masako outside Tokyo. In October last year, Aiko attended the Japan Games, a major national sports event, in Saga Prefecture. The 23-year-old princess was scheduled to inspect the Grand Ring, the huge wooden structure that is a symbol of the expo, on Thursday afternoon. She was also slated to visit the International Red Cross and Red Crescent Movement Pavilion run by the Japanese Red Cross Society, which she works for. On Friday, the princess will inspect the Singapore Pavilion, Commons A Pavilion for Kenya and several other countries, and Earth Mart, a food-themed pavilion.
