27-05-2025
- Automotive
- New Straits Times
Naza Auto unveils first flagship Suzuki Cars showroom in Malaysia
NAZA Automotive Group's wholly-owned Naza Eastern Motors on Monday launched the first flagship Suzuki Cars Malaysia showroom in Petaling Jaya.
The facility is designed to redefine the Suzuki retail experience in Malaysia and accelerate the brand's growth trajectory here.
Located next to the iconic Naza Auto Mall, the 5,000-square-foot flagship showroom is more than just a sales outlet, the company said.
"It is a destination experience, reflecting Naza Auto's sharpened focus on customer-centric innovation and sustainable business growth."
The showroom incorporates Suzuki's latest corporate identity and design, featuring vibrant zones, dedicated service counters within the showroom itself, a lifestyle lounge with a kids' corner and private discussion rooms, delivering a seamless, personalised experience from product discovery to ownership.
Naza Automotive chairman Datuk Jasmy Ismail said the launch embodies the group's broader vision to future-proof its business and deepen its engagement with Malaysian consumers in an evolving, experience-driven market.
"This flagship showroom is a bold statement of Naza Auto's transformation into a leaner, more agile, and customer-focused automotive group.
"It reflects our strategic realignment to concentrate on core, high-impact segments like Suzuki, which remains one of the most trusted and dynamic brands in the compact and urban mobility space," Jasmy added.
The facility, he said, is not just about showcasing cars.
"It is about creating meaningful, end-to-end customer journeys, delivering value beyond products, and ensuring Suzuki continues to thrive as a brand of choice in Malaysia's highly competitive automotive industry," he added.
The new Petaling Jaya showroom will also serve as the exclusive showcase for all future Suzuki models entering the Malaysian market, solidifying its position as the central hub for Suzuki's brand experience and new product rollouts.
