Latest news with #Jarir
Zawya
2 days ago
- Business
- Zawya
Journify Doubles Valuation and welcomes strategic funding amid 5x revenue growth and GCC expansion
Dubai, UAE. Journify, the UAE-based AI-powered data activation platform, is transforming how GCC brands leverage first-party data for measurable growth. With 5x revenue growth and a doubled valuation in just six months, Journify is expanding across Saudi Arabia, the UAE, and the broader Gulf region. The company has quickly become the preferred partner for brands seeking performance-driven, privacy-compliant marketing solutions. Today's digital landscape presents significant challenges for MENA brands: stricter privacy regulations, disappearing third-party cookies, and increasing ROI demands. Journify offers a simple solution by enabling advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. This approach converts customer insights into measurable, scalable performance. Journify's growth is driven by partnerships with forward-thinking brands ready to embrace modern advertising approaches. Retail leader Jarir has used Journify's AI platform to activate their first-party data on Meta, resulting in a 182% increase in Return on Ad Spend (ROAS) and a 51% decrease in Cost Per Purchase (CPP). Similarly, Baytonia, a leading furniture retail and marketplace brand in the Gulf region, implemented Journify's solution on TikTok, achieving an 80% increase in ROAS and a 44% drop in CPP. These results clearly demonstrate the tangible value of Journify's approach. These successes underscore Journify's core mission: making first-party data activation both accessible and effective for brands competing in today's fragmented attention economy. To meet growing demand, Journify is accelerating its AI product roadmap, focusing on agentic AI systems for 1:1 personalization at scale. The company is expanding teams and strengthening its Gulf presence. With targeted AI investments, Journify will soon deploy autonomous agents for personalized experiences, precision targeting, automated media optimization, and improved conversion rates throughout the customer journey. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said Taoufik El Jamali, Co-Founder and CEO of Journify. "We're reimagining brand-customer relationships. Our goal is to enable businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing." The timing couldn't be better. MENA stands as one of the world's fastest-growing digital advertising markets. According to the Interactive Advertising Bureau (IAB) MENA, regional digital ad spend surged by 20 percent in 2024 alone, reaching $7bn. Yet despite this impressive growth, many advertisers continue to grapple with data fragmentation, lack of transparency in the ecosystem, and insufficient measurement frameworks. "Brands across this region increasingly demand greater transparency and efficiency from their marketing investments," said Ian Manning, Executive Director at IAB MENA. "Solutions centered on first-party data, AI-powered optimization, and measurable ROI are best positioned to lead this next growth phase." To fuel its momentum, Journify recently secured strategic investment from the leading alternative investments firm, Shorooq, regulated by FSRA ADGM as a Fund Manager, Bunat Ventures, and Plug and Play. This funding will accelerate Journify's AI roadmap development, support hiring across engineering, product, and commercial teams, and drive further expansion into key GCC markets. "The team's clarity of vision and execution has deeply impressed us," said Omer Zabit, Partner at Shorooq. "Journify addresses one of digital advertising's most critical gaps today: the underutilization of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade." As the region's digital landscape evolves, Journify is poised to set the new standard for privacy-first, AI-powered marketing. About Journify Founded in 2023 by Taoufik El Jamali, Omar AlShoubaki, and Amine Chouki, Journify is an AI-powered data activation platform purpose-built for consumer brands. Headquartered in the UAE and US, Journify helps marketers unlock the full value of their first-party data to drive measurable growth across Meta, TikTok, Snapchat, Google, X, and other leading platforms. By turning customer insights into actionable audiences and optimizing media spend, Journify enables intelligent, privacy-first marketing that delivers real business outcomes with less guesswork. About Shorooq Founded in 2017, Shorooq is a multi-dimensional investment firm. Our venture capital and credit practice invests in the most innovative technology companies across the MENA region and beyond. We have built deep sectoral expertise in fintech, platforms, software, and deep tech. Shorooq has backed category leaders such as Pure Harvest Smart Farms, Nymcard, Tamara, Sarwa, Lean Technologies, TruKKer, Mozn and Lendo. Shorooq was built on the values of building with founders and identifying attractive returns for investors. We pride ourselves on a local presence across the UAE, Saudi Arabia, Egypt and Korea. Shorooq refers to a group of companies that are affiliates of each other and which operate under this business name, of which Shorooq Partners Ltd (regulated by the ADGM Financial Services Regulatory Authority FSRA FSP: 190004 as a category 3C Fund Manager) is a member.
