17-06-2025
Rare KitKat flavours usually found in Japan spotted in big British supermarket chain
SHOPPERS have spotted rare Japanese KitKat flavours at a big British supermarket chain.
The unusual flavours include Matcha, Milk Tea and Strawberry.
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They're usually available in Japan but eagle-eyed shoppers spotted them in Farmfoods, which has more than 300 stores across the UK.
KitKats are wildly popular in Japan and there have been more than 300 limited edition flavours of the chocolate bar released in the East Asian country.
Many of the flavours are released regionally, and there is a popular tradition where people will bring back flavours for their friends and family when they travel to different regions.
Nestle, which owns KitKat, has attributed the chocolate's success in Japan to this tradition.
Now some of these flavours have appeared in Farmfoods in multipacks.
A shopper shared the spot on the Facebook group Food Finds UK Official.
The Matcha flavour is based on the traditional Japanese drink made from powdered green tea.
Meanwhile the Milk Tea flavour has creamy milk chocolate flavoured with black tea extract.
The Strawberry version has a strawberry-infused white chocolate coating.
It's made with real strawberry juice powder and pieces.
Fans mourn discontinued KitKat candy bar they will never see again – and they say it was 'the best one'
The bars are usually difficult to get hold of in the UK although they can be bought from websites selling imported sweets.
For example, Candy Mail is selling a pack of the Strawberry flavour for £5.99.
It's not clear how much the packs are selling for in Farmfoods.
Which other unusual KitKat flavours can you get hold of?
Nestle has recently released a range of new KitKat flavours to delight chocolate fans.
KitKat Nescafe Mocha Flavour is a collaboration with the instant coffee maker and combines espresso, chocolate and milk.
It's been spotted in Sainsbury's and Waitrose and on Ocado, where it's selling for £2.20 to £2.25.
Another brand mash-up is the KitKat Chunky Rolo, which has been spotted in some convenience stores in the UK.
The bars, which are filled with the famous Rolo caramel, are usually available in Canada.
Earlier this year, Nestle also launched a new-style KitKat sharing bar in three flavours.
The exciting new flavours are Double Chocolate, Salted Caramel and Hazelnut.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