Syyaha
03-06-2025
- Entertainment
- Syyaha
Hisense Ignites Football Fever with Innovative Technology and Exclusive Rewards for Fans in Saudi Arabia
Riyadh, Saudi Arabia, June 3, 2025 – Hisense, a global leader in consumer electronics and home appliances, is turning up the excitement for football fans in Saudi Arabia with a smart and immersive campaign tied to the FIFA Club World Cup. From game predictions to showroom activations and exclusive ticket giveaways, Hisense is delivering a premium fan experience powered by quality technology and rewarding engagement. Your Team, Your Moment: Prediction challenge with Big Rewards Hisense has launched the Match Prediction challenge, inviting fans to predict match scores for a chance to climb the leaderboard and win exciting prizes. The interactive campaign combines entertainment and competition, offering participants reliable, high-quality rewards while engaging with their favourite teams. Fans can submit their predictions through the official Hisense website and compete with friends to win big. Hisense Showroom Activations and Premium Bundles At the Hisense showroom in Riyadh, fans will experience the thrill of the tournament with themed activations, challenges, and special bundling offers. The Riyadh showroom in particular features FIFA-authorized gifts, immersive displays, and exclusive bundles on Laser Home Cinema products and smart TVs, available through July 13. Designed for the modern viewer, the AI technology supported devices deliver crystal-clear visuals, making them the perfect companion for Club World Cup nights. Exclusive Tickets via Extra and Jarir Promotions In partnership with Extra and Jarir, Hisense is giving Saudi consumers exclusive access to the much-anticipated Al Hilal vs. Real Madrid match on June 18 in Miami. Every customer who buys the Hisense 100-inch bundle will automatically receive match tickets. This special offer is valid until June 5. More exciting promotions, including a final match ticket bundle, will be announced soon. 'At Hisense, we are committed to enhancing the fan experience with advanced technology and meaningful rewards. Supporting Saudi football and celebrating iconic clubs like Al Hilal is part of our mission to connect with local communities and bring fans closer to the action,' said Leo Hu, General Manager of Hisense Saudi Arabia . Don't Miss Out – Predict, Participate, and Win! Visit: WhatsApp for Offers: Follow Hisense on social media: #HisenseKSA #SmartTechnology #PlayToWin #FIFAClubWorldCup #HilalVsRealMadrid #PremiumTech #ReliablePerformance #HisenseFCWC
Argaam
30-01-2025
- Business
- Argaam
Jarir expects 5% growth in sales, 5 new showrooms in 2025: Chairman
Speaking to Argaam, Chairman Muhammad Bin Abdulrahman Alagil of Jarir Marketing Co. indicated that the company anticipates sales growth of 5% year-on-year in 2025, resulting in SAR 500 million. Jarir Marketing plans to open five showrooms during the current year between Riyadh, Jeddah, the Eastern Province, and Qatar. The Chairman explained that e-commerce accounted for over 25% of total sales, while installment sales increased by 32% by 2024-end. Meanwhile, the wholesale and corporate part of the business dropped by 15% by the end of 2024, but the retail part grew by 3% during that time. Alagil stated that Jarir is working on a bundle of new initiatives to improve products, as new devices will be introduced that provide additional capabilities for artificial intelligence (AI) and its accessories and significantly expand the portfolio of game categories. Also, more than half a million books will be displayed on the site, expanding options beyond traditional exhibitions. Jarir Marketing is focusing on enhancing its offers, especially the replacement service, to allow customers to exchange their old devices for new ones. Alagil noted that Jarir's website will undergo comprehensive improvements in the second quarter of this year, making it more efficient and user-friendly. According to the data available on Argaam, Jarir Marketing's profits increased slightly to SAR 974 million by the end of 2024, compared to profits of SAR 973 million in 2023. The company's fourth-quarter profits amounted to SAR 275.4 million.
